Effective PowerPoint
Presentations
Gary W. Brester
MSU Department of Agricultural Economics and Economics
Presentation To:
Agribusiness Management Strategies
AGBE 445
Spring Semester 2015
1
OUTLINE
1.
2.
3.
4.
5.
6.
7.
8.
9.
Fonts
Color
Designing Presentations
Transitions
Graphic Slides
Text Slides
Typography
Editing Issues
Questions
2
OUTLINE
1.
2.
3.
4.
5.
6.
7.
8.
9.
Fonts
Color
Designing Presentations
Transitions
Graphic Slides
Text Slides
Typography
Editing Issues
Questions
3
FONT TYPES
1.
2.
Munter Says To Use Serif Fonts For
Business Text, But Sans Serif Fonts
For Presentations
a.
Times Fonts Have “Feet”
b.
This Is CG Times Font
c.
This Is Times New Roman Font
Sans-Serif Fonts
a.
Sans-Serif Fonts Have No “Feet”
b.
This Is Arial Font
4
FONT SIZES
1.
Munter Says To Use Fonts With Sizes
At Least 24 - 36
a.
This Is Size 12
b.
This Is Size 18
c.
This Is Size 24
d.
This Is Size 32
e.
This Is Size 32 (No Bold)
f.
This Is Size 36
5
OUTLINE
1.
2.
3.
4.
5.
6.
7.
8.
9.
Fonts
Color
Designing Presentations
Transitions
Graphic Slides
Text Slides
Typography
Editing Issues
Questions
6
COLOR - BACKGROUND
1.
Use A Dark Background In A Dark
Room
7
COLOR - BACKGROUND
2.
Use A Light Background In A Light
Room
8
COLOR CONTRASTS
1.
Must Always Use Contrasting Colors
2.
Hundreds To Choose From
3.
Only A Few Work
a.
This Is An Example Of Dark Blue
And Dark Red On White
9
COLOR CONTRASTS
1.
Must Always Use Contrasting Colors
2.
Hundreds To Choose From
3.
Only A Few Work
a.
This Is An Example Of Dark Blue
And Dark Red On White
b.
This Is An Example Of Yellow And
White On Dark Blue
10
COLOR CONTRASTS
4.
Lighter Reds Are Difficult To See
5.
Many People Are Color Blind To Some
Degree In Red and Greens
a.
Some Greens Are Worse Than
Others
6.
Many Colors Project Differently Than
They Appear On Your Computer
7.
Colors Will Appear As Black On
Non-Color Handouts
11
OUTLINE
1.
2.
3.
4.
5.
6.
7.
8.
9.
Fonts
Color
Designing Presentations
Transitions
Graphic Slides
Text Slides
Typography
Editing Issues
Questions
12
DESIGNING PRESENTATIONS
1.
Can Use A Table Of Contents To
Provide An Outline
a.
This Is What I Am Using In
This Presentation
2.
Message Titles Provide Flow
13
Production
2000
1999
1998
1997
1996
1995
1994
1993
1992
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
1991
Metric Tons
U.S. Chickpea Production
Is Increasing
14
DESIGNING PRESENTATIONS
1.
Can Use A Table Of Contents To
Provide An Outline
a.
This Is What I Have Used In This
Presentation
2.
Message Titles Provide Flow
3.
Topic Titles Provide Structure
15
Production
2000
1999
1998
1997
1996
1995
1994
1993
1992
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
1991
Metric Tons
U.S. Chickpea
Production, 1991-2000
16
OUTLINE
1.
2.
3.
4.
5.
6.
7.
8.
9.
Fonts
Color
Designing Presentations
Transitions
Graphic Slides
Text Slides
Typography
Editing Issues
Questions
17
SLIDE TRANSITIONS
1.
Consistency
a.
Headings And Subheadings
b.
Agenda And Backup
c.
Numbering Systems
»
Consistency Makes Sense,
But Is Difficult To Do
18
SLIDE TRANSITIONS
2.
Agenda Slides (Note The Consistency)
a.
Box Transitions
b.
Dim Transitions
c.
Trackers
19
BOX TRANSITIONS
1.
Fonts
2.
Color
3.
Designing Presentations
4.
Transitions
5.
Graphic Slides
6.
Text Slides
7.
Typography
8.
Editing Issues
9.
Questions
20
THIS IS A DIM TRANSITION
1.
2.
3.
4.
5.
6.
7.
8.
9.
Fonts
Color
Designing Presentations
Transitions
Graphic Slides
Text Slides
Typography
Editing Issues
Questions
21
TRACKERS
1.
Consistency
a.
Headings And Subheadings
b.
Agenda And Backup
c.
Numbering Systems
»
Consistency Makes Sense,
But Is Difficult To Do
Slide Transitions
22
Box
1.
Dim
Numbering
Tracker
Consistency
a.
Headings And Subheadings
b.
Agenda And Backup
c.
Numbering Systems
»
Consistency Makes Sense,
But Is Difficult To Do
Slide Transitions
23
OUTLINE
1.
2.
3.
4.
5.
6.
7.
8.
9.
Fonts
Color
Designing Presentations
Transitions
Graphic Slides
Text Slides
Typography
Editing Issues
Questions
24
GRAPHIC SLIDES
1.
Use Graphics To Show Visual
Concepts
a.
Increasing/Decreasing
25
Saskatchewan Chickpea Production
Has Increased Since 1997
500,000
300,000
200,000
100,000
2001
2000
1999
1998
0
1997
Tons
400,000
26
GRAPHIC SLIDES
1.
Use Graphics To Show Visual
Concepts
a.
2.
Increasing/Decreasing
Show Emphasis On Area Graphs
27
World Chickpea Imports, 2000
Canada
20%
Spain
18%
Bangladesh
14%
Others
34%
India
United 10%
States
4%
28
World Chickpea Imports, 2000
Canada
20%
Spain
18%
Bangladesh
14%
Others
34%
United
States
4%
India
10%
29
GRAPHIC SLIDES
1.
Use Graphics To Show Visual
Concepts
a.
Increasing/Decreasing
2.
Show Emphasis On Area Graphs
3.
Do Not Use Legends
30
World Chickpea Imports, 2000
Spain
Bangladesh
India
United States
Others
Canada
31
OUTLINE
1.
2.
3.
4.
5.
6.
7.
8.
9.
Fonts
Color
Designing Presentations
Transitions
Graphic Slides
Text Slides
Typography
Editing Issues
Questions
32
TEXT SLIDES
1.
Use Parallelism
a.
b.
The Following Is Not Parallel

