2015
THE MAGAZINE FOR THE PLASTICS AND RUBBER INDUSTRY
media kit
kit20
2015
15
• The most read in Italy
• Mailed to 7,000 companies
E-NEWS
ONLINE
Reaching over 30,000 specialized players
worldwide, both in Italian and English
editions
e-magazine of the global
plastics and rubber industry
...just one click
...and more
for a free subscription at
Banner ads
Classifield ads
Trade shows
www.macplas.it
www.macplas.it
Publisher PROMAPLAST srl
Centro Direzionale Milanofiori - Palazzo F/3
P.O.Box 124 - 20090 ASSAGO (Milan), Italy
Tel. +39 02 82283735 - Fax +39 02 57512490
macplas@macplas.it
Supported by
CIRCULATION IN ITALY
A.N.E.S.
Member of
ITALIAN ASSOCIATION OF
SPECIALIZED PERIODIC PRESS
ITALIAN PERIODIC
PRESS UNION
In 2014 the average circulation of each bimonthly issue of MACPLAS (Italian edition) was about 7,000 copies.
MACPLAS is distributed to companies operating in different segments of the plastics and rubber industry.
The breakdown of circulation for each issue of the Italian edition, on the basis of readers' activity, is the following:
Italian plastics and rubber processors and recyclers
(injection moulding and related processes 52% - extrusion 31%
blow moulding 5% - thermoforming 5% - others 7%)
Manufacturers and representatives of machinery & equipment
(including ASSOCOMAPLAST Members)
Producers of raw materials and additives
Others (retailers, agents etc.)
Abroad (Chambers of Commerce, Associations etc.).
5,500
Total average circulation
7,000
700
300
200
300
MACPLAS INTERNATIONAL
Some special supplements (in local language) are scheduled concurrently with the most important specialized fairs
worldwide, including collective participations of Italian exhibitors.
SUBSCRIPTIONS
The rates for 1-year subscriptions to the printed edition of MACPLAS are as follows:
MACPLAS (Italian paper edition - 6 issues)
40 euro + VAT for Italy
60 euro + VAT in Europe
MACPLAS (electronic browsable edition)
25 euro + VAT
MACPLAS (Italian paper + electronic browsable edition)
50 euro + VAT for Italy
70 euro + VAT in Europe.
Two issues of the electronic version of MACPLAS are sent free of charge to the subscribers of MACPLAS (paper edition).
The complete archive, starting from 2008, of the electronic version of MACPLAS is available for subscribers to the electronic
version.
2
2015 ADVERTISING RATES
Rates (euro)
Standard sizes (full colour)
Full page (210x297mm)
1/2 page (172x125 or 86x250mm)
1/3 page (172x90 or 62x250mm)
Special positions
Back cover
Inside front page
Inside front cover
Facing colophon/advertisers list
Facing leading article
Inside back cover
Requested placement (surcharge)
Inserts
Macplas (Italian)
full page
normal size 172x260 mm
bleed 210x297 mm
+ 3 mm trim oversize
1,300
850
600
2,000
1,900
1,700
1,600
1,450
1,450
100
2 pages
2 additional pages
1,500
Full page (conditions to be established
with the editorial staff)
1,300
1/2 page
172x125 or
86x250 mm
650
Advertorials
1/3 page
172x90 or
62x250 mm
Different sizes are available on request
Classified ads
This specific advertising space is available for companies or private individuals interested in trade
services or business opportunities, vacant positions, materials, reconditioned or stock machinery
and equipment. The rate for each module (75x20 mm) is 50 euro + VAT.
For any information please contact: Lerner Media Consulting (Martina Lerner +49 6226 971515
e-mail: lerner-media@t-online.de - for European countries excluding United Kingdom, Spain and France)
and Giampiero Zazzaro (phone +39 02 82283735 - e-mail: g.zazzaro@macplas.it).
DISCOUNTS AND PRINTING MATERIAL
PRINTING MATERIAL
• Printing material to be delivered on CD-R or transmitted by e-mail (g.zazzaro@macplas.it) within the dates
mentioned in the editorial plan of page 5. The subject must be saved in CMYK, in the preset sizes and
formats, as high resolution (300 DPI) PDF format, with a 3-mm trim oversize in case of bleed ads. A printing
proof (chromaline) for full colour ads with the CD-R is suggested.To be consistent with readers, the ads must
be in the same language as the edition in which they are published (Italian, English etc.). Exceptions must be
agreed in advance with the editorial staff of MACPLAS.
