Rockwool Roermond
Pensioenmiddag
November 2010
1
I
Strategy session – June 17th – 19th
Agenda
 Rock the Globe Strategie
 Stand van Zaken
2
I
Strategy session – June 17th – 19th
Rockwool Concurrentie
Likely
future
strategic
focus
3
I
Will “bundle” their
total offering
(plastic foam,
MIWO, gypsum,
ETICS etc.) in
stronger crossselling approach
towards all parts of
the value chain.
Will increase their
distribution
platform which
supports this
concept
Will bundle their
total offering
utilising cross-selling
synergies
Will continue to
aggressively expand
geographically, and
will attempt to
purchase Paroc as
part of a European
stone wool
expansion plan
Has created a
strong platform
around Baltic sea.
No innovations.
Represents a good
strategic fit for
Knauf
As a low price
provider, Uralita
has strategic
focus on growth
and improved
cost efficiency
No innovations.
Will continue with
global growth
programme.
Will continue to
aggressively attack
Rockwool on fire
safety.
Will continue
systems focus,
including
prefabricated roof
solutions, sandwich
panels and systems
for residential
buildings
The market leader
The aggressor
The me-too player
The me-too player
The aggressor
Strategy session – June 17th – 19th
The building envelope – forming the
boundaries or our business scope
Building integrity and
durability
Wind load
Moisture
Temperature
Fire protection
Structural stability
Lifetime cost
Investment cost and
cost
investment Lifetime
incentives
Investment
Running cost and rentalcost
investment
income andand
lower
tax
incentives
Resale value of the building
Running cost and
Cost of demolishing the
rental income and
building
lower tax
Resale value of the
building
Cost ofclimate
Comfort/indoor
the
Air quality demolishing
and ventilation
building
Thermal comfort
Acoustic comfort
Visual comfort (Lightning)
Roof and
walls
Functional performance
Fit with the job the building is
intended to support
Design and aesthetics
Layout of workspace, access to
conveniences, escape routes etc.
Ventilation
Ceilings
Windows
and doors
Internal walls/
partitions
HVAC
Floors
Foundation
Building lifetime expectancy
Environmental impact
Energy consumption of building
Pollution (including noise)
Sustainability of construction
process and materials
Demolition waste
4
I
Strategy session – June 17th – 19th
Mission & values
ROCKWOOL MISSION
The Rockwool Group will be your trusted
partner in the building industry:
5
I
ROCKWOOL VALUES
HONESTY
Our business behaviour is governed
by our core values of honesty, responsibility,
efficiency, passion and entrepreneurship.
RESPONSIBILITY
Our global leadership in innovative
products, systems, partnerships and
services is supported by a unique expertise
in the areas of energy efficiency, safety,
sustainability and comfort in buildings.
PASSION
Strategy session – June 17th – 19th
EFFICIENCY
ENTREPRENEURSHIP
Our market approach will be driven through
segment focus and increased pull
We will expand our focus within the value
chain in order to create more demand pull
Value chain
Industrial
Architects
HELO*
Engineers
Multi-unit housing
Subcontractors
Distributors
* Health, Education, Leisure and Office
I
Segments
Owners/developers
Main
contractors
6
We approach the market based on building
types and decision makers rather than products
Strategy session – June 17th – 19th
Single family houses
Focus areas
Energy providers
DIY
Duurzaamheid – 41 stappen
7
I
Strategy session – June 17th – 19th
Volume-ontwikkeling in Roermond
Verkochte tonnen ROE productie
300.000
250.000
Capacity oud
200.000
System OPCO's
Overige Isolatie
150.000
Dak Prod.
Bouw Prod.
100.000
Cap nieuw
50.000
Capacity
oud
8
I
2007
Strategy session – June 17th – 19th
2008
2009
2010
2011
Cap nieuw
Hoe staan we EBIT
ervoor
in Roermond?
development RBH
450
16,0%
400
14,0%
350
12,0%
Net Sales EUR mio
300
10,0%
250
8,0%
200
6,0%
150
4,0%
100
2,0%
50
0
0,0%
2005
9
I
2006
Strategy session – June 17th – 19th
2007
2008
2009
2010 TYCE
NS EUR
EBIT (%)