The Compass Assessment
A strategic evaluation of sustainability performance
for companies and their investors
© 2010 AtKisson Inc.
www.AtKisson.com
Founded in 1992, AtKisson Group has long been a leader and innovator in sustainability
services
Global Affiliate and Associate Network
The sustainability strategy,
learning, and
inspiration company
POWERFUL
TOOLS
HIGH-ENERGY
WORKSHOPS
ADVANCED
TRAINING
EXCEPTIONAL
CONSULTING
INSPIRATIONAL
KEYNOTES
Overall Scores for Success Factors
0.0
1.0
2.0
3.0
4.0
5.0
Skillbase
Leadership
C ultural Strategy
Political Strategy
Timelines
Resource Mgmt
Strategic Links
Strategic Reflection
OVERALL AVERAGE
Current And Past Clients Include:
Baltic 21 (the 11 nations of Northern Europe) • European Sustainable Development Network • Brother, Inc. (Japan) • Earth Charter International • Swedish
SIDA’s Advanced International Training Programs • United Nations Division for Sustainable Development • Levi Strauss & Co. • Nike • Egyptian National
Competitiveness Council • Government of Singapore • Greater New Orleans, Inc. • SEIYU (Japan) • SERDP - Strategic Environmental Research & Development
Program (US Government) • Seliger Forum 2010 (Russia) • Sustainable Fashion Academy • States of Queensland, Victoria, NSW, and South Australia •
Stockholm County • Sustainable Seattle • Heinz Endowments • Toyota • UNEP • UNDP • Nile Basin Initiative • Bank of Indonesia • Volvo Cars
© 2010 AtKisson Inc.
www.AtKisson.com
Sustainability Indicators and Strategy with practical
examples
© 2010 AtKisson Inc.
www.AtKisson.com
The Compass is …
A SYMBOL OF DIRECTION
N
W
E
S
© 2010 AtKisson Inc.
www.AtKisson.com
The Compass is …
A SYMBOL OF SUSTAINABILITY
Nature
Well-being
Economy
Society
© AtKisson, Inc.
© 2010 AtKisson Inc.
www.AtKisson.com
The Compass Assessment is built on AtKisson’s widely adopted platform for CSR and sustainability
The Sustainability Compass
➤ N = Nature
Environmental impact, resource use,
ecosystems, water, energy, climate
change
➤ E = Economy
Efficiency, employment, innovation,
sustainable business model
development
➤ S = Society
Social responsibility, governance,
corporate culture, ethics, equity,
transparency
NATURE
ECONOMY
SOCIETY
WELLBEING
➤ W = Wellbeing
Worker, customer, and community
health & safety, worker opportunity,
overall impact on quality of life
© 2010 AtKisson Inc.
© AtKisson Inc.
www.AtKisson.com
The Compass Assessment for Companies adds a fifth “direction” to the analysis: INTEGRATION
Business Integration = to what extent the company has adopted a
whole-system approach to sustainability, vertically and horizontally
The Business Integration element of the
Compass Assessment includes ...
•
Extended product responsibility
•
Engaged corporate citizenship
•
Adoption and use of a lifecycle
perspective
•
Customer / consumer engagement
•
Evidence that sustainability is
embedded in top management and in
company core values
© 2010 AtKisson Inc.
www.AtKisson.com
The Compass Assessment is built on AtKisson’s widely adopted platform for CSR and sustainability
What the assessment delivers:
•
•
•
•
Clear feedback on where your company
stands, relative to sustainability goals, and
relative to other similar companies
Overall ranking scores on an intuitive and
transparent 100-point scale (where 100 =
“perfect” and 0 = “nothing is happening”)
Detailed backing information on individual
parameter scores, and the rationale /
analysis behind those scores
Prioritized recommendations for areas
where performance can be improved and
risks minimized, in an integrated fashion
COMPANY A
NATURE
ECONOMY
COMPANY
B
SOCIETY
WELLBEING
COMPANY C
The Compass Assessment was developed for
harmonization with the Global Reporting Initiative,
The Natural Step, ISO26000, and other frameworks
© 2010 AtKisson Inc.
www.AtKisson.com
Companies can be assessed externally (public information) and internally (non-public information)
The Compass Assessment can reveal differences between how a company
sees itself — and how it is seen by others
© 2010 AtKisson Inc.