• Inserts (210x297) must have trimming edge 10 mm up and 13 mm down, 2 mm left and 8 mm right. Paper
weight must be between 135 and 175 g/m2.
DISCOUNTS (euro)
from 2,500 to 4,000
from 4,001 to 6,000
over 6,000
10%
15%
20%
The quantity discounts cannot be summed up for different advertisers even if managed by the same
advertising agency.
The agency commission (15%) is reserved only for acknowledged advertising agencies and is credited to them
after payment of the advertisement by the customer.
3
MAILING SERVICE
Our mailing service consists of sending an e-mail, completely customizable, from MACPLAS account but on
behalf of your company.The extrapolation of the e-mail address from our database, based on the classification
technology and on the countries of your interest, allow a particularly effective and targeted communication.
If you are interested to use this service you should provide a text in HTML format, or alternatively in Word,
including one or more links and possible images. We will tell you the number of readers who have downloaded the images and the number of readers who have clicked on links included in your communication. Our
mailing service has a flat fee of 300 euro + 0.50 euro + VAT for each address. Mailing service for the whole
mailing list of our Italian and English newsletters (30,000 addresses) has a rate of 3,000 euro + VAT.
For further information please contact Giampiero Zazzaro (g.zazzaro@macplas.it).
MACPLAS ONLINE
With its recently renewed graphics, MACPLAS ONLINE (www.macplas.it) is a daily updated magazine authorized by the court of Milan.
The table below describes the various formats available to advertisers to promote their activity and the rates
valid until 31st December 2015 for the English and Italian versions of the website.
Banner (from 10 kb until 30 kb)
Top Header (all pages)
Fixed 970x80 pixel
Rotating 970x80 pixel
Small side ad (all pages)
Rotating 210x80 pixel
Big side ad (all pages)
Rotating 210x160 pixel
Skyscraper (all pages)
Fixed 210x400 pixel
Advertising-Editorial banner
Fixed 685x80 pixel + written text
Euro
Length of time
200*
1 month
300*
1 month
600
1 month
1,000
1 month
700
400
1 month
1 month
Files may be saved in one of the following formats: GIF, GIF ANIMATE, JPEG or FLASH.
Flash files must include the URL destination.
MACPLAS E-NEWS
WEBSITE
The bilingual newsletter MACPLAS E-NEWS (Italian and English) was created four years ago and is sent to all
the companies included in the magazine database.
The Italian newsletter contains a selection of news published on the MACPLAS website, and it is mailed twice
a week to 13,000 Italian addresses, while the weekly English version reaches 17,000 foreign addresses
(mostly plastics and rubber processors, but also machinery manufacturers, raw material producers, research
institutes, agents etc.).
In each issue of MACPLAS E-NEWS banner ads are available for advertisers to promote their products and
services, delivered directly to the mailboxes of readers.
Newsletters will be not published on the occasion of Italian holidays and from August 1st until August 31st and
from December 24 until January 1st.
Banner (from 10 kb until 30 kb)
Top Header
Fixed 700x80 pixel
Small side ad
Fixed 210x80 pixel
Big side ad
Fixed 210x160 pixel
Advertising-Editorial banner
Fixed 500x80 pixel + written text
Euro
Length of time
300
1 month
450
1 month
700
for 4 newsletters*
800
1 month
*equal to 2 weeks for the Italian and 4 weeks per the English newsletter.
Files can be saved in GIF or JPEG.
