DATA
What is Data?
•
Information on Computer Databases.
Why Do Companies Collect Data?
•
•
To research people’s buying
habits.
For surveillance purposes.
Listen to three people who have to collect
and manage data in their work. Match
the people 1-3 with what they do in a-c.
1. Amy
2. Bob
3. Carla
a. Searches for information on the internet
b. Stores records in a database.
c. Writes market research reports.
Listen again and answer the following:
1.
2.
3.
4.
5.
Why is it useful to collect information
about customers' buying habits?
What are the three questions Bob has to
answer in his work?
Who uses Bob’s reports?
What is Carla’s job and what does she try
to do?
Does Carla always use the same
suppliers?
MANAGES
1. Amy ___________
customer data and
KEEPS
__________
records of customers.
ENTERS
2. She ___________
in the customer database.
3. Bob collects data about people who
BROWSE
__________
the company website.
USES
4. Carla___________
search engines to find new
products and suppliers.
UPDATES
5. She ___________
the files with new
information.
Companies can now collect detailed information
about us. Which of these things are you happy
or unhappy about? Are they necessary?
1.
2.
3.
4.
5.
Other people can read your emails.
Mobile phone companies can monitor your
calls.
Video cameras in the street film you.
Companies collect details of your shopping
habits.
Airlines can check your personal records before
you fly.
1.
2.
3.
4.
5.
How do companies collect information
about people who visit websites?
How can organizations find out where we
go?
What are some of the new developments
in surveillance technology.
What four advantages of surveillance
technology are mentioned?
What do most people think about having
so much surveillance?
1. WHO do you think benefits
most from surveillance?
Governments, companies, or
individuals?
2. WHAT are the dangers of too
much surveillance?
1.
2.
3.
4.
Website
Online Shopping
Screen
Keyword
5.
6.
7.
8.
Search Engine
Password
Mouse
Click
When you want to find information on the web, it is useful
SEARCH ENGINE
to use a ___________
KEYWORD or
such as Google or AltaVista. You type in a __________
CLICK
phrase, ____________
WEBSITES
on ‘GO’ and a list of __________
appears on your computer
SCREEN
___________.
Many
ONLINE SHOPPING or banking. This
people use the web for _______________
means they have to
enter personal information such as credit card numbers or
bank details, so the
website must be very secure. To enter a secure site, you
usually need to enter
PASSWORD
your username and a _____________.
Remember, GDP is how much a country
produces in a year. Every country has this
number.
GDP =
CONSUMER SPENDING +
INVESTMENT +
GOVERNMENT SPENDING TRADE DEFICIT*
*Deficit means ‘loss’
TRADE SURPLUS
Surplus means excess, extra, or leftover
So, GDP can be calculated as:





GDP =
CONSUMER SPENDING +
INVESTMENT +
GOVERNMENT SPENDING +
TRADE SURPLUS
What do these numbers mean?
Where do they come from??
DO YOU THINK CHINA HAS A
TRADE SURPLUS OR DEFICIT?
YOU are a PCST:
producer,
consumer, saver,
and tax payer.
YOU get INCOME
from your
job/company.
2. Companies produce
goods and services and
INVEST in long-term
projects. 15% of GDP
Savings promote
economic growth.
People deposit money
in banks and stock
market.
4. TRADE Surplus/Deficit:
How much you export (sell
to other countries) and
import (buy from other
countries). (-) 2% of GDP.
1. This is how much
you spend on goods
and services and is
67% of GDP.
YOU pay TAXES
to the
GOVERNMENT
3. The government
spends your TAX
money. This is 20%
of GDP.





USA 2013 GDP:
GDP =
CONSUMER$16,768,000,000,000
SPENDING +
INVESTMENTPer
+ capital: $43,000
GOVERNMENTKOREA
SPENDING
+ GDP:
2013
TRADE SURPLUS
$1,304,000,000,000
 GDP =100%
Per capital:
 C.S:$26,000
67% or .67 +



Invest: 15% or .15 +
Govt. Spend: 20% or .20 Trade: 2% or .02
a bit of
a few
huge
millions
a mountain of
substantial
tiny
wide
enormous
a fraction
Which of these words and phrases mean:
Large / a lot
Small / not many
1.
2.
3.
4.
5.
0.5
One meter wide
Millions (of)…
300 times per day
A quarter
a.frequency, how often
something happens.
b.a decimal
c. a fraction
d.a huge number-we
don’t know how
many
e.the size of
something
Listen to Bob describe a report about his company’s
website. Write the numbers you hear.
Total hits this week: ___________
2. Average times per session: ____________
3. Average number of page views per session:_________
NUMBER OF HITS PER PAGE:
4. Products page: ___________
5. Offers Page: ____________
BREAKDOWN OF TRAFFIC BY CONTINENT:
6. North America: ____________ per cent
7. Europe: _____________ per cent
1.
Useful Expressions for Checking Information:
Sorry-I didn’t catch that.
Can you repeat it, please?
Did you say...?
Do you mean…?
Sorry, can I just check…?
Sorry – did you say…?
When giving approximate numbers, we
can say:
About half a million
Just under a thousand
Over two million
Asia Has Most of the World’s
Billionaires.
1. Find a partner.
2. One of you read paragraph 1
while your partner completes
the sentences with the proper
number.
3. Switch on paragraph 2.


