Presented to: Apple inc.
Presented by:
• Mathematical Location:
Latitude: Between 4 degrees North,
And 73 degrees south
Longitude: Between 40 and 70
Degrees west
Situation: On the East coast of
South America, East of Peru.
Formal Region: South America
Functional Region: Brasilia
Demographic Comparisons
HDI (Human
Per Capita
72 Years
71 Years
67 Years
Demographic Analysis
Brazil contains a healthy, well educated population
who are willing to work for approximately 10,000
dollars per year. It has similar demographic status
to other nations in the region and therefore has
no imminent threats surrounding it. Brazil has an
infant mortality rate of just 21 deaths per 1,000
live births which helps contribute to its average
life expectancy of 72 years, one of the highest in
the region.
Demographic Transition Model
Brazil is currently in stage three of development. This is the stage best
suited for industry. Brazil has a large working population with a
healthy but manageable natural increase rate which ensures that
Brazil both has a large enough population to allow manufacturing to
thrive, and one small enough to support into the future.
Economic Development
• Current Primary, Secondary,
and Tertiary Employment:
– Primary: Petrochemical, Mining
– Secondary: Automobile Manufacturing, Electronics
– Tertiary: Telecommunications, Retail, Utilities,
Brazil’s level of Development is the best possible for
Manufacturing, because of the rapidly
industrializing economy and population. This level
of development also houses a great number of
skilled workers.
Site Factors: Land and Labor
Site Factors: Resources
• Proximity to Inputs: Some inputs (metal computer
casings) can be produced in Brazil. Others (Silicon-based
processing chips) may have to be imported.
• Bulk-Gaining Industry: Electronics Manufacturing is a
bulk-gaining industry, meaning the finished product has
more mass than the inputs required to make it.
• Inputs:
Situation Factors
• Brazil is full of many major markets like
Brasilia and Sao Paulo. Except for the region
known as Amazonia, there are many major
cities. All in-country distribution could be
done inexpensively by truck due to the
relatively high concentration of large markets
concentrated in almost every Brazilian state.
Infrastructure: Transportation
• Brazil’s Infrastructure has been relatively slow to develop
due to opposition to reform projects from private parties.
In general, each state has only one major airport with most
air traffic controlled by one of two companies. Brazil has a
very elaborate highway system, and most large market
centers are located near large ports. Other nations in Latin
America, such as Bolivia and Paraguay, however, lag behind
Brazil in the efficiency of their physical infrastructure.
Infrastructure: Communication
• Brazil is Central America’s largest Information Technology
and Communications market with 45% of Latin America’s
total IT investment. Most major communications systems
are centered around large cities and industrial areas. The
rural areas of the nation have received little
Communications distribution, but in areas of strong
markets, communications are very well in place. Compared
with its’ neighbor Bolivia, Brazil’s communication
infrastructure is very well developed.
Social Stability
• Human Rights: Brazil Boasts one of Latin America’s
most progressive and socially stable economies. After the
country became democratically ruled in 1984, the country
has flourished and many human rights bills have been
• Corruption: Like all Latin American nations, Brazil’s
government is full of corruption. However, Brazil is one of
the least corrupt nations in Latin America.
• Brazil’s government is a Democracy where there are open
elections held every four years. The main political
opposition is seen between the various parties and some
wealthy private sector investors.
• Brazil is a very large and quickly growing economy. There
are many large markets and resources within relatively ease
access by the nation’s expansive highway network. The
nation lacks a highly developed transportation
infrastructure and for international exports, products can
take up to 39 days to clear international customs. For
products such as Apple’s, this would not be of great
concern. Brazil has a large, highly educated population with
a thorough communications infrastructure in place in urban
areas. All of these positive aspects outweigh the
drawbacks, making Brazil an excellent location for a new
Apple production facility.