Leather Goods Industry
Manisha Misra
HEC MBA Class of 2010
Agenda
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Company overview
Market overview
Competitors
Drivers of Growth
Recommendations
Company Overview
Centre Technique du Cuir
 Quality assurance, consultancy and training services for
leather goods and footwear industry
 Over 100 years of accumulated expertise
 Subsidiaries in 13 countries and inspection offices over 4
continents
 Comprehensive and ever expanding R&D program and
competitive intelligence system
Market Overview
Leather industry is concentrated mostly in
the cities of New Delhi, Agra and Chennai
India - 3% of international
share in leather trade
China - 17% extra market
share.
Source: http://blog.mapsofindia.com/category/india-business/
A significant growth trajectory for production of
tanned and dressed leather in India
Source: Production of Tanned and Dressed Leather, Luggage, Handbags, Saddlery, Harness and Footwear, ISIC Classification 19: Euromonitor International
from national statistics/UN/OECD
Footwear sales is also rising to new highs
in Indian market

Footwear market value grows 11% in 2008 to
reach a value of Rs 61.8 billion

Women’s footwear value grows highest at
15.1% year on year

In 2010, the footwear market value is expected
to grow at CAGR of 12.2%
Source: Euromonitor Report – “Footwear - India”, Oct 2009
Demands for Leather
Leather has its dedicated trade fairs all
over in main cities of India
Competitors for CTC
Main Indian players in technological and
design development of leather

Central Leather Research Institute, Chennai

Footwear Design & Development Institute,
NOIDA

National Institute of Fashion Technology, New
Delhi
Source: Euromonitor Report – “Footwear - India”, Oct 2009
Drivers of Growth
Leather production and processing very
likely to grow further in India

Leading footwear players like Adidas, Puma and
Nike are likely to channel a part of their
purchase and production from China to India.

India has one of the largest raw material for
leather – with the largest bovine population
(19%) and third largest sheep and lambs
population (share of 6%)
Source: 1. Euromonitor Report – “Footwear - India”, Oct 2009
2. Exim Bank : Research Brief No. 22 March 2006
New legislations and regulations are likely
to drive R&D efforts for eco-leather

European Union’s directive on End of Life
Vehicles (2000) are getting adopted worldwide
as a standard for Chromium free leather

Consultancy and audit services would be
required even more for norms adherence,
growing the market further for CTC
Source: www.unctad.org
Recommendations
Make the most of the good time for
leather industry in India

CTC can fill in the gap for:
Lack of consultancy firms/agencies/institutions in
India who can provide assistance.
 Lack of International environmental product
standards association in India.

1998
2004
2010
A few words about myself
MBA
PROFESIONAL
EXPERIENCE
EDUCATION –
UNDER GRADUATE &
POST GRADUATE
1979
EARLY CHILDHOOD
1998 – 2001: Bachelor in Computer
Applications
 All rounder in university
 Professional street theatre artist
2001 – 2004: Master in Computer
Applications
 Top 10 all over India in advanced
computer science test organized by
Government of India
 Prestigious Internships
 Born and raised in a small town
 Excellent academics
 Avid debater and theatre artist
in India
1998
2004
2010
A few words about myself
MBA
PROFESIONAL
EXPERIENCE
EDUCATION –
UNDER GRADUATE &
POST GRADUATE
1979
EARLY CHILDHOOD
2009 – 2010: MBA, HEC Paris
 Consulting Internship with Thales (HQ,
France)
 Marketing Internship with Marico
(Mumbai, India)
 Student representative
 Vice-President – Marketing Club

2+ years of experience in Media
Business Development
 4+ years of experience in IT
Consulting
 India, Middle East
 Received Client Satisfaction Awards
Thank you for your time