Presentation to Canadian
Manufacturers & Exporters
Mississauga
September 15, 2010
Grant Manuge
Associate Assistant Deputy Minister
International Business, Investment
& Innovation Branch
The Canadian Trade
Commissioner Service (TCS)
Everywhere you do business
Canada’s most extensive network of
international trade professionals
Our services are delivered through:
– our offices in 150 + cities worldwide
– 18 offices across Canada
– the online Virtual Trade Commissioner, 24/7
2
Global Commerce Strategy
Priorities
• Expanding Canadian access to
global markets and networks
• Boosting Canada’s share of
global investment and
innovation
• Strengthening Canada’s
international commercial
network in priority markets
• Delivering overall high-quality
international commerce
services to Canadian clients
4
Doing our part to help position Canada
favourably in the post-recession global economy
THE GLOBAL COMMERCE STRATEGY
INTEGRATIVE TRADE MODEL
A SECTOR-BASED APPROACH
5
Which Sectors Were Chosen?
Structured Practices
Aerospace
Information and Communication Technologies
Infrastructure Services
Life Sciences
Cleantech
NOTE: Based on TCS client profile, level of activity, and Canadian Government priorities
6
Virtual Practices
Associations & Locations
Advanced Automotive Manufacturing
Automotive Parts Manufacturers’ Association – Toronto
Defence and Security
Canadian Association of Defence and Security Industries
(CADSI) - Ottawa
Financial Services
Toronto Financial Services Alliance (TFSA) - Toronto
Business Development Bank of Canada (BDC) - Vancouver
Forest Industries
FPInnovations – Montréal
Green Building
Canadian Green Building Council (CaGBC) – Ottawa
Innovation/Science & Technology
Industrial Research Assistance Program (IRAP) – Ottawa
Mining Technologies/Services
TBC – Toronto
Ocean Technologies
OceansAdvance -St John’s
Oil and Gas Technologies
TBC - Calgary
Venture Capital
Canada’s Venture Capital & Private Equity Association
(CVCA) -Toronto (Pilot Project since 2008)
Wine
DFAIT Ottawa
7
Building Canada’s economy
The TCS promotes Canada’s economic
interests in the global marketplace
The TCS facilitates:
• Export market development
• Business leads and contacts
• Foreign investment in Canada
• Business missions & events
• Canadian direct investment
abroad
• Participation in global value
chains
• Foreign market access
• Technology transfer
• Licensing agreements
• Joint-venture partnering
• Research & development
partnerships
• Promotion of Corporate Social
Responsibility
8
Delivering value to business
Leveraging our unparalleled network of contacts
around the world and at home, we can help your
company succeed globally and lower your costs of
doing business through four key services:
1.
2.
3.
4.
Preparation for international markets
Market potential assessment
Qualified contacts
Problem solving
9
Preparing for international markets
Trade commissioners at
our Regional Offices in
Canada can help you:
• assess international
competitiveness;
• decide on target market;
• collect market and
industry information; and
• enhance your
international business
strategies to export,
invest and innovate.
10
Assessing market potential
Trade commissioners in Canada and abroad can help
you assess your business’ market potential with
• market intelligence, and
• advice on improving your market penetration
strategy.
“The TCS took the time to understand our technology
and then helped us with a market-entry approach. This
saved us time and money!”
Nelson Dass, ALTINEX, Mississauga, Ontario
11
Finding qualified contacts
Global reach
The TCS has contacts abroad that can bolster your business’
success and provide the local knowledge you need.
Canadian presence
The TCS can link you to the vast Canadian trade network, trade
missions, and advise you on trade fairs in your sector.
“The TCS is well respected by contacts around the
world. When the TCS introduces us to a potential
client, that’s one of the best references we can have.”
Marc St-Onge, TelcoBridges, Boucherville, Quebec
12
Resolving problems
Issues are bound to arise abroad, sooner or later.
As Government of Canada officials, trade commissioners
have the necessary access, credibility and experience
to open doors.
“People recognize the significance of the TCS. All over
the world the Canadian government is highly perceived
and the TCS uses that position to help and support
Canadian companies around the globe.”
Orlando Morante, Imaging Dynamics, Calgary
13
Doing Business Abroad – TCS Programs
1. Global Opportunities for Associations (GOA)
Contribution funding to support national associations undertaking new or
expanded international business development activities in strategic markets
and sectors for benefit of an entire industry
2. Going Global Innovation (GGI)
Supports Canadian companies to pursue international R&D collaborative
opportunities through development of partnerships with key players
3. International Science & Technology Partnership Program (ISTPP)
Supports bilateral research projects which have potential for
commercialization between Canada and identified partner countries (China,
Brazil, India, Israel)
4. Investment Cooperation Program (INC)
Supports responsible, developmentally beneficial, private sector engagement
in developing countries through cost-share contributions of certain activities
http://www.tradecommissioner.gc.ca/eng/funding/home.jsp
14
Doing Business Abroad –
Investment Cooperation Program
• Does not fund investment but shares certain expenses for activities
to assess prospective investment prior to committing funds, and/or
to enhance developmental impact of investments and qualified
professional services contracts
• Non-refundable contributions follow four stages of project life cycle:
PHASE
Commercial Viability
Demonstration
Sustainability
Implementation
OBJECTIVE
CONTENT
Confirm the commercial and technical
viability of a proposed investment

Market analysis; technical feasibility; legalregulatory requirements, commercial viability
Demonstrate benefits /costs of introducing
a technology or methodology, as part of an
investment

Revise or adapt technology to meet new
developing market needs; pilot demonstration
of technology
Assess the environmental and social
impact, and develop plans to mitigate/
improve the sustainability of the
investment

Environmental and social impact assessments
and mitigation plan;
Human resources and training plan; and
Local supply chain study
Implement activities to improve the
sustainability of the project (including
professional services contracts)



Environment or social management
frameworks, training and local supply chain
development
15
CanadExport e-Magazine
Official e-magazine of Trade Commissioner Service
Includes:
• Timely articles & podcasts on latest trade issues and
trends
• “Ask the TCS”: A regular interactive feature offering
practical advice from trade commissioners
• Export USA Webinars On-Demand
• National and international events calendar
• Available via RSS feeds and on iGoogle
Website: canadexport.gc.ca
16
Virtual Trade Commissioner
Markets are constantly changing. The VTC
allows you to receive the latest insights:
• secure, direct access to current market reports, country
information, business opportunities, sector-specific
news, trade events and more
• personalized access to over 1,000 trade commissioners in
Canada and abroad plus assistance from Agriculture and
Agri-Food Canada, Export Development Canada and
Canadian Commercial Corporation
17
Contact us today
The Canadian Trade Commissioner Service
Everywhere you do business
110+ years of experience
150+ cities worldwide
18 regional offices across Canada
tradecommissioner.gc.ca
TCS General Enquiries: 1-888-306-9991
TCS Twitter feed: TCS_SDC