E-NEWS
4
MACPLAS staff:
Managing director: Mario Maggiani
m.maggiani@promaplast.org
Editor in chief: Riccardo Ampollini
r.ampollini@macplas.it
Editor: Luca Mei
l.mei@macplas.it
EDITORIAL PLAN
MACPLAS
ISSUE
MACHINERY &
ANCILLARY
EQUIPMENT
MATERIALS &
APPLICATIONS
345 February/
March
Injection Moulding Machines
of Small and Average Tonnage
Plastics for packaging
Blow Moulding
In Mould Labelling
Feeding and Conveying
TRADE FAIRS
Sales office: Giuseppe Augello
g.augello@macplas.it
Editorial assistant:
Giampiero Zazzaro
g.zazzaro@macplas.it
DEADLINE
FOR EDITORIALS
DEADLINE
FOR AD
MATERIALS
PUBLICATION
07/01/2015
28/01/2015
24/02/2015
09/03/2015
30/03/2015
27/04/2015
20/04/2015
18/05/2015
15/06/2015
Fakuma,
Friedrichshafen,
October 2015
15/06/2015
06/07/2015
31/07/2015
Ecomondo, Rimini,
November 2015
21/09/2015
12/10/2015
06/11/2015
23/11/2015
14/12/2015
11/01/2015
TRADE FAIRS
DEADLINE
FOR EDITORIALS
DEADLINE
FOR AD
MATERIALS
PUBLICATION
PET
Polyolefins
Styrenic Resins
Moulds and Manipulators
Measurement and Controlling
346 April/
May
Preview of Machinery
and Auxiliary Equipment
presented at Plast 2015
Innovations at Plast 2015
Electric/Electronic
Plast 2015,
Milan, May
5-9, 2015
Engineering Polymers
Polyamides
347 June/
July
Rotomoulding
Foamed materials moulding
Machining Centres
Dehumidification and Drying
Laser Systems
Plastics for Architecture
and Design
EPS, EPP
Polyurethane
PVC
Selection and Vision Systems
348 August/
September
Special Technologies
for Moulding
Plants for Rubber Processing
Robots and Manipulators
Moulds and Hotrunner Systems
Process control
Elastomer Applications
Automotive
Polyethylene
Masterbatches
and Additives
349 October/
November
Plants for Recycling
350 December/
January
Extrusion of Film and Sheets
Aerospace
Thermoforming
Thermowelding and printing
Composites
Mineral Fillers
and Reinforcement
Acrylic Resins
MACPLAS
INTERNATIONAL
Compound, Pipes
and Profiles
Grinders and Granulators
Calibration and Belling
Filtering
Selection Systems
Plastics in the
Photovoltaic
Industry
Medical Applications
Polycarbonate
Biopolymers
Calendering
Refrigeration and Thermoregulation
Barrels and Screws
MACHINERY &
MATERIALS &
ANCILLARY
APPLICATIONS
EQUIPMENT
Macplas
Innovations in Machinery
International
and Ancillary Equipment
at Interplastica at Interplastica 2015
2015 (in Russian)
Thermoplastics
and Elastomers
Innovative
Applications
Interplastica+
Upakovka/Upak
Italia, Moscow,
January 27-30, 2015
20/10/2014
10/11/2014
05/12/2014
Macplas
International
at Plast 2015
(in English)
Innovations in Machinery
and Ancillary Equipment
at Plast 2015
Thermoplastics
and Elastomers
Innovative
Applications
Plast 2015, Milan,
May 5-9, 2015
16/02/2015
09/03/2015
03/04/2015
Macplas
International
at Chinaplas
2015
(in Chinese)
Innovations in Machinery
and Ancillary Equipment
at Chinaplas 2015
Thermoplastics
and Elastomers
Innovative
Applications
Chinaplas, Guangzhou, 30/03/2015
May 20-23, 2015
14/04/2015
11/05/2015
Macplas
Innovations in Machinery
International
and Ancillary Equipment
at Fakuma 2015 at Fakuma 2015
(in English)
Thermoplastics
and Elastomers
Innovative
Applications
31/08/2015
25/09/2015
Fakuma,
Friedrichshafen,
October 2015
27/07/2015
On each issue: Opinion Forum - Plastics and Environment (recycling, biopolymers) - Composites News - Cesap Bulletin and Technical Q&A - Standards and
Regulation - Bulletins of the Associations: Assorimap, Uniplast, SPE Italy and Aipe - Technical Library - Fairs and Exhibitions - Courses and Workshops Meetings and Congresses - Technical articles and news (machinery, ancillary equipment, instrumentation, materials and applications) - Marketing.
