Public Relations Department
Rockover, Inc., Corporate Headquarters
Contaminated Lagoon
Douglas Productions Plant
PR Team:
*Tiffany Drake
*Ryan Hazlewood
*Elissa Meisenheimer
*Sarah Yosten
Problem, Challenge, or Opportunity
Statement

Industrial Products Inc. discovered the
contaminated lagoon.
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Employees are fearful of the risk to pollution
The community fears hazardous waste
The government has no relationship with the
company and has no reason to trust the company
to handle the cleanup properly
This is a good challenge for Industrial Products
Inc. to build new relationships with its publics
Situation Analysis
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PCBs contaminated the lagoon in 1960’s
Industrial Products Inc is not at fault, but
taking responsibility
Employees, community and government
need to be informed
Expansion needs to proceed smoothly
Lagoon cleanup without incident is preferable
Goal
 Our
goal is to inform and persuade
the publics to support the lagoon
cleanup.
Internal Publics
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Internal-Primary
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Veteran Employees
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Industrial Products Inc, Headquarters
External Publics
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Primary
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Douglas, Ohio (The City)
Douglas community residents
Rush Hour Drivers
Government
Media
Secondary
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Surrounding Communities
Press Statement
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Lagoon contaminated on property
Industrial Products Inc, is taking full
responsibility for the cleanup
Residents and Employees are not at risk
Protective gear will be used
Dates of activities in the closure plan
BBEO Remediation and Construction
Memo to Employees
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See MEMO
Fact Sheet
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See Fact Sheet
Backgrounder
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See Backgrounder
Thanks!
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Thanks from all of us at Rockover Inc, Public
Relations!