Development of MICE in Asia Group 3 詹韻蓉Lisa 陳品儒 Anderson 張溱雅 Hazel 王信婷 Tina What is MICE? • An industry that provides services and planning to host events/conferences/exhibitions in order to enhance business or professional development. M:Meetings I:Incentives MICE C:Conferences/Conventions E:Exhibitions/Events What is MICE Industry? • Also called ‘meeting industry’ and ‘events industry’ • A service industry that covers trade, transportation, finance, advertising, public relations, travel, and so on. • Beginning point: the need for business • Features: 3 Highs High growth potential Large output High added values Large opportunities for employment Highly beneficial innovations 3 Larges Large industry associations a hot industry that Asian countries are racing to develop now MICE in Asia Thailand Malaysia Middle East Abu Dhabi Hong Kong MICE in Taiwan The value chain of MICE Industry broadcasting decoration media Industrial association Public relations THE MICE EVENT hotels conventions transportation locations printing SWOT Analysis of MICE Industry in Taiwan S W • Taiwan is located in the centre of PacificAsia with convenience in transportation. • Sharing the Chinese language and culture gives Taiwan advantage in the business market of Greater China. • Taiwan is well-developed in information technology, communication technology, and the bicycle industry. • Taiwan’s stressed relation with China weakens its competitiveness when aiming at international MICE events held in relation to China. • Lack of exhibition space, good traffic flow, and adequate facilities. • Lack of different language specialists. • Uneven distribution: MICE talents are highly concentrated in Taipei. O T • After entering WTO, Taiwan attracts international entrepreneurs to its open markets. • Asia has become a major region where international conventions and exhibitions are held. Business opportunities are here. • Taiwan leads the world in technology and service industry. • The MICE industry is growing rapidly in China, making China into a formidable competitor. • Developments in internet communication and advertising, even online transactions, reduce the need for many MICE events.