Transportation Panel– March 9, 2012
Transportation in the 21st Century
Mary Culler
Director
Government Affairs
Sustainability at Ford
Product
Process
• Manufacturing
• Dealers
Environmental
Economic
• CO2
• Energy Security
• Profitability
• Cash Flow
Sustainable
Social
Meeting the needs of
the present without
compromising the
future.
• Human Rights
• Working Conditions
1
Process to Manage Sustainability for Our Products
•Marketing/
•Communications
Plan
2
Ford’s Path to Sustainability
2007
2011
Near Term
Begin migration to
advanced technology
Near Term
Full implementation of
known technology
27.6 MPG
Continue leverage of Hybrid
technologies and deployment of
alternative energy sources
Long Term
Mid Term
Fuel
Cells
Hydrogen Powered
Engines
Hybrids
Natural Gas
Long Term
Mid Term
Electrified
Vehicles
Advanced
Gasoline
Engines
2030
2020
Weight Reduction
•CAFE Requirements
54.5 MPG
3
Technologies Support Affordable Fuel Economy for All
• Auto Start-Stop
Design
Weight
Efficiency
• Active Transmission Warm-Up
FE
Aero
Technology
• Active Grille Shutters
• Deceleration Fuel Shut-Off
• Electric Power Assisted Steering
• Alternative Friction Materials
• Underbody Aeroshields
• Battery Management System
• Systematic / Aggressive Implementation of High Value
Technologies Across Vehicle Line-up for Improved Fuel Economy
4
Ecoboost Strategy Is Key
Direct Injection
Fuel Economy (10-20%)
+
Engine Downsizing
=
CO2 Emissions
+
Turbocharging
Performance
The EcoBoost technology system was developed in order to
provide a high volume, affordable solution for our customers.
5
Unprecedented Powertrain Investment
3.7-L V-6 iVCT
3.0-L V-6 Flex
Fuel
2.5-L I-4 iVCT
3.5-L EcoBoost V-6
6.2-L V-8
2.0L EcoBoost I4
2.5-L I-4
Atkinson HEV
6F55 Select-Shift Automatic
6F35 Mid
Automatic
6
Powertrain Technologies: Auto Start-Stop
•12V battery
designed for long
lasting service with no
additional maintenance
•Voltage quality
module
assures vehicle
accessories function
normally when
engine is off
•12V enhanced
starter motor
provides quick, quiet
and seamless engine
starts once driver
removes foot from
brake pedal
•Top five benefits of Auto Start-Stop:
• Fuel economy gains of as much as
10 percent in city driving
• Vehicle emits zero emissions when
stopped
• Vehicle remains warm or cool even
when engine is off
• System is smooth, quiet and seamless
• No additional maintenance is required
Coming to North American cars, crossovers, and utilities starting in 2012, the
Auto Start-Stop system has been designed to work with conventional gasolinepowered vehicles with automatic and manual transmissions.
7
Active Grill Shutters
•How it works:
• Reduce drag coefficient by closing the opening in front of
the radiator with electrically controlled vents under
certain conditions.
•Installed in both
Grill and Bumper
opening
•How it improves fuel consumption:
• Improved coefficient of drag (Cd)
• Reduces work done overcoming aerodynamic losses at
speeds > 30 mph.
• Shutters may open on braking decelerations to cool
without penalty if there is a cooling need.
•Installed in Grill
opening only
• Faster engine warm-up
•
•
•
•
•
•
Improves fuel economy as well as heater/defrost
performance
Reduces parasitic losses from cold fluids during engine
warm-up
Reduces other parasitic loads used to warm engine
coolant (higher idle speeds and shift delays).
8
Aggressive Decel Fuel Shutoff
How it works:
• Shut-off fuel during deceleration events and realize F.E. benefit
• Maintain engine speed with torque management and engine/trans
• strategies and converter management
• Catalyst O2 regeneration strategy applied to manage NOx emission
• when fuel is turned on.
How it improves fuel consumption:
• Reduces Fuel Consumption during Decel events.