Internal View – Using All Available Information
An internal review
shows some strengths
and reflects the actual
status of business
commitment to
sustainability
External View – Using Public Information Only
An external review
reveals what the same
company looks like to
consumers, investors,
activists etc. who only
have access to public
information
www.AtKisson.com
We assess your GOALS AND POLICIES and your PROGRESS REPORTING against sustainability standards
Sample of final scoring worksheet for “Nature” (illustration only)
Shows absolute sustainability goal / performance standard and company’s performance
© AtKisson Inc.
After extensive review, our analysts assign scores based on a 0-3 scale where 0 = No evidence of activity,
3 = Activity fully aligned (with widely acknowledged ultimate sustainability standards). The accompanying report
explains the rationale for each score and compares the most important findings with best-practice performers.
© 2010 AtKisson Inc.
www.AtKisson.com
Design
Nature
Wellbeing
Economy
Society
© AtKisson, Inc.
© 2010 AtKisson Inc.
www.AtKisson.com
Design
N
W
E
S
© AtKisson, Inc.
© 2010 AtKisson Inc.
www.AtKisson.com
Case Study:
ORLANDO, FLORIDA
N Nature
LAKE WATER QUALITY
TREE CANOPY
100
100
100
80
80
80
60
60
60
40
40
40
20
20
20
0
0
1
9
99
STREAM WATER QUALI TY
1
0
99
0
1
1
99
1
2
99
1
3
99
1
4
99
1
5
99
1
6
99
1
7
99
1
8
99
1
9
99
SOLID W ASTE RECYCLING
1
0
99
100
100
80
80
80
60
60
60
40
40
40
20
20
20
0
0
0
9
19
1
9
19
2
9
19
3
9
19
4
9
19
5
9
19
6
9
19
7
9
19
8
9
19
9
LAND USE SUSTAINABILITY
9
19
0
1
9
19
2
9
19
3
9
19
4
9
19
5
9
19
6
9
19
7
9
19
8
ENERGY SUSTAI NABI LITY
9
19
9
9
19
0
100
80
80
80
60
60
40
40
20
20
0
0
19
19
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
1
0
99
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
SUMMARY NATURE INDEX
100
91
19
0
9
19
100
90
91
CONTROL OF TOXI C RELEASES
100
9
19
19
60
40
20
1
1
99
1
2
99
1
3
99
1
4
99
1
5
99
1
6
99
1
7
99
1
8
99
1
9
99
0
1998
1
8
99
1999
1
7
99
1996
1
6
99
1997
1
5
99
1994
1
4
99
1995
1
3
99
1992
1
2
99
1993
1
1
99
1990
1
0
99
1991
AIR QUALITY
© AtKisson, Inc.
© 2010 AtKisson Inc.
www.AtKisson.com
Case Study:
ORLANDO, FLORIDA
E Economy
INCOME DI STRI BUTION
RENTAL AFFORDABILI TY
TRAFFIC SUSTAINABI LITY
100
100
80
80
80
60
60
60
40
40
40
20
20
20
0
0
1
1
1
99
1
2
99
1
3
99
1
4
99
1
5
99
1
6
99
1
7
99
1
8
99
1
9
99
1
0
99
1998
1999
1996
1997
1994
1995
CHILDREN'S ECONOMIC SECURITY
100
0
99
1992
1990
1999
1998
1997
1996
1995
1994
1993
1990
1992
0
1991
0
1998
20
0
1999
40
20
1996
40
20
1997
40
1994
60
1995
60
1992
80
60
1993
100
80
1990
100
80
1991
100
1993
HOME OWNERSHIP AFFORDABILI TY
1991
ECONOMIC DI VERSITY
0
1
1
99
1
2
99
1
3
99
1
4
99
1
5
99
1
6
99
1
7
99
1
8
99
1
9
99
9
19
0
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
SUMMARY ECONOMY INDEX
100
80
60
40
20
1998
1999
1996
1997
1994
1995
1992
1993
1991
1990
0
© AtKisson, Inc.
