3. Guidance for the PROMOTION OF A BAND project

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ADMIN.
BAND
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Year 11: Graphic Products: Controlled Assessment Task
CONTENTS
Admin
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
Contents
About the CAT
Structuring annotations
Word bank (terminology)
Assess. criteria for Criterion 1
Assess. criteria for Criterion 2
Assess. criteria for Criterion 3
Assess. criteria for Criterion 4
Assess. criteria for Criterion 5
Criterion 1
Slide 12
Slide 13
Slide 14
Slide 15
Slide 16
Slide 17
Slide 18
Slide 19
Slide 20
Slide 21
Slide 22
Slide 23
Slide 24
Slide 25
Slide 26
Slide 27
Slide 28
Guidance: Task Analysis
Example: Task Analysis
Task Analysis
Guidance: Product Analysis 1
Guidance: Product Analysis 2
Example: Product Analysis
Example: Product Analysis
Example: Product Analysis
Product Analysis 1
Product Analysis 2
Product Analysis 3
Guidance: User Profile
Example: User Profile
User Profile
Guidance: Design Criteria
Example: Design Criteria
Design Criteria
Criterion 2
Slide 30
Slide 31
Slide 32
Slide 33
Slide 34
Slide 35
Slide 36
Slide 37
Slide 38
Slide 39
Slide 40
Slide 41
Criterion 4
Slide 53
Slide 53
Slide 55
Slide 56
Slide 57
Guidance: Initial Ideas
Example: Initial Ideas
Example: Initial Ideas
Example: Initial Ideas
Guidance Development
Example: Development
Example: Development
Example: Development
Example: Development
Guidance Manu. spec.
Example: Manu. spec
Manu. Spec
Criterion 3
Slide 43
Slide 44
Slide 45
Slide 46
Slide 47
Slide 48
Slide 49
Slide 50
Slide 51
Guidance: Making
Example: Record of making 1
Example: Record of making 2
Record of making 1
Record of making 2
Guidance: QA & QC
Guidance: Flowchart
Example: Flowchart
Flowchart
Guidance: Testing & Eval.
Example: Sum. evaluation
Example: Sum. evaluation
Sum. Evaluation
Sum. Evaluation
Criterion 5
Evidence throughout folder
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About the GCSE Course
GCSE course
The GCSE course consists of two units. Unit 1 involves the completion of a two hour written
examination which will test your subject knowledge in the following areas: materials and components,
design and market influences, paper engineering and manufacturing processes. Unit 2, often referred
to as the Controlled Assessment Task (CAT), involves the completion of a single design and make
activity.
The theme for the Controlled Assessment Task (CAT) is governed by a series of briefs set by the
examination board. To complete Unit 2 successfully, you must produce a 3D outcome and a
supporting design folder of no more than 20 concise A3 sheets. The mark allocation for Unit 2 is
displayed below:
The Controlled Assessment Task is divided up into five areas for assessment. Criterion 1 refers to the
investigation of the design context, in essence the ‘research’. Criterion 2 refers the designing and how
you develop your chosen idea. Criterion 3 refers to the making, the 3D outcome. Criterion 4 refers to
how you test and evaluate your work, not only at the end but throughout the whole design process.
And finally, criterion 5 looks at the quality of your communication skills, your spelling, grammar and
punctuation. Each one of these five criterions is then divided into three, four or five levels, each with
its own mark band and corresponding descriptions.
Resources available to you
Use the Technology website to help you with each section of your Controlled Assessment Task.
www.canon-slade.bolton.sch.uk/tech.htm
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ANALYLITICAL ANNOTATIONS FOR CRITERION 1 & 2
1. STATEMENT
2. CONJUNCTIONS
3. REASON(S)
Materials
The product is made from …………
The component parts are made from …………
Dimensions
The product measures …………
Manufacture
The product has been printed using …………
The product have been cut using …………
…for these reasons…
For the reasons, visit:
www.canon-slade.bolton.sch.uk/tech.htm
The product has been formed using …………
The product has has been joined using …………
The product is printed using …………
The printing effects used to enhance this product are ……
…because…
And follow the links to:
…since…
Materials
Manufacturing
Scale of production
The product has been produced using ………… production
Function
The product’s primary function is to …………
The product’s secondary functions are …………
Aesthetics
The product uses ………… fonts
The product uses ………… colours
The product uses images of …………
The layout of the surface graphics is …………
Social, cultural, environmental issues
The materials used to produce this product are …………
The products impact on society is …………
The product impacts on cultures by …………
…as…
Construction
Environment
Aesthetics
Design Issues
and
Packaging
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WOOD BANK
FUNCTION
Protect
Preserve
Promote
Packaging for transportation
Inform
Stability
Open
Close
Display
Assemble
Text
Call
Stack
Ergonomics
Anthropometrics
Dial
Hold
Warn
Navigate
Genre
Flat pack
MANUFACTURE
Off-set Lithography
Flexography
Screen Printing
Digital Printing
Gravure
Laser Printer
Inkjet printer
Laser cutter
CNC milling machine
Profile cutter
Versa camm
Drill
Lamination
Encapsulation
Embossing
Injection moulding
Vac forming
Spot colours
CMYK
Quality control
Sublimation printer
AESTHEICS
San serif font
Serif font
Impact
Harmonious colours
Primary colours
Modern
Traditional
Sleek
Form
Branding
Shape
Style
Contrasting colours
Imagery
Layout
Balance
Texture
Logo
Organic
Corporate
Clean
SOC/CULT/ECO
Cultural issues
Different religions
Signs and symbols with meanings
Imagery of other cultures
Offensive
Misunderstanding
Social issues
Parental control
Benefits society
Fairtrade
Improves quality of life
Environmental issues
Waste
Reuse
Recycle
Reduce
Refill
Renewable materials
Biodegradable materials
Lifecycle of the product
Life expectancy of the product
CAD CAM
Laser cutting
Programme
Red lines - cut
Black lines - score
X and Y axis
Profile cutter
OPAS
Registration marks
Computer Aided Design
Computer Aided Manufacture
Computer Numerical Control
CNC Milling Machine
DTP Desk Top Publishing
CNC
CAD
CAM
Versa Camm
Kiss cut
Advantages of CAD CAM
Disadvantages of CAD CAM
Accuracy
SCALE OF PROD.
One off
Highly skilled workforce
Labour intensive
Time consuming
Hand tools
Batch
Machines
Semi-skilled workforce
Mass
Low-skilled workforce
In-line manufacturing
Continuous
Huge investment in machines
One off - one produced
Batch - 2 to several thousand
Mass - thousands to millions
Continuous - never stops
Down time
Flexible manufacturing
Cell production
High volume
MATERIALS
Thermoplastic (PP, PMMA, etc.)
