Synergy is when two separate
companies/groups of people
(that are very good on their
own) join forces and the end
product is even better when
they work together.
Cross Media Convergence is when lots of
different types of media are used to the
same ends, i.e. when a film is promoted and
advertised on TV, in magazines, on the radio
etc.
The importance of Cross
Media Convergence and
Synergy in production,
distribution and marketing.
I am going to explore and try to understand how different
medias are used to advertise and sell films, and how companies
work together when producing, marketing and distributing
films by comparing ‘This is England’ to ‘Harry Potter 6’.
Harry Potter 6
• Produced by Heyday
Films
• Distributed by Warner
Bros.
• Heyday films has also
produced such films as:
‘I am legend’, ‘Yes man’,
‘The boy in the striped
pyjamas’ and all
previous ‘Harry Potter’
films.
This is England
• Produced by Warp Films
• Distributed by Optimum
Releasing
•Warp Films only big film
has been ‘Law Abiding
Citizen’
VS.
Distribution
This Is England
Harry Potter 6
• Warner Bros. is one of the largest
distributors in the world
•They have released some of the most
prominent films ever, including the
‘Batman’, ‘Matrix’, ‘Superman’, ‘The
exorcist’, ‘Robin Hood’, ‘Gremlins’ and
‘Harry Potter’ films.
•It is a subsidiary of the Time Warner
company and has several subsidiaries
of it’s own, like Warner Bros. Studios,
Warner Bros. Pictures etc.
•
•
•
•
Distributed by Optimum Releasing, who also
produce many foreign language films and
anime.
Owned by StudioCanal who are a subsidiary
of Vivendi.
They release over 200 films p/a and are one
of the most prominent distributors in the
UK.
As the are one of the main distributors in
the UK they were able to get it out without
help from any other companies.
Marketing
Harry Potter 6
• Warner Bros produced loads of
Harry Potter merchandise so that
it would appeal to everyone and
would be everywhere you look;
unforgettable.
• The film was advertised on
billboards, buses, the internet, on
TV, in magazines and newspapers.
•
This Is England