Volvo/ATA Seminar
House of Sweden
December 1, 2010

Our Business Philosophy
"Do the right thing" with integrity, respect and
commitment.
 Be socially and environmentally responsible.
 Promote our unwavering emphasis on safety.
 Value our people.
 Strive for excellence in all we do.
 Have fun!

Move Much More Freight
Much More Congested Environment
Improve Highway Safety
What we do is important…but how we do it
“more” important
Safety is a critical part of our sustainability
strategy
Safety is creating a strategic advantage in the
marketplace
Safety is a VALUE…not a priority
Investments in technology
Investments in training
Embrace regulatory oversight

Collision Avoidance Systems
Vorad 2002-2004
 OnGuard 2008
 Iteris Gen 3 in test now


Lane Departure Alert


Iteris 2004-2006
Roll Stability Control 2004
0.25
0.2
0.15
0.1
0.05
0
'02
'03
'04
'05
'06
'07
'08
'09
'10
Rearend PMM Ratio 0.12 0.172 0.195 0.126 0.107 0.085 0.091 0.065 0.072
Rollover PMM Ratio
0.13 0.108 0.068 0.067 0.057 0.05 0.061 0.016 0.036
UNINTENTIONAL LDW PMM RATIO
0.25
0.20
0.15
0.10
0.05
0.00
'04
'05
'06
'07
'08
'09
'10
'04
'05
'06
'07
'08
'09
'10
Ratio PMM
0.1358
0.092
0.057
0.022
0.024
0.0081
0.036
Possible Worst Case PMM
0.1952
0.1259
0.09
0.0619
0.042
0.0245
0.054

Predictive Analytics

Value Driven Driving

Multi-level curriculum

Driver simulators



Marketplace 1980-2010 has not valued
safety
Early adopters placed at a competitive
disadvantage
Responsibility of Regulators to strike
balance between the Court of Public
Opinion, and the trucking industry to
ensure the desired outcomes.