How to implement the
EU Ecolabel logo in a company
and what the CB can do to support it
Andreas Scherlofsky
EU Ecolabel for printed paper products
Integrate the EU Ecolabel
•
Make the EU Ecolabel part of your sales communication
and your Corporate Identity
on compliant
print products
Show that you are a
licencee and provide info
posters on the wall inside
EU Ecolabel for printed paper products, Paris 9/5/2013
Use it on your
own prints
Offer EU Ecolabel
compliant printing on
your website
EU Ecolabel for printed paper products
1. on the print
Short version,
with licence number
extended version,
with arguments
(photomontage)
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
2. Sales communication
•
Make EU Ecolabel compliant printing
part of your service portfolio
(explaining the benefits)
•
Make this offer part of all your sales
communication:
– In your online marketing
– Through printed communication
– Direct communication (sales managers)
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
3. Show your offer in print
media
1.
2.
3.
4.
5.
6.
7.
Company booklets
through advertisements
Company reports
Customer magazines
Company stationary (letter)
give-aways
Media releases
The most convincing way to present this offer is to print your
own prints compliant with the EU Ecolabel requirements.
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
4. Show the EU Ecolabel
offer on your website
•
On the front page:
–
–
Logo(s)
Info/news teaser
•
In the news/media section
•
In the Ecolabel section
• link to EU Ecolabel websites
(national, EU)
•
Email layout (footer)
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
What the CB can do ...
... to support the effective and compliant
use of the logo by companies
At workshops:
showing "How the logo can be used" will
raise the motivation to apply
(use the tool "presentation")
After awarding:
this is the right moment to start the
integration of the logo in the marketing >
offer support, inform (use the tool "checklist"
from the Best practice Guide)
To consultants
make them coach and recommend to
integrate the EU Ecolabel into their
marketing efficiently (using the "checklist"
and best practice examples)
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
5. on the wall
•
A Sign, next to the entrance
together with explanation that the printer
offers EU Ecolabel compliant printing to his
customers
•
Copy of the ccertificate,
next to the reception or in the CEO's office
•
Posters on the EU Ecolabel or the ecoschemes used, and what they stand for
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
Presentation
"How to use the EU Ecolabel
compliant and efficiently in marketing"
The presentation on how to use the EU Ecolabel logo best
practice can be downloaded and translated/adaptated from
www.euecolabel.eu .
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
Checklist for companies
This Checklist is part
of the Best practice
Guide.
A template can be
downloaded on
www.euecolabel.eu for
translation/adaptation.
EU Ecolabel for printed paper products, Paris 9/5/2013
Best practice
More of best practice examples from the
first licence holders 2013
EU Ecolabel for printed paper products
The EU Ecolabel in the footer
www.helprint.fl
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
The EU Ecolabel part of main
image
As one of the main images
automatically changing
... with a link to a sub-page
with more information
... and a news teaser linked
with an article on the EU
Ecolabel awarding ceremony
in the news section
www.rose-druck.de
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
More information in a subsection for eco-labels
Linked from the EU Ecolabellogo on the front-page
www.helprint.fi/en/printing-househelprint/environment-and-quality/index.htm
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
More information in the
EU Ecolabel sub-section
... linked from a logo or teaser
article at the front page
... with more details on the
scheme and what it stands for
... ev. showing the licence logo
or the certificate
http://www.stibographic.com/Printing-andbinding/Environment/The-EU-EcolabelFlower.aspx
http://www.stibographic.com/Printing-and-binding/Environment/The-EU-Ecolabel-Flower.aspx
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
More information in the
EU Ecolabel sub-section
... linked from a logo or teaser
article at the front page
... with more details on the
scheme and what it stands for
... ev. showing the licence logo
or the certificate
http://www.severotisk.cz/en/certifikaty.php
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
EU Ecolabel articles
Buchdruckerei
Lustenau, Austria
... In the news sub-section
... linked from a teaser article on
the front page
... showing the logo and ev. a
photograph
www.bulu.at
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
EU Ecolabel articles
An article on the
awarding in the news
sub-section
... linked from a teaser
article on front page
... showing the logo or
...
www.stibographic.dk
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
EU Ecolabel articles
... or together with a
photograph of the
awarding, showing the
company CEO and the
minister.
www.oberndorfer-druckerei.com
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
EU Ecolabel press release
e.g. on the awarding of the EU
Ecolabel to the printer.
Press release and logo can be
placed for download in the news
section of the website.
www.leykamletprint.com
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
EU Ecolabel press release
... or on a media platform, e.g. in
English and Danish together
with the EU Ecolabel log, for
download, as it was done by
Helprint in Finland.
https://www.sttinfo.fi/release?0&releaseId=
3075431
* Helprint was the first printing house
awarded with the EU Ecolabel
EU Ecolabel for printed paper products, Paris 9/5/2013
Logo rules
EU Ecolabel for printed paper products
How to use the
logo
Main sources for information on the
Logo rules are ...
• "Manual for the use of the logo"
http://ec.europa.eu/environment/ecolabel/documents/logo_guidelines.pdf
• Additional Logo rules for the product group in the
Commission Decision on printer paper products
http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32012D0481:EN:NOT
• General information on the logo in the Regulation
(§9 (2), §10 (1) and Annex II)
http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32010R0066:EN:NOT
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
Logo rules 1
 Colors


Pantone 347; RGB 0-158-96; #009E60) for flower, EU und Webaddress
Pantone 279; RGB 102-137-204; #6689CC) for frame, Ecolabel and the box text
 Minimum size is 10.6 x 10.6 mm
 Text box with licence number
Country / product group number/ national licence nummber
 Monochrome print – positive or negative




Black on white
White on black
Color on white
White on color
Source: EU Ecolabel Reg. 66/2010, Art. 9 (9, 11, 13) + Annex II:
http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32000R1980:EN:NOT
EU Ecolabel for printed paper products, Paris 9/5/2013
FI/20/011
EU Ecolabel for printed paper products
Additional rules
(source: Commission Decision on "printed paper products")
 Optional version with arguments



This printed product is recyclable
It is printed using paper with low environmental impact
Emissions of chemicals to air and water of paper
production and printing process have been limited
 „Please collect paper after
use for the recycling"
Source: Commission Decision on "printed paper products", for the detailled text please look at
http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32012D0481:EN:NOT
EU Ecolabel for printed paper products, Paris 9/5/2013
EU Ecolabel for printed paper products
The don'ts of the logo use
•
•
Never use the EU Ecolabel logo
in a misleading way, e.g. in a
way that makes the viewer think it
stands for all your products (if this
is not the case)
Never combine the EU Ecolabel
(or parts of it) with other logos
EU Ecolabel for printed paper products, Paris 9/5/2013
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