9
Leveraging Global Platforms
Design
Plug & Play into High Volume
Platforms with Global Reach
Weight
Efficiency
FE
Aero
Technology
PHEV
BEV
HEV
Biofuel
Diesel
Engine
Gas
Engine
10
The Payoff: 4 WITH 40 OR MORE MPG
11
New C-Platform Electrified Vehicles
POWER
OF
CHOICE
THE
Ford’s Strategy Is To Electrify Global Platforms With All 5 Electric Solutions – To Drive Choice
Of Top Hats, Scale And Affordability
Electrification Strategy
•Focus Electric BEV
•Transit Connect BEV
•2010
•C-Max Energi Plug-In Hybrid
•2012
•2011
•Fusion Hybrid/Plug-In Hybrid
•2013
13
Ford Focus Electric
INNOVATIVE DESIGN
REMOVABLE,
UPGRADABLE,
SERVICEABLE
3-4 HOUR CHARGE
ON 240V HOME OUTLET
VALUE CHARGING
14
Ford’s Mobile Apps
15
The Payoff: Ford Flex Fuel Vehicles
• U.S. ethanol production increased 8-fold over the past decade, and
accounts for approximately 10% of gasoline sold in the U.S.; it is
projected to nearly double over the next decade.
• Ford Flex Fuel Vehicles include:
−
Escape
−
Fusion
−
F-150
−
Expedition
−
E-Series
−
Lincoln Navigator
−
Super Duty
−
New models to be added in 2012
Ford offers a wide range of Flex-Fuel products which satisfy
consumer needs while utilizing a full range of ethanol16
containing fuels (incl. E85) available in the U.S.
The Payoff: Ford Offers CNG/LPG-Ready
Engines and Support to After-market Upfitters
•Super Duty (F-450/F-550)
•Stripped Chassis – Motor Home (F53)
•Stripped Chassis – Commercial (F59)
•Stripped Chassis – Commercial (E-Series)
•E-Series Van/Bus
•E-Series Cutaway
•Transit Connect
17
The Payoff: Ford Offers B20-Capable Diesel
Engines
•Medium Truck (F-650/F-750)
•Super Duty (F-450/550)
•Super Duty (F-250/350)
18
Sustainable Materials
•Soy Foam
Seating
• Use of 5% soy
foam
• Standard on
Escape,
Escape Hybrid,
Mustang, F-150,
Navigator,
Expedition
•Sustainable Fabric
• Produced from 100% post
• Industrial recycled materials
• Material includes plastic
intended for pop bottles and
un-dyed polyester
fibers
19
Opportunities for Recycled Materials
•100% Recycled
•carpets & fabrics
•Post Industrial
•recycled bumpers
•Recycled
•Polyurethane
•foam components
•Laundry & Milk Bottles into:
•-Windshield washer bottles
•-Climate Control Air Ducts
•Tires into:
•-aero deflectors
•-under hood
covers
•Battery casings into:
•-splash shields
•-rocker moldings
20
Ford Vehicles ~85% Recyclable
21
Going Green: Michigan Assembly Plant
• World’s first factory to build
gas-powered, battery
electric, hybrid and plug-in
hybrid vehicles
• 500-kilowatt solar panel
system – the largest array in
Michigan.
• On-site electric trucks,
saving an estimated 86,000
gallons of gas a year.
22
Ford’s Sustainability Report
A Ford Perspective/Approach
More about Climate Change
corporate.ford.com/go/sustainability
23
Summary
• The Ford plan is based on product and operational excellence and requires
people working together as lean, global enterprise.
• Balancing market and regulatory drivers for improved fuel efficiency and
lowering CO2 while also meeting more restrictive standards for criteria
emissions is one of our greatest challenges.
• Technology innovation is used as differentiator. Feature content and
technologies that improve comfort and convenience, safety and fuel
efficiency will continue to be increasingly important in all markets.
• Sustainable technology must be affordable for millions of customers
• Ford has established, and continues to develop, a comprehensive portfolio of
technologies to improve efficiency and reduce weight.
•
EcoBoost is being migrated widely in lieu of larger conventional engines,
offering increased fuel economy at comparable or improved performance.
•
Ford will offer a complete array of hybrid and electric vehicle choices that
over time will contribute on a volume basis.
24