Design
for MSMEs
Design Clinic Scheme for MSMEs
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
“Ambala main koi bhukhe nahi marta,
lekin koi tarakki nahi karta”
…one of the MSME unit owner at Ambala
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
In – dust - try
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
OEM - ODM - OBM
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Professional Design Projects
PDP-10-09
Automatic Thrust turning Plant
with pneumatic control PLC
MSME Unit : Kahlon
International, Ludhiana
Design Firm : Harjit Turners,
Ludhiana
Salient Features:
• New design for better
quality outcome
• Less labour intensive design
• Higher productivity through
design
•Cost effective as compared to
CNC m/c – reduced cost of
manufacturing to 10 to 15
paise per piece as compared
to earlier 1.5 Rs. per piece.
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Professional Design Projects
PDP-10-12
Physiotherapy Machine Design
MSME Unit :
Biotech, Mumbai
Design Firm :
Desmania Design, Mumbai
Salient Features:
• User friendly controls.
• Easy and simpler display unit.
• Ergonomic product design for
efficient usage.
• Attractive colour scheme for
distinctive appearance.
• New aesthetic to capture
higher market share.
• Creation of new identity for
Indian and Foreign market
• Product has been launched
in the market in June 2012
and MSME unit has sold
more than 120 numbers.
New design of Physiotherapy machine is sold at 50,000 as
compared to earlier at 35,000
Existing Product
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Professional Design Projects
PDP-13-253
Design and Development of LED
based industrial and street lights
MSME Unit:
Suveg Electronics, Ahmedabad
Design Consultant:
Cosire Innovations, Ahmedabad
Salient Features:
•Ranges of three products
•Inspired from Leaves
•Adjustable light direction with
tilt arrangement.
•Efficient cooling using heat sink
grade material
•Optimized design with lesser
weighed
•More attractive but Low cost
product in the market.
•Weather proof design IP65
approved
•In last 3 months the MSME
unit has sold approx 1000
products and expecting to
sell more than 5000 pieces by
the end of Financial year.
Existing Product
National Institute of Design, Paldi, Ahmedabad
Prototype images
designclinicsindia@nid.edu
www.designclinicsmsme.org
Professional Design Projects
PDP-10-137
Design of Defibrillator
MSME Unit :Sahyadri
Electromechanicals Pvt. Ltd, Pune
Design Firm : Neodes, Pune
Salient Features:
•New range of product for MSME
unit to offers variable energy level
selection
•Higher Battery capacity - 50 shocks
on single charge.
•Adult & pediatric paddles support
& 2” Printer for one stop solution.
•Compact & Light weight for ease of
carrying
•Possibility of ECG through Paddle
•Stores and prints 10 Second Defib
data.
•Meeting industry standards and
Parameters - ECG, SpO2, NIBP
•Product Launched in the Market
with 5 different variants.
Existing Product
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Professional Design Projects
PDP-10-90
Design Development Water
Purifier for Rural Schools
MSME Unit : Mahavir Pumps
Manufacturing Pvt Ltd
Design Firm : Pulaha Dasgupta
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Design Clinic Scheme- Achievements
345
Design Awareness
Seminars
216
Design Awareness
Programmes
29
Orientation
Programmes
236
Design Awareness Seminars
Need Assessment Survey
Professional
Design Projects
Workshop
98
Professional Project
Student
Design Projects
National Institute of Design, Paldi, Ahmedabad
Student Project
designclinicsindia@nid.edu
www.designclinicsmsme.org
DAS, DAP, OP
States Covered under the DAS, DAP and OP
Sr.