Samsung’s CEO, J.K. Shin, received an
annual paycheck of $5.8 million dollars
in 2013.
Tim Cook, Apple’s CEO made $4.2
million.
CEO: Chief Executive
Officer


Mai Boliang, CEO of International Marine Containers,
earned a salary (income) of $1.4 million last year.
His salary is worth the salaries of 322 urban Chinese
residents!
China’s government has
passed a plan on salary
reform, which could reduce
executives’ salaries as
much as 70%.


Rinat Akhmetov,
President of System
Capital Management, has
a net worth of $15.4
Billion.
Net Worth (of a person):
What a person OWNS
minus What a person
OWES.
GROUP DISCUSSION…IN ENGLISH
 Do
you think business
executives earn too much
money? Why?
 Do
you think governments
should set limits on executive
salaries?
Listen to the monologue and complete the notes with the missing
words.
STRUCTURE
STEP 1: Decide how to _______
your filing system.
CATEGORIES
What are the main _________ of information that you deal with?
CATEGORIES
- What sub- _____________?
FILES
STEP 2: Create _________
for each kind of material.
- Give your files helpful names
ACCESS
STEP 3: Arrange your files for easy ________.
- Create a short-cut to files that you use often
FRONT
- Keep most important files at the _______
of the filing area.
UP-TO-DATE
Keep your filing system ___________.
- File new information as soon as you get it.
DELETE
- _______
or throw away old material
- ________
your system often: does it work for you?
REVIEW
Countable Nouns:
 Have singular and
plural forms
 Use a / an with the
singular
 Use either singular or
plural verb form
Uncountable Nouns:
•Have no plural
forms (“money is”,
not “money are”)
•Never use a / an
•Use only singular
verb form.
Examples: worker,
books, desk, machine,
coins, company,
suggestion
Examples: staff, oil,
water, equipment,
money, information,
advice
1.
2.
3.
4.
5.
6.
7.
8.
9.
Do you have any statistics on web users?
We have a lot of information about shopping on
the internet.
Some people dislike shopping on the internet.
Do you have many customers in the US?
We don’t have much time to analyze all the data.
Do you use much surveillance equipment in your
company?
We can’t give you any advice on security.
The company doesn’t have any problems with
security.
This website doesn’t have many pages.
1.
2.
3.
Break up into 2 teams.
Agree on a product or service you would
like to sell abroad.
Get your paper and pencil ready to take
notes.
Not all countries are equal when it comes to ease of doing
business.
Let’s look at how easy it is to do business around the world.
Let’s look at the rankings. 185 countries were ranked.
According to The World Bank*, a ranking of:
1: It’s extremely easy to do business in this country.
185: It’s exceptionally difficult to do business in this country.
*http://data.worldbank.org/indicator/IC.BUS.EASE.XQ
Poverty Rate: 62%
(62% of the population
is below the poverty line).


Life Expectancy is 48 years.
GNI (per
capita): $480

Highest Tax Rate:
30% (but disputed)


Poverty Rate: 29.8%

Life Expectancy: 65 years

GNI (per capita): $1,410
Highest Tax
Rate: 30%


Poverty Rate: 11.0%

Life Expectancy: 69 years
GNI (per capita):
$10,730

Highest Tax Rate:
20%


Poverty Rate: 2.8%

Life Expectancy: 73 years

GNI (per capita): $4,940
Highest Tax
Rate: 25%


Poverty Rate: 11.0%

Life Expectancy: 82 years

GNI (per capita): $35,290
Highest Tax Rate:
30%


Poverty Rate: 20%

Life Expectancy: 82 years

GNI (per capita): $30,890
Highest Tax Rate:
32%


Poverty Rate: 15.7%

Life Expectancy: 83 years

GNI (per capita): $44,900
Highest Tax Rate:
50%


Poverty Rate: 10.5%

Life Expectancy: 74 years

GNI (per capita): $17,820
Highest Tax Rate:
20%


Poverty Rate: 15.0%

Life Expectancy: 81 years

GNI (per capita): $20,870
Highest Tax Rate:
38%


Poverty Rate: 15.0%

Life Expectancy: 78 years

GNI (per capita): $48,890
Highest Tax Rate:
35%


Poverty Rate: 3.4%

Life Expectancy: 82 years

GNI (per capita): $42,930
Highest Tax Rate:
20%

Dilemma & Decision: Buy It Now!
Access this article at: www.yolandamathews.com
Click on Spring, 2013 Class Lists,
then Global Business, then Dilemma & Decision Articles
GROUP A: Read the answers to questions 1,3,5,7.
1 18 million people have internet access (2005).
Expected to double in 2 to 3 years.
3 Teenagers and students are the biggest groups of users.
5 Telephone lines are bad. Problems connecting to the
internet, and it is very slow.
7 Largest online retailer is Baazee, online auction company,
with 1 million users.
GROUP B: Read the answers to questions 2,4,6.
2 Most people use internet cafes. Not many computers at
home-expensive.
4 Most people use the internet for email (72%), or
entertainment; 50% of young users us it for education
and studying. Very few do internet shopping.
6 Not many people use credit cards. Online shoppers
use check or bank cards.




Each TEAM will write the conclusion of a market report for
eBay, which gives the findings of the market research on
India. Be sure to give your decision and your reasons for
that decision. You can access a sample market report at
www.yolandamathews.com under ‘sample reports’.
Please write your English and Korean names on each
paper. Also, include your student I.D. number.
Bring the completed assignment to the next class. I will
check for completion during the roll call at the beginning
of class.
These assignments are an excellent opportunity for you to
learn more about the business world and how the English
language is used in real contexts.