Leadership as Inspiration for
Success
如何激发团队的潜力，打造非
一般成绩
1
Why do We Need More
Leaders?
我们企业为什么需要更多领导？
2
Leadership as Inspiration for Success
如何激发团队的潜力，打造非一般成绩
• If your team members fail to perform, who is
accountable?
如果你们团队绩效不佳，谁之过?
• Understanding Your Leadership Strengths and
Weaknesses
了解你的强与弱项
• Sun Tzu 5 Strategic Elements to Leadership
为你得跟我一起干：运用孙子五略
• Communicating and Resolving Conflicts as a Leader
如何化解团队矛盾
• Making Your People Feel Significant
让您的队员感到受重视
• Trust-building as a leader
搭建信任度
• Building a High-Performance Culture
3
创建高效文化
Leadership as Inspiration for Success
如何激发团队的潜力，打造非一般成绩
• If your team members fail to perform, who is
accountable?
如果你们团队绩效不佳，谁之过?
4
What's the biggest difference
between a manager and a leader?
经理和领导最大的区别是什么？
5
What do Your Team Members Expect from
You? 你的队员对你有什么期望？
• Desire for autonomy 渴望自主
• Need for achievement 需要成就感
• Fear of obsolescence & burnout
害怕被淘汰或虚脱
• Participation in mission and goals
参与单位的使命与目标
• Collegial support and sharing
平辈式的互相支持与分享
6
Effective leadership excites people to
exceptional performance
有效的领导力能激发人们达到卓越
的表现
Goffee & Jones
7
How Good Leaders can Add Value
优秀领导者是如何增加价值的
• Getting team members to go the extra
mile willingly 让队员自愿地作额外的付
出（行千里而不劳者，行于无人之地也）
• Inspire team members to generate more
creative solutions
启发队员，使他们
能够更富有创意地解决问题
• Motivating team members to take
initiative with the appropriate actions 激
励队员，使他们能够自主地采取合适的措
施与行动
8
Do You Really Want to be a Leader?
你真的想当领导吗？
Why?
为什么？
9
Leadership as Inspiration for Success
如何激发团队的潜力，打造非一般成绩
• If your team members fail to perform, who is
accountable?
如果你们团队绩效不佳，谁之过?
• Understanding Your Leadership Strengths and
Weaknesses
了解你的强与弱项
10
How do you measure Leadership
Effectiveness?
您将如何衡量领导力的绩效？
11
How do you measure Leadership
Effectiveness?
您将如何衡量领导力的绩效？
• Effective leaders make a positive
difference
高效的领导能给企业带
来正面的影响
• Effective leaders develop
successors who are more
successful 高效的领导培育更加成
功的接班人
12
What are Your Leadership Values?
你有哪些领导价值观？
13
Evaluating Your Leadership Strengths and
Weaknesses
评估你的领导力优缺点
• What do you think your boss expects of you as
a leader? 你觉得老板对你的领导职务有什么期
望？
• What do you think are your expectations of a
good leader? 你觉得以为好领导应该体现哪方
面的行为？
• What do you think are your followers'
expectations of you as their leader? 你觉得你
的队员对你又有什么期望？
• What are some of your strengths and
weaknesses in meeting their expectations? 综
合各方面对你的厚望，你觉得你有哪些优缺点？14
Differing Leadership Styles
不相同的领导风格
• Name 3 leaders that you admire
most 列出你最敬佩的3为领导
• Are they effective? 他们是否高效？
• How are they different?
他们之间有什么区别？
15
Leadership as Inspiration for Success
如何激发团队的潜力，打造非一般成绩
• If your team members fail to perform, who is
accountable?
如果你们团队绩效不佳，谁之过?
• Understanding Your Leadership Strengths and
Weaknesses
了解你的强与弱项
• Sun Tzu 5 Strategic Elements to Leadership
为你得跟我一起干：运用孙子五略
16
Formulating Your Strategy
拟定战略
• 道：企业之愿景也 The Way/ Vision
• 天：时事大环境也 The Climate
• 地：市场、区域、客户群体、实地
情况也 The Ground
• 将：销售领导能力也 The
Leadership and People
• 法：方法、技能也 The Methods
and Processes
17
道：The Common Vision
• What are the reasons why your
team members will put 120% efforts
for you?你的队员为什么会为你付出
120%的努力？
• How would you tell your friends to
join your team? 你会如何邀请你
的朋友加入你的团队？
18
上下同欲者胜
If your goals are aligned from top to
bottom, you win
19
Operation Neptune 诺曼底 登陆
Date 日期
6-Jun-44
Location 地点
Normandy, France 法国诺曼
底
Result 结果
Decisive Allied victory 盟军
决定性胜利
Territorial changes 领地更
换
Allied beachhead in
Normandy, France 盟军占领
诺曼底海滩
Belligerents 交战双方
Allied Forces 盟军
Nazi Germany 纳粹德国
Strength 作战人员
175,000
380,000
Casualties and losses 伤亡人员
Total allied casualties
(killed, wounded, missing,
or captured) are estimated
at approximately 10,000. 盟
军总伤亡（阵亡、受伤、失踪
、被俘）人数为10,000人左右
Estimated between 4000
and 9000 casualties. 大约
4000至900人
20
天：The Climate (Gathering Inputs)
• Extenal factors beyond our control
在我
们控制范围以外的大环境
• Political. Economical.Social .Technological.