© 2010 AtKisson Inc.
www.AtKisson.com
Case Study:
ORLANDO, FLORIDA
S Society
ARTS & CULTURE
LITERACY
20
20
0
0
100
80
NO DATA
98
97
96
95
94
93
92
99
19
19
19
19
19
19
99
19
98
19
97
19
96
19
95
19
94
19
93
19
1998
91
19
90
19
1997
99
19
98
19
97
19
96
19
95
19
94
19
93
19
92
19
19
19
91
0
90
0
1999
20
0
1998
20
1997
40
20
1996
40
1995
60
40
1994
60
1993
80
60
1992
100
80
1991
100
80
1990
19
91
CITIZENS PERCEPTION OF GOV.
100
COMMUNITY STABILITY (SCHOOL MOB. )
19
90
19
19
1999
1998
1997
1996
1995
1994
1993
1992
1991
EDUCATIONAL SYSTEM
92
PUBLI C SAFETY (JUV. CRIME)
60
0
1990
1999
1998
20
1997
40
1996
40
1995
40
1994
60
1993
60
1992
80
1991
100
80
1990
100
19
VOTI NG
SUMMARY SOCIETY INDEX
100
100
80
80
60
40
60
20
40
0
© 2010 AtKisson Inc.
99
1999
1996
1995
1994
1993
1992
1991
19
98
19
97
19
96
19
95
19
94
19
93
19
91
92
19
0
1990
© AtKisson, Inc.
19
19
90
20
www.AtKisson.com
Case Study:
ORLANDO, FLORIDA
W Well-Being
99
19
1998
97
98
19
1997
95
94
93
96
19
19
19
1999
1996
1995
1994
1993
1992
1991
NO DATA
1999
99
19
98
19
97
19
96
19
95
19
94
19
93
19
19
19
19
92
0
91
20
0
90
20
0
1999
20
1998
40
1997
40
1996
60
40
1995
60
1994
80
60
1993
100
80
1992
100
80
1991
19
STATUS OF ELDERS
100
1990
19
91
90
19
19
98
97
96
95
99
19
19
19
19
94
19
92
93
19
19
19
19
19
QUALI TY OF LI FE (OPTIMISM)
1990
PSYCH. WELL-BEING (DRUG USE)
91
0
90
0
1999
20
0
1998
20
1997
40
20
1996
40
1995
60
40
1994
60
1993
80
60
1992
100
80
1991
100
80
1990
100
92
HEALTH I NSURANCE COVERAGE
19
CHILD LEARNING
1998
INFANT HEALTH
SUMMARY W ELL-BEING INDEX
100
80
60
40
20
1997
1996
1995
1994
1993
1992
1991
1990
0
© AtKisson, Inc.
© 2010 AtKisson Inc.
www.AtKisson.com
Case Study:
ORLANDO, FLORIDA
Compass Index of Sustainability 2000
N
80
NATURE
70
60
50
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
40
80
80
OVERALL SUSTAINABILITY INDEX
70
60
60
60
50
50
50
ECONOMY
E
1999
1998
1997
1996
1995
1994
1993
1992
1991
40
1990
1999
1998
1997
1996
1995
1994
1993
1992
40
1991
40
1990
W
80
70
WELL-BEING
70
80
SOCIETY
70
60
50
© AtKisson, Inc.
© 2010 AtKisson Inc.
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
40
S
www.AtKisson.com
Case Study:
ORLANDO, FLORIDA
Compass Index of Sustainability 2000
80
75
70
65
60
55
50
E- ECONOMY
W- WELL-BEING
45
40
1990
1991
S - SOCIETY
1992
1993
1994
1995
1996
N - NATURE
1997
1998
1999
© AtKisson, Inc.
