WAYNE NATIONAL FOREST
PENNINGTRON
91RS
WOMPAJUMP
JLASTRAS
BIOLOGY BIG BROTHER
PAAL NORDSETH
Crux Kommunikasjon is a corporate communications
and investor relations consulting firm
SIRI B.L.
About us
> Crux Kommunikasjon helps companies with financial
communications and investor and media relations.
> Combining communication, media, financial markets
and regulative knowledge, our experienced advisers
solve clients’ problems and improve performance.
> Founded 2005, 8 employees, based in Oslo and
Stavanger, Norway. International reach through
partners.
SLIDE 2
Corporate presentation
Crux ('kr&ks, 'kruks)
1: a puzzling or
difficult problem:
an unsolved question
2: an essential point
requiring resolution
or resolving an outcome
<the crux of the matter>
3: a main or central feature
(as of an argument)
Crux offer clients communication and IR solutions
BOARD
COMPETENCE
Financial communications
Investor relations
Media relations
CRUX ADVISERS
EXECUTION CAPACITY
Projects
Retained services
Management for hire
CEO
SOLUTION
Advice
Assistance
Production
CFO
IR
COMMUNICATIONS
SLIDE 3
Corporate presentation
Our client service areas and solutions
Retained clients
Projects
INVESTOR RELATIONS
CORPORATE COMMUNICATIONS
IPO / LISTING
TRANSACTIONS
>
IR program
Valuation modeling
> Perception audit
> Corporate governance audit
> Analyst relations
> Investor presentations
> IR web development
> Shareholder targeting
> IR team training
>
Communication strategy
Media relations
> Messaging and presentation training
> Issue management
> Corporate actions
> Executive management profiling
> Online communication
> Internal communication
> Stakeholder communication and
engagement
> Change processes
>
>
Communication plan
Media strategy / plan
> Media relations
> Q&As
> Presentation training
> IR function establishment
> First post-listing year IR plan
> Issues management
>
>
>
>
FINANCIAL REPORTING
MEDIA RELATIONS
CAPITAL MARKETS DAY
CORPORATE ACTIONS
>
Market intelligence
Perception audit
> Report development
> Presentation development
> News release development
> Q&As and training
> Process/3rd party facilitation
>
Media strategy / plan
Establish / sustain relations with
business and financial journalists
> Media contact
> Production of press kits
> Press meetings / conferences
> Media surveillance and reports
> Journalistic due diligence
> Media training
>
>
Market intelligence
Perception audits
> Scoping / structure the day
> Presentation development
> Q&As
> Presentation training
> Process /3rd party facilitation
>
>
>
>
SLIDE 4
Corporate presentation
Communication plan
Media strategy / plan
> Media relations
> Investor presentation
> Q&As
> Presentation training
> Issues management
Restructuring communication
Brown/greenfield investments
communication
> Joint-venture announcements
> Project communication
> Strategy update communication
Our approach
ADVISER WITH EXECUTION CAPACITY
DISCUSSION
PARTNER
PROCESS
CONTENT
Aligning communication with value drivers
PLANNER
SLIDE 5
RESEARCHER/
ANALYST
CONTENT
DEVELOPER
PROJECT MANAGER
Corporate presentation
QUALITY
ASSURANCE
TRAINING
FACILITATOR
Our advisers make a multi-disciplinary team
Crux advisers combine communication, media, financial markets, and regulatory knowledge with functional practice and
adviser experience. Our team has experience from:
BUSINESS MANAGEMENT
COMMUNICATION
SLIDE 6
FINANCIAL ANALYSIS
ASSET MANAGEMENT
INVESTOR RELATIONS
FINANCIAL AND BUSINESS
JOURNALISM
Corporate presentation
Advisers
CARL CHRISTIAN BACHKE
(manager) carl.bachke@crux.no | +47 9098 0848
> Adviser/manager corporate communications and IR, Crux Kommunikasjon, since 2014
> Equity analyst and oil and offshore sector coordinator Nordea Markets
> Adviser corporate communications and IR, Crux Kommunikasjon, 2012-2013
> Equity analyst RS Platou Markets and Fondsfinans
> Norsk Hydro ASA (1996-2006) Investor relations, Analyst Oil and Gas, Business Development and Strategy
> MSc. in Economics and Business Administration from the Norwegian School of Economics and Business Administration (NHH)
> Chartered Financial Analyst (AFA) from the Norwegian School of Economics and Business Administration (NHH).