Grey board
Corrugated board
Solidwhite board
Paper
Recycled board
Waste
Finish
Reduce
Vinyl
Acetate
Plywood
Jelutong
Laminate
Encapsulate
Prime
Lacquer
Spray
Cellulose spray
Wet & dry
Sanding seal
INFORMATION
Ingredients
Weight
Nutritional content
E logo
Name of the product
Address details
Manufacturer’s name
Barcode
Traffic light symbols
Logo
Record label
Features
Track names
Release date
Eco logos
Packaging logos
Price
Website details
Face book and twitter details
Copyright
Terms and conditions
QUALITY CONTROL
Check material stock
Check dimensions
Registration marks
Colour bars
Bleed area
Check spelling
Check alignment
Check fit
Check quality of print
Trim marks
QC
QA
Quality Control
Quality Assurance
Customer loyalty
Check orientation
Check finish
Check function
Test with target audience
Test against design criteria
Test with peers
CONSTRUCTION
Guillotined
Perforation
Rotary cutter
Assembled
Die cutting
Gluing
Creased
Scored
Adhesive
Fastenings
Imposition
Drilled
Screwed
Counter sink
Double-sided tape
Spray mount
PVA
Multi purpose glue
Heat press
Transfer
Folded
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UNIT 2: Criterion 1: Investigating the Design Context
Criterion 1: Investigating the design context
7-8
marks
• Discrimination shown when selecting and acquiring relevant research that will promote originality in designing
• Excellent understanding and analysis of the design context
• Detailed analysis of relevant existing products or systems undertaken related to design intentions
• Comprehensive analysis of relevant and focused research undertaken
• Clear and specific design criteria identified, reflecting the analysis undertaken
• Target market identified and the intended consumer/user profiled
5-6
marks
• Good analysis of relevant products or systems undertaken
• Good analysis of relevant research and context
• Design criteria which reflects the analysis undertaken
• Target market for product has been identified
• Good understanding and analysis of the design context
3-4
marks
• Some analysis of related products or systems undertaken
• Made a superficial analysis of most of the research material and the context
• Design criteria reflects most of the analysis undertaken
• Some consideration has been taken of the likely consumer/user
• Basic understanding and analysis of the design context
0-2
marks
• Minimal analysis of other products or systems undertaken
• Provided little evidence of research and analysis of context
• Design criteria is very general and lacking in any detail
• Limited understanding of the target market/user evident
• Limited understanding or analysis of design context
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UNIT 2: Criterion 2: Development of the Design Proposal (including modelling)
Criterion 2: Development of the design proposal (including modeling)
26-32
marks
• Imaginative and innovative ideas have been developed, demonstrating creativity, flair and originality. Further developments made to take account of ongoing research
• A coherent and appropriate design strategy, with clear evidence of a planned approach, adopted throughout
• The implications of a wide range of issues including social, moral, environmental and sustainability, are taken into consideration and inform the development of the design
proposals
• Excellent development work through experimentation with a wide variety of techniques and modeling (including CAD where appropriate) in order to produce a final design
solution
• Appropriate materials/ingredients and components selected with full regard to their working properties
• Fully detailed and justified product/manufacturing specification taking full account of the analysis undertaken
19-25
marks
• Imaginative ideas demonstrating a degree of creativity, which are further developed to take account of ongoing research
• An appropriate design strategy, with evidence of planning, adopted for most aspects
• Development of design proposals take into account the main aspects relating to a variety of social, moral, environmental and sustainability issues
• Good development work achieved through working with a variety of techniques and modeling (including CAD where appropriate)
• Appropriate materials/ingredients and components selected with regard to their working properties
• Product/manufacturing specification is complete and reflects key aspects of the analysis undertaken
12-18
marks
• Design ideas show some degree of creativity and further development
• An appropriate design strategy, with some evidence of planning, adopted for some aspects
• Developments of design solutions are influenced to some extent by factors relating to social, moral, environmental and sustainability issues
• Adequate development work achieved through working with a range of techniques and modeling (including CAD where appropriate)
• Materials/ingredients and components selected with some regard to their working properties
• Product/manufacturing specification reflects most aspects of the analysis
6-11
marks
• Ideas show some variation in approach or concept
• A limited design strategy, with minimal planning, is evident
• Some consideration taken of social, moral, environmental and sustainability issue in development of design solutions
• Development work is lacking in detail but makes reference to a number of techniques and modeling (including CAD where appropriate)
• Materials/ingredients and components selected with limited regard to their working properties
• Limited product/manufacturing specification which reflects most obvious features of analysis
0-5
marks
• Ideas are lacking in imagination with minimal development or further research
• Little evidence of a logical approach being adopted, with no indication of planning
• Development work shows little consideration of social, moral, environmental and sustainability issues
• Basic development work undertaken using a limited range of techniques
• Materials/ingredients and components selected with little regard to their working properties
• Produced a simple product/manufacturing specification which is general in nature
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UNIT 2: Criterion 3: Making
Criterion 3: Making
26-32
marks
• Final outcome(s) shows a high level of making/modeling/finishing skills and accuracy
• Selected and used appropriate tools, materials and/or technologies including, where appropriate, CAM correctly, skillfully and safely
• Worked independently to produce a rigorous and demanding outcome
• Quality controls are evident throughout the project and it is clear how accuracy has been achieved
• The outcome has the potential to be commercially viable and is suitable for the target market
19-25
marks
• Final outcome shows very good level of making/modeling/finishing skills
• Selected and used appropriate tools, materials and/or technologies including,where appropriate, CAM correctly and safely
• Outcome demonstrates a high level of demand
• Quality control checks applied in the manufacture of the product
• The outcome is suitable for the target market and could be commercially viable with further development
12-18
marks
• Final outcome shows good level of making/modeling/finishing skills
• Used appropriate materials, components, equipment and processes correctly and safely (including CAM)
• Parts of outcome show high levels of demand
• Applied quality control checks broadly but superficially
• The outcome requires further development in order to be suitable for the target market
6-11
marks
• Final outcome is largely complete and represents a basic level of making/ modeling/finishing skills
• Used materials, components and equipment correctly and safely (including CAM if appropriate)
• Some aspects of outcome are demanding
• Some evidence of limited quality control applied throughout the process
• The outcome has some weaknesses which limit its suitability for the target market
0-5
marks
• Final outcome is incomplete or represents an undemanding level of making/ modeling/finishing skills
• Used materials, components and equipment safely under close supervision
• Worked with some assistance to produce outcome of limited demand
• There is limited evidence of any quality control and levels of accuracy are minimal
• The outcome has significant weaknesses which limit its suitability for the target market
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UNIT 2: Criterion 4: Testing and Evaluation
Criterion 4: Testing and evaluation
9-12
marks
• Detailed testing and evaluation as appropriate throughout the designing and making process taking account of client/user or third party opinion
• All aspects of the final outcome have been tested against the design criteria and/or the product/manufacturing specification
• Evaluate and justify the need for modifications to the product and consideration given as to how the outcome might need to be modified for commercial production
6-8
marks
• Appropriate testing and evaluation evident throughout the designing and making process
• Most aspects of the final outcome have been tested against the design criteria and/ or the product/manufacturing specification
• Evaluate and justify the need for improvements or modifications to the product
3-5
marks
• Evidence of some testing and evaluation leading to the production of the final outcome
• Some evidence of testing against the design criteria and/or the product/ manufacturing specification
• Some improvements or modifications to product suggested
0-2
marks
• Minimal testing and evaluation throughout the designing and making process
• Limited or no testing of final outcome against the design criteria and/or the product/manufacturing specification
• Limited mention of some improvements or modifications that could be made to the product
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UNIT 2: Criterion 5: Communication
Criterion 5: Communication
5-6
marks
• Design folder is focused, concise and relevant and demonstrates an appropriate selection of material for inclusion
• All decisions communicated in a clear and coherent manner with appropriate use of technical language
• The text is legible, easily understood and shows a good grasp of grammar, punctuation and spelling
3-4
marks
• Design folder shows some skill in choice of material for inclusion but includes some irrelevant content
• Most decisions communicated with some clarity and with some use of technical language
• There are a small number of errors in grammar, punctuation and spelling
0-2
marks
• Design folder shows excessive duplication of information and a lack of brevity and focus resulting in irrelevant content
• Ideas and decisions communicated at a simplistic level with a limited grasp of the concepts involved and a limited use of technical vocabulary
• Numerous errors in grammar, punctuation and spelling
CRITERION 1
RESEARCH
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Criterion 1: Investigating the Design Context (Task Analysis)
What to do first…
Like all your previous projects, the process of analysing the task or brief
is going to be the starting point for your Controlled Assessment Task.
Only when this is complete will you know what to do next.
Task Analysis
1. Graphically highlight all the words you feel are important.
2. For each keyword highlighted, construct a number of questions
using: who, when, why, what, where and how? (fig. 1)
3. If carried out well, the Task Analysis should identify what you know
and what you don’t know. Of the things you don’t know, you should
identify methods of finding this information out, weather you intend to
use a book, the internet or visit a shop. This process of investigation is
commonly referred to as ‘research’.
