Performance BIB
2012-13 programme proposal
4 September 2011
Objectives
Participants
Past activities
Research, Publications, Standardisation, Conferences
Future activities
Wine BIB shelf-life, Education, 2012 General Meeting,
Budgets
Contacts
1
OBJECTIVES
Performance BIB is a non-profit making Association, drawing members from all over the
world, including Bag-in-Box® (BIB) equipment suppliers, packaging firms, wineries,
fillers, brand owners and transport and distribution companies.
The primary objectives of Performance BIB are to:
- further the scientific understanding of the technical performance and environmental
impact of BIB packaging systems in order to further improve the product offered to the final
consumer.
- disseminate this scientifically established knowledge throughout the entire supply
chain (including Performance BIB members but also to journalists, retailers and the end
consumer).
To achieve these goals, Performance BIB encourages and sponsors research, publishes
recommendations for measurement standardisation and technical improvement, provides
forums for discussion and exchange and engages in a wide range of other educational
activities.
Although Performance BIB’s primary focus is on wine BIBs, the Association also welcomes the
exchange of research findings with those working in other industries.
2
OBJECTIVES
Greater technical mastery by the wine BIB industry
+ understanding of the advantages of BIB by the final consumer
=
less quality problems + more satisfied consumers
= more BIB purchased!
3
OBJECTIVES
To realize its objectives, Performance BIB has proposed three major programmes to its
members, with some activities also between the major projects:
The present 2012-13 proposal is our 3rd programme. Its focus is on
further improvements in wine BIB shelf life and on “external” BIB education
further along the distribution chain to also include wine journalists, retailers
and the final consumer.
There have been two previous Performance BIB programmes:
The 1st programme in 2004 encouraged the exchange of technical information and research
into the impact of temperature and dissolved oxygen on Wine BIB shelf life
The 2nd programme during the 2006-2008 period continued the sponsorship of scientific
research and exchange with emphasis on the “internal” education of the BIB industry with the
publication of several guides of technical recommendations.
4
PARTICIPANTS
Performance BIB is fortunate to have the active participation of highly qualified and
motivated managers and experts extending across the entire wine BIB supply chain.
La Grande Motte
Nîmes
La Rochelle
5
PARTICIPANTS
Current Performance BIB member firms span 5 continents and 18 countries, thus
representing the entire international BIB wine supply chain:
Accolade/Constellation Europe (Filling, UK), Accolade/ Hardy Wine Company (Filling, Australia), Ackerman
Rémy Pannier (Filling, France), Andrew Peller Limited (Filling, Canada), Aneccop S. Coop (Filling, Spain) , Aran
Packaging (Packaging, Israel), Arcus (Filling, Norway), Bag-in-Box Italia (Packaging, Italy), Braid Logistics
(Transport, Singapore), Camvac Flexible (Packaging, UK), Afripack/Cape Wrappers (Packaging, South Africa),
Cartobol (Packaging, Spain), Castel (Filling, France), Cellier des Chartreux (Filling, France), Chais du Sud (Filling,
France), Concha y Toro (Filling, Chili), Conotainer (Packaging, Spain), Conro Precision (Packaging, South Africa),
CRP Print & Packaging (Packaging, UK), Dow (Packaging, Germany), DuPont Liquid Packaging System
(Packaging, UK), Ecoupak (Packaging, Russia), Fiée des Lois (Filling, France), Flextainer (Packaging, France),
Fourage-CTI Friedrich (Filling, France), Gallo, E. & J. (Filling, USA), Gandía (Filling, Spain), Institut Coopératif
du Vin (Laboratory, France), Industri-bag (Packaging, South Africa), Inter-Rhône (Laboratory, France), Jacques
Wein-Depot (Distribution, Germany), Jeanjean (Filling, France), JF Hillebrand (Transport, Denmark), LGR – Reine
(Packaging, France), Maverick (Packaging, South Africa), Moncigale/Chais Beaucairois (Filling, France), Mondi
Napiag (Packaging, Austria), Montibox (Packaging, Spain), Nampak Flexibles Cape (Packaging, South Africa),
