• In pairs, list as many different businesses as you can...
• You have 30secs...
• Go...

• A business is an organisation set up to offer goods and services to individuals and organisations that want them.
• Goods: things you can touch
• Services: things that people do for you or offer to you

• Alton Towers Resort is part of Merlin Entertainments Group.
• The second largest leisure organisation in the world after
Disney.
• Leading name in location based, family entertainment which has seen the most successful and dynamic growth of any company in the sector over the last five years.

• All businesses have aims and objectives they need to meet to be a success.
• Aims are overall goals that the business exists to fulfil.
• Objectives are specific targets that need to be met to fulfil the aims.
• A mission statement communicates the businesses’ values, vision, and purpose.

Businesses may have different aims that they need to fulfil to succeed:
1. To be profitable
2. To provide a service
3. To promote a cause.

• Deliver unique, memorable and rewarding experiences
• Develop brands that are distinctive, challenging and innovative
• Deliver the best financial returns in the sector
• Demonstrate a record of growth in market share
• Train committed and passionate employees to deliver fun, happy and exciting experiences
• Deliver prompt, professional and exceptional service
• Be an exciting company to be involved with.

Merlin Entertainments Group has values that set out how the company should work to consistently deliver memorable experiences:
All for One
We are one group & one team
We value differences
We listen
We discuss, we decide, we do
We share success
That’s Entertainment
Make it fun
Be passionate & proud
Be positive
Believe in what you do
Make a difference
Forever Forward
Always look ahead
Always lead not follow
Always push boundaries
Always put safety first
Always do the right thing
Facing Reality
Keep close to customers
Keep close to our competitors
Keep close to the market
And take responsibility

Coca Cola
“Our Mission declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. Our mission is:
– To refresh the world...
– To inspire moments of optimism and happiness...
– To create value and make a difference.”

The Jeremiah Program
“The Jeremiah Program, a broad-based collaborative community initiative, assists low-income mothers and their children to help themselves complete their education and achieve economic self-sufficiency through empowerment skills, access to affordable housing, child development services, health care, support services and meaningful employment. The
Jeremiah Program mothers and children develop positive self-esteem and clarify their values on which to build a successful life.”

“Merlin Entertainments Group is a leading name in location based, family entertainment. Its aim is to deliver unique, memorable and rewarding experiences to millions of visitors across its growing estate, and it achieves this objective largely thanks to the commitment and passion of its managers and employees. Merlin’s brands, while being household names, will never fail to be distinctive, challenging and innovative. They will, in short, have attitude! They will deliver the best financial returns in the sector and demonstrate a record of growth in market share that will be unrivalled. In every respect and to every group of stakeholders Merlin will always be an exciting company to be involved with.”

• All of the goods and services that Alton Towers
Resort provides cost money.
• Examples of Alton Towers Resort’s costs include:
– Staff wages
– Raw materials
– Advertising costs
– Electricity/power costs
To cover these costs, a business sells the goods or services it provides - this is known as income or
revenue.
The money left after all costs have been taken into account is the profit.

Start-up costs Turnover Running costs
Gross profit Net profit
Sales
Definition
The difference between total revenue from sales and the total cost of purchases or materials.
These are costs that are paid by the business at the beginning to start up the business.
The amount of business done by a company during a specified period.
These are costs that are paid by the business for the day to day running of the business.
The exchange of goods or services for an agreed sum of money.
Gross profit minus all operating expenses such as wages and overheads.
What am I

Financial figure
Turnover
Gross profit
Net profit
Calculation
Price x number sold = turnover
Turnover – cost of sales = gross profit
Gross profit – expenses = net profit
Gross profit margin (Gross profit / turnover)*100
Amount earned before any administration or selling costs are taken away.
Net profit margin (Net profit / turnover)*100
Net profit margin takes into account the selling costs and administration costs (expenses).

• Alton Towers Resort has a decentralised structure which sets out:
• Job roles
• Levels of authority
• Channels of communication
Company
Owners
Senior
Managers
Middle
Managers
Junior
Managers
Support
Staff

Security
&
Medical
Sales
&
Marketing
Conference
& Events
Welcome
Costume
&
Uniform
Tech
Services Development
Experience
&
Entertainments
Alton
Towers
Resort
F&B
Retail Finance
Leadership
Health &
Safety
HR Hotel

Finance We manage how revenue and costs are spent and budgeted.
Health and safety
Human resources
We work to protect employees and customers against any risks that may arise from working for Alton Towers Resort or visiting the Park.
We are responsible for planning and implementing strategies and policies relating to the management of our employees.
Leadership We plan all the strategy to ensure that Alton Towers Resort continues to succeed, develop and meet our evolving customers’ needs.
Sales and marketing We plan and manage all our communications to ensure that we
IT Department
Conferences and events retain our current customers and recruit new audiences to the
Park.
We provide assistance to employees with technology products, such as mobile phones, computers or other electronic goods.
We manage all events on the Park, from consumer events such as comedy nights, to corporate conferences or weekends away.