No
State
Capital
1 Andaman and Nicobar Islands
Port Blair
2
Andhra Pradesh
Hyderabad
3
Arunachal Pradesh
Itanagar
4
Assam
Dispur
5
Bihar
Patna
6
Chandigarh
Chandigarh
7
Chhattisgarh
Raipur
8
Dadar and Nagar Haveli
Silvassa
9
Daman and Diu
Daman
10
Delhi
Delhi
11
Goa
Panaji
12
Gujarat
Gandhinagar
13
Haryana
Chandigarh
14
Himachal Pradesh
Shimla
15
Jammu and Kashmir
Srinagar and Jammu
16
Jharkhand
Ranchi
17
Karnataka
Bangalore
18
Kerala
Thiruvananthapuram
19
Lakshadeep
Kavaratti
20
Madya Pradesh
Bhopal
21
Maharashtra
Mumbai
22
Manipur
Imphal
23
Meghalaya
Shillong
24
Mizoram
Aizawi
25
Nagaland
Kohima
26
Orissa
Bhubaneshwar
27
Pondicherry
Pondicherry
28
Punjab
Chandigarh
29
Rajasthan
Jaipur
30
Sikkim
Gangtok
31
Tamil Nadu
Chennai
32
Tripura
Agartala
33
Uttar Pradesh
Lucknow
34
Uttarakhand
Dehradun
35
West Bengal
Kolkata
Total
National Institute of Design, Paldi, Ahmedabad
Design Awareness Seminars
DAS DAP OP PDP SDP
10
1
21
7
0
2
1
3
0
38
19
1
1
1
25
23
14
29
4
2
2
3
11
1
9
19
1
14
1
26
4
37
2
2
33
39
2
7
24
1
8
7
6
5
2
2
2
3
5
3
8
2
1
3
4
39
1
1
1
1
1
1
1
2
1
1
1
1
1
10
1
14166
17
1
1
Participants
654
9
1
92
25
3
56
5
1
2
1
4
66
1
5
1
1
1
8
1
5
1
27
10
1
1
7
26
19
4
14
7
4
330 200 27 386 165
States
2
Union
Territories
Design Awareness Programme
39
10
1
1
28
Cities/Towns/Villages
Design Presentations
3
58
7
2
1
1
1
1
202
230
4005
design experts
MSME Units
interacted
with
1
140
Cities/Towns/Villages
at
their locations
24
States
Orientation Programme
2249
22
2
Participants
States
Union Territories
Design Projects
1373
Participants
designclinicsindia@nid.edu
20
States
1
Union Territories
www.designclinicsmsme.org
Union
Territories
Website
Registration
Status
www.designclinicsmsme.org
Guidelines
Registration Forms
Presentations
Brochures
Empanelment List
MSME Clusters,
MSME Associations
MSME Units,
Design Consultants
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Registration Status
Designers
Registrations
North
East
East West North
South
Total
Design Consultants Registered
47
93
303
229
188
860
Design Firms Registered
16
29
144
58
138
385
Design Institutes Registered
7
3
15
10
19
54
Design Students Registered
03
21
78
174
146
422
North
East
East
West
MSME Associations Registered
31
39
93
57
40
260
MSME Units Registered
25
98
286
684
587
1680
4
4
9
4
3
24
MSMEs
Registrations
Government Organizations
North South
Total
Registered
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Design Awareness Seminar
Sewing Machine
Sewing Machine Association
Date : 22nd June, 2012
Ludhiana, Panjab
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Design Awareness Seminar
14063
Participants
7124
685
64
38
MSME Units
Design Presentations
105
64
210
Cities/Towns/Villages
74
29
States
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
Industrial Sector
Total
Agriculture Equipments
10
Auto Components
13
Ceramics & Glass
11
Electrical Equipments
6
Electronics Equipments
6
Engineering & Fabrication
51
Food Processing
21
Garments
9
Gems & Jewellery
23
Handicraft
26
Handloom
6
Jute Products
9
Leather Products
15
Machine Tools
7
Machinery
Medical/Pharmaceutical
Equipments
8
Metalware
24
Packaging & Branding
15
Plastic Products
15
7
Rubber Products
4
Safety & Security
1
Sport Goods
2
Stone
1
Stone & Marble
4
Textile Products
7
Toy
3
Wood & Bamboo
10
Wood/Steel Furniture
20
Multi Clusters
11
Total
345
www.designclinicsmsme.org
Design Awareness Programme
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Design Awareness Programme
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Design Awareness Programme
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Design Awareness Programme
Design Awareness Seminar : 8th July 2010
Design Awareness Programmes : 27th Sept. to 5th Oct. 2010
Unit based Professional Design Project
Ceramic Toys with added value
Cluster based Professional Design Project
Redesigning of running products of Thangarh cluster with value added
features, production efficiency and less water consumption while flushing
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Design Awareness Programme
Remedial
Solutions
Remedial
Solutions
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Professional Design Projects
PDP-10-13
DBV machine Design
MSME Unit :
Dura Vision Systems, Pune
Design Consultant:
Abhijit R Takale,
Neodes Design, Pune
Salient Features:
•
•
•
•
Improved Aesthetics
Technology improvement
Cost effective solution
Modularity : adopted for
different size of bottles and
different conveyor sizes
Existing Product
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Professional Design Projects
PDP-10-17
Ice-cream Freezer
MSME Unit:
Synergy Agro- Tech Pvt. Ltd.