Origin Wine (Filling, South Africa), Orlando Wyndham (Filling, Australia), Parsat Vins (Filling, France), Pernod
Ricard (Filling, France), Plasticos Vicent (Packaging, Spain), Quinn (Filling, UK), Rapak (Packaging, UK), SAQ
(Distribution, Canada), Scholle (Packaging, Netherlands), Smurfit Kappa (Packaging, France), Systembolaget
(Distribution, Sweden), Technibag (Packaging, France), The Wine Group (Filling, USA), Treasury Wine Estates
(Filling, Australia), V&S (Filling, Sweden/Denmark), Vignerons de Caractère (Filling, France), Vignerons de la
Méditerranée (Filling, France), Vincor (Filling, Canada), Vinobag (Filling, France), Vitop (Packaging, Italy), Vlachos
Bros (Packaging, Greece), Worldwide Dispensers (Packaging, UK), Yalumba Wine Company (Filling, Australia),
Zimmermann-Graeff & Müller (Filling, Germany)
6
PAST ACTIVITIES: RESEARCH
Performance BIB sponsored research by the INRA (French Ministry of Agriculture) allowed us to
clearly understand the sacrifice in shelf-life as a result of raising the storage temperature of BIB
wine or increasing the initial level of dissolved oxygen (DO) before filling. Since, many more
wineries have taken these control parameters seriously and the number of temperature or DO
related oxidation claims have decreased, saving money for the BIB industry and increasing
consumer satisfaction.
+ 10 °C storage temperature
=
Shelf life reduced by 50%*
* based on the fall of free SO2 of white Chardonnay wine filled in BIB (INRA 2004 Study)
+ 1 mg/L dissolved O2
=
1 month reduction in shelf life*
7
PAST ACTIVITIES: PUBLICATIONS
The “Guide of Good Practices for the
Filling of Wine in BIB” quickly became the
industry reference for the those seeking
sound technical recommendations for the
preparation, filling and storage of wine BIBs.
“Technical Specifications of Wine BIB
Packaging” provides a definition of key
parameters and units of measurement for
boxes, taps, bags, connectors, handles and
filling lines. It aims to improve communication
between package suppliers and filling
centres.
Both publications can
be downloaded free
of charge (from
www.b-i-b.com) in
English, French,
Spanish and
Portuguese
8
PAST ACTIVITIES: PUBLICATIONS
The “Guide of Good Practices for the
transport of wine in flexitanks” is the
industry reference for bulk wine transport,
based upon the experience of transport
firms, flexitank manufacturers and wineries
shipping bulk overseas.
This
publication
can be
downloaded
free of charge
from
www.b-i-b.com
in English,
French and
Spanish.
In 2008 and 2010 a major portion of our
conferences were dedicated to the
“Environmental Impact of wine Packaging”,
presenting winery studies as well three major
independent Life Cycle Assessments of wine
packaging conducted in the USA (by Franklin
Associates), the UK (by Pira/Ciba) and Sweden
and Norway (by Biointelligence).
These presentations
and studies can be
used as credible
references and may
be downloaded free
of charge from
www.b-i-b.com
9
PAST ACTIVITIES: STANDARDISATION
Standards have been proposed to the industry for many key measurements, including a
description of test methods and typical performance levels.
Performance BIB sponsored a doctoral thesis to improve measurements relating to the
interaction between the package and its contents. The Association also brought in experts to
present better methods to measure of the O2 permeability of the total package.
Total Package Oxygen over several weeks
4.00
BIB bag 1
3.00
2.00
ppm
Package/content
interaction
1.00
0.00
-10
BIB bag 2
10
30
Days
50
10
PAST ACTIVITIES: STANDARDISATION
One of the more important determinates of wine BIB shelf-life is the amount of oxygen trapped
inside the BIB upon filling in the form of both headspace oxygen and dissolved oxygen.
Innovative recommendations for the measurement oxygen in BIB wine after filling, as well as
observed results for benchmarking purposes, are now available at www.b-i-b.com in English and
in French.
Use of the
BIB Cone Meter
to estimate
headspace
volume
Optical measurement
of headspace oxygen
Optical measurement
of dissolved oxygen
11
PAST ACTIVITIES: CONFERENCES
Performance BIB has organized six international conferences organized around 20 themes.
The 10 themes on this page are related primarily to understanding and expanding
wine BIB shelf- life.