5
ACG & ITF
(PLASTEX) •
ADSALE EXHIBITION
SERVICES (CHINAPLAS) •
AMBROGIO BERETTA •
AMUT • AMUTEC • ANES •
ANTON PAAR ITALIA •
ANTONIO MACRÌ • ARBURG •
ARCOPLEX TRADING • ASSOCOMAPLAST •
ATE • AUTOMATIK PLASTICS MACHINERY • B&R AUTOMAZIONE INDUSTRIALE •
BARUFFALDI PLASTIC TECHNOLOGY • BASF • BATTENFELD CINCINNATI • BAUSANO
& FIGLI • BD PLAST FILTERING SYSTEMS • BFM • BOCA • B-TEC • BÜHLER • BUSS •
CACCIA ENGINEERING • CESAP • CHEM TREND • CHEMORBIS • CIMBRIA • COLINES •
CONTROL TECHNIQUES • COREPLA • COSSA POLIMERI • COSTRUZIONI MECCANICHE
CRIZAF • COSTRUZIONI MECCANICHE LUIGI BANDERA • DEPUR PADANA ACQUE • DGTS •
ELASTOMERS UNION • ELBA • ELESA • ELOGIA (EQUIPLAST) • ENGEL • ENGIN PLAST •
ENSINGER • EREMA ENGINEERING • EUROBELT • EUROCHILLER • EUROMAP • FAINPLAST •
FAIRTRADE (PLAST ALGER) • FAP • FESTO • FILTEC • FIMIC • FRANCESCO FRANCESCHETTI
ELASTOMERI • FRIGOSYSTEM • FRIUL FILIERE • GALA KUNSTSTOFF UND KAUTSCHUKMASCHINEN •
GAMMA MECCANICA • GAP • GEFIT • GEFRAN • GIMATIC • GIURGOLA STAMPI • GMC DI
MACCAFERRI • GRAFE ADVANCED POLYMERS • GREEN BOX • GUMMIWERK KRAIBURG •
HCH.KUENDIG+CIE. • HERRMANN ULTRASCHALLTECHNIK • HIRONDELLE •
HS-UMFORMTECHNIK • IAG • ICMA SAN GIORGIO • IDICE (FIP) • IMG • INDUSTRIAL
FRIGO • INGLASS • IPM • IRV SYSTEMS • ITIB • KAUTEX MASCHINENBAU • KISTLER
ITALIA • KONICA MINOLTA • KUNSTSTOFF- UND FARBEN • LAWER • LEHVOSS
ITALIA • LUIS ANDRADE INTERNATIONAL MEDIA (EQUIPLAST) •
MAAG AUTOMATIK • MACAM •
MACCHI • MAGIC MP • MAINTECH •
MAST • MAXI
MELT • MBG
& EVENTS
(ARGENPLAS) •
MECC ANOPLASTICA • MERO • MESSE
DÜSSELDORF (K) • MINK-BÜRSTEN •
ML ENGRAVING • MOBERT • MOOG •
MORETTO • MOVENGINEERING • MPI •
NEGRI BOSSI • NORDSON KREYENBORG •
NOVA FRIGO ENGINEERING • OLMAS • OMV MACHINERY •
PAGANI IMBALLAGGI • PAVONE SISTEMI • PE SCHALL (FAKUMA) •
PETRO POLYMER SHARGH • PIOVAN • PLAS MEC • PLASTIBLOW •
PLASTIC SYSTEMS • POLIBLEND • POLIVINIL ROTOMACHINERY •
POPULAR PLASTICS & PACKAGING • PORDENONE FIERE (SAMUPLAST) • PRESMA • PROFILE DIES • PROMIXON • REED
EXHIBITIONS ALCANTARA MACHADO (FEIPLASTIC) •
REG-MAC • RIMINI FIERA (ECOMONDO) • RIPRESS •
ROBOLINE • S PLASTIC MACHINERY • SACMI IMOLA •
SAIP • SALDOFLEX • SELLA • SEPRO ROBOTIQUE • SGC
GRECU • SIAPI • SIMO • SIRA • SISE • SOLVIN •
SONDERHOFF • SPE • SPI • STAR AUTOMATION
EUROPE • TAIPEI PLAS • TAMI • TECNOMATIC •
TECNOVA • TEKNOMAST • TRIA • TUYAP (PLAST
EURASIA) • ULTRA SYSTEM • UNILOY MILACRON •
UNITEAM •VANETTI •VELOX ITALIA •VEPLASTIC •
VERSALIS • WM WRAPPING • ZAMBELLO
RIDUTTORI
THANK YOU
FOR HAVING CHOSEN
MACPLAS
Publisher PROMAPLAST srl
Centro Direzionale Milanofiori
Palazzo F/3 - 20090 Assago (Milan), Italy
tel. (+39) 02 82283775 - fax (+39) 02 57512490
macplas@macplas.it - www.macplas.it
For advertising: (lerner-media@t-online.de g.zazzaro@macplas.it)