English 11
Brad Hutchinson

• A clear, intriguing message or story
• Unusual details
• Original insights or a unique perspective
• Takes the reader into the author's world
• Based on experience and imagination

The Key - Does the writer go beyond the obvious to create an intriguing picture for the reader?

• A great lead to hook the reader
• Clear transitions - with a surprise or two
• A main point or storyline to which all details connect
• Pacing that doesn't push and shove or bog the reader down
• A strong ending that leaves the reader feeling as if the piece is complete

The Key - Does the organizational flow keep the reader reading? Keep the reader hooked?

• Writing that bears the fingerprints of this writer
• Text a reader would love to read about
• A reader would feel that the writer is speaking right to him or her

The Key – Would a reader want to share this piece of writing with others? Would a reader want to keep reading?

• Wording and phrasing are memorable and lyrical
• Words create pictures in the reader's mind
• Strong verbs lend the writing power
• Specific nouns paint a clear picture

The Key - Would key words or phrases linger in a reader’s mind?

• Sentences are easy to read, silently or aloud
• Sentence beginnings are variable and purposeful
• The writer is playful with style - short punchy sentences pop up amid the longer ones
• Rhythmic, expressive phrasing enhances voice

The Key - Is it fun to read aloud? Could a reader read this piece aloud with expression?