phenix
peerless beauty and excellence
phenix
peerless beauty and excellence
phe·nix [fee-niks]
–noun
phoenix.
1. a mythical bird of great beauty fabled to burn itself on a
funeral pyre and to rise from its ashes in the freshness
of youth and live through another cycle of years: often
an emblem of immortality or of reborn idealism or hope.
2. a person or thing of peerless beauty or excellence;
paragon.
phenix
peerless beauty and excellence
President
Charlie Kennedy
Former President and Director of Product Development- Gulistan
charlie@phenixflooring.com
910-315-4370
VP of Sales
Tom Pappas
Former VP of Sales- World Carpets
tpappas@optilink.us
480-444-8970
VP of Sales and Marketing
Zach Kennedy
Recent graduate of N.C. State University
zach@phenixflooring.com
404-502-6355
phenix
peerless beauty and excellence
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Fastest Growing Manufacturer in Carpet Industry
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3 Year Growth from $20 Million to over $150 Million in Sales
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This accomplished by being in forefront of Polyester Revolution
– Polyester the Greatest change in industry since launch of Stainmaster
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Best Product + Best Service + Best Value = Industry leader in
Segment
phenix
peerless beauty and excellence
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Located in Dalton, GA
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260,000 sq. ft. Distribution facility
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State of the Art Cutting Machine- makes over 600 cuts in 8 hr shift
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200,000 sq. ft. Tufting facility to be completed by end of 2010
phenix
peerless beauty and excellence
Top Ten Reasons Phenix Can Compete
Low Overhead
2. Low Cost Producer
3. Don’t have extravagant marketing programs
4. Not publicly owned
5. Leader in product design
6. Offer value on high style items
7. Great customer service team
8. Heavy stocking position
9. Great Service
10. Aligned with innovative yarn manufacturer
1.
phenix
peerless beauty and excellence
Pharr Yarns
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Largest Independent Yarn manufacturer in US
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One of last true textile mills
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Have capability to make every fiber in carpet industry
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True innovator- first to market with new yarn
phenix
peerless beauty and excellence
Sales Strategy
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Limited Distribution
Sell top 300 dealers in US
Limit sales to top dealers in each geographic area
Not in Abbey, Carpet One
phenix
peerless beauty and excellence
Product Strategy
Focus on PET- Livefree, Livefree Ultra
 Integrate style and color into value products
 Fill abandoned $10-$15 price points on high end
 Add quality and durability to commodity
products
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phenix
peerless beauty and excellence
Livefree Carpet Fiber
phenix
peerless beauty and excellence
Livefree Carpet Fiber
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Continuous Filament PET with Scotchgard Protector
Naturally Stain Resistant
Soft Hand
Elegant Pearl Luster
High Twist
Found in Bellaterra and Great Escapes Collections
phenix
peerless beauty and excellence
Bellaterra Collection
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Common 100 Color Line
2 Better, Best Textures
 2 Better, Best Friezes
 2 Pin Dots
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phenix
peerless beauty and excellence
Great Escapes Collection
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Features Differential Dye Technology
One end of 2 ply yarn dyes deeper than the other, giving it a
heathered effect
7 Patterned Loops
9 Patterns
2 Friezes
1 Texture
phenix
peerless beauty and excellence
Livefree Ultra
phenix
peerless beauty and excellence
Livefree Ultra
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Solution Dyed, Continuous Filament PET with Scotchgard Protector
Naturally Stain Resistant- superior resistance to sun fading, bleach
Inherently Does Not Accept Acid Stains
High Twist Yarns
No Side Match Problems
No Dye Lot Problems- less than 1% color variance between dye lots
All Products are in the Naturals Collection
phenix
peerless beauty and excellence
The Naturals Collection
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Solution Dyed Fiber
Coordinating Color Line throughout products
Multi-colors even on lower end products
10 Friezes
8 Textures
3 LCL Patterns
2 Patterned Loops
phenix
peerless beauty and excellence
Phenix Warranty
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Lifetime Limited Stain Resistance
– 7 Year Scotchgard Stain Warranty
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20
15
10
10
Yr
Yr
Yr
Yr
Limited
Limited
Limited
Limited
Manufacturing Defects
Abrasive Wear
Fade Resistance
Texture Retention
 This warranty is the same for ALL Phenix products
phenix
peerless beauty and excellence
Marketing Materials
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Wing Card Display
Wing Cards Only
Deck boards
Hand Cards
27 x 18 Sets
27x18 Feelers
13.5 x 18 Sets
6x6 Swatches
phenix
peerless beauty and excellence