What sustainability issues concern CD packaging? The plastic used is a
non renewable resource and the paper will naturally come from trees. There
is research to suggest that CDs are only used once due to developments in
technology. I will research further into these issues by using the internet.
…sensitive to sustainability issues.
fig. 1
How can the sustainability issues concerning CD
packaging be improved? I intend to look at the six Rs. Using
recycled materials, reducing the amount of materials, reusing
the product, refilling the packaging, refusing to use certain
materials and issues concerning the repair of damaged
packaging. I will ask my target audience which concept is most
important to them.
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Criterion 1: Exemplar Task Analysis
TASK
Context
HOW DO OTHER COMPANIES
BRAND A NEW PRODUCT?
For a new product a company may
have a logo saying “NEW” so the
customer knows its new. Or they
may just have an updated version of
a previous product.
WHY DOES SOMETHING NEED
TO BE PROMOTED?
A product needs to be promoted so it
gains publicity. It is also so people
know what is being promoted and if
they would want it and therefore if
they will buy it.
WHAT EVENT(S) NEED TO BE
PRMOTED FOR THE BAND?
The band being promoted is a school
band, so therefore they would play
at school events, such as a band
night. This promotion would be
displayed around school so students
know about it.
Promotion is important for a new product or an event.
Design Task
WHAT WILL THE AGE RANGE BE?
WHERE WILL CONCERTS BE?
The music is aimed at teenagers of
secondary school age. This will be
around 11 years old to 16. The
concerts will be performed at school
functions.
WHAT PUBLICITY MATERIAL DO
EXISTING BANDS USE?
Existing bands use a wide range of
publicity material to be available to
fans. Such as: Posters, t-shirts, key
rings, badges and much more.
WHAT FUTURE EVENTS WILL
THE BAND HAVE?
To find out what future events the
band will have, I will ask the band
directly, or they would tell me
when they find out.
A group of students in your school have formed a band and want to complete a set of publicity material for their future events. The set must include at
WHAT WILL THE SURFACE
GRAPHICS BE?
The graphics should match the
imagery on the front face of the
case. This will give it continuity.
WHY GENRE OF MUSIC DO WILL THE BAND
PLAY?
The genre will be aimed at Pop, therefore overall
most people will like the music as Pop can also fit
in other genres as well.
least a four fold CD case with CD and relevant information and a promotional item, which incorporates a smart material.
WHAT WILL BE ON THE CD CASE?
On the front face, should be the bands name, the
album name and any imagery to enhance the
appearance of it. One the inside front face should
be copyright and publication information.
On the back face, it should have a list of the
songs and similar imagery to match the front.
WHERE WILL I GET THE INFO
FROM?
For the information that will be on
the publicity material, I will ask the
band members for anything that will
be required.
WHAT PROMOTIONAL ITEM
WILL BEST SUIT THE BAND?
For this, I will research what other
bands use to promote, the I will see
which idea would best suit this band.
WHAT IS A SMART
MATERIAL?
Because I I don’t know what
or how a smart material is
used, I will have to do some
research to find out what
they are. This may include
using the internet, or asking
someone who knows.
CORPORATE TITLE HERE
TASK 1
Context
Environmental issues are becoming more and more important in our throw away society. Companies are taxed on the waste that they produce that is not
recycled.
Design Task
‘RECYCLAPHONE’ a company who are environmentally aware and specialise in recycling and marketing mobile phones need to promote their product.
Design, prototype and packaging a block foam mobile phone. The phone must be packaged for its safety and security and be presented with promotional
material ready for launch to the public.
TASK 2
Context
Promotion is important for a new product or an event.
Design Task
A group of students in your school have formed a band and want to complete a set of publicity material for their future events. The set must include at least a
four fold CD case with CD and relevant information and an item, which incorporates a smart material.
TASK 3
Context
Books that contain movement are now found in most book stores. They can be a source of pleasure to the readers.
Design Task
Design and make a book containing kinetic spreads that will enlighten its readers. The book must be produced in A5 size, either in landscape or portrait.
TASK 4
Context
Confectionary items are sold by the wholesaler in a package called an outer. Often this outer doubles as a point of purchase display.
Design Task
A luxury chocolate manufacturer feels the need to break into the cheaper counter confectionary line. It plans to market a confectionary item to be named by
you. It will cost 20p and will be a solid geometric shape; it will be marketed directly on the shop counter from a point of purchase box. Design and make the
wrapper, the point of purchase box and model the product in a suitable material to fit the wrapper. All the items need to be full size.
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Criterion 1: Investigating the Design Context (Product Analysis)
What to do next…
When you have completed the Task Analysis, you should have
identified areas for investigation (research). This investigation should
include analysing some existing products (Product Analysis) and
investigating the potential market for for the product (User Profile).
Product Analysis
1. If possible, dissemble an existing product and take several
photographs of it (avoid getting some thing off the internet).
2. Start to analyse and annotate the product using the headings found
on the slides.
3. When annotating, never provide just a statement. E.g. The CD
sleeve has been printed using Off-set Lithography. Always provide a
statement followed by a suggestion or a reason. E.g. The CD sleeve
has been printed using Off-set Lithography because this is very fast
and the quality is very good.
4. How do you know what to suggest or how do you know what reason
to provide? Well in the past, you could always ask your teacher (as a
source of research), not anymore! That’s the ‘investigation’ part of the
task. You have to find out.
5. Most of the information you need can be found on the school website,
www.canon-slade.bolton.sch.uk/tech.htm. If you can’t find it there,
then you can use the coursework books in school or even go to the
library. IMPORTANT. Any sources used should be noted on each slide.
6. Remember, make the sheets concise. Maximum point size of 12;
Always use sub headings for your annotations; always use bullet points
(get straight to the point), think about the visual impact of each sheet
after all you are design students! Finally, check your spelling, grammar
and punctuation.
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Criterion 1: Investigating the Design Context (Product Analysis)
Function
• Comment on what you feel are the principle functions of the product.
• How well does the design of the product achieve these principles?
• What could be done to improve them?
• What about the ergonomics of the product?
Aesthetics (11)
What does the product look like? Consider:
• The colours used: colour psychology and colour combinations. Why
has the designer chosen these colours?
• The layout: how is the information positioned in relation to each other?
Is it balanced, cluttered or confusing?
• The style: try to describe the product’s style. Is it traditional, old
fashioned, sleek, classical, modern, grunge, calming, decorative,
distressed, industrial or minimal?
• The imagery used: comment on the style and choice of the imagery
used. Why has the designer chosen them?
• The texture used: comment on the textures used. Is it rough in one
part and smooth on another, if so, why?
• The proportions used: Is the product symmetrical or asymmetrical?
Manufacturing (8)
• Printing: which method of printing has been used and WHY?
• Colours: how many colours have been used and how can you tell?
• Printing effects: which printing effects have been applied and WHY?
• Construction Methods: how has the product been put together?
• Plastic forming: how has the product been made? How can you tell?
User Profile
• Who is the product aimed at?
• What do they think of the product?
• What do they think about it’s function, aesthetics, materials, size, etc?
Good and bad points
• Draw up a table of positive and negative aspects of the product.
• These points should form the basis for your ‘design criteria’.
Safety
• Is the product safe to use? Are there any areas for improvement?
• Are there any lose parts or sharp edges?
• Does the product display any safety standards, such as the kite mark?
Information (14 & 10.5)
• What information is included on the product and WHY?
• Be comprehensive. Look for: titles, barcodes, signs and symbols,
address details, logos, diagrams, eco logos, keys, diagrams, etc.
Social, moral, environmental and sustainability issues (10)
• What considerations have the designers and manufacturers made
regarding the social, moral, environmental and sustainability implication
of the product?
Dimensions
• Measure all aspects/components of the product in millimetres.
