HP Indigo
Labels & Packaging Portfolio
For: D Print – trends in digital printing
Date: September 16th , 2010
Andrej Petković, Professional Printing Solutions
HP INDIGO Distributor
The FUTURE of labels and packaging
IS DIGITAL
Marketing Collateral
What’s driving the growth?
2%
•
11%
Direct Mail
–
4%
–
11%
Books
–
4%
47%
Packaging
•
–
–
–
4%
45%
Signage
4%
–
•
14%
–
Overall growth
Source: HP internal estimates
•
Shorter runs
SKU proliferation
Customization
JIT production
Lean
Business forces
–
Digital growth
Speed
Format
Capability
Market forces
–
4%
59%
Labels
Technology forces
Cross-over points with analogue printing
Deconstruction/Reconstruction of the
supply chain
Environmental forces
Evidence of the TRANSFORMATION
40%
35%
30%
25%
20%
15%
10%
5%
0%
Zero – 25K
25K – 50K
50K – 75K
75K – 100K
Average Run-Lengths
Source- - Labels and Labeling
100K – 150K
Over 150K
Dramatically increase
SUPPLY CHAIN EFFICIENCY
What is the impact of printing-to-demand ?
“Creating a more agile supply network that provides unique customization for each retail
customer…is not widely talked about in the industry. This value creation requires
different thinking from what we have been doing over the past few decades.”
- Keith Harrison, Global Product Supply Officer, P&G
HP Indigo’s share
HP Indigo digital
labels market share
HP Indigo labels and packaging
installed base
Other digital vendors
•
HP Indigo owns 73% market
share on narrow web-fed
digital presses
•
HP Indigo is one of the 3
leading label press suppliers
(conventional and digital)
Applications Window
Prime labels
Shrink sleeves
Industrial labels
Tags
Folding cartons
Shelf talkers
Flexible tubes
Flexible packaging
Target Market Segments
Wine and spirits
Industrial
Beverages
Food
Household
Pharmaceutical
Health and beauty
Neutraceutical
Labels & Packaging Product Portfolio
Job Run length
in Linear Meter
4500
BEP ws6000
4000
3500
3000
2500
BEP ws4500
2000
ws6000
1500
1000
ws4500
500
0
0
100
200
300
400
Monthly Volume in Linear Meter x1000
500
Labels & Packaging Solutions
Pre-press
Server
Press
Converting
ABG Digilam
N ew
HP Indigo press
ws4500
HP Indigo Labels and
Packaging Server
powered by EskoArtwork
ABG Digicoat
HP Indigo Labels and
Packaging Color Kit
HP Indigo Labels and
Packaging VDP Tools
HP SmartStream
Labels & Packaging
PrintServer, powered
by EskoArtwork
N ew
HP Indigo WS6000
Digital Press
N ew
ABG Digicon
series II
N ew
Color
Saber licensed 6 or 7
Up to 7 colors supporting white and spot mixed inks as well as ABG
Pantone
Extreme
Laser
on-press broader color gamut simulations of Pantone PMS and Goe colors
HP Indigo
Industrial Presses Overview
HPI ws6000
HPI ws4500
HP Indigo technology
HP ElektroInk – Liquid
Ink
HP Indigo technology
HP Indigo Color Printing
• 7 colours on press
• 97% PANTONE
• Special colours*:
• White
• Invisible ink
• Digital matte
• Fluorescent inks
• Light Magenta
• Light Cyan
* Depend on press model
HP Indigo ws4500 Digital Press
• Printing speed 120m/h 1color, 60m/h 2 colors,
30m/h 4 colors, 24m/h 5 colors
• Resolution (dpi) 812 x 1219
and 2438 x 2438 at HDI
• Line screens (lpi) 144, 160, 175, 180, 230
• Max. image 317 x 980mm
• Roll width 200 - 330mm
• Expand color versatility beyond
CMYK by including orange, violet
and green to achieve a closer
match up to 97% of the PANTONE® MATCHING
SYSTEM Colors.
• HP SmartStream Labels and Packaging
Print Server, Powered by EskoArtwork.
