Who we are and what we do
Every day we are
making forestry,
gardening and
construction easier
for people in more
than 100 countries.
This is how we do it
Ride-on products
Walk-behind products
Handheld products
Watering products
Accessories and
garden tools
Construction products
More than 320 years of innovation
1959
Chainsaws
1689
Weapons foundry
2006
Listed on NASDAQ
OMX Stockholm
1918
1978
2010
Lawn
mowers
Part of
Electrolux
New production facility
in Mielec, Poland
Husqvarna today
The world´s largest
producer of outdoor
power products for
forestry, gardening,
construction and the
European leader
in watering.
Husqvarna today
Financial data
• Sales SEK 30 billion
• Operating income
SEK 1.6 billion
• 16,000 employees
• Listed on NASDAQ OMX
Stockholm
Data refers to full year 2010, excluding items affecting comparability.
Husqvarna today
Operating income
Sales
SEK bn
37%
54%
9%
Data refers to full year 2011, excluding items affecting comparability and Group common cost.
Our primary strengths
• Strong brands
• Efficient global distribution
network
• Broad product offering
• Flexible supply chain
Our strong brand portfolio
Core Brands
Tactical Brands
Regional Brands
Leading market positions
Global no.
Global no.
Global no.
Global no.
Global no.
European no.
1
1
1-2
2
1-2
1
Chainsaws
Other petrolpowered,
handheld
products
Garden
tractors
Lawn mowers
Diamond tools
for construction
and stone
industries
Watering –
consumer
market
10
Our global presence
Major production facilities
Sales offices or distributors
Distribution network
• Homeowners
Retailers
• Landowners
Endusers
Dealers
• Professional forest
& tree care
• Professional
landscape
& ground care
• Construction
industry
Innovation is our heritage and future
• 44% of capital
expenditures
in 2011 referred
to new products.
• R&D centers in
US, UK, Sweden,
Germany, Japan
and China.
• Primary
development for
exploring new
technologies.
Innovative technologies
X-TORQ® technology
AutoTune™ technology
Hybrid technology
Battery-powered tiller
Automatic watering solutions
Cobra wire
Our core values
Professionalism
For “best in class”
performance
Customers first
In our actions
Core
values
Teamwork
With open minds
Always with passion and a sense of urgency
Ownership structure*
USA
8%
Norway, 3%
10%
8% Others
8%
Sweden
Sweden
81% 79%
*Source: SIS Ägarservice as of 30 dec 2011.
Share of
capital %
Share of
votes %
16.8
30.1
Alecta Mutual Pension Insurance
9.6
7.2
LE Lundbergföretagen AB
6.7
22.0
Nordea fonder
6.1
2.5
Swedbank Robur fonder
5.7
1.9
Largest shareholders
Investor AB
Organization
President and CEO
Hans Linnarson
Product
Management &
Development
Henric Andersson
Finance & IT
Legal Affairs
Ulf Liljedahl
Olle Wallén
Purchasing
Human Resources
Martin Austermann
Per Ericson
Sales & Service
Manufacturing &
Logistics
Europe &
Asia/Pacific
Sales & Service
Sascha Menges
Hans Linnarson
(acting)
Michael Jones
Americas
Construction
Anders Ströby
“Right PEOPLE
in right jobs make
great RESULTS”
Our Code of Conduct
By applying the
Code in your daily
work, you are
helping to ensure
that our business is
conducted in a
responsible and
sustainable way.
Our Code of Conduct
Husqvarna believes
in fair treatment of
people and honest
business relations
based on our Code
of Conduct.
Opportunities for individual growth
We promote our
employees and help
them to develop.
Talent management
ensures that the
right person with the
right talent is in the
right position.
We encourage
mobility between
functions, business
units, countries and
regions.
Europe & Asia/Pacific
• Sales & service, Demand chain, Trade marketing and
Product care.
Share of Group 2011
Sales
• Global responsibility for Brands.
• Approximately 30% market share in
the region.
54%
• Approximately 60% of sales are under the Husqvarna
and Gardena brands.
• Distribution network
– Dealers
Operating income*
– Retail chains such as Bauhaus, bauMax, Homebase,
castorama, Kesko, OBI etc.
Brands
* Excluding items affecting
comparability and group
common cost.
Americas
• Sales & service, Demand chain, Trade marketing and
Product care.
Share of Group 2011
Sales
• Manufacturing (Americas).
• Leading market positions, especially for chainsaws.
37%
• Distribution network
– Dealers
– Sears, Lowe’s, Walmart and Home Depot.
Operating income*
Brands
* Excluding items affecting
comparability and group
common cost.
Operating income for the
year was negative.
Construction
• Sales & service, Trade marketing, Demand & supply, R&D
and Manufacturing.
• Global leading market position with approximately
15% market share.
Share of Group 2011
Sales
9%
• Equipment and diamond tools
for construction and stone industries.
• Distribution network
– Direct sales to construction contractors, construction retailers,
rental companies and specialized dealers.
Operating income*
Brands
* Excluding items affecting
comparability and group
common cost.
Product Management & Development
• Global function for
R&D centers
– Global categories
– Design
– R&D
– Quality
• A rapid pace of high quality, customerdriven product renewal with a high level
of innovation and increased focus on
battery-powered products.
Products
• Reduce time-to-market.
• In order to make product development
more effective, development resources
are gathered in a few R&D centers in
key locations.
Ride-on
Walk-behind
Watering
Accessories and
garden tools
Handheld
Manufacturing & Logistics
• Global function for
Major production facilities
– D & SC, Distribution
– Manufacturing (Europe, Asia)
– Manufacturing Engineering
– Lean Program (HOS)
– Environment
• Industry specific challenges
– Delivery accuracy, efficient and flexible
manufacturing in a seasonal environment
with short lead times.
• A global platform for lean manufacturing
and continuous improvement is one of
the key priorities (Husqvarna Operating
System, HOS).
Production value by geographical area, 2011
Europe
North America
41%
11%
Rest of the world
48%
www.husqvarnagroup.com