KETIL K. JØRGENSEN (chairman) ketil@crux.no | +47 9303 6866
> Adviser corporate communications and IR, Crux Kommunikasjon, since 2005
> Head of Corporate Communications and director Burson-Marsteller Oslo
> Head of Communications Elopak
> Journalist Dagens Næringsliv and Bergens Tidende
> Norwegian School of Economics and Business Administration (NHH).
LARS ERIK LUND lars@crux.no | +47 4133 1369
> Adviser corporate communications and IR, Crux Kommunikasjon, since 2005
> Director Burson-Marsteller Oslo
> Business manager Hugin
> Director of corporate communications and investor relations Kenor ASA
> MSc. in Economics and Business Administration from the Norwegian School of Economics and Business Administration (NHH).
JAN PETTER STIFF stiff@crux.no | +47 9951 3891
> Adviser corporate communications and IR, Crux Kommunikasjon, since 2005
> Head of corporate communications Catch Communications ASA
> Financial and corporate communications adviser JKL Oslo and GCI Monsen
> Financial journalist Kapital, TDN Finans and Finanskanalen
> MSc. in Economics and Business Administration from the Norwegian School of Economics and Business Administration (NHH).
SLIDE 7
Corporate presentation
Advisers
NILS OVE KJERSTAD nils.kjerstad@crux.no | +47 9135 6659
> Adviser corporate communications and IR, Crux Kommunikasjon, since 2010
> Equity analyst Danske Markets Equities, Terra Securities and DnB NOR Markets
> Financial journalist and editor TDN Finans
> Corporate banking, Sparebanken Møre
> MSc. in Economics and Business Administration from the Norwegian School of Economics and Business Administration (NHH).
OLA ØSTTVEIT AGLEDAHL
ola.agledahl@crux.no | +47 4110 4119
> Adviser corporate communications and IR, Crux Kommunikasjon, since 2011
> Co-founder Høyden Eiendomsservice AS
> Internship Corporate Finance, Carnegie
> Internship BNP Paribas
> Bachelor, dual degree in Business Administration and International Relations from BES La Salle Universitat Ramon Llull, Barcelona.
FREDRIK EEG fredrik.eeg@crux.no | +47 9083 3378
> Adviser corporate communications and IR, Crux Kommunikasjon, since 2012
> Equity sales Fearnley Fonds
> Equity sales Kaupthing Bank
> Trainee Kaupthing Asset Management
> Master in Business & Economics from The Norwegian School of Management (BI).
CATHRINE BIRKENES cathrine.birkenes@crux.no | +47 9182 3484
> Adviser corporate communications and IR, Crux Kommunikasjon, since 2012
> VP Finance, Fornebu Utvikling ASA
> Business Trainee, BBS
> Corporate Actions, DnB NOR Markets
> Analyst Corporate banking/ Corporate finance, Kaupthing Bank
> MSc. in Business and Economics The Norwegian School of Management (BI).
SLIDE 8
Corporate presentation
Extensive experience since 2005
# OF ASSIGNMENTS SINCE INCEPTION
ACCRUED QUARTERLY EARNINGS RELEASES AND
PRESENTATIONS
925
805
685
IPOs/listings
45
Retained clients
70
M&As
65
Restructurings
35
555
425
295
175
85
Capital market days
20
20
2005
SLIDE 17
Corporate presentation
2006
2007
2008
2009
2010
2011
2012
2013
Selected clients and projects – current and previous
Listed/public and private companies across all sectors: Energy, materials, industrials, consumer discretionary and staples,
health care, financials, information technology, telecommunications services and utilities.
SLIDE 18
Corporate presentation
Selected stock exchange listings
IPOs, share offerings and listings since 2005
Magseis ASA
Listing Oslo Axess
Atlantic Petroleum P/F
Listing Oslo Børs
Odfjell Drilling Ltd.
Listing Oslo Børs
MultiClient Geophysical ASA
Listing Oslo Axess
EAM Solar ASA
Listing Oslo Axess
Asetek AS
Listing Oslo Børs
Selvaag Bolig ASA
Listing Oslo Børs
Sevan Drilling ASA
Listing Oslo Børs
Hofseth BioCare ASA
Listing Oslo Axess
Kværner ASA
Carve-out and listing
Oslo Børs
Statoil Fuel & Retail ASA
Carve-out and listing Oslo
Børs
Morpol ASA
Listing Oslo Børs
Sølvtrans Holding ASA
IPO and listing Oslo Axess
P/F Bakkafrost
IPO and listing Oslo Børs
Panoro Energy ASA
Listing Oslo Børs
Polarcus Ltd.
