IDN & EAI in India: Universal Acceptance of IDN 2014.10.30 Important Note: This document was prepared for a private audience. Copyrights for images included in the presentation have not been obtained from the right owners. If you are a right owner and wish for the images not to continue to be included, please contact me via email: edmon@dot.asia 22 Languages 9 Scripts 50 Million SMEs Brief History of the Internet in India • 1986: ERNET project starts up; email exchange using UUCP protocol • 1987: TCP over X.25 established via CWI in Amsterdam • 1988: TCP/IP connection to UUNET USA; domain registration for .in • 1990: TCP/IP implemented for ERNET centres • 1992: Business India launches aXcess, offering email as well as e-news, stock quotes • 1995: VSNL introduces public internet access • 1996: Major newspapers such as The Times of India, The Hindu, The Indian Express and Hindustan Times set up websites; Rediff.com launched; India’s first cyber cafe launched in Mumbai • 2000: Parliament passes Information Technology Act 2000 • 2003: Wikipedia.org adds Bhojpuri, Marathi, Kannada, Hindi, Kashmiri, Tamil, Telegu, Gujarati, Sanskrit, Sindhi content • 2005: Social networking sites like Orkut make their presence felt; online registration of .IN domains begins; Indic language user interface appears on basic cellphones • 2010: 3G spectrum auctioned by telecom players after two-year-long process; WiMax licenses auctioned; GoI announces National IPv6 Roadmap; Facebook overtakes Orkut in India .Bharat (.india) Launched: August 21, 2014 .भारत .ভারত .భారత్ .ભારત .Bharat in Devanagari .Bharat in Bangla .Bharat in Telugu .Bharat in Gujarati بھارت. .Bharat in Urdu .இந்தியா .Bharat in Tamil .ਭਾਰਤ .Bharat in Gurumukhi (Punjabi) Languages native speakers Bhojpuri 33,099,497 Rajasthani 18,355,613 Magadh/Magahi 13,978,565 Chhattisgarhi 13,260,186 Haryanvi 7,997,192 Marwari 7,936,183 Malvi 5,565,167 Mewari 5,091,697 Khorth/Khotta 4,725,927 Bundeli/Bundelkhan 3,072,147 Bagheli/Baghel Khan 2,865,011 Pahari 2,832,825 Laman/Lambadi 2,707,562 Awadhi 2,529,308 Harauti 2,462,867 Garhwali 2,267,314 Nimadi 2,148,146 Sadan/Sadri 2,044,776 Kumauni 2,003,783 Tulu 1,890,000 Kodava 100,000 Dhundhari 1,871,130 Surgujia 1,458,533 Bagri Rajasthani 1,434,123 Banjari 1,259,821 Nagpuria (Varhadi) 1,242,586 Surjapuri 1,217,019 Kangri 1,122,843 Businesses Use Local Language Asia @ ~30%; India @~17% Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI Sources: US Census Bureau, CNNIC, Tencent, Facebook Asians More Willing to Spend Online Asia Occupies ~40% of Global B2C eCommerce Sales Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. Users Search in Their Native Language Main website / domain Other domains: i.e. Long Tail Domain Investment & SEO Value Location, Location, Location... Universal Acceptance of IDN AND “IDN Email” (EAI: Email Address Internationalization) .Future… JIG: Joint ccNSO-GNSO IDN Working Group Proposed Recommendations A. Recommend IDN TLD operators (including IDN ccTLD, IDN gTLD and IDN gTLD Accredited Registrars) to support Universal Acceptance of IDN TLDs in their own systems B. Allocate specific resources for the advocacy of Universal Acceptance beyond the development of informational materials and toolkits C. Development of informative reference materials for new IDN TLDs (including gTLD and ccTLD) to handle issues of Universal Acceptance D. Direct efforts, lead by staff, with the participation from the community, for further studies to investigate the scope of the issue and what other services or actions could be taken by ICANN to support the Universal Acceptance of IDN TLDs beyond outreach and awareness campaigns Proposed Recommendations A. Get Our Own Act Together B. Make it a Strategic Initiative for ICANN C. Support for New IDN TLDs: Best Practices D. Beyond Outreach: Be Proactive in Facilitating Community Beyond ICANN Universal Acceptance of IDN is a matter of Consumer Trust Registrants will be frustrated and End-Users will be confused, overall trust on the DNS will be harmed DotAsia as a not-for-profit organisation with a mandate to promote Internet development and adoption in Asia. Every .Asia Domain Contributes to Internet Development in Asia NetMission.Asia AsianFilmAwards.Asia • The Asian Oscars Asia Pacific Regional Internet Governance Forum (APrIGF) • 2010: Hong Kong | 2011: Singapore • 2012: Tokyo | 2013: Seoul • 2014: New Delhi – August 3-6 .inc .hkt .studio .asia .richardli .box .香港電訊 .quest .网站 .home .kids .nowtv .電訊盈科 .世界 .pccw .app .网店 .新闻 .now .Future .Future… not just about volume… Internet of Things tv.john.asia fridge.john.asia sink.john.asia oven.john.asia Internet of Names Identities that Connect with People Every .Asia Domain Contributes to Internet Development in Asia love.from.asia Edmon Chung <edmon@registry.asia>