ISWA/RDN/EXPRA workshop
Promote waste collection in priority countries
The example of MEXICO
Dr. Philippe Diercxsens – Danone Waters
Packaging waste Extended Producer Responsibilty
(EPR) systems emerging all over the world.
Multiple and competitive EPR systems in place
with financial contribution from industry.
Municipal waste management system emerging
with possible financial contribution from industry.
Single, mostly industry owned, EPR system in place
with financial contribution from industry.
Whatever the system, no financial contribution
from industry up to date.
2
Danone Ecosystem Fund
http://ecosysteme.danone.com/
Danone Ecosystem Fund :
Mission & scope
The Fund is intended to strengthen and develop the activities of the partners
who make up Danone’s ecosystem: farmers, suppliers and subcontractors,
transport and logistics operators, distributors, territories & local authorities….
The Fund can carry out actions in the following areas:
EMPLOYMENT
Aid to the strengthening of economic activities to create jobs.
SKILLS & EMPLOYABILITY
Support to the development of skills and integration actions, in particular
through training.
MICRO-ENTREPRENEURSHIP
Aid to the set-up of economic activities and entrepreneurial projects to create
jobs and support to the development of small and medium-sized companies
R E C YC L I N G C O N T E X T I N M E X I C O
E X T R E M E LY C O M P L E X E N V I R O N M E N T
MUNICIPAL SOLID WASTE
Source: SEMARNAT2012/PASA /Mundo Sustentable
 102 K tons municipal
solid waste daily
 260 landfills
Introducing “Pepenadores”
 Responsible for 90% of Mexican recycling !
 Very low efficiency due to very hard conditions
 Social exploitation & poor life conditions
(220USD / month average)
The way they used to work…
The way they work today…
Mexican “Pepenadores”
Who are the waste pickers of the Mexicali
project?
Pepenadores (Mexicali)
Working
context
Work place
Landfill - Waste collected by municipal
trucks
Organization
Groups of 200 with leaders
Strong social cohesion
Relatively low level of violence and
corruption for Mexico
Buyers
Company (PASA)
Socio-economic
characteristics
Survey of 292 pepenadores in Mexicali
(June-July 2013)
 75% interviewed are Males
 30% Married; 41% cohabitation
 48% > Primary school
 2.2 children in average
Average income
2,500 MXN (150€) weekly for a family
(about 2,5 x more than min wage)
Descriptive
statistics
Mexicali is a project of social innovation in
the waste picking sector
Objectives
• Increase rPET in bottles
• Contribute to higher
quality and quantity of
recycling
• Ensure access to rPET at
a stable price
• Acquire new business
knowledge
Environmental
Economic
Political
Social
• New way of doing
business (reputation)
• Governance based on comanagement
• Income increase through
higher productivity and
« fair » price for waste
pickers
• Better working and living
conditions
Context
•
Brand Bonafont (Mexico)
is leader on the national
market.
•
Waste and recycling flow
relies mainly on an
informal population.
•
Projects with landfill waste
pickers (pepenadores) in
Mexico
STRONG NEED FOR MORE RPET
Our vision is to keep
on raising rPET levels
Lack of offer &
“rPET war” in Mexico
65% of recovered PET goes to
China
M E X I C A N R E C YC L I N G L I M I T S
4.5% GETS RECYCLED ….90% BY
PEPENADORES
Source: SEMARNAT 2012
Cardboard &
paper
Garbage
Collector
Rpet
productor
Workers
“Pepenadores”
Plastic
Buyer
39%
15%
Mexican
Consumers
Recycled
Bottles
% OF RECYCLING PER TYPE
OF WASTE
23%
Glass
15%
Metals
% Recycling
Mexico
11%
England
18%
USA
28%
Plastics
MEXICO LAGGING BEHIND IN THE
INCLUSION OF INFORMAL SECTOR IN THE RECYCLING CHAIN
MARKET
Analysis of the relationships
of the formal recycling
system to see if there is
space in the value chain for
the informal one (1/3)
NORMATIVE
Analysis of level of
government knowledge of
the problem and willingness
to solve it (0,75/3)
ORGANIZATIONAL
Analysis of the social
dimension /associative and
dynamism of the civil
society (0,5/3)
Source: Accenture / IDB Caracterization of informal recycling (October 2013)
Project idea:
improving recycling flow
35km
Landfill
Recollection firm
Final Buyer
Intermediate Buyer
Pepenadores
Project idea:
improving recycling flow
+
5km
Segregation Plant
Recollection firm
Final Buyer
Landfill
PROJECT RECAP
AFTER A BUMPY ROAD … BRIGHT PROSPECTS AHEAD
2010
•
•
•
•
First SIC
presentation
Bonafont searches
for partners &
places.
Guadalajara best
alternative
Corrupt leaders not
an option
2011
•
•
•
•
Mexicali is chosen
MS starts with talks
with pepenadores &
live tests
Base line study
Construction starts
2012
•
•
•
•
First trainings &
health brigades in
landfill
SP opening June
Seaurs leaves- PASA
takes recycling
operation
Libres form AC
2013
•
•
•
•
March :Union goes
on a strike
Empowered
pepenadores form
new group
S2 bales
homologation & go
live recycling
Planning phase II
Who are the waste pickers
of the Mexicali project?
P E P E N A D O R E S U P DAT E
Recycling
The way they work today…
Future:
• Partnerships with economic operators, local governments and
communities in other LATAM and ASIA countries :
– Argentina
– Brazil
– Uruguay
– Indonesia
• Partnerships with other FMCG companies within the Consumer
Goods Forum (CGF)
http://www.theconsumergoodsforum.com/
Thank you
Dr. Philippe Diercxsens
Philippe.diercxsens@danone.com