Ahmedabad
Design Consultant:
Platypus Designs Pvt. Ltd.
Ahmedabad
Salient Features:
• 20% reduction in volume.
• 30% reduction in weight.
• Splashguard to reduce
maintenance calls, Covers
reduce inventory Controls and
display in the front
• Distinct personality through
product aesthetics and
ergonomics.
Existing Product
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Professional Design Projects
PDP-10-28
Volume Control Damper
MSME Unit :
M/s Airpro Engineers Pvt. Ltd.
Design Consultant:
DesignLife, Thane
Salient Features:
• Clean looks and good
aesthetics.
• Contemporary style with
higher perceived value
• Bolting instead of Welding,
for better productivity.
• Reduced assembly time &
hence manufacturing cost
• Better layout of anglegauge with coloured handle,
• Stronger Sections less prone
to handling damages
Existing Product
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Student Design Projects
SDP-10-8
Metal scrap generated
manufacturing process
MSME Unit:
Epsilon Engineering Pvt. Ltd.,
Gandhinagar
Student Designer :
Mr. Anand Karelia &
Mr. Nitish Maurya
Design Institute :
National Institute of Design
Ahmedabad
Project Guide :
Mr. Vipul Vinzuda
(Faculty & Coordinator
Transportation & Automobile
Design)
Salient Features:
• New design of kitchen
chimney as per Indian
customers need.
• New design of solar lamp
for streets keeping in mind
lighting, maintenance,
service and safety.
• Utilize the scrape
generated from the
workshop.
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Student Design Projects
SDP-10-29
Two Wheeler Medical First
Aid Vehicle for India
Institute :
M.S.Ramaiah
School of Advanced Studies,
MSRSAS, Bangalore
Student Designer :
V. Sakthivel
Project Guide :
Prof. C Gopinath
Prof. Sudhindra Kumar
Salient Features:
• Two wheeler ambulance
with required medicines and
equipment.
• Faster and smoother access
to accident place.
• Can reach to difficult
streets and terrains
• Portable kit for life saving
equipments.
• Foldable medicine kit can
be carried by hand.
• Acceptable weight to be
carried on vehicle and
shoulders.
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
design to improve…
…manufacturing competitiveness











Product Aesthetics, product functionality
Usability issues, new features
Optimize components, manufacturing process
Standardization of parts and components
Ease of assembly, maintenance, service
Workstation and Tooling design
Reduce material, weight, product volume,
product floor space (foot print area)
Reduce rejections, wastages in material, process,
resources and the drudgery in labor
Ergonomics and Environment factors
Training and skill up-gradation, if any
Technology modernization and collaboration
 Packaging, logistics and storage related
design opportunities
 Exhibition/Display design opportunities
 Visual identity and branding
 Infrastructure and capability
 Inter cluster communication
 To add value and increase their ompetitiveness
 Create a visible impact and effectively
develop the capabilities of the MSME
 Increase the market share and profitability
 Research and development directions for
future initiatives
 Holistic Understanding of Design Status
…optimized production, improved product quality
…integrating user needs and expectations
… converting constraints into unique opportunities
… help MSMEs move-up the value chain
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org
Thank You
National Institute of Design, Paldi, Ahmedabad
designclinicsindia@nid.edu
www.designclinicsmsme.org