Business Plan
Establishing our own business
in Finland
Content
• Idea of Business
 Personal aspects
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Questions to ourselves
SWOT Analysis
Location analysis
Public acts
Financing
Conclusion
The Idea of our Business
Main idea:
 photo shoots with self-made dresses and
decoration of the background and settings
 Work on the customers’ demands (decoration,
dresses, shooting set)
Sub ideas:
 Single interior decoration service
 Single dress making service (on customer’s
demands)
 taking pictures for passports and portraits
Personal Aspects
Our abilities?
• dress maker, photographer, two interior
decorators
• 3 years apprenticeship each of us
• journeymen(2) and master diplomer(2)
• Got the qualifications as an “assistant
production manager”
• our skills are perfectly fitting together,
especially because of their creative aspects
Personal Aspects
Family/Personal support?
• all not in a relationship
• free to go wherever we want
• The Family will support us wherever we go
• Friends are helping us
• Finding new friends in Finland
Personal Aspects
Able to move to/ live in Finland?
• In the beginning maybe it is hard without good
friends and family
• We are open minded and we will find new friends
in Finland
• dream of us since we were there few years ago
• In the marketing line we mostly use the English
language
• to talk with customers we are learning the Finnish
language
 Important to become integrated
Personal Aspects
Responsible to lead a company?
• We are determined women
• Working hard to reach objectives
 successful company
Personal Aspects
Sure of working together?
• Since four years we know each other very
well
• On special events we already worked
together.
• Our different characters are the perfect
combination
• Working together but specialized in various
sectors
Location analysis
Valkeakoski:
• Population: 22.500 inhabitants
• Language: Finnish. some people are speaking English
• Rent for salesrooms: 80m² ca. 600,00 €
• Infrastructure: good (public transport)
• Next cities:
Tampere (212.000 Inhabitants), ca 35km away
Helsinki (586.000 Inhabitants), ca. 150 km away
• Target group: inhabitants of Valkeakoski and the area
around, big companies and firms
Local Analysis
Competitors:
• 1 store for sewing machines (the owner is also
working with leather products)
• 2 self-employed dress makers
• 2 specialists for wallpapers and floors, they also
offer mounting
• 2 photographer shops making passports or
portraits (also selling equipment)
Local Analysis
Infrastructure:
• Small shopping mall in the city centre (Supermarket, Alko,
Fashion Stores, Fast Food Restaurant)
• Supermarkets around the city
• Big Shopping Mall near Tampere
Schools:
• Class 1-6: in the city centre from Valkeakosi
• Class 7-9: two schools, one in the city centre and the other
outside
Vocational school:
• A bit outside, by car ca. 5 min.
• Universities: Valkeakoski, Tampere, Helsinki, etc.
 good education system (future aspects)
Local Analysis
• On account of our analysis
 we found out there is no other company in Valkeakoski
like ours.
Just small shops, who are specializing in some of our
professions
• By starting up our company
 created a concept including various works like shooting
portraits, marketing shoots for catalogues or websites, or
private shootings for calendars.
• The countryside and the special weather conditions a
perfectly to create beautiful settings
Legal Aspects
• To build up a “OY” in Finland we need 2.500,00 € capital
investment minimal
• The final investment is variable
• it depends on business equipment, rent for salesrooms, machines
and other technical instruments (Fleet)
 Building an “Oy”:
- modern form of company
- especially if you have a strong grown intention and work with
many different clients.
 Building a “T:mi”
- is no good alternative
- to start up our business we need high investment and we are not
just selling our own products
- it is business combination of services and crafts
SWOT - Analysis
Weaknesses
•
•
•
Language Problems with
Finnish in the beginning
we are depending on the
customers demands
expensive equipment
Opportunities
•
•
•
•
Internet presentations
Opening a shop and
Expansion
To take on employees
Earn enough money to live
very well
Strengths
• full services for photo shoots
• we can also split our work and can fulfil different
tasks at the same time
• 4 powerful, strong women
• good German instruction(3 years)
• further education in business
• completely work on the customers demand
• most of our equipment we can repair on our own
Threats
• Competition with other companies
• Not finding enough costumers and get
bankrupt
• Get into an argumentation among us
• If one wants to spot working in this working
constellation
Financial Aspects
To start up we need
- Minimal 2.500,00 €
- Some equipment
investments
- Funding for new housing
(subsistence ca 1.600,00 €
pro person a month)
- Funding for the trip to
Finland
 20.600,00 € personal startup capital
Final Conclusion
Results:
• there is no other company as ours in the area
round Valkeakoski.
• Our three different professions are not in
direct competition with the surrounding selfemployees
• A great chance for our firm to be established
in Valkeakoski durable