For example:
- Is there a parental advisory sticker on the CD sleeve because the lyrics
may cause offence?
- Is the card or board recyclable or does the company make contributions
to the cost of recycling?
- What impact has the product had on society?
- What is the life expectancy of the product?
- Has the product had a positive or negative impact on society?
- Are the materials used renewable or non renewable?
- Are there more sustainable alternatives available?
Scale of Production (8.5)
• Has the product been manufactured using one off, batch or mass
production? WHY?
Materials (7)
• Which materials have been used to produce the product?
• You must state why the designers have chosen that particular material.
designtechnology
Criterion 1: Exemplar Product Analysis (CD packaging)
INFORMATION
There is lots of information on the album cover,
such as: Band name, album name, Track list,
barcode, copyrights, record company logos.
AESTHETICS
The colours used on the
album are very bright and
vibrant which are
attractive to the customer
but also reflects the
1960’s theme.
The layout of the text is
central to be in focus,
however the image fills
most of the front.
The style is revolved
around the iconic image
from the 60’s but renewed
to make it look modern.
The image taken from
1967 was first designed by
Peter Blake.
MATERIALS
The material used to
create this product would
be solid white board. They
would use this because it
is a strong card which is
bleached on both sides
which is good for printing
onto.
DIMENSIONS
140mm wide, 125mm high,
8mm deep when folded.
427mm wide, 125mm high,
2mm deep when open.
The CD has a diameter of
120mm.
SOCIAL, CULTURAL AND
ENVIRONMENTAL ISSUES
The packaging is made of card, which is a
sustainable resource which is much better
than using a plastic CD case. As it is made of
card, it won’t last as long as other products,
but it could be recycled into something new,
which means less resources are needed to
make something new. There is nothing to
indicate if the CD has any explicit material on
it so it shouldn’t cause any offence to anyone.
This product should have a good impact
because it is a well know product already, but
it just looks modern and much more
attractive.
SCALE OF PRODUCTION
The production of this product would be batch produced
because the product will be popular and it needs to be able to
meet demands, but will not need to be mass produced because
it won’t be sold continuously.
FUNCTION
It is to protect the CD
from any scratches.
Also it is used to
promote the band
and the album by the
album cover. It is
used to inform people
about what the album
contains. Also it
makes it easier for it
to be transported.
MANUFACTURE
This product uses offset
lithography. This is because the
process is fast and is very good
quality. This is the most cost
effective printing method for mass
production.
It uses five colours, CMYK for the
images and for the main red
colour, they use a spot colour, so
it is the same colour on every
product.
To make it look glossy, a laminate
layer has been added.
To construct this a net has been
die cut out and then glued
together.
designtechnology
Criterion 1: Exemplar Product Analysis (CD packaging)
INFORMATION
There is lots of information on the album cover,
such as: Band name, album name, Track list,
barcode, copyrights, record company logos.
AESTHETICS
The colour of the
background is very dark,
for two reasons. One, for
the image to stand out,
and the other to represent
the darkness of the
album, as it is called ‘Dark
Side of the Moon’. The
album does not have any
text on the surface. This
could be for effect, so the
focus is more on the
design. The image of the
prism, refracting light, has
little to do with the theme
of the songs, and has
become an iconic image
itself.
MATERIALS
For the case high impact
polystyrene has been used
so it is more resistant to
damage. For the booklet
and surface graphics a
varnished paper has been
used for good image
quality.
DIMENSIONS
140mm wide, 125mm high,
and 10mm deep when closed.
125mm high, 275mm wide,
5mm deep when open. CD is
120mm in diameter.
SCALE OF PRODUCTION
The case is mass produced, as it can be used for any
CD that requires it. Where as the booklet and graphics
will be batch produced, so it meets required demands
but isn’t over produced which wastes money.
FUNCTION
It is to protect the
CD from any
scratches. Also it is
used to promote the
band and the album
by the album cover.
It is used to inform
people about what
the album contains.
Also it makes it
easier for it to be
transported.
SOCIAL, CULTURAL AND
ENVIRONMENTAL ISSUES
The packaging is made of plastic, which is a
non-renewable resource which is bad for the
environment as it is not biodegradable. As it is
made of plastic, it will last longer than other
products, but it couldn’t be recycled into
something new, which means less resources
are available to make something new. There
is nothing to indicate if the CD has any explicit
material on it so it shouldn’t cause any
offence to anyone. This product should have
a good impact because it uses iconic imagery
to make it immediately recognisable.
PHOTO
HERE
MANUFACTURE
To print the booklet and the
surface graphics, it uses off
set lithography because it is
of good quality and is fairly
cheap when printing lots. The
colours used will be CMYK
because it is able to print all
the different colours. The
paper is varnished to give to
prevent wear and so it is
slightly water resistant. The
CD case is made by injection
moulded because it produces
the complicated shape
quickly and reliably.
designtechnology
Criterion 1: Exemplar Product Analysis (POS display)
INFORMATION
On the lower section, are two faces with
information on. On one side it shows the dates
and times of the shows and the website for
more information. On the other side is the
location of the shows and what they are
featuring.
DIMENSIONS
When standing, it measures
210mm tall, 125mm wide and
105mm deep. When folded
away, it is 155mm tall,
125mm wide and about 2mm
deep.
AESTHETICS
The design of this product
is kept very minimal and
simplistic. This gives it a
modern and formal style.
The complex design which
incorporates the title of
the exhibition, is used to
prove that the University if
Salford has the facilities to
produce this sort of
design. The colour of the
text is a metallic pantone
to contrast with the deep
blue background colour.
This also make the style
very modern and formal.
MATERIALS
The material used for this
is a textured blue board.
They have used this board
mainly because it is strong
and can cope with the
complex design.
SCALE OF PRODUCTION
For this product, it will have been batch produced. This
is because it is a complex design and will have to be
manually watched whilst machined, but enough are
produced to meet requirement.
FUNCTION
The main purpose of this product
is to inform what the show is
about an when it is. It is also for
promoting, by using a complex
design which shows off the
ability the University has.
MANUFACTURE
For the main body of this display, it is
most likely to have been laser cut
because the design is too complicated
for it to be manually cut out and would
be time consuming. The laser cutter is
much more precise, faster and the
design can be repeated. For the
information, it is a spot colour which
has either been screen printed on, or
they have used off set lithography if
they are producing lots of them.
SOCIAL, CULTURAL AND
ENVIRONMENTAL ISSUES
This product has been made out of card
which is a renewable source and doesn’t
damage the environment as it can be
recycled. It shouldn’t offend anyone because
it doesn’t show any specific offensive
material. The purpose of this product is to
attract people to the show so artists and
designers can show there work to the people
in the local area. This creates a social event
for people to go to.
CORPORATE TITLE HERE
Scale of Production
Dimensions
Information
Function
PHOTO
HERE
Aesthetics
• Colour
PHOTO HERE
• Layout
• Style
Manufacture
PHOTO HERE
• Printing
• Imagery
• Colours used
• Printing effects
Materials
• Construction Methods
Social, cultural and environmental issues
IMAGE OF
MATERIALS
PHOTO HERE
• Plastic forming methods
IMAGE OF
PRINTING
CORPORATE TITLE HERE
Scale of Production
Dimensions
Information
Function
PHOTO
HERE
Aesthetics
• Colour
PHOTO HERE
• Layout
• Style
Manufacture
PHOTO HERE
• Printing
• Imagery
• Colours used
• Printing effects
Materials
• Construction Methods
Social, cultural and environmental issues
IMAGE OF
MATERIALS
PHOTO HERE
• Plastic forming methods
IMAGE OF
PRINTING
CORPORATE TITLE HERE
Scale of Production
Dimensions
Information
Function
PHOTO
HERE
Aesthetics
• Colour
PHOTO HERE
• Layout
• Style
Manufacture
PHOTO HERE
• Printing
• Imagery
• Colours used
• Printing effects
Materials
• Construction Methods
Social, cultural and environmental issues
IMAGE OF
MATERIALS
PHOTO HERE
• Plastic forming methods
IMAGE OF
PRINTING
designtechnology
Criterion 1: Investigating the Design Context (User Profile)
How do I investigate the potential market?
