H2020 workshop in Prague
4th February 2014
Klaus-Herbert Rolf
The GEOPAL project.
Modern agriculture is at the stage of industrial production requiring high
precision farming tools to organize the joint work on a field and the
transportation of agriculture goods.
Today’s agriculture faces the barrier of information islands when organizing
to have different machines work together. Actually there is no solution to
organize and optimize the work of a whole fleet. GEOPAL will be able to
provide increased operational efficiency, better resource usage and
reduction of the risk inherent in the open-environment operations.
GEOPAL, an example in agriculture
In-Field
Process
Optimization
Position &
Performance
Data
Automatic
Route & Path
Planning
Mobile Workforce Management
GeoPal cloud and mobile app improves
productivity for businesses with mobile
workers.
• Simplify scheduling for your field
based workforce
• Go paperless and reduce your costs
• Easily locate employees and assets for
better visibility
• Increase customer satisfaction with
real-time proof of delivery
GEOPAL, an example in agriculture
GEOPAL, an example in agriculture
Magic triangel
Innovation
Costs
Market
GEOPAL, an example in agriculture
Magic triangel
Innovation
 search complementary
partners
 lean organization
 focus on central issue
Costs
Market
GEOPAL, an example in agriculture
Magic triangel
Innovation
 coupling of partner meetings (face to
face meeting with review meeting)
 project idea and decision early
with reviewers communicate
 high proportion of
communication by
telephone conference
Market
Costs
GEOPAL, an example in agriculture
Magic triangel
Innovation
 Market focusing
 Market investigation
 Do without the last
innovation bow
Costs
Market
GEOPAL, an example in agriculture
Markt research
Customer needs analysis
4.43
4.24
4.17
4.09
4.08
3.96
Biomas monitoring
Crop protection
Seed optimizer
Machine Setting
GEOPAL, an example in agriculture
Telematics
Infield navigation
Buying decision process
IN FIELD NAVIGATION (Average)
High price sensitivity
Low price sensitivity
288 Farmers
288 Farmers
200 Farmers
202 Farmers
GEOPAL, an example in agriculture
365FarmNet – An internet based software
 In the field and barn – Smartphone




Field records / livestock management solution
Field finder with aerial image
Simplest documentary
Machine locating and data
 In the office – Tablet and computer
 ALL IN.
 Networking of all information in one portal
 Many applications play together and offer maximum benefit
GEOPAL, an example in agriculture
365FarmNet – Challenge
One software for the whole farm – anywhere and 365 days a year.
One view
One philosophy
GEOPAL, an example in agriculture
One operating concept
365FarmNet – Business Model
plant protection
livestock breeding
agricultural
engineering
plant production
seeds
biogas
www.365farmnet.com
365FarmNet basic
GEOPAL, an example in agriculture
forest
365FarmNet – Business Model
plant protection
€
livestock breeding
€
agricultural
engineering
€
plant production
€
+€
seeds
€
biogas
€
www.365farmnet.com
365FarmNet basic
€
forest
€
+€
+€
+€
= €€ Monat
GEOPAL, an example in agriculture
365FarmNet – Data in agriculture processes
Example of corn production
cultivation planning
seed
cross compliance
crop protection
fertilization optimization documentation
fertilization
GEOPAL, an example in agriculture
harvesting
365FarmNet – ALL IN.
GEOPAL, an example in agriculture
365FarmNet – ALL IN.
GEOPAL, an example in agriculture
365FarmNet – ALL IN.
GEOPAL, an example in agriculture
www.farmingbysatellite.eu
How can satellite technologies improve
agricultural production, efficiency,
profit and reduce environmental impact?
 Extended registration deadline to 28th February 2014
 Entry submission by 14th April 2014
A competition for students and young people across Europe & Africa
First prize € 5,000
Second prize € 3,000 · Third prize € 1,000 · Special Africa Prize: € 4,000
An expenses-paid trip to Prague for all shortlisted teams from Europe
Winners will be presented as part of the international Space Solutions Conference