European Mobility Week 2014
…inform, learn, kick off, define…
Jerome Simpson – REC
w/ Mosfellsbær; Garðabær;
Hafnarfjordur (TBC); Reykjavik;
TBD: Seltjarnarnes; Kopavogur
AGENDA
Short Introduction
Short history of EMW in Iceland
Icelandic Coordination News
The 2014 theme plus examples
Other Info: Award, CIVITAS
Issues and next steps + Annex
OVERVIEW
Pan-European campaign
Launched in 2002 by former EU
Commissioner for Environment
Margot Wallström
Organised each year from 16-22
September (CFD)
Week-long programme of public
activities and events besides
implementation of permanent
measures
Annual theme & slogan: In 2014,
“Our streets, our choice.”
ORGANISATIONAL STRUCTURE
European Commission
DG MOVE
EU level coordination
EUROCITIES, ICLEI & REC
National Coordinators in 40 countries
Local EMW coordinators in 2.226 towns & cities
TOOLS & SERVICES
Thematic Guidelines
Handbook
Best Practice Guides
Graphic Elements & Guidelines
Support
Workshops & Award Ceremony
Promotion
Leaflet
Coordination Meetings
Website
Representation at events
Information
Press Packs & media launch
Social Media
Info Desk
Newsletter
ICELAND OVER THE YEARS
2013: Akureyri (18,000); Kopavogur (30,000); Mosfellsbær
(8,800); Reykjavik (120,000) and Seltjarnarnes (4,000)
2012: Akureyri; Mosfellsbær; Reykjavik
2011: Hafnarfjordur (25,000); Kopavogur; Mosfellsbær;
Reykjavik; Seltjarnarnes
2010*: Garðabær (10,800); Hafnarfjordur; Kopavogur;
Mosfellsbær; Reykjavik; Seltjarnarnes; Sveitarfélagið Garður
(Reykjanes) (1,500)
2009: Kopavogur; Mosfellsbær; Reykjavik; Sveitarfélagið
Árborg (Selfoss) (7,900); Sveitarfélagið Garður
2008: Hafnarfjordur; Mosfellsbær; Reykjavik;
Sveitarfélagið Garður
2007: Reykjavik.
TYPICAL MEASURES (2013)
Akureyri: alternative modes (foot, bike or public
transport); Park-in Day; bike trips and walking tours;
Travel survey in the town's elementary schools +
Two new bike paths + Town Ctr closed to traffic
(several days)
Kopavogur: Campaign to encourage inhabitants’
use of environmentally friendly transport; “Icelandic
day of nature” walk + school travel survey + new
bike lanes, signposts, storage
Mosfellsbær: Campaign; city discovery bike ride,
‘transboundary’ “Icelandic day of nature” ride; school
mobility programme; "Cycling to the future“
conference; pedestrians’ area; "Dr. Bike“&fun prog.!
Reykjavik: Air quality measurement; cycling bridge;
street closures; cycling & PT conference; traffic
calming; workplace/school travel plans;
clean vehicle fleets
Seltjarnarnes: In Icelandic!
Those that ‘got away…’
Hafnarfjordur (2011): a week of actions including
developing public bike-share systems;
improvement of bike storage; extension of public
transport services.
Garðabær (2010): Schoolchildren’s mobility (on
foot w Mum and Dad)! + Mayor-led cycling tour w
neighbouring mayors + Speed reduction
programmes in zones near schools
Sveitarfélagið Garður* (2010): public campaign
w leaflet; improved bus stops; schoolkids’
exhibition; walks and outdoor fun for healthy living;
,,In town without my car day,, + infrastructure
improvements
Sveitarfélagið Árborg* (2009): Bike and bus
promotion; clean vehicle promotion; transport
themed day@school; free municipal bus!
*Could
have
bid for
Award!
(more to
follow)
Coordinators are named at: www.mobilityweek.eu/cities
Iceland’s 10 most
populous urban areas
But what about
- Husavik
(pop’n: 2200),
- Stykkisholmur
(1100),
- Höfn (2200),
- Egilsstaðir
(2257),
- Eskifjörður
(1043)?
4
10
9
7
1
2
6
3 8
5
My Impressions
Small low density towns where space isn’t an issue
Cars the most popular means for getting around
Cycling most popular among tourists, little in the
way of marked cycle routes in smaller towns
Lots of measures to slow car-traffic
Opportunity for cycling in your generally flat towns
Some ideas for Höfn etc. are below in the slide notes
Your Plans and Activities…
2014: OUR STREETS, OUR CHOICE
In Essence: Reallocating street space to improve
quality of urban life for citizens
Why? Vehicles occupy the majority of non-occupied
public space, yet 30% citizens don’t have cars!
Actions: convert car-parking space  mini parks;
streets  adopt community activities within
thoroughfares  cafés/al fresco dining
More Ideas: ped/bike infrastructure + workplace/
school travel planning + city walking/bike tours
+ car-sharing/car-pooling
Long-term solutions; ‘Traffic Evapouration;’ e.g.