Even the most successful products produced aren’t aimed at everyone
in the world (the market). You need to identify who the ‘target
audience’ is for your product(s) and what are their needs (profiling
them). To find this out, you’ll have to ask them!
User Profile
Firstly, design a series of questions to ask your target audience. These
could range from, how they want the product to look (aesthetics); what
information to include and how they’d like the product to perform
(function).
Try and use closed questions. These are much easier to produce
results from. E.g. Which combination of colours do you think would best
suit the image of a school rock band? A) Primary colours B) Dark
colours C) Harmonious colours or D) Bright colours.
Analyse the results from your profiling. What are your findings?
Remember these findings should influence the content of the ‘design
criteria and ultimately, your design ideas.
designtechnology
Criterion 1: Exemplar Questionnaire, results and analysis of the results
QUESTION 1 WHAT IMAGES SHOULD BE USED FOR THE SURFACE GRAPHICS?
A Cartoons or animations 20%
B Photos of the band 20%
C Plain and simple Colours 10%
D Artistic imagery 50%
QUESTION 1 WHAT IMAGES SHOULD BE USED FOR THE SURFACE GRAPHICS?
QUESTION 2 WHICH STYLE OF FONT SHOULD BE USED ON THE COVER?
A Plain (e.g. Arial) 20%
B Artistic and modern 60%
C Old styled (e.g. Times new Roman) 13%
D Gothic (e.g. Algerian) 7%
QUESTION 3 SHOULD THE LYRICS BE FEATURED SOMEWHERE?
A Yes 30%
B No 70%
QUESTION 7 HOW MUCH INFORMATION SHOULD BE ON THE COVERS?
QUESTION 4 WHAT COLOUR SHOULD THE INIITIAL THEME BE?
A Blue 17%
B Green 10%
C Yellow 20%
D Black 10%
F Purple 5%
G Orange 5%
H White 10%
I Grey 10%
E Red 10%
J Pink 3%
QUESTION 5 WHAT SHOULD THE PRODUCT BE MADE OF?
A Plastic jewel case 40%
B Folded solid white board 60%
QUESTION 6 SHOULD THE PACKAGING BE RECYCLEABLE?
A Yes 70%
B No 30%
QUESTION 7 HOW MUCH INFORMATION SHOULD BE ON THE COVERS?
A Nothing 10%
B Lots of info 20%
C Bare minimum 20%
D Just general info 50%
QUESTION 9 HOW SHOULD THE LAYOUT OF THE FRONT COVER BE?
QUESTION 8 WHAT ADDITIONAL PROMOTIONAL ITEMS WOULD YOU LIKE?
A Clothing Items 50%
B Key rings 10%
C Wrist bands 10%
D Poster 30%
QUESTION 9 HOW SHOULD THE LAYOUT OF THE FRONT COVER BE?
A Very Busy 20%
B Just images 10%
C Just text 10%
D Simplistic / Minimalistic 60%
QUESTION 10 HOW IMPORTANT IS SUSTAINABILITY TO YOU?
A Not Very 10%
B A little 15%
C Care a lot 60%
D Most important thing 15%
RESULTS From doing this questionnaire, I have found out that my
target audience like more artistic and original design which will look
more iconic. They also like bright vibrant colours with little
information to stand out. This will help me to design the graphics,
as I know what my target audience want.
CORPORATE TITLE HERE: USER PROFILE
designtechnology
Criterion 1: Investigating the Design Context
What is the design criteria?
The design criteria describes the restrictions and possibilities for the
intended product. It is normally presented in a bullet point list and
focuses on a number of areas, such as: the appearance of the product
(aesthetics) and what the product needs to do (function).
What to do.
1. The list should be in bullet point format.
2. Each point should be accompanied by a small sentence explaining
the importance of the point.
3. All ideas and developments should aim to meet the design criteria.
4. Include points to describe all of the following:
Function:
What the product has to do.
Aesthetics:
A description of how it should look, considering: colour, font styles,
imagery and layout.
Dimensions:
Details of sizes.
Information:
What information needs to be included, such as: logos, titles,
lyrics, track names, etc.
designtechnology
Criterion 1: Exemplar Design criteria
My CD case may meet the following points:
Function
Aesthetics
It must be able to promote the
band. This will increase the
popularity of the band and
therefore increase sales.
It must look artistic and
modern. This is because the band
is young so it must reflect the genre
of the music.
It must be able to hold a CD.
A CD has a diameter of 120mm.
This is the main principle of the
case.
It must protect the CD. This
stops the disc from being scratched
or broken so it is able to play the
media without fault.
The font style must be original
and modern. This is so the theme
is continued throughout the
product.
It must be easy to transport.
This makes it easier and quicker for
it to be transported, and it also
makes it safer if the product can sit
square.
The colours must be bright and
vibrant. This is to keep within the
theme, and also to meet the target
audience requirements.
It must comply to
manufacturing limitations.
This is so that it is possible to
make and that materials aren’t
wasted.
It must be able to promote the
band. Therefore people will get to
like them and want to buy again, or
buy for the first time because the
images look good.
Dimensions
It must consider the hole at
the centre of the CD. This is
14mm in diameter and is key
because it cuts out part of the CD
The imagery must be bold and
graphics. Also the centre which
iconic. This is so the product
remains transparent is 39mm in
stands out and shows that the band diameter which will also cut away
is different from other bands.
from the graphics.
The layout of the product
should be simplistic /
minimalistic. This is to make the
imagery stand out and to meet the
target audience requirements.
It must have a geometric
shape. This is so it is easier for
transport and is less likely to be
damaged in the process.
It must fit into a universal CD
shelf / rack. This is so people
can easily store it with other
products.
Information
It must include the name of
the band. This is so the
consumer is able to know who
the album is by. Also it gives the
album a Brand.
It must include a Barcode.
This is so the product is able to
be purchased at a shop.
It must show the track
names. This is so the consumer
is able to find which track they
want easily. Also it gives each
track its originality.
It must include the record
producers logo. This makes the
product look professional. Also it
shows that the product has be
licensed and can be sold in
shops.
It should show if it needs
Parental Advisory. This shows
that the CD has explicit material.
Materials
It must include a smart
material. This is to promote the
band further by making it more
interesting.
The packaging must include a
feature of sustainability. This is
so the part of the product can be
recycled so it isn’t wasting nonrenewable resources.
The material must be able to
meet all the requirements of
it’s function and purpose.
Such as being able to protect the
CD from damage or it making the
product easy to transport.
CORPORATE TITLE HERE: DESIGN CRITERIA
My ????? may meet the following points:
Function
Aesthetics
Dimensions
Information
Point 1
Point 1
Point 1
Point 1
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Point 2
Point 2
Point 2
Point 2
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Point 3
Point 3
Point 3
Point 3
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Point 4
Point 4
Point 4
Point 4
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Point 5
Point 5
Point 5
Point 5
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Point 6
Point 6
Point 6
Point 6
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Etc.
Etc.
Etc.
Etc.
CRITERION 2
IDEAS & DEV.
designtechnology
Criterion 2: Development of the Design Proposal (including modelling) (Initial ideas)
Initial Ideas
The first part of this section is to generate a wide range of ‘initial ideas’.
These should be your initial thoughts to solving the design problem –
speed is key in this section, otherwise you might forget a really good
idea whilst you are spending an eternity just getting your 30 degree
lines just right.
Be as creative and original as us can. Look for inspiration from the
design books, posters and magazines in the classroom. If you’re still
struggling, try generating a spider diagram using words associated with
the design brief, such as, the name of the band or the theme of your
pop-up book (see example on page 25).