“Increasing Market Share”

“Prices Are Declining”
The Following Is Parallel

“Increasing Market Share”

“Declining Prices”
33
TEXT SLIDES
2.
Use Indentation
a.
Do Not Allow Sentences To Wrap
Around
b.
Do Not Allow Sentences To Wrap
Around
34
WRAP AROUND EXAMPLE
1. Biobased Content
a. products must be manufactured with raw materials
or wastes from domestic agricultural production –
farming, ranching, forestry, aquaculture
2. Performance and Manufacturer Specifications
3. Environmental Performance/Life Cycle
a. products must be submitted for evaluation to
the National Institute of Standards and
Technology “Building for Environmental and
Economic Sustainability (BEES)” program
35
TEXT SLIDES
3.
Use Diagrams To Show Relationships
36
NON-QUANTITATIVE DIAGRAM
EXAMPLE
Choices When RMA
Offerings Are Available
Self-Insure
Single-Peril
Insurance
RMA Multiple
Peril Offerings
37
TEXT EXAMPLE
1.
Choices When RMA Offerings
Are Available
a.
Self Insure
b.
Single Peril Insurance
c.
RMA Multiple Peril Offerings
38
OUTLINE
1.
2.
3.
4.
5.
6.
7.
8.
9.
Fonts
Color
Designing Presentations
Transitions
Graphic Slides
Text Slides
Typography
Editing Issues
Questions
39
TYPOGRAPHY
1.
Use Standard Capitalization
a.
This Is Non-Standard Capitalization
b.
This is standard capitalization
c.
THIS IS PROBABLY TOO MUCH
2.
Avoid underlines
3.
Avoid shadow
4.
Limit italics
5.
Don’t do all three!
40
OUTLINE
1.
2.
3.
4.
5.
6.
7.
8.
9.
Fonts
Color
Designing Presentations
Transitions
Graphic Slides
Text Slides
Typography
Editing Issues
Questions
41
AVOID WORD OVERLOADS
• Producers must file their Applications for Coverage
• Producers must pay the applicable service fees to
their local FSA office
– $100 per crop per county
– $300 per producer per administrative county
– $900 per producer in all counties
• Assistance is offered at the basic unit level following
RMA definitions
• Applications must be filed by the application closing
date as established by the state FSA Committee.
Generally these correspond to crop insurance closing
dates. For instance, the closing date for many springplanted crops will likely be March 15.
42
AVOID CHART JUNK
1.
Avoid unnecessary lines
2.
Avoid extra shading
3.
Avoid legends
43
AVOID CHART JUNK
Bearing metals in consecutive
Canola M.O. drains
400
350
300
250
% of canola
200
M.O.
150
100
50
0
EPA Standards for solid
waste disposal
Zinc
Tin
Copper
Lead
0
1
2
3
4
5
6
Drain Number
Conclusion: Bearing wear is nominal with canola-based
motor oil once sludge is removed and the oil remains
nontoxic
23
44
AVOID CHART OVERLOAD
Title IX Energy
Section 9002. Federal Procurement of Biobased Products
The intent of this section is to stimulate the
production of new biobased products and to
energize emerging markets for those products
 Guidelines
 USDA will designate items;
 Provide information about availability, price,
performance, environmental and public health benefits, life
cycle costs, recommended biobased content
 Label
 USDA will develop criteria for a “USDA Certified Biobased
Product” label
45
AVOID “FRUIT SALAD” EFFECT
1. Biobased Content
a. products must be manufactured with raw materials
or wastes from domestic agricultural production –
farming, ranching, forestry, aquaculture
2. Performance and Manufacturer Specifications
3. Environmental Performance/Life Cycle
a. products must be submitted for evaluation to
the National Institute of Standards and
Technology “Building for Environmental and
Economic Sustainability (BEES)” program
46
MAINTAIN CONSISTENCY
1. Biobased Content
a. products must be manufactured with raw materials
or wastes from domestic agricultural production –
farming, ranching, forestry, aquaculture
2. Performance and Manufacturer Specifications
3. Environmental Performance/Life Cycle
a. products must be submitted for evaluation to
the National Institute of Standards and
Technology “Building for Environmental and
Economic Sustainability (BEES)” program
47
AVOID EXCESSSIVE EFFECTS
1.
Avoid sounds
2.
Avoid excessive transitions
3.
Be certain that no spelling
errors occur
4.
Avoid a single word occurring on a
single line
48
QUESTIONS?
49