Kajaani, FI: access restrictions; improved PT
Challenges: Citizen/media/retailer objection
Remedies: Dialogue, Science, Political Allies
Powerpoint summary online at: tinyurl.com/or5mjva
Thematic Guidelines available for download:
tinyurl.com/nosapgc
2014: Countries’ Planning
Slovenia: Materials’ translated,
meetings w municipalities, street
closure testing, public promotion,
national website, inter-ministerial
working group
Austria: Renewing relations with
various stakeholders (NGOs, chambers
of commerce, PT companies,
municipalities etc), campaign materials’
prep, website, giveaways, bonus
booklet (discount prices, insurance, carshare testing, free bike-rental, regional
train promo, blooming streets campaign
Italy: Website (very popular referral
site for the EMW homepage!), Minister
letter to all municipalities, use of EC
rep, collaboration w MoEducation, carsharing, mobility manager and ‘workbike-safe’ confs.
ROLES & RESPONSIBILITIES
OF NATIONAL COORDINATORS
Participation, ‘registration,’ Charter
Common branding
Translate publications & guidance
Capacity building & match making
Campaign materials
Partnerships
Communication strategy
Media events and activities at
national level
Link up social media channels
(please use EMW Facebook!)
EU transport policies & funding
opportunities (more coming…)
National website!
MEDIA/PRESS PACK
Less than a
month to go!
Will include
themed press
release,
background
info, and
inspirational
examples
Available from
early Sept.
Inspirational ideas for inclusion welcomed!
A Moment of Icelandic Glory?
The EMW Award
Rewards authorities doing the most to
raise public awareness and implement
sustainable urban transport measures.
Offers a free promotional video – a 3’ bilingual clip to highlight achievements.
Gives promotion via the EMW comms
channels, events and publications.
Brings visibility even if shortlisted!
Ceremony: Brussels, March 2015
Online: www.mobilityweek.eu/award/
how-to-apply/


Steps:
1. Register!
2. Sign the Charter!
3. Fulfil three criteria: a
week of activities, one
new permanent
measure and a Car
Free Day event;
4. Complete the app. form
with details on events,
measures, alt. transport
modes, partners,
signed charter, map of
closed area
5. Submit 1st Nov
6. Transmit supporting
docs (press, video,
jpegs) by 15 Nov
EU Transport Policy Context
Urban Mobility Package (Dec 2013)
Recommendations for coordinated action in specific areas:
Urban logistics,
Urban access regulations,
ITS deployment in urban areas,
Urban road safety
Help for cities to develop Sustainable Urban Mobility Plans or
SUMPs with Member States asked to coordinate more
Reinforces EU support
Exchange of experience and best practice
Funding for implementation
Funding for research & innovation (Horizon 2020 incl. CIVITAS!)
More Info:
ec.europa.eu/transport/themes/urban/ump_en.htm besides
the EC’s ppt at the last coordinators meeting here
CIVITAS: City-VITAlity-Sustainability
…or cleaner and better transport in cities
An EU initiative researching,
demonstrating and facilitating practical
and policy-related measures that
contribute to sustainable urban
transport
Demonstrates good (and bad) practice
through 700+ measures in 62 cities
through 15 projects
EUR 275 million mobilised to improve
urban mobility and quality of life (72%
EC co-funded)
Alongside 150 further cities signing the
CIVITAS Declaration they constitute the
‘Forum Network’
Annual Forum is in Casablanca,
23-26 Sept.
civitas-initiative.eu
THANK YOU FOR YOUR ATTENTION
PLEASE KEEP UP THE GOOD WORK
(and spread the word)!
…don’t forget to register at:
http://www.mobilityweek.eu/join-us/registration/
(one as of 17th Aug ;-)
Issues for further discussion:
Support so far? EMW Website?
Questions? Budget for city support/actions?
Challenges? Size of towns?
Prospects? New Participants?
Annex – Cycling Measures in 2012/3
CYCLING MEASURES:
2012 and 2013
One of those top performing categories was New or
improved bicycle facilities which includes i) enhancements
to both bicycle networks and ii) bike-sharing schemes and
iii) facilities such as bicycle stands in public areas besides
CYCLING MEASURES:
EMW Award Shortlisted and Finalist Cities
Sofia: safety cycling lessons, a
bicycle game “Beauty on a bike”,
registration of bicycles against theft,
kids’ bicycle competition, workshops
and lectures.
CYCLING MEASURES:
EMW Award Shortlisted and Finalist Cities
Gdynia: colourful bicycle exhibition,
free bicycle rental, “pimp-my-bike”
competition, bicycle café
CYCLING MEASURES:
EMW Award Shortlisted and Finalist Cities
Hudiksvall: Bicycle policy – invitation for suggestions
for new bicycle paths and an extended cycling network.
Walk and bike to school – a competition and a
challenge for school children
“In town with my car” – vehicle-free street in the
center for one day, except for bicycles.
Bicycle friendly workplace – an award to workplaces
that make it easier for employees to choose the bike as
a means of transport.
Bike theme in your storefronts – a contest for
merchants on having the bike friendliest shop window
“Winter cyclist” – a campaign aiming at increasing the
number of cyclists that take the bike to and from work
during the winter.
Electric bike – residents can take a test ride on an
electric bike
CYCLING
MEASURES:
EMW Award
Shortlisted and
Finalist Cities
Hudiksvall
(Sweden)
CYCLING MEASURES:
EMW Award Shortlisted and Finalist Cities
Ostersund
(Sweden): Bike
doctor; Free
studded tyres to
become a winter
cyclist; Borrow an
electric bicycle for
one week; Testride
Östersund’s new
bike sharing
system; 2,4 km
new bicycle and
pedestrian lanes;
148 new high
standard parking
spaces for bicycles;
new bicycle map &
counting system