What to do
1. Produce a range of original and creative ideas
2. Try using a ‘word map’ to help broaden your ideas.
What to do cont.
7. Demonstrate a good grasp of grammar, punctuation and spelling.
8. Show off your technical language of the subject in your annotations.
9. Use arrows to indicate particular areas of importance.
10. Make sure each sheet in concise with little white space.
11. When designing always consider:
• the social, moral, environmental and sustainability of each idea
• the aesthetics (colour, font styles, layout and imagery)
• the function (how it works)
• the materials (what are the properties of the materials)
How do I show off my technical language?
Analyse and annotate all your ideas. Use exactly the same headings you
used to compile a concise and detailed product analysis.
3. All the ideas must aim to meet your design criteria.
4. Test all your ideas against this design criteria.
5. Consult your target audience, what are their thought on the ideas?
6. Show off your graphical communication skills, consider using:
• One point perspective
• Two point perspective
• Isometric crating
• Schematic drawings
• Enlargements
• Cross-sections
• Exploded view
• Rendering or hatching techniques
• Thick and thin line technique
The headings should include:
• Function
• Ergonomics
• Aesthetics
• Information
• Dimensions
• Materials
• Target Audience’s thoughts
• Safety
• Social, moral, environmental and sustainability issues
• Testing against the design criteria
designtechnology
Criterion 2: Exemplar Initial ideas: 4 fold CD packaging
designtechnology
Criterion 2: Exemplar Initial ideas: CD packaging surface graphics
designtechnology
Criterion 2: Exemplar Initial ideas: Merchandise and promotional material
designtechnology
Criterion 2: Development of the Design Proposal (including modelling) (Development)
What is the development stage?
Once your target audience has decided on an initial idea, you can
begin to develop it further. This is when your design should start to
really take shape. The development section is the largest and most
important part of the Design Process (it’s where all the
experimentation and working out takes place).
What should I be doing in the development section?
1. Still aim for originality & creativity in your developments.
2. Your development should include sketches, CAD, and models.
What should I be doing in the development section? Cont.
Show off your graphical communication skills:
• Isometric crating, one and two point perspective
• Schematic drawings, Enlargements and Cross-sections
• Exploded views, rendering, hatching
• Thick and thin line technique and 3rd angle orthographic projection
• CAD: Photoshop, 2D Design, Illustrator, Office, SolidWorks, etc.
How do I show off my technical language?
Analyse and annotate all your ideas. Use exactly the same headings
you used to compile a concise and detailed product analysis.
3. Model and prototype, using card, paper, Styrofoam, etc.
4. Always photograph your models and include them in your folder.
5. When designing always consider:
• the social, moral, environmental & sustainability of each
development
• the aesthetics (colour, font styles, layout and imagery)
• the function (how it works)
• the materials (what are the properties of the materials)
• the parts needed (how will each part help)
6. Make sure each sheet in concise with little white space.
7. Analyse and annotate all your ideas.
8. Use exactly the same headings you used in your product analysis.
9. All the developments must aim to meet your design criteria.
10. Test your ideas against this design criteria & with your target
audience, what are their thoughts.
The headings should include:
• Function
• Ergonomics
• Aesthetics
• Information
• Dimensions
• Materials
• Target Audience’s thoughts
• Safety
• Social, moral, environmental and sustainability issues
• Testing against the design criteria
designtechnology
Criterion 2: Exemplar Development: 4 fold CD packaging
designtechnology
Criterion 2: Exemplar Development: CD packaging surface graphics
designtechnology
Criterion 2: Exemplar Development: POS Display
designtechnology
Criterion 1: Exemplar Development: POS Display - surface graphics
designtechnology
Criterion 2: Development of the Design Proposal (including modelling) (Manufacturing Spec)
What’s a product/ / manufacturing speciation?
The manufacturing specification comes at the end of the development
phase, but before you start making the final outcomes. Like the ‘design
criteria’, it should be presented in a series of bullet point statements
and should explain exactly how to make the final product, hence the
name ‘manufacturing specification’.
Include points to describe all of the following:
Materials: what will each part be made from & how much material
is needed?
Dimensions:: precise measurements for each part in millimeters?
Tolerances: the maximum and minimum size each part can be.
Quality Control: what needs to be checked & how and when to
check it.
Construction: explain exactly how each part will be made.
Cost: how much will each part cost and detail any other costs
involved.
designtechnology
Criterion 2: Exemplar Manufacturing Specification for a 4 fold CD packaging
In school
Materials
•
•
The 4 fold CD packaging
will be made from
solidwhite board
This provides a good surface
to print onto and it can be cut
and folded
Dimensions
•
•
The 4 fold CD must hold
one compact disc
measuring 120 mm in
diametre
This is the product the
packaging is design to hold
and protect
Manufacture
•
•
•
•
The 4 fold CD packaging
will be printed using a
laser printer in CMYK
This is the only printer in
school capable of printing
onto to board
The 4 fold CD packaging
will be cut and scored
using a profile cutter
This process is very accurate
and leaves a good finish
QC
Fabrication &
Finish
•
I will check the spelling of
the surface graphics
•
It looks unprofessional if
words are spelt incorrectly
•
I will check the quality of
the printed surface
graphics
This is strong when dry but
does not set instantly allowing
movement for alignment
•
I want the product to look like
a quality product
I will apply a holographic
to the surface graphics
•
This will show the authenticity
of the product
•
•
•
I will check the design and
dimensions of the net
•
To ensure it cuts correctly and
fits the CD
•
I will assemble the net
using multi-purpose
adhesive
Commercially
Materials
•
The 4 fold CD packaging
would be made from
solidwhite board
•
This provides a good surface
to print onto and it can be cut
and folded
Dimensions
•
•
The 4 fold CD must hold
one compact disc
measuring 120 mm in
diametre
This is the product the
packaging is design to hold
and protect
Manufacture
•
The 4 fold CD packaging
would be printed using
offset-lithography
•
This is fast, widely available
and is very good quality
•
The net would be cut and
folded using a bespoke die
•
This process is relatively fast but more importantly every
net will be the same
QC
•
Colour bars would be
included
•
This would enable colour
consistency in the printed job
•
A bleed area would be
included
•
This would provide a
tolerance for the die cutting
process
•
Registration marks would
be used
•
This would ensure each plate
is aligned when printing
•
Fabrication &
Finish
The surface of the
solidwhite board would be
varnished with a satin
finish
•
This would protect and
enhance the presentation of
the packaging
•
The net would be
assembled using a multipurpose adhesive
•
This is strong when dry but
does not set instantly
CORPORATE TITLE HERE
In school
Materials
Dimensions
Manufacture
QC
Fabrication & Finish
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Materials
Dimensions
Manufacture
QC
Fabrication & Finish
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CRITERION 3
MAKING
designtechnology
Criterion 2: Making
Making
Most of the marks for this section are achieved by making a 3D
outcome. You should be aiming to show a high level of making and
modelling skills. For example: is the product folded correctly; do the
edges line up; has it been neatly cut; does it fit together and are there
any gaps? However, some of the marks for this section can be picked
up in your portfolio.
How can I pickup marks for making in my portfolio?
Record the making process using photographs and annotations. For
example:
What tools have you used and why?
Craft knife, safety rule, slot punch, etc.
Which materials have you used and why?
Able to print on to it, rigid, flexible or can be easily cut.
What technologies have you used and why?
Laser cutter, OPAS, milling machine, 3D Printer
(Very important – you must explain the process of using them)
How do I build Quality Control checks into my making?
Nearly all products produced on a commercial level will need checks in
place to ensure a quality product is produced every time. Refer to the
next two slides for guidance.
Help?
You are awarded marks for working independently and how you have
solved designing and manufacturing problems. Think about what you
have done in year 10 and in year 9.
