EMPOWERING FARMERS IN
UGANDA
UNDERSTANDING THE CHAIN
FARMER/
PRODUCERS
AGENTS/
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HOW TO EMPOWER FARMERS
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SPECIALISATION IN ENTERPRISE
MARKET AWARENESS
CONTROL OVER PRICE DECISION
FARMER PROTECTION POLICY
BRIGDE FARMER TO CONSUMER GAP (GROUP
FORMATION)
ENCOURAGING PUBLIC PRIVATE PARTNERSHIP (P.P.P)
STORAGE OPTIONS
TECH TRANSFER
PROMOTING VALUE ADDITION
VALUE ADDITION
BRITANIA ALLIED INDUSTRIES
LIMITED
• TABLE SHOWING EXPENDITURE ON FRESH FRUITS
WEIGHT (KG)
PRICE
(UGSH)
EXPENDITURE PER YER
MANGOES
5,000,000
500/=
2,500,000,000/=
PINEAPPLES
1,000,000
500/=
500,000,000/=
PASSION FRUIT
800,000
1300/=
1,040,000,000/=
TOMATOES
400,000
700/=
280,000,000/=
4,320,000,000
FRUIT PRODUCTION
Fruit produced
MANGO
local & improved
PASSION FRUIT
local purple
PINEAPPLE
Smooth cayenne
TOMATOES
ORANGE
DISTRICTS WITH
MASSIVE
PRODUCTION
Kumi, Soroti, Budaka,
Pallisa, Bukedea, Rakai,
Luweero, West Nile and
northern .
Kasese ,Mbale ,Kabale
APROXIMATED yield
(TONES)
Iganga, Luweero,
Kayunga, Masaka,
Mbarara.
Mukono, Mpigi, Masaka,
Mubende.
540,000 Tons
Soroti, Serere, Kumi
750,000 Tons
1,200,000 Tons
40,000 Tons
200,000 Tons
KEY BENEFITING REGIONS
CHALLENGES MET BY COMPANY
• Seasonality of fruits
• Poor quality is delivered
• Competition with exporter creates hiking of
market prices.
• Specific quality and variety are still low for
bulk processing.
• Machinery for refining and extraction of some
fruits i.e. apple, banana.
CHALLENGES MET BY FARMERS
• Identification of the correct varieties for
processing
• Lack of market information for farmers
• Pest and diseases decrease the expected yield
• Farmers still have a challenge to form supply
groups which can handle industrial
production
• Lack disease free planting material for farmer
to grow the required variety
BREAKTHROUGH BY BRITANIA
• Decision of setting up an independent fruit
processing plant.
• Investing in a 5million dollar state of the art
plant with all modern technologies.
• Capacity around 5000 kg of fruit per hr
• Fruits- mango, pineapple, passion, tomato and
orange.
• Good enough to produce pulp of export
quality
BREAKTHROUGH BY BRITANIA
• Linked with biggest net work of fruit growers
• Scope includes to involve farmers from all
over Uganda
• Ensures the farmers to buy their whole crop
• Local varieties will be preferred with technical
modifications through agronomy inputs
• Can cater to the regional demand of pulp to
the importing nations
BREAKTHROUGH BY BRITANIA
• Will provide the best quality fruits and pulp to
the growing market
• Will provide employment to about 1000
Ugandan people
• About 75,000 farmers house holds will be
benefited
• The environmental friendly technology
through ultramodern water treatment plant
THANK YOU