HP Indigo ws4500 Digital Press
• Printing speed 64m/h 1 color, 32m/h 2 colors
16m/h 4 colors, 12.8m/h 5 colors
• Resolution (dpi) 812 x 1219
• Line screens (lpi) 144, 160, 175, 180, 230
• Max. image 308 x 450mm
• Roll width 200 - 330mm
• Expand color versatility beyond
CMYK by including orange, violet
and green to achieve a closer
match up to 97% of the PANTONE®
MATCHING SYSTEM Colors.
• HP SmartStream Labels and Packaging
Print Server, Powered by EskoArtwork.
HP Indigo WS6000 Digital Press
Main Features
The most productive, most flexible
roll-fed digital press yet, targeted
for mainstream label production
High productivity
Repeat length format
• 4 colors 30m/min
• Improved productivity
• 2 colors: 60m/min
• 317mm x 980mm
Large media gamut and
application reach
12–450 microns substrate
thickness
HP SmartStream Print Server
solution
Designed specifically for production
of labels and packaging
Key Features and Customer Benefits
Quick turnaround of high volume jobs
Speed
• 4 colors 30m/min
• 2 colors: 60m/min
Large
Format efficiency and high productivity
image
317 mm x 980 mm
format
Simplified operator experience
User interface
• Increased utilization and productivity
• Better operator/AMPV ratio
Enhanced On-press diagnostics & guided troubleshooting tools
serviceability
• Increased press up time
• Higher productivity
Supported Media
ws6000 vs Flexo: Tower of
Production
In August 2009, the following jobs were produced on the WS6000
Job Type
(and converted near line)
Label Width
(mm)
Label Length
(mm)
Quantity
SKUs
Colors
Veterinary
52
82
112,000
3
4
Food
87
199
15,000
3
4
Nutraceutical
148
118
10,000
2
4
Food
66.5
66.5
80,000
4
4
Pharma/Security
49
34
300,000
3
2
Food
95
95
42,000
2
6
149
147
10,000
1
5
82
136
15,000
3
4
Beverage
Wine
• 8 jobs/21 SKUs
• 4 substrates
• all jobs printed and then converted near line in a staggered 8 hour shift
Tower of Production: Revenue
Selling prices were projected for each of the jobs at conventional (cost-plus)
and the following results compare the financial metrics, expressed in terms of:
• Revenue/Press/Shift/Year
• Revenue/Press Hour
• Revenue/Production Manpower/Year
Maximum Flexo Revenue
Maximum Digital Revenue
13” Flexo
1
1
4
444
Press
Press lines
Press shifts
Manpower
Jobs/Year
Revenue/
Year
Revenue/
Press Hr
€744,503
€470
Press
Press lines
Press shifts
Manpower
Jobs/Year
Revenue/
Manpower
€186,125
Revenue/
Year
€2,293,876
WS6000
1
1
3
1,368
Revenue/
Press Hr
€2,011
Revenue/
Manpower
€764,625
Tower of Production: Summary
•(1)
WS6000 produced the identical throughput of (1) 13” flexo press in
77% less time (7 hours vs. 31.43 hours)
•
(1) WS6000 produced 3X more jobs per month than (1) 13” flexo press
(114 jobs/month vs. 37 jobs/month inc. finishing)
•
(1) WS6000 on (1) shift generated 3.1X more annual revenue than
(1) 13” flexo press on (1) shift (€2.29M vs. € 744K)
•
(1) WS6000 on (1) shift generated 4.3X more revenue/press hour than
(1) 13” flexo press on (1) shift (€2K vs. €470)
•
(1) WS6000 on (1) shift generated 4.1X more annual revenue/manpower
than (1) 13” flexo press on (1) shift (€765K vs. €186K)
REPLACEMENT technology….or COMPLIMENTARY technology?
ws6000 caring for the environment
•
Reduced waste
–
Less use of imaging oil- on-press recycling system reduces overall use
of by ~50%
– Less supply waste- As a result of increased supplies lifespan
– Large ink cans- Reduce total ink cartridge waste
•
Minimal noise
–
•
New substrate handling technology
reduces noise level
Reduced energy consumption
–
Lower power consumption per label
– Reduced energy consumption during ink
manufacturing process
THANK YOU!