factors 政治、经济、社会、科技 因素
• Look for patterns and anomalies 寻找规律
及 反常现象
21
地：The Ground (Gathering Inputs)
• Extenal factors within our span of
influence
在我们影响范围以内的
实地情况
• Cultural differences
文化差异
• Business needs 商务需求
• Look for patterns and anomalies 寻
找规律及 反常现象
22
知己知彼，百战不殆
Know Thyself and Thy Adversary,
A Hundred Battles Fought and Not
Imperil Any
23
将：The Leadership (Decide)
• Are the leaders empowered to
make the decisions? 领导可有决
策权？
• Do they have access to the right
information? 他们可有获得正确的信
息？
• Can they make the right deductions?
他们能否做出正确的判断？
24
不知三军之事而同三军之政，则军士
惑矣
If a commander does not understand the
key issues of the battle AND his own
army BUT gives commands, his soldiers
will be confused
25
不知三军之权而同三军之任，则军士
疑矣
If a commander is given the
responsibility but NOT the authority,
his soldiers will doubt his
commands
26
将能而君不御者胜
The ruler who does not interfere
with capable generals shall win the
war
27
法：The Methods and Processes
(Implement)
• How shall we roll out our plans? 我
们该如何实施？
• Are there feedback mechanisms in
place? 实施过程可有反馈机制？
• Can we make adjustments as the
situation demands it? 我们该如何
按照时势作出调整？
28
The Changing Environment
改变中的环境
• What are the differences in your
industry now compared to 5 years
ago?
你的行业现在跟五年前相比有什么
区别？
• What will be some of the
differences in your industry 5 years
from now?
你的行业五年后跟现在对比又将有
什么区别？
29
凡战者，以正合，以奇胜
In war, use conventional methods
to get your army organised, but use
unconventional methods to achieve
victory
30
Sun Tzu's 5 Criteria for Leadership 孙
子兵法将者5律
•
•
•
•
•
智
信
仁
勇
严
Intelligence and Wisdom
Trust and Respect
Compassion
Courage
Discipline and Control
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智
Intelligence and Wisdom
• Analytical Intelligence
分析能力
– Understands trends and numbers 了解趋势与数字
– Good at problem solving 善于解决问题
– Draws accurate conclusions
达到准确的判断
• Practical Intelligence
学以致用的能力
– Understands wide-ranging knowledge
学识渊博
– Knows where to look for the right information
知
道如何找寻信息
– Identifies the right context for the right application 知
道在什么场合运用什么方式来解决问题
– Put the right people for the right job
知人善任
• Creative Intelligence
创造力
– Sees new perspectives that others don't 看到他人所
看不到的观点
– Thinks laterally 侧向思维
32
– Generates innovative solutions 营造创新方案
信
Trust and Respect
• Trust in the leaders' decisions
信
任领导的决策
• Trust in the leaders' intentions
信
任领导的意图
• Authority is given, but respect is
earned 权利是加于的，但尊重是赢
取的
• Lead by example 以身作则
33
仁
Compassion
• Understands the needs and
aspirations of your team members
了解各个队员的需求及奋斗目标
• Makes each sales person the best
sales person she canever be
让
每一个销售队员成为最优秀的销售
员
34
勇
Courage
• Making decisions that team
members dislike 作出让团队不高
兴的决策
• Making decisions that management
dislikes 作出让管理层不认同的决策
• Making decisions without full
information 在没获得全面信息的情
况下作决策
• Taking action付出行动
35
严
Discipline and Control
• To discipline others, discipline
yourself first 严己宽人
• Control is ALSO about catching
other doing the RIGHT things
控也包括“抓”到对方做对事
监
36
Leadership as Inspiration for Success
如何激发团队的潜力，打造非一般成绩
• If your team members fail to perform,
who is accountable?
如果你们团队绩效不佳，谁之过?
• Understanding Your Leadership
Strengths and Weaknesses
了解你的强与弱项
• Sun Tzu 5 Strategic Elements to
Leadership
为你得跟我一起干：运用孙子五略
• Making Your People Feel Significant
让您的队员感到受重视
37
What is Motivation?
什么是 “激励”？
38
What is Motivation? 什么是激励？
Motive + Action
动机 + 行动
39
Motive = (Chances of Success +
Expected Payoff) - Amount of Effort
动机 = (成功概率 + 预期回报) - 所需
精力
40
卒未亲附而罚之则不服；不服则难用
；卒已亲附而罚不行，则不可用
All punishment and no camaderie
will create dissent; All camaderie
and no punishment will have poor
discipline
41
Why Give Recognition? 为何
要给于赞赏？
42
Recognition of Daily Achievements 日
常赞赏
• Frequent 要经常
– Find out the small contributions of staff in their
daily work
在日常小事里面找到员工的小小贡
献
• Specific 要具体
– "Thank you for putting the effort in the training
materials. You were able to get the innovators to
agree to one another an get the content out on
time. Great job!"
