ERASMUS IP
Cultural Management Policies and Practices for the
Creative Use of Cultural Heritage.
In partnership with the University
Network of the European Capitals
of Culture (UNeECC)
• The planned study program
intends to bring together
approximately 40 students and
10 lecturers representing a wide
range of disciplinary fields from
5 countries
April 15- 27 2013.
PARTNERS
• GRAZ: FH JOANNEUM,Univ. of Applied
Sciences, Dept. for Management in Tourism
• PORTO: UNIVERSIDADE FERNANDO
PESSOA, Faculty of Human and Social Sciences,
Centre of Cultural Studies, Language and Behaviour
• SIBIU: Universitatea „Lucian Blaga”
Department of Drama and Theatre Studies
• PATRAS:Department of Architecture Engineering
Department of Business Management ;
Department of Electrical and Computer Engineering;
• PÉCS: Faculty of Adult Education and HRD,
Institute for Culture
European Cultural Management Policies and
Practices for the Creative Use of Cultural
Heritage
• Developing & designing
experiences for cultural/ creative
tourism
• Roles in mapping, defining &
building recognition of cultural
heritage
• Evaluation of Social benefits of
cultural heritage projects
STUDENTS
studying Cultural Studies, Human
and Social Sciences, Cultural
Economy, Heritage Tourism,
Drama and Festival Studies,
Cultural Mediation, Architecture
and Urban Planning, Computer
Engineering, Management and
Business Studies
are expected from the partner
institutions.
The innovation aspect
Heritage must be kept alive but it must
also be allowed to be transformed in
response to the needs of the
communities of the present day.
Creative and innovative uses targeting
the local communities and the tourists
Holistic Management Approach
The innovation aspect
City image through the
application of new ways of
documenting, city mapping that
leads to contribution to producing
innovative city guides, museum
guides, narrative based visitor
guides and forms of interactive
learning
Learning otcomes
• Students will have an
internationally diverse evidence –
based knowledge on cultural and
innovative policies and practices
• They will become more familiar
with the European Capitals of
Culture as motors of cultural
heritage marketing and cultural
tourism development.
• They will be able to recognize the
importance of cultural heritage as a
key to the identity of local communities
as well as the regions
Learning outcomes
They will be able to design a general
path of action to safeguard and promote a
given cultural heritage in contexts of local
development.
Students will learn how principles of
sustainability may be applied to innovative
cultural management and cultural tourism
development.
They will develop shared concepts and
tools: designing and mapping skills of
material and immaterial cultural heritage
through the use of ICT-tools will be
improved
Learning activities: Blended
methodology
-include “impulse lectures”
(stimulating), plenary panel inputs,
workshops for discussion and design,
project works, individual and group
presentations,
-field trips and study tours to
heritage sites.
- the students are expected to
actively use the web learning
platform.
This IP’s added value
is the possibility of a multidisciplinary
approach that may trigger constructive
dialogue between the area of
Cultural Heritage and that of Digital
Humanities,
Living Heritage and Heritage Tourism,
Creative and Participatory Tourism and
Regional and Local Cultural Policy,
“Reading” Cities, Creative and Learning
City Initiatives, and Effective and
Innovative ways of cultural mediation
and cutting edge ICT technologies for the
public use of Cultural Heritage.
Developing & designing experiences for
cultural/ creative tourism
- Cultural and Urban Tourism: The development and design of
cultural tourism products for different types of destinations.
(European Capitals of Culture AFTER their one year of
prominence using the examples of Graz and Pécs;
- Interactive Technology Design. Design of mobile games and
stories. Narrative based Mobile Tourist Guides for cities of
historic value
- Reading the urban reality. Mapping the city. Images of the
City: How to make an innovative city guide ? The Thematic
Tourism development (educational, cultural, agrotourism,
speleological, creative, congress, health, sports, religious.)
- New approaches in Heritage Education and Museum
Education.
Roles in mapping, defining & building
recognition of cultural heritage
- Material
and
Immaterial
Heritage
Relationships with Local Communities and
as a form of Social Intervention. Lessons
learned from cultural heritage projects.
- Mapping of material and immaterial
cultural heritage through the use of ICT
tools (ex. Interactive maps, films, digital
collections, etc).
- The use of web based technologies for
production of web based content in the
field of Cultural heritage.
- Cultural Mediators: artists, practitioners,
civic groups at the Crossroad of Tradition
and Innovation.
Evaluation of Social benefits of cultural
heritage projects
-
Exploited and unexploited opportunities in creating a long
lasting legacy in culture and tourism. Sustainable
initiatives which continue beyond the one year in which a
city carries the title of European Cultural Capital.
-
Culture as a key element in branding a small city as a
competitive destination.
-
Value-Creation Frameworks, Political Frameworks
European Capitals of Culture projects;
-
The Limits and Opportunities for Creative and Learning
Cities: the Impacts of Social Conditions and Returns.
Delineating the impact of major events (European Capitals
of Culture, Art festivals in creating social benefits
-
Studying users’ interaction with technology.
User Experience.
for the
Measuring
Field trips
• Cella Septichora: UNESCO World
Heritage list in the year 2000
• Zsolnay Cultural Quarter ( culture-led
regeneration project of a factory site =
flagship project of European Capital of
Culture 2010-project)
• City of Mohacs - studying the context of
"The Busó Festivities = UNESCO
Representative List Item of the
Intangible Heritage of Humanity ; The
perspective and capabilities of
community members who contribute to
and benefit from the cultural heritage
•
Field visits
• Opportunities to engage in dialogue
with local communities, civic activists,
cultural practitioners, policy makers.
• In the field practices they will meet
cultural collective heritage expressions
and manifestations and people who
preserve, create and renew these.
• Cultural mediators and policy
practitioners’ role will be captured
analysing the communities’ recognition
and mapping efforts
Project Outcomes
• The handbook in E-Book format will be
distributed through the channels of the
University Network of the European Capitals of
Culture.
• UneECC offered a publication possibility in its
Yearbook. and on its official website where
there will be a link to the IP project website.
•
The IP project website will be a collaborative
workspace.
• It will function as a long-term platform for the
exchange, knowledge sharing and further
development of the domain.