Finally
Does the final product look professional and is it suitable for the target
audience (how do you know have you asked them)?
designtechnology
Criterion 3: Exemplar Record of Making
Materials
I printed the badge
design on to 80gsm
paper. Good surface
to print onto and is
quite flexible for the
pressing process.
Tools and equipment
The design is placed on a steel
blank and then covered with a
piece of acetate. All of these
parts are placed in a die.
Testing TA or DC
I checked the quality of
the final product - as
some of the other
badges produced
didn’t hold together.
Tools and equipment
Together with the plastic
backing - all the parts are
pressed together to form the
completed badge.
QC
I’ve added a bleed area to the
design to prevent a white
halo on the badge - also I
have printed a guide for the
circle cutter.
Tools and equipment
The ticket was manufactured
using the same process as the
back stage pass. However - I used
a hand held rotary cutter to
perforated the ticket stub.
Materials
Both the front and back of the
backstage pass were printed
onto 80gsm paper - these were
then laminated on to a piece of
280gsm board.
Testing TA or DC
The initial feedback from the TA was very
positive with no significant areas from
modification or improvement.
Materials
Both the front and back of the
ticket were printed onto 80gsm
paper - these were then
laminated on to a piece of
280gsm board.
Testing TA or DC
My TA preferred the
pass to be
encapsulated to add
greater protection.
Tools
The hole for
the lanyard
was
punched/cu
t using a
slot punch.
QC
With both the ticket and the
backstage pass - some
additional trimming of the
edges was necessary to
ensure a quality
designtechnology
Criterion 3: Exemplar Record of Making
Materials
I used Solid white
board to print the 4
fold CD packaging
onto. This material
has a good surface
to print onto and it
can also be
recycled.
QC
I checked to
make sure the
registration
marks where
present and level
Testing TA or DC
The TA were a
little confused as
how to assemble
the 4 fold CD to
enable it to lock
into place.
CAD CAM
I have used the
process of CAD
CAM to design and
manufacture the 4
fold CD packaging.
The machine used
to cut the NET was
called a ‘profile
cutter’
Tools and equipment
I set the print out up in a ‘profile cutter’. Using the Net which
I drew in 2D Design tools - I then programmed the machine to
cut the RED lines and to score the BLACK line.
Testing TA or DC
I checked to see if all
the information was
visible on the
packaging and
compared it with my
design criteria.
Materials
I used a self-adhesive
vinyl to make the CD
cover and some
additional promotional
stickers. This left a very
good quality print and
enabled me to stick the
design to a CD.
QC
Once the
machine had
finished cutting
and scoring the
board - I checked
to see if the
blade had cut all
the way through
the material
Environmental issues
Due to the shape of the NET
cut from the card - there is
some waste material - I tried to
use this waste material in the
production of the tickets and
backstage pass.
Manufacture
I used the same manufacturing
processes used on the 4 fold CD to manufacture the POS display
QC
I did this process
twice - as the
first attempt had
too many
bubbles visible.
Modifications
To improve the presentation of the
packaging - I printed black on the inside
as well as the surface graphics on the
outside.Unfortunately - The print outs
didn’t quite match up - therefore if I was to
manufacture the NET again - I would have
to align the prints better.
CAD CAM
To make the stickers and the CD label I
used the process of CADCAM.This enabled
me to design the surface graphics using
CAD - design a cut profile in CAD and then
I programmed the Versa CAMM to print and
then kiss cut the CAD profiles I had drawn.
Tools and equipment used
I removed the waste vinyl and
then transferred the sticker
onto the surface of the CD
using application tape. I used
a squeegee to remove any
bubbles from view.
Tools and equipment
Once the POS had
been cut and scored - I
glued it together using
a multi-purpose
adhesive and added
the titles using selfadhesive pads.
CORPORATE TITLE HERE (RECORDING MAKING 1)
Materials used
Tools and equipment used
Environmental issues
QC
Materials used
Environmental
issues
PHOTO
HERE
Testing TA or DC
PHOTO
HERE
Environmental
issues
QC
PHOTO
HERE
Modifications made
Testing TA or DC
Environmental issues
Materials used
PHOTO
HERE
CAD CAM
CAD CAM
Tools and equipment used
Testing TA or DC
PHOTO
HERE
QC
Modifications made
PHOTO
HERE
Materials used
Materials used
Testing TA or DC
Environmental issues
QC
Testing TA or DC
PHOTO
HERE
QC
PHOTO
HERE
PHOTO
HERE
Environmental issues
Environmental issues
Modifications made
CORPORATE TITLE HERE (RECORDING MAKING 2)
Materials used
Tools and equipment used
Environmental issues
QC
Materials used
Environmental
issues
PHOTO
HERE
Testing TA or DC
PHOTO
HERE
Environmental
issues
QC
PHOTO
HERE
Modifications made
Testing TA or DC
Environmental issues
Materials used
PHOTO
HERE
CAD CAM
CAD CAM
Tools and equipment used
Testing TA or DC
PHOTO
HERE
QC
Modifications made
PHOTO
HERE
Materials used
Materials used
Testing TA or DC
Environmental issues
QC
Testing TA or DC
PHOTO
HERE
QC
PHOTO
HERE
PHOTO
HERE
Environmental issues
Environmental issues
Modifications made
designtechnology
Criterion 2: Making (Quality Assurance and Quality Control - 1)
What is QA (Quality Assurance)?
Companies have long realised that cost is not the only influencing
factor for manufacturer and consumer choice. Factors such as:
build quality, consumer service, performance and quality of design
dictate why one product is chosen over another. The term ‘Quality
Assurance’ relates to all aspects of the manufacturing process, from
the early stages of design right through to the delivery of the
product.
What is QC (Quality Control)?
Quality Control is a small part of Quality Assurance. It involves a
series of checks, which take place on a product during the
manufacturing process. The checks are carried out to ensure that
each product meets the required standards. These checks are a
crucial part of the manufacturing process and can take place at
anytime. Possible checks may include:
1.
2.
3.
4.
Checking the size of the product or component
Checking for spelling mistakes
Checking the consistency of the colour
Checking the registration of the colours.
How can I show that I’ve considered QA and QC in my project?
One method of showing QA would be to design a flowchart building
in quality control checks throughout the manufacturing stages.
What is a flowchart and why use them?
Flowcharts allow us to present a sequence of activities in a clear
and informative manner; such as the manufacturing of a product to
ensure quality control checks are made. Like many forms of
communication, a need for standardisation is required in order for
others to interpret the information. Flowcharts use a series of
shapes to help communicate the information.
Standardisation in flowcharts
The lozenge shape illustrates the start & finish of the flowchart.
The rectangle contains a process or task.
The diamond shape represents a decision to be made.
The parallelogram represents a point of input or a point of output.
This shape represents a point of adjustment.
designtechnology
Criterion 2: Making (Quality Assurance and Quality Control - 2)
Example 1
The example shown is very basic and could be more
detailed (and effective). It does not take into account how
much water to use and how long to leave the tea bag in
the water. To obtain this information, the flowchart needs
feedback loops.
Feedback loops
If a decision is needed to be made which results in a yes
or no response then a feedback loop is added. Depending
on the response, the flow may carry on or follow the path
of the loop. If this is the case, then an adjustment must be
made before asking the question again.
An example of a more detailed and effective flowchart is
given in example 2.
designtechnology
Criterion 3: Exemplar Flowchart for a 4 fold CD packaging
START
1. Setup A3 document in
2D Design Tools - include
reg. marks for OPAS
Is the document
A3 and are the three
reg. Marks visible?
N
Y
Is the NET visible on
the print out?
Turn of NET and reprint
Is it accurately aligned?
N
N
Check document settings
Y
Y
6. Mount the printed board
on to a sacrificial pieces of
board
11. Stick holographic
sticker in place
7. Setup OPAS to read the
reg. marks
12. Insert CD
2. Draw out NET using 2D
Design tools
N
N
Is the NET the
correct size?