Offering and listing Oslo
Axess
Bergen Group ASA
Listing Oslo Børs
Global IP Solutions AB
Listing Oslo Boers
Camposol Holding Plc.
Listing Oslo Axess
Lighthouse Caledonia ASA
Listing Oslo Axess
Eastern Echo Holding Plc.
Listing Oslo Axess
1
London Mining Plc.
Listing Oslo Axess 2007 and
Listing AIM London 2009
Dockwise Ltd.
Listing Oslo Børs
Arrow Seismic ASA
Listing Oslo Axess
Badger Explorer ASA
Listing Oslo Axess
Frigstad Discoverer Invest
Ltd.
Listing Oslo Børs
Bouvet ASA
Listing Oslo Axess
SalMar ASA
Listing Oslo Børs
EMGS ASA
Listing Oslo Børs
NEAS ASA
Listing Oslo Børs
Copeinca ASA
Listing Oslo Børs
Northland Resources Inc.
Listing Oslo Børs
Trolltech ASA
Listing Oslo Børs
Renewable Energy
Corporation ASA - Listing
Oslo Børs
Odim ASA
Listing Oslo Børs
SLIDE 19
Corporate presentation
Selected transactions
M&A, divestments, financial restructurings
Weifa AS
Sale of company 2014
Strategic review 2011
MRC Global Inc.
Acquisition 2014
EAM Solar ASA
Acquisition 2013/14
Stream AS
Sale of company 2013
Xellia ApS
Sale of company 2013
Copeinca ASA
Sale of company 2013
Atlantica Tender Drilling Ltd.
(former BassDrill)
Equity issue 2013
Equity issue 2012
Dockwise Ltd.
Sale of company 2013
Acquisition 2012
Balance sheet restructuring 2009
Compass Group Plc.
Merger 2013
Spring Energy AS
Sale 2012
Agrinos AS
Equity issue 2012
Equity issue 2011
Imarex ASA
Sale 2012 and 2011
Acquisition 2008
Rolls Royce Group Plc.
Norwegian support in connection to
bid 2011
Noreco ASA
Strategic review 2011
Ignis ASA
Sale of company 2011
Acquisition 2010
Sale 2008
Eltek ASA
Sale 2011
Restructuring and M&A 2008
M&A 2006
Aker Drilling ASA
IPO and sale 2011
Stream AS and Align AS
M&A 2010
Panoro Energy ASA /
New Brazilian Holding ASA
Merger 2010
Norse Energy ASA
Demerger 2010
Global IP Solutions AB
Sale of company 2010
Odim ASA
Sale 2010
Acquisition 2008
SalMar ASA
Acquisition 2010
BW Offshore ASA
Acquisition and
Sale 2010
Ferd AS
Investment 2010
Acquisition 2009
Sector Asset Management AS
Restructuring 2010
Morpol ASA
Acquisition 2010
Cisco Systems Inc.
Acquisition 2009
Bjørge ASA
Demerger 2010
Sale of company 2009
Lighthouse Caledonia ASA
Restructuring and sale of assets
2009
EMGS ASA
Balance sheet restructuring 2009
Alpharma LLC
Divestment 2009 and 2005
London Mining Plc.
Acquisition of assets 2009
Sale of assets 2008
DNO ASA
Spin off and merger 2008
Bouvet ASA
Acquisition 2008
SLIDE 20
Corporate presentation
Capital markets/investor days
BW Offshore ASA
Schibsted ASA
Sevan Drilling ASA
Selvaag Bolig ASA
Kongsberg Automotive ASA
EMGS ASA
Eltek ASA
Kværner ASA
BW Offshore ASA
Fornebu Utvikling ASA
Polarcus Ltd.
Morpol ASA
Noreco ASA
Aker Solutions ASA
Imarex ASA
Orkla ASA
DNO ASA
APL AS
REC ASA
Aktiv Kapital ASA
SLIDE 21
Corporate presentation
Your independent
communication and investor relations
consulting firm
We would enjoy learning about your needs. It's easy to reach us.
Visiting address: Crux Kommunikasjon AS, Drammensveien 147B, 0277 Oslo, Norway
|
Tel: +47 4000 2855
|
post@crux.no
|
www.crux.no