Craig Porter
IBM Mobile Business Development, WW WebSphere Business Development
IBM Mobile Foundation and Worklight V5.0
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© 2012 IBM Corporation
Mobile is a mandatory transformation
10 Billion
61%
45%
devices
by 2020
of CIOs put
mobile as priority
increased productivity
with mobile apps
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© 2012 IBM Corporation
Mobile applications deliver tremendous benefits
Business to Enterprise
• Increase worker productivity
• Improve claims processing
• Increase revenue through sales
engagements
• Extend existing applications to
mobile workers and customers
• Increase employee
responsiveness and decision
making speed
• Resolve internal issues faster
• Reduce cost by utilizing
personal owned instead of
corporate owned devices
Business to Consumer
• Improve customer satisfaction
• Deeper customer engagement
and loyalty
• Drive increased sales through
personalized offers
• Customer service
• Competitive differentiator
• Improve brand perception
• Deeper insight into customer
buying behavior for up sell and
cross sell
• Improve in store experience
with mobile concierge services
© 2012 IBM Corporation
But also with some unique challenges
How do you quickly:
 Engage with anyone, customers, partners
or employees, no matter who owns the
device
 Extend to anything, from instrumented
machines to a broad spectrum of smart
devices
 Execute business anywhere, with
ubiquitous, trusted and secure transactions
Top Mobile Adoption Concerns:
1. Security/privacy (53%)
2. Cost of developing for multiple
mobile platforms (52%)
3. Integrating cloud services to
mobile devices (51%)
Source: 2011 IBM Tech Trends Report
https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrend
s/entry/home?lang=en
200 Million
employees BYOD
(bring your own devices)
© 2012 IBM Corporation
How is IBM’s Mobile Approach Different?
Bridging the gap between platform and app providers
Platforms
Vodafone
• Networks
• Devices
• OS’s
Apps
Business
strategy and
planning
Process &
transaction integrity
• Smarter Commerce
• Social Business
• BI & Analytics
• Etc.
Full lifecycle solutions
Open cross-platform
development
End-to-end security and
management
Integration with backend systems,
enterprise data and cloud
Open n Governed n Integral
IBM Mobile Enterprise
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© 2012 IBM Corporation
IBM Mobile Strategy Addresses Challenges
Extend & Transform
Build & Connect
Extend existing business
capabilities to mobile devices
Build mobile applications
Connect to, and run backend
systems in support of mobile
Transform the business by
creating new opportunities
Key Capabilities
• Mobile web, hybrid and native app
development
• Enterprise data, service, and
application integration at scale
• Enterprise wireless networking
Key Capabilities
• Analytics incorporating context and
location from mobile devices
• Commerce and collaboration as key
components of mobile-enabled
solutions
• Strategy, planning, implementation
Manage & Secure
Manage mobile devices, services
and applications
Secure my mobile business
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Key Capabilities
• Mobile lifecycle management
• Device analytics and control
• Secure network communications & management
© 2012 IBM Corporation
Sample Clients
Extend & Transform
Build & Connect
Extend existing business
capabilities to mobile devices
Build mobile applications
Connect to, and run backend
systems in support of mobile
Transform the business by
creating new opportunities
Manage & Secure
Manage mobile devices, services
and applications
Secure my mobile business
© 2012 IBM Corporation
Extend & Transform
IBM Mobile Enterprise
Build & Connect
Manage & Secure
Challenges with Implementing Mobile
How do I accommodate all the
different mobile platforms?
• Highly fragmented set of …
• Platforms and devices
• Languages, APIs, and tools
• Native programming models not
portable across platforms
I need to develop different apps for
different departments – quickly.
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How do I design and develop a
high-quality User Experience?
