Who we are and what we do
Name
Date
Every day we are making forestry,
gardening and construction easier for
people in more than 100 countries.
Are you one of them?
More than 320 years of innovation
1959
2006
Chainsaws
1689
Weapons foundry
Listed on Nasdaq
OMX Stockholm
1918
1978
2010
Lawn
mowers
Part of
Electrolux
New production facility
in Mielec, Poland
years
Husqvarna today
The world´s largest
producer of outdoor
power products for
forestry, gardening,
construction and
European leader
in watering.
Husqvarna today
Operating income
SEK bn
3
Construction 5%
2,5
Americas 11%
2
1,5
Europe &
Asia/Pacific 84%
1
0,5
0
Sales
Financial data
• Sales SEK 32 Billion
• Operating income
SEK 2.7 Billion
Americas
40%
• 15,000 employees
• Listed on NASDAQ OMX
Stockholm
Data refers to full year 2010, excluding items affecting comparability
8%
Construction
52%
Europe
& Asia/
Pacific
Our strengths
Strong brands
Efficient global distribution network
Broad product offering
Flexible supply chain
Our strong brand portfolio
Core Brands
Tactical Brands
Regional Brands
Leading market positions
Chainsaws
Other petrol-powered, handheld products
Garden tractors
Lawn mowers
Diamond tools for construction
and stone industries
Watering – consumer market
1
Global no.1
Global no.1-2
Global no.2
Global no.1
European no. 1
Global no.
9
Our global presence
Major production facilities
Sales offices or distributors
Distribution network
Retailers
Dealers
End-users
Homeowners / Landowners / Professional forest & tree care /
Professional landscape & ground care / Construction
Innovation is our heritage and future
40% of capital
expenditures
in 2010 referred
to new products.
R&D centers in
Primary
US, Europe,
development for
Japan and China. exploring new
technologies.
Innovative technologies
X-TORQ® technology
Battery-driven tiller
AutoTune™ technology
Automatic watering solutions
Automower
®
Solar Hybrid
Wire saw
Our core values
Professionalism
For “best in class”
performance
Customers first
In our actions
Core
values
Teamwork
With open minds
Always with passion and a sense of urgency
Ownership structure*
USA
Norway, 3%
6%
Others
8%
Sweden
80%
*Source: SIS Ägarservice as of 31 Dec 2010.
Share of
capital %
Share of
votes %
15.7
30.8
Alecta Pensionsförsäkring
9.4
7.0
Swedbank Robur Investment funds
6.3
2.0
LE Lundbergföretagen AB
5.2
15.6
Lannebo Funds
2.5
1.9
Largest shareholders
Investor AB
Organization
President and CEO
(acting)
Hans Linnarson
Supply
Chain
Finance & IT
Ulf Liljedahl
Legal Affairs
Olle Wallén
Communication & IR
Boel Sundvall
Human Resources
Per Ericson
Products &
Marketing
Thomas Andersson Martin Bertinchamp
Europe &
Asia/Pacific
Americas
Construction
Hans Linnarson
Michael Jones
Anders Ströby
More about us - www.husqvarna.com
Right PEOPLE
in right jobs
make great
RESULTS
Our Code of Conduct
By applying the Code in
your daily work, you are
helping to ensure that our
business is conducted
in a responsible and
sustainable way.
Our Code of Conduct
Husqvarna believes in
fair treatment of people
and honest business
relations based on our
Code of Conduct.
Opportunities for individual growth
We promote our employees and
help them to develop.
Talent management ensures
that the right person with the
right talent is in the right position.
We encourage mobility
between functions, business
units, countries and regions.
Europe & Asia/Pacific
• Sales & services, Demand chain,
Trade marketing and Product care.
• Approximately 30% market share in the region.
• Approximately 60% of sales are under the
Husqvarna and Gardena brands.
• Distribution network
Share of Group
Sales, 2010
Operating income*, 2010
52%
84%
• Dealers
• Retail chains such as Bauhaus, bauMax,
Homebase, castorama, Kesko, OBI etc.
* Items affecting comparability and group
common cost.
Brands
Americas
• Sales & services, Demand chain,
Trade marketing and Product care.
• Leading market positions, especially
for chainsaws.
• Distribution network
• Dealers
Share of Group
Sales, 2010
Operating income*, 2010
11%
40%
• Sears, Lowe’s, Walmart and Home Depot.
* Items affecting comparability and group
common cost.
Brands
Construction
• Sales & services, Trade marketing,
R&D and manufacturing.
• Global leading market position with
approximately 13% market share.
Share of Group
Sales, 2010
Operating income*, 2010
8%
• Equipment and diamond tools
for construction and stone industries.
5%
• Distribution network
• Direct sales to construction contractors,
construction retailers, rental companies
and specialized dealers.
* Items affecting comparability and group
common cost.
Brands
49%
Supply Chain
• Global function for
Production value by geographical area, 2010
• Manufacturing
• Purchasing
North America
• Logistics
• Product quality.
• Industry specific challenges
• Delivery accuracy, efficient and flexible
manufacturing in a seasonal environment
with short lead times.
• A global platform for lean manufacturing
and continuous improvements is one of
the key priorities (Husqvarna Operating
System, HOS).
Europe
35%
54%
11%
Rest of the world
Major production facilities
Products & Marketing
• Global function for
Global marketing campaign
• Brand management
• Marketing
• Product design
• Product development (R&D).
• End users’ needs, consumer trends,
convenience, eco-friendliness and
automated solutions are our guiding stars.
Global brands
”Taming the wild”