lettermark - Reliable Growth, LLC

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Businesses understand the importance of branded communications … but have neglected to brand one of the most visible and prevalent 1-to-1 communications tools in business today…

Email

LetterMark

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Branded Email

LetterMark

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Web Integration

LetterMark

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Enhanced Contact Information

LetterMark email applies important branding disciplines to the millions of emails sent annually

– Strengthens communications programs

– Promotes company identity / awareness

– Stimulates internal & external cross-selling

– Increases Website ROI by directing traffic to relevant web pages

– Provides Active Information versus Inert

Data

Case Study Metrics

Web Visits +31.1%

Unique Visits +27.3%

V-card downloads (5 months) = 2,078

4500

500

0

0

Oct '01

Oct '01

Nov

Nov

Dec Jan'02

Jan'02

Web Visits

Feb

Unique Visits

March

March

April

April

May

May

Email & Template Flow

Sender

Outlook

Previewer email text

Internet

LetterMark template

LetterMark Data

Center

Recipient

LetterMark

User Experience

Compose email as normal.

LetterMark

User Experience

When the user hits

“send,” a preview window appears that shows the text they have written on their

“default” LetterMark template. They can hit

“send” and the message will go out as shown.

LetterMark

User Experience

Or, the user can click on the drop-down menu in the preview window and select another template from the menu. This menu is maintained by the user’s LetterMark™ system administrator.

LetterMark

User Experience

The newly selected template appears immediately.

LetterMark

User Experience

Users can also choose

“LetterMark™ Off” if they want to send a message with no

LetterMark template, such as for a personal email.

Off-Line Behavior

Recipient on-line: Recipient off-line:

Plain-Text Clients

http://209.116.85.26/lm20beta/lh ead/technology.gif

Larry,

Just wanted to confirm our meeting for tomorrow at 10am.

Thanks,

Jane http://209.116.85.26/lm20beta/ca rd/XXXX.gif

RIM 857/957

LetterMark

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System Intelligence

 Centralized

Management

Template

Design

Update Contact

Information

Tracking & reporting

Security & Privacy

FullSeven collects less info than an ISP

• Collects aggregate metrics only

• No mechanism to identify recipients

• No threat of virus

• Does not transport or re-route email

• Does not use attachments

• Does not use scripts

• Does not require changes to firewall

Implementation

1. Signed “Program License Agreement”

2. Complete initial template design(s)

3. Assemble user information

– Email addresses (minimum requirement)

– Pre-load CSV file with full contact information

4. Install

– Email to each user: 10 minute install

– Network install (Ghost, SMS, WinInstall, etc.)

Benefit Summary

- Marketing

• Branded communications

– professional image

• Contact information

– V-card

– Bios

– Office location

• Web visits (+30%)

– Primary web pages

– Direct links to specifics pages

– Web update panels: publications, events

• Tracking & reporting

Benefit Summary

- IT

• Light e-mail

• Works with current infrastructure

– No re-routing of email

– No new hardware

– Secure

• Simple implementation

• Tracking & reporting

LetterMark™ System Includes

Client Software

Secure Hosting LetterMark.net

New Releases

Customer Support

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