• High quality user experience is
a requirement
• Quality influenced as much by
design as it is by function
I need to connect my apps to
existing systems
• Higher frequency of releases
and updates
• Existing services typically need
to be adapted for mobile
• Added pressure on teams to
deliver on time and with
quality
• Enterprise wireless networks
are running out of bandwidth
for employee devices
© 2012 IBM Corporation
Extend & Transform
IBM Mobile Enterprise
Build & Connect
Manage & Secure
IBM’s Mobile Foundation Addresses the Challenges
Mobile Enterprise Application Platform
Includes
IBM Mobile
Foundation
Build - Connect - Run
• IBM Worklight
• IBM WebSphere Cast Iron
• IBM Endpoint Manager for
Mobile Devices
Plus New Services Offering
• IBM Software Services for
Mobile Foundation
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© 2012 IBM Corporation
Extend & Transform
IBM Mobile Enterprise
Build & Connect
Manage & Secure
Delivering for multiple mobile platforms
• Enterprise back-end connectivity
• Third-party integration
• Strong authentication framework
• Encrypted offline availability
• Data collection for analytics
• Packaged runtime skins
Open, cost-effective, cross-platform app development
App development using
native and/or familiar web
technologies:
• HTML5
• CSS3
• JavaScript
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App delivery in variety
of forms:
• Mobile Web app
• Hybrid app
• Native
Compatible with prominent
HTML5 libraries and tools:
© 2012 IBM Corporation
Extend & Transform
IBM Mobile Enterprise
Build & Connect
Manage & Secure
Mobile strategies also extend across channels
Needed
Capabilities
Why?
Multichannel Sites
and Applications
Mobile Applications
(native and hybrid)
Provide a consistent integrated
web experience across multiple
channels (desktop browser,
smartphones, tablets, etc.)
Provide an experience that
takes full advantage of the
device and its ecosystem
 Aggregate multiple
applications
 Content management
 Personalized for roles
 Dedicated, task focused app
 Integrates with device
capabilities
 App store presence
Where are you starting today?
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© 2012 IBM Corporation
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Extend & Transform
Build & Connect
Manage & Secure
Rapid, simple & flexible connectivity for mobile apps
WebSphere Cast Iron Cloud integration
Simple and flexible integration for all connectivity projects, allowing you to rapidly
integrate SaaS and back-end systems with mobile apps
Client Challenge
Simplified and cost effective mobile
integration to back-end systems and cloud
Key Capabilities
• Native connectors and template
integration processes (TIP’s) to connect
mobile apps to backend & cloud systems,
reducing project costs up to 80%
• Bidirectional connectivity and business
logic to increase data quality and
streamline business processes
• Centralized monitoring
• Simple and flexible, user-friendly, wizardbased, “configuration, not coding”
architecture provides best-practices and
repeatable mobile integration
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© 2012 IBM Corporation
Extend & Transform
Build & Connect
Manage & Secure
Device Lifecycle, Data Protection
IBM Endpoint Manager for Mobile Devices
A highly-scalable, unified solution that delivers device management and security
across device types and operating systems for superior visibility and control.
Client Challenge
Managed = Secure
Systems
management
Common agent
Unified console
Common
infrastructure
Single server
Key Capabilities
Security
management
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Mobile
endpoint
• A unified systems and security management
solution for all enterprise devices
• Near-instant deployment of new features and
reports to customer’s environments
IBM Endpoint Manager
Desktop / laptop /
server endpoint
Managing and securing enterprise and BYOD
mobile devices without additional resources.
Purpose-specific
endpoint
• Platform to extend integrations with Service
Desk, CMDB, SIEM, and other informationgathering systems to mobile devices
• Advanced mobile device management
capabilities for iOS, Android, Symbian, and
Windows Mobile, Windows Phone
• Security threat detection and automated
remediation
© 2012 IBM Corporation
Extend & Transform
IBM Mobile Enterprise
Build & Connect
Manage & Secure
A successful mobile strategy considers …
And provides …
What is the
Business Vision
for Mobile?
 Strategic direction for mobile
capabilities that considers audience
needs, business priority, and IT
readiness
 Strategic direction on device support
What is the
Current Mobile
Business
Situation?
Which Capabilities
can close the Gap?
 Strategic direction on build approach
based on technical experience and
time to market priorities
 Strategic direction on options for
operation of the mobile solution
Which Capabilities
offer highest value
Success of the strategy depends upon a
core team of client and IBM resources
that collaboratively builds the strategy
Your business goals and audience goals are aligned to your IT capabilities to
create a practical roadmap for mobilization
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© 2012 IBM Corporation
IBM Mobile Enterprise
Evaluate IBM Worklight for Free..
Get prepared. Integration of mobile, social platforms with existing business applications will
be a high-demand skill set.
http://www.ibm.com/developerworks/downloads/#websphere
???
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Contact your OpenLogix Rep for more
information on IBM Mobile Enterprise strategy
© 2012 IBM Corporation
Thank You
• Learn more at:
www.ibm.com/mobile-enterprise
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Endpoint Manager
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