“谢谢你在新培训教材中所
付出的努力。你能把创新者们聚到一块，在内容
上达到一致，而且这么短的期限你也能达到。干
得好！”
• Timely
要及时
43
Recognition of Outstanding
Achievements 卓越赞赏
• Value
价值
– Great results 重大成绩
– Innovative
创意
– Improvement in sales performance 提升销售额
• Impact
–
–
–
–
影响力
Initial problems 当时存在的问题或机遇
Actions taken 所采取的行动
Results 行动的结果
Value to the company 给公司带来怎样的价值
• Personalised
个性化
44
Positive Feedback
正面反馈
• Context
• Action
• Result
情景
行为
结果
45
Corrective Feedback
纠正反馈
•
•
•
•
•
Context
情景
Actual action 实际行为
Result
结果
Expected action 预期行为
Result (enhanced)
结果（优化）
46
Recognition Practice
赞赏演练
• Based on the behaviour of your
classmates, tell them
通过你观察其
他同学的表现，告诉他们:
– What are the areas they have performed
well so far
他们哪方面做得好?
– What are the areas that they can improve on
哪方面可以做得更好?
• You can write as many points to as many
people as you want 你可以给不同的学
员给于不同的评语
• Make sure you tell them in person
你
必须跟每位受众做面对面的评语
47
故合之以文，齐之以武，是谓必取
To win, use reason to unite your
people, and use discipline to
implement your strategies
48
Leadership as Inspiration for Success
如何激发团队的潜力，打造非一般成绩
• If your team members fail to perform, who is
accountable?
如果你们团队绩效不佳，谁之过?
• Understanding Your Leadership Strengths and
Weaknesses
了解你的强与弱项
• Sun Tzu 5 Strategic Elements to Leadership
为你得跟我一起干：运用孙子五略
• Communicating and Resolving Conflicts as a Leader
如何化解团队矛盾
• Making Your People Feel Significant
让您的队员感到受重视
• Trust-building as a leader
搭建信任度
49
How do you build trust? 你如
何建立信任度？
50
Ways to build trust
建立信任度的方式
• Make and keep committments
给
于并坚守承诺
• Walk your talk
言行合一
• Helping team members to solve
problems
协助队员解决问题
• Think and act win-win 共赢思维与
行动
51
Leadership as Inspiration for Success
如何激发团队的潜力，打造非一般成绩
• If your team members fail to perform, who is
accountable?
如果你们团队绩效不佳，谁之过?
• Understanding Your Leadership Strengths and
Weaknesses
了解你的强与弱项
• Sun Tzu 5 Strategic Elements to Leadership
为你得跟我一起干：运用孙子五略
• Communicating and Resolving Conflicts as a Leader
如何化解团队矛盾
• Making Your People Feel Significant
让您的队员感到受重视
• Trust-building as a leader
搭建信任度
• Building a High-Performance Culture
52
创建高效文化
Definition of Culture
文化的定义
Things people do unconsciously
人们无意中做的事情
53
Corporate Values vs. Culture
公司的价值观vs文化
• What are some of your corporate
values?
你所在公司的价值观有哪些？
– Does your staff unconsciously display
such values?
你的员工是否在无意中体现了该价值观
• Why is that so?
为什么会这样？
54
Corporate Values vs. Culture
企业价值观 vs 企业文化
• Culture derives from many people
having the same habit
文化的根源在于有很多人有着相同的习惯
• What habits do you want your team to
develop?
你希望你的队员培养哪方面的习惯？
• How do you do so?
你该怎么执行？
55
Creating Your Leadership Culture
创建你的领导文化
行为
期望
Behaviour
Expectation
反应
效果
Response
Effect
56
Creating Your Leadership Culture
创建你的领导文化
行为
期望
Behaviour
Expectation
反应
效果
Response
Effect
文化
Culture – “这里
做事的方式”
“the
way things are done
around here”
57
Definition of Employee Engagement
员工敬业度的定义
• Highly productive 高度效率
• Highly satisfied 高度满意
58
How can We Optimise Employee Productivity AND
Satisfaction at the Same Time? 我们该如何同时优
化队员的效率与满意度？
• How do we feel about our team members'
attitudes and performance
从我们的直觉而
言，队员们的态度与表现如何?
• What information do we need 我们需要什么信
息来合适我们的直觉?
• What are their strengths 他们有哪些优势?
• What can they improve 他们哪方面可以做得更
好?
• What creative ideas do we have
我们有什
么创新点子能同时提高他们的效率及满意度?
• What shall we do next 我们下一步该怎么做?
59
行千里而不劳者，行于无人之地也
If you can march 1,000 miles and
not feel tired, you will be
undefeatable
60
Q&A
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