Steering sustainability in
the detergent sector
- Initiatives by A.I.S.E. Valérie SEJOURNE
Director Communications & Sustainability, A.I.S.E.
ISSA 2014 – Amsterdam – 8 May 2014
A.I.S.E.
International Association for soaps, detergents and maintenance products
« The Voice of the Detergent and Maintenance products industry in
Europe »
29 National Associations
2 pillars of activity:
=> Products safety and innovation
Across Europe and beyond
=> Sustainability
900 companies
Market value : 35 bn € including 6,5 bn €
from the Industrial & Institutional cleaning
sector
2
Driving sustainability
3
+ washright
+ cleanright
+ cleanright
SMGP
EU PEF
SCP/ SIP
EU I&I
criteria
< 1997
1998-2002
2004-2009
2010-2014
2016 
PART 1:
Sustainability through voluntary agreements:
A.I.S.E. Charter for Sustainable Cleaning
5
A.I.S.E. Charter for Sustainable Cleaning
11 Charter Sustainability Procedures
11 Key Performance Indicators
+
Independent
verification
7 Advanced Sustainability Profiles/PCRs
+
Consumer engagement
=>215 Companies > 90% of the market
including 69 involved in the I&I sector
6
Charter achievements - Reporting
• Energy consumed : -18%
• CO2 emitted:
-21%
• Packaging :
-6%
(2007-2012)
7
Charter product dimension
Knowledge Mapping
Hotspot
Product Scheme
& Criteria
Deployment
Category Criteria
(ASP – Advanced Sustainability Profile)
 Product makes wise use of resources
(ingredients, packaging, etc.)
 Ingredients safety (via ESC = safety
scan of ingredients in product)
 Safe and sustainable use (Consumer
advice)
Focus on the 3 to 4 most relevant
environmental impacts
• Continual improvement
• Innovation-friendly and
environmentally relevant criteria
• Available for 7 product categories
8
Charter ASP : availability & penetration
• Laundry powders/liquids
• Fabric conditioners
• ADW
• All-purpose cleaners
• Trigger spray cleaners
• Hand dishwash
• Toilet cleaners
… due in 14
• Building care products* … due in 14
* Targeted for I&I uses. Others, focused on household uses.
9
PART 2:
EU developments
of relevance for the I&I sector:
Ecolabel, Ecodesign, GPP, PEF…
10
EU/National policy tools:
=> Ecolabel:
- Nordic Swan
- EU Ecolabel:
=> including since 2011 criteria for Professional
Laundry/Autodish detergents
=> Green Public Procurement:
At EU level :
- EU GPP Criteria for Cleaning Products & Services
=> under revision
- Development of EU Ecolabel for Product Group Cleaning
Services
=> to come
National developments
Others:
 Ecodesign Directive ?
 Energy Label /Product Environment Footprint
 Green claims
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“Single Market for Green Products ” (April 2013)
- Liquid laundry detergents
- Bathroom trigger spray cleaners
EU Product Environment Footprint - PILOTS
Phase A:
Development of PEF Category Rules
Phase B:
Verification/Testing
Phase C:
Communication B2B+B2C
Nov. 13
2014
2015
2016
• 3 year pilot (PEFCR/Verification/B2B and B2C communication)
• Category Rules to focus on the 3 to 4 most relevant environmental impacts
• European Commission open to evaluate alternative approaches
12
A.I.S.E. PEF pilot on household liquid
laundry detergents
Rationale:
- PEF might become future reference tool for EU environmental policy
- Contribute with our expertise and knowledge
- Charter approach is relevant
- Consumer engagement activities
Lead members:
Stakeholders :
13
The EU SCP/SIP Action Plan
10
Eco-label
Voluntary
A+++
8
A++
« Label of excellence »
Ecodesign:
Voluntary benchmarks
o
n
P
E
F
m
e
t
h
o
d
9
7
A+
6
A
5
B
4
C
Ecodesign
3
D
Mandatory exclusion
from markets
2
G
& fight
green
claims
1
Incentives
B
a
s
e
d
Labelling
Directive
EU GPP
Stimulate
market
EU GPP
Prohibition
to procure
PART 3:
Engaging with end-users:
Safe use and sustainable use of products
15
16
1,100 … ???
Laundry habits
EU average
Fully loaded machines
56%
Average temperature
41°
Loads at <30°
32%
Source: Insites for A.I.S.E., 2011
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SOLUTION
A consumer campaign to romote the benefits of washing at low temperatures, TOGETHER
Clean result
(performance)
Wash at low
temperatures
(eg 30°C)
Saving energy
&
Helping the environment
Detergent
companies
Appliance
companies
Institutional/NGOs
Retailers
Saving money
Clothing care
FOCUS COUNTRIES:
BE, F, I, UK, DK
Textile companies/
Retailers
Campaign partners signed up
(as at May 2014)
19
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Sustainability…
- « Here to stay or we may not be »
- Value in steering progress at sectoral level, through voluntary
industry action
- A number of policy developments
- Need to work in dialogue with the full value chain and customers
- Opportunities for the professional cleaning sector « from product to
service »
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Links:
Charter technical website:
www.sustainable-cleaning.com/en.home.orb
A.I.S.E. website:
www.aise.eu/
I prefer 30° website:
www.iprefer30.eu/
EU/JRC work:
http://susproc.jrc.ec.europa.eu/cleaningservices
THANK YOU!
For more info, please contact
A.I.S.E.:
valerie.sejourne@aise.eu
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