Has the OPAS read all
three marks?
Check opt. entered /
check reg position
Change the size
of the NET
Y
Y
8. Cut and score the NET
using OPAS on the profile
cutter
3.Turn the cut lines to RED
and the score line to
BLACK
N
N
Are all the lines the
correct colours?
Change the colour
of the line
Has the blade
cut through
The card?
Cut again
Y
Y
9. Perform a dry assembly
of the NET
4. Insert surface graphics
from PhotoShop
N
N
Are the surface in the
correct position?
Does it fit together?
Change alignment
and position
Y
Y
5. Print the design to board
without the NET being
visible
10. Glue the NET together
Go back to stage 2
STOP
Adjust to fit
CORPORATE TITLE HERE: FLOWCHART
CRITERION 4
EVAL. & TEST.
designtechnology
Criterion 4: Testing and evaluating (Summative and Formative)
Testing
The testing procedure is an essential part of the design process. All
products will have to undergo many tests before they are manufactured
and released onto the market. We can break the testing procedure into
two areas: physical testing and consumer testing (or asking the target
audience), both should occur throughout the design process.
Physical testing
A physical test would be carried out to ensure the product is fit for
purpose, meeting all the points listed on in the design criteria and the
manufacturing specification. For example, a POS Display will have to be
tested to ensure:
• it has good stability;
• it can be disassembled for postage;
• it is strong and rigid.
Consumer testing
It is also important to gather opinions from the product’s intended users
(the target audience). In industry, consumer tests are carried out on a
selection of the target audience to obtain essential opinions.
These tests normally involve a questionnaire or a simple ranking test.
Consumers are asked if the product meets their needs and why. This
helps the design team to improve the product’s function and aesthetics.
How do I test and evaluate my ideas and artefacts?
Evaluating is the process of critically and objectively questioning how
well the design ideas or the final product meets the design criteria or the
manufacturing specification. Testing and evaluating IS NOT a section
which simply occurs at the end of the design process. Good testing and
evaluating should appear at various stages throughout the design folder.
We can break the evaluation process into two areas: formative testing
and evaluating and summative testing and evaluating.
Formative testing and evaluating
Formative evaluating forms throughout the design process. Every time you
make a decision or judgement about your work it should be in relation to the
contents of your design criteria, manufacturing specification or your target
audience's thoughts.
Summative testing and evaluating
Summative evaluating occurs at the end of the design process
(summarising). It specifically judges how well the final product meets the
design criteria or the manufacturing specification.
For a detailed summative evaluation:
• always write in third person (Don’t write: I think or I like);
• always include sketches detailing how to impove the product;
• answer every point listed in the design criteria or manufacturing
specification;
• always include the opinion of a third party - ideally the client or
someone from the target audience;
• compile a questionnaire to ask your target audience;
• use photographs to support and describe aspects of the product;
• refer to your modifications list to help explain why aspects of the
product were changed.
Evaluating how the product could be manufactured in industry
At the end of the summative evaluation, consider how the product could be
made (manufactured) on an industrial scale. Clearly their would need to be
some modifications in order of this to occur. Simply, list these modifications
and then comment how it would be produced commercially. For example:
Which method of commercial printing would be used and why; how would
the product be constructed commercially or which plastic manufacturing
method would be used to produce the product and why.
designtechnology
Criterion 3: Exemplar Summative Evaluation
On a scale of 1 to 5 (5 being good and 1 being bad)
rate each question appropriately.
Function
Aesthetics
Information
How well does the case
promote the band?
1)0% 2)0% 3)5% 4)10% 5)85%
Does it look artistic and
modern?
1)0% 2)10% 3)0% 4)5% 5)85%
Does it include the name of the
band?
1)0% 2)0% 3)0% 4)0% 5)100%
How well does it protect the
CD?
1)0% 2)0% 3)15% 4)5% 5)80%
Are the font styles original and
modern?
1)0% 2)5% 3)10% 4)5% 5)80%
Does it show the track names?
1)0% 2)0% 3)0% 4)0% 5)100%
Is it easy to transport the case?
1)0% 2)0% 3)0% 4)10% 5)90%
How well does it inform the
audience of the band?
1)0% 2)5% 3)15% 4)20% 5)60%
Are the colours bright and
vibrant?
1)0% 2)5% 3)10% 4)55% 5)30%
Does it include the record
producers logo?
1)0% 2)0% 3)0% 4)5% 5)95%
Materials
Does the packaging include a
feature of sustainability or
renewable resources?
1)0% 2)0% 3)10% 4)5% 5)85%
Is the case widely recyclable?
1)0% 2)0% 3)60% 4)30% 5)10%
Is the imagery bold and iconic?
1)0% 2)0% 3)10% 4)70% 5)20%
Is the layout of the product
simplistic / minimalistic?
1)0% 2)0% 3)5% 4)10% 5)85%
How well does the case promote
the band?
1)0% 2)0% 3)5% 4)10% 5)85%
Are the font styles original and
modern?
1)0% 2)5% 3)10% 4)5% 5)80%
Does it include the record
producers logo?
1)0% 2)0% 3)0% 4)5% 5)95%
Does the packaging include a
feature of sustainability or
renewable resources?
1)0% 2)0% 3)10% 4)5% 5)85%
designtechnology
Criterion 3: Exemplar Summative Evaluation
Function
How well does the case promote
the band?
The Case promotes the band well.
This is because the bands name is
clearly visible. Also all other products
related have the same imagery,
therefore it is recognizable.
Aesthetics
Information
Materials
Does it look artistic and modern?
My target audience rated this category high.
Therefore they think that the design looks
artistic and modern. This is because mainly
of the materials used.
Does it include the name of the
band?
The band name is include twice all
together; One the case and the other
on the case. 100% of the target
audience gave this rating 5 which is
the highest.
Does the packaging include a
feature of sustainability or
renewable resources?
Most of the case is made from
renewable sources such as the main
body which is made of plywood and
the hinge which is made of card.
Does it show the track names?
Again just as the band name, the
target audience were fully satisfied
that the track names were clearly
shown.
Is the case widely recyclable?
Some of the target audience thought
that the only parts of the case were
recyclable. However others thought
if the all the different components
where separated, most of the case
would be recyclable.
How well does it protect the CD?
The case is made from strong
materials e.g. plywood and aluminum.
This makes the case impact resistant
and protects the CD extremely well.
Are the font styles original and
modern?
The case used quite simple fonts. However
my target audience think that the fonts have
been used effectively. This shows the fonts
complement the simplistic and minimalistic
look of the case.
Is it easy to transport the case?
The case is squared shape, so it can
be easily stacked and stored. This
reduces the amount of space wasted
during transportation.
Are the colours bright and vibrant?
The colours used are bright colours.
However not all of them are vibrant as some
are purposely dull. This reflected in how the
target audience rated it.
How well does it inform the
audience of the band?
1)0% 2)5% 3)15% 4)20% 5)60%
These figures show that most of my
target audience thinks that it does a
good job of informing. However some
other people disagree which means it
may lack some information.
Is the imagery bold and iconic?
The imagery used is very iconic. This is
mainly due to the theme of the band. As the
target audience predominantly agree with
this, it has fully met the design criteria.
Is the layout of the product simplistic /
minimalistic?
The case has little amounts of graphics and
detail. This is so the materials used are
reocognised. This is in keeping to the
design criteria and the target audience are
also satisfied by the outcome.
Does it include the record
producers logo?
The producers logo is only on the
CD. This meant some of the target
audience didn’t think it should get
the highest rating as they think it
should be on the case as well,
Are the font styles original and
modern?
1)0% 2)5% 3)10% 4)5% 5)80%
Does the packaging include a
feature of sustainability or
renewable resources?
1)0% 2)0% 3)10% 4)5% 5)85%
CORPORATE TITLE HERE (EVALUATION)
CORPORATE TITLE HERE (EVALUATION)
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