BYO Ethanol Campaign
•Renewable Fuels Association (RFA)
•American Coalition for Ethanol (ACE)
•Nebraska Corn Board (NCB)
The BYO Ethanol Campaign
• Jointly managed effort of the Renewable Fuels
Association (RFA) & the American Coalition for
Ethanol (ACE).
• Additional campaign funding provided by:
• State corn grower organizations in CO, IA, IL, KS,
KY, MI, MN, MO, NE, OH & SD.
• National Corn Growers Association’s Ethanol
Committee
BYO Ethanol Campaign Efforts
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Expand Market Development Efforts
Conduct Educational Seminars & Webinars
Technical and Regulatory Industry Support
Safety & Environmental Program Support
Enhance Website Development
Print & Distribute Materials
Facilitate Marketer Assistance Programs
Expand Consumer Awareness Efforts
BYOethanol.com
Renewable Fuels Standard
What is a “Blender Pump?”
•Not new technology
•Already found in over half the
dispensers in the country
•Offers consumers more choices at the
pump
•Dispenser will blend to make various
blends of ethanol
•Typically two tanks , process usually
uses E10 and E85 or denatured ethanol
•Any blend above E15 is for use in FFVs
only
How does a blender pump work?
How does a blender pump work?
Blender Pumps - What’s in it for you?
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More product choices for consumers on same footprint.
Qualifies for partial federal infrastructure tax credit.
Typically uses existing tanks and pipes – huge cost savings.
Ethanol plants can sell direct – bypass terminal markup.
Flexibility for future approval of mid-level ethanol blends.
Pump paid for by sale of all products, not just E85.
Faster inventory turnover, protection against market swings.
Incentives
State
– Nebraska Corn Board grant
Local Opportunities
-Some local Corn Growers Association
* Links to all incentives are found at www.BYOethanol.com, drop down menu Incentives.
Local Incentives
Nebraska Corn Board:
– $30,000 for the first blender pump and installation;
$10,000 for the second blender pump
– Marketing/promotion support
– Application available at www.nebraskacorn.org
Final Look at Cost:
Current Ethanol Blender Pump
MSRP
NE Corn Board
NET COST
Standard Dispenser
$17,000
$0
$17,000
Blender Pump
$25,000
$30,000
-$5,000
Additional money left for
installation cost
* Does not include potential income from RINs.
Underwriters Laboratories (UL)
E85
• De-certified all equipment in October 2006.
• Gilbarco & Dresser Wayne both received certification in
late June 2010.
• OPW received certification in late June 2010.
• Many options available, more coming soon.
E15
• Different issue.
• “E85” blender pump would accommodate E15.
Equipment
Various configurations from:
• Gilbarco Veeder-Root
– David Zumbaugh
• 336.547.3021
• Dave.zumbaugh@gilbarco.com
• Dresser Wayne
– Scott Negley
• 512.388.8311
• Scott.negley@wayne.com
• Bennett Pump Co.
– Alan Levine
• 727.491.3232
• alevine@bennettpump.com
ASTM
• New ASTM standard for E85, now referred to
as Ethanol Fuel, ASTM 5798-10.
• Lowers overall ethanol content to 68% for all
three classes.
• Spec can be found in the Handbook for
Handling, Storing & Dispensing E85.
• Always purchase fuel IAW ASTM Standard.
E15
• Approved by EPA for use in:
– 2001 & Newer Cars and Light-Duty Trucks
– 2001 & Newer Medium-Duty Passenger Vehicles
(SUVs)
– All Flex-Fuel Vehicles (FFVs)
• Blender pumps will help accommodate
• Refer to the E15 Retailer Handbook for more
information
What is available?
Sales Kits:
• Examples of properly labeled
dispensers.
• Examples of free label packages
• Examples of available brochures
• Business Case
• Blending Fuels Magazine
• Checklist for conversion or new
installations.
• Changes in Gasoline IV CD
What is available?
Dispenser Labels:
• Meet all FTC requirements.
• Meet recommendations of EPA for liability & consumer
protection.
• All available at no cost.
What is available?
Expert Advice from Team:
• More than 40 years of ethanol expertise
administering this program.
• Access to the other experts in the industry.
• Assistance with blender’s license & tax forms.
• Recommendations based on station layouts.
• And more…
Nebraska Corn Board Assistance
• $30,000 for the first blender pump and
installation and $10,000 for the second pump
– Download application at: www.nebraskacorn.org
• Marketing/PR assistance
– Mailing to FFV owners in surrounding region
– Station promotional event
– Discussion points
– Media assistance
Station Requirements for Funding
• Complete application
for preapproval
• Offer e85 and at least 1
other midlevel blend
• Clearly label products
above e10 & e15 as
“for Flexible Fuel
Vehicles”
• Submit picture of pump
and labels along with
receipts
• Preference for funding :
– Earliest appliers
– Interstate/major
highway access
– Fleet customers secured
– Automobile dealer first
fill partnership
– Station in city over
10,000
– Local Corn Growers
Association support
Additional Information
• Request an information packet or schedule a
brief presentation, by contacting Kim at
kim.clark@nebraska.gov
• Complete a grant application at
www.nebraskacorn.org
• View the webinars at www.BYOethanol.com
• Twitter - @blendyourown
Questions?
Ron Lamberty:
Robert White:
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American Coalition for Ethanol
rvlamberty@ethanol.org
(605) 334-3381
Twitter: @blendor
Renewable Fuels Association
rwhite@ethanolrfa.org
(402) 391-1930
Twitter: @fuelinggood
Kim Clark
• Nebraska Corn Board
• kim.clark@nebraska.gov
• 800.632.6761
To get more information, please visit: www.BYOethanol.com.
Twitter: @blendyourown