TRANSPO2012
Bonita Springs, Florida
October 29 – 31
Revenue Generation
Opportunities
1
Presenter
» Gene Glotzbach, PE
ITS Program
Traffic Operations and Engineering
Florida Department of Transportation
2
Current FDOT Revenue Generation
» Loadstar Agreement
» Use of DOT rights-of-way for
commercial purposes
» FDOT receives 41 percent
» Road Rangers
» Sponsored vehicles
» Sponsored by Jaxlegal.com and State
Farm
» CCTV and 3rd Party Data
Agreements
» One-time $1,000 access fee
» Annual $500 maintenance fee
3
Infrastructure Available for Revenue
Generation
» Opportunities associated with the 511 system
»
»
»
»
»
511 Interactive Voice Response System
FL511.com Website
Mobile Application
511 Signs
CCTV Cameras
4
Infrastructure Statistics
» 511 Phone System: 213,000/month
» Website: 67,500 visits/month
» iPhone Application: 54,000 visits/month
» My Florida 511
» Email alerts: 455,500/month
» Text alerts: 156,000/month
» Phone alerts: 22,500/month
» 511 Signs Now: Approximately 350 signs
» 511 Signs Anticipated: Approximately 1,500 signs
5
Keys to Revenue Generation
» Exposure or impressions
» Contract term
» Bundling options
» Avoiding competing sponsors/advertisers
» Build usage
6
Future Revenue Generation for Florida 511
» FDOT in negotiations to provide a sponsored 511 system
»
»
»
»
»
»
»
»
Sponsorship messages on the IVR
Sponsorship/advertising messages on FL511.com
Sponsorship/advertising messages on 511 mobile apps
Sponsorships on 511 roadside signs
Couponing
Nearby services (electronic logo signing)
Naming rights
Sponsorships on CCTV images
7
Sponsorship messages on the IVR
» “You’ve reached Florida’s 511 Traveler
Information Service, brought to you by the
Florida Department of Transportation and Geico
Insurance.”
8
Sponsorship/advertising messages on
511 Website
9
Sponsorship/advertising messages on
511 mobile apps
10
Sponsorships on 511 roadside signs
11
Couponing
12
Nearby services (electronic logo
signing)
13
Naming rights
14
Sponsorships on CCTV images
15
Why Revenue Generation?
» To offset program costs, public
agencies solicit private
sponsors for government
programs
» Sponsorships relieve taxpayers
of funding programs
» Supplemental funds allow for
increased innovation and
enhancements
» Uses Department assets to
generate revenue
Federal/state
funding
Private
funding
16
FHWA Revenue Generation Directive
» “Sponsorship opportunities benefit the
traveling public with an improved
transportation system by providing
flexibility for public agencies to pursue
innovative sources of financing…”(March
13, 2012)
» FDOT will develop a sponsorship policy
and agreement with the private sponsors
» 511 Traveler Information System an ideal
vehicle for revenue generation
17
History of Revenue Generation
» 511 systems utilizing revenue
generation for support:
» Georgia 511
» Massachusetts 511
» Virginia 511 (sponsors pending)
» West Virginia 511 (sponsors pending)
» New York 511 (RFP issued)
» Wisconsin 511 (RFP issued)
» Coming 2013: Florida 511
18
History of Revenue Generation
» Results from FDOT 2008 revenue
generation research study:
» No strong (negative) reaction to
private companies sponsoring 511
» Future 511 improvements should be
paid for by private companies
» Taxpayers should not have to
shoulder the whole cost for the 511
system
» Would like enhancements to the 511
system
19
QUESTIONS?
Thank You!
Gene Glotzbach, P.E.
ITS Engineer Administrator
Florida Department of Transportation
gene.glotzbach@dot.state.fl.us
(850) 410-5616
21