Location intelligence
Dr. Wayne Gearey, PhD
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The JLL GIS/ mapping technology continuum ( building location
intelligence for the enterprise)
Choosing the right tools to solve the problem
Limited Capacity
Web GIS
Tailored web based
Service and Desktop
Professional Grade
Desktop GIS
© Copyright 2012 Jones Lang LaSalle Americas, Inc. All rights reserved.
Seamless location selection process (Location Intelligence system)
State of the art
technology
• Discovery and definition
• Key indicators
• High level macro screen iLocate technology
• Micro, ESRI
• Wage datbase
Technology
Scientific
Understanding
• Custom micro market
dasymetric modeling
• predictive analytics
• Business & economic
incentives assessment
• Multivariate modeling
• Location elimination
• Comparable employer
interviews
Data/ Modeling
Intelligent
Decisions
• Short-list location visits
• Detailed real estate due
diligence
• Local / state government
negotiations
• Location selection
People
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Strategic Planning
An interdisciplinary approach to solve business challenges for our clients
examining the business ecosystem
Competition
Education
Sustainability
Labor
Availability
Crime
Population
Growth
Quality
of life
Urbanization
& Development
Infrastructure
Social
Policy
Environment
Members
Culture
Business
Economic
Recovery
Wages
Employee
Health
Unionism
Risk
Poverty
Cost of Living
…helping solve problems and answer questions
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Location Intelligence
Understand (Define) / Plan
Evaluate (Filter)
Implement (Execute)
Jones Lang LaSalle Location Intelligence Service
Strategic Analysis
Creating macro and micro
modeling for clients
 Questionnaire
 Market Analysis and site
selection modeling
 Labor Potential
 Market Validation Study
 Relocation Studies
 Custom Key Indicators
 iLocate
Mapping Services
Primary Research
Leverage the following data for
Mapping and Reporting Services
for markets, trade areas and sites
 Business Data mapping
 Econometric data mapping
 Housing Data mapping
 Aerial Imagery mapping
 Demographic Data mapping
 Drive Time Analysis modeling
 Center of gravity mapping
Researching and using
additional data for macro and
micro modeling
 Property Ownerships
 Rent rates
 Traffic Counts
 Developments / Construction
 Zoning Information
 Site Plans
 Market Profiles
Our goal is to help our clients understand the global business ecosystem and select a
geography of opportunity
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What LI can do for you
Macro tools
• Identify metropolitan areas that best meet a user-generated
set of criteria
• Compare areas on a number of variables at the same time
Micro Tools
• Zero in on specific areas at the community level for a better
understanding of key indicators
• Compare potential sites to better understand amenities,
services, competitors, customers in the immediate vicinity
and other indicators
© Copyright 2012 Jones Lang LaSalle Americas, Inc. All rights reserved.
Location Intelligence
Macro/ Micro example: REST
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REST – What is it?
• The Renewable Energy Site Tool (REST) is a tool created on-top of iLocate platform that dramatically
reduces the time needed to identify ideal land and roof top sites for solar development. This tool can help
utilities and other companies efficiently reach renewable energy goals.
• This tool uses data sets that have been converted to layers for use in iLocate. These layers include:
- Annual kilowatt hours for concentrating solar power, photovoltaic, and solar radiation on a
national basis based on National Renewable Energy Lab data.
- Environmental data on annual precipitation, temperature, and information on water rights and
flood plains.
- Electrical grid information relative to the capacity of transmission lines, substations, and utility
territories
• Merging these data sets together will demonstrate where generation facilities can be developed with
confidence.
• The key portion of the tool is a search engine where the user can enter in a variety of criteria to identify
parcels in a dynamic, web-accessible map to highlight which ones offer the best opportunity for energy
generation.
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REST – Screenshot – Utility Scale Land Search
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REST – Screenshot – Roof -Top Solar
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REST – Screenshot – Wind Farms
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REST - Value
• Previously organizations had used multiple tools or physical maps to address these
site selection issues, involving a large amount of time, labor, and resources.
• The secret sauce is that in addition to these data layers, the tool has parcel
information which is difficult to procure in mass quantity in an easy manner.
• Traditionally many companies were having solar or wind development teams
physically drive along transmission lines to see what land was adjacent to these
lines and then visit local municipalities to procure ownership records.
• This is an incredibly valuable tool for Jones Lang LaSalle to dominate the
renewable energy industry and secure deep client base in a growing sector longterm.
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Location Intelligence
Macro example: iLocate
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© Copyright 2012 Jones Lang LaSalle Americas, Inc. All rights reserved.
© Copyright 2012 Jones Lang LaSalle Americas, Inc. All rights reserved.
© Copyright 2012 Jones Lang LaSalle Americas, Inc. All rights reserved.
Location Intelligence
Micro example: Healthcare
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Define the right service area
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Determine areas of future patient demand
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Location Intelligence
Macro/ Micro example: Military operations
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Comparison - DFW Labor Pool Analysis
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Location Intelligence is a game changer
• Spatial tools and the expertise to use them
• Local market knowledge and national perspective
• Custom focus
Questions?
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