© 2010 AtKisson Inc.
www.AtKisson.com
… and Now
The Top 10 by 2010
Compass Website
http://www.Top10by2010.org/indicators
Compass Index Website
© 2010 AtKisson Inc.
www.AtKisson.com
Executive Summary of the Gladstone Region Sustainability Report
2001
2011
Crimes against persons,
property and drugs, alcolhol
traffic offences
Crim e and Disorder
Nox, SO2, PM10, PM2, CO2-e,
Electricity, Oil, Gas
Air Quality
9
8
Energy Consum ption
BOD, Mega-litres, Ph,
Sediments, Algae
7
Population and Culture
Population grow th, ethnicity,
age, sex, indigenous
6
Water Quality and Consum ption
5
Species loss, land clearing,
habitat mapping, tree planting
4
3
Education and Training
Bio-diversity and Eco-System s
2
1
Retention, qualifications, pass
rates, teacher - pupil ratio,
distance to school
Tonnage to landfill,
Tonnage recycled,
0
Com m unity Health
Waste and Recycling
Death rates, cause of
death, cancer, ashma,
accidents, drugs, alcohol
Investment, new business
start ups and closures
Tourism and Hospitality
No. and Type of Visitors,
Expediture in local
economy, Purpose
TBL
Industry and Infrastructure Developm ent
Building and Planning
Building approvals, value of
investment, eco-efficiency
Em ploym ent and the Econom y
Agri-business
Unemployment rate, Median w eekly family
income, Building approvals, investment
Value of crops, livestock, holding.
Stocking rates, carbon sinks
© SMS Consulting
© 2010 AtKisson Inc.
www.AtKisson.com
An example of Key Performance Indicators on Regional Scale
1999/2000 Gladstone Region Greenhouse
Emissions
Residential
0.65%
Commercial
0.53%
T ransport
0.80%
Waste
0.006%
Residential
Commercial
Transport
Waste
Industry
Industry 97.96%
© 2010 AtKisson Inc.
www.AtKisson.com
TBL Executive Summary for the Gladstone Region
Scenario: Business as Usual
Environment
60%
50%
40%
30%
The closer you are to the
centre, the more sustainable
you are.
•Economy more sustainable by
approx. +8%
20%
10%
0%
Social
•Social Equity declining by
approx. -5%
Economic
2001
2011
© SMS Consulting.
© 2010 AtKisson Inc.
•Environmental Capital
declining by approx. -4%
Sustainability and TBL is about
balance and getting the
equilibrium right.
www.AtKisson.com
N
2001
44
W 50
Gladstone
Region
© 2010 AtKisson Inc.
55
54 E
70
S
AtKisson
Compass
Index
www.AtKisson.com
N
40
W 60
Gladstone
Region
© 2010 AtKisson Inc.
53
2011
(projected)
62 E
50
S
AtKisson
Compass
Index
www.AtKisson.com
The Compass Assessment helps you set your course for sustainability — and accelerate your progress
Benefits
•
Get a clear view of your sustainability reality
from an objective, outside perspective
•
Help put everyone on the same page by showing
them where the company stands, and where it
needs to be heading in sustainability terms
•
Learn how consumers see your company
compared to how you see it — and gain insights
into what consumers might want to know
•
Clarify and sharpen strategy, by focusing on those
areas most in need of improvement and most
likely to produce sustainability ROI
•
Set performance benchmarks in place so that
targets can be set, an improvement can be
monitored and communicated
•
Find new pathways to competitive advantage in
comparison to market leaders, and in relation to
global sustainability risks and opportunities
© 2010 AtKisson Inc.
www.AtKisson.com
The Compass Assessment offers a high-return value proposition, with minimal disruption of your daily
work
What We Need from You to Perform the Assessment
External Assessment
• Nothing – we use only publicly available data
Internal Assessment
• Access to internal information and people to
interview (under strict confidentiality)
•
Your choice of other companies against which to
benchmark
•
Clarity from you on the purpose, target
audience, and desired impact of performing an
assessment
•
Willingness to consider assessment results
against absolute (not just comparative) standards
– that is, against a long-term sustainability
vision
© 2010 AtKisson Inc.
www.AtKisson.com
Questions?to
Please
contact us ... with you ...
We look forward
working
Michael Lunn
Senior Associate
AtKisson Group
Michael.Lunn@AtKisson.com
+44 7894062727
www.AtKisson.com
© 2010 AtKisson Inc.
www.AtKisson.com