Performance BIB Meeting Themes 2004-2010
1 = low priority, 2 = middle priority, 3 = high priority
May
Nov.
Nov.
2004
2004
2006
Gruissan Barossa
La
Valley Rochelle
Theme 1
Technical preoccupations of filling centres (leaks, oxidation etc.)
3
Theme 2
Total Wine BIB Shelf-life study results
1
Theme 3
Wine BIB Shelf-life study results after opening package
1
Theme 4
Recommended procedures for Wine BIB Shelf-life trials
1
Theme 5
Establishing a "best by" date for wine BIBs (shelf-life)
1
Theme 6
Guide of Good Practices for the Filling of Wine BIBs
Theme 7
Mesurement of CO2 loss during the storage of wine BIBs
Theme 8
BIB package interactions (yeast lees as O2 absorbers, permeation/sorption)
Theme 9
Measurement and control of dissolved oxygen (DO) in wine BIBs
Theme 10 Measurement of total oxygen in Wine BIBs after filling (headspace + DO)
1
Nov.
2007
Nîmes
2
2
Oct.
2008
Grande
Motte
Nov.
2010
Bordeaux
1
3
1
1
1
1
2
1
1
2
1
3
2
3
1
12 3
PAST ACTIVITIES: CONFERENCES
Performance BIB has organized six international conferences organized around 20 themes.
The 10 themes on this page primarily on technical specifications, test standardisation
and transport recommendations but also consumer and communication issues.
Performance BIB Meeting Themes 2004-2010
1 = low priority, 2 = middle priority, 3 = high priority
May
Nov.
Nov.
Nov.
2004
2004
2006
2007
Gruissan Barossa
La
Nîmes
Valley Rochelle
1
3
1
2
1
2
Theme 17 Legislative constraints (with an impact on BIB)
2
Theme 18 Determination of the environmental impact of wine packaging
2
Theme 20 External education: Green communications + generic promotion of BIB
wine
3
1
Theme 16 Recommendations for the transport of BIB wine in maritime containers
Theme 19 Consumer preferences (for wine BIBs)
3
1
Theme 14 New Materials (barrier materials, intelligent materials etc.)
Theme 15 Guide of Good Practices for the transport of wine in Flexitanks
Nov.
2010
Bordeaux
1
Theme 11 BIB Traceability
Theme 12 Technical specifications of Wine BIB packaging: principles and key
parameters
Theme 13 International Standardisation of Wine BIB tests
Oct.
2008
Grande
Motte
1
3
3
2
13 1
FUTURE ACTIVITIES: WINE BIB SHELF-LIFE
Performance BIB has made a great deal of progress in understanding the factors that
determine wine BIB shelf-life, to improve measurement systems for some of the key
parameters (especially oxygen) and to make recommendations to its members so as to further
extend shelf-life. Much however still remains to be done and shelf-life will continue to be a
major preoccupation for the future.
Information can be gained by encouraging members and experts to share the results of existing
studies but in some cases, money will have to be spent for additional research.
SO2 180
160
mg/L140
120
100
80
60
40
20
0
Total SO2
Free SO2
0 1 2 3 4 5 6 7 8 9
Months
14
FUTURE ACTIVITIES: WINE BIB SHELF-LIFE
The Wine BIB Shelf Life Group has established the following list of priorities for 2012-13:
1)Total Wine BIB Shelf-life study results. We are interested in receiving studies where key
parameters are carefully controlled, conditions are close to reality and the impact of changing a
key variable (for example, levels of free SO2 or headspace O2, etc) on wine BIB shelf-life can
be clearly demonstrated.
2) Wine BIB Shelf-life study results after opening package. We have received research
contributions from the UK and Australia and a new study will be undertaken in France.
3) Recommended procedures for Wine BIB Shelf-life trials. A standardized set of protocol
recommendations does not yet exist.
4) Establishing a "best by" date for wine BIBs. This is to help guide members seeking to
establish a “best by” date (from date of fill to date of consumption) but without taking a position
as to whether or not it is desirable to print such an indication on the box.
5) Measurement of CO2 loss during the storage of wine BIBs and why CO2 is important.
6) Good filling practices with new technologies particularly in regard to O2
7) Recommendations for the transport of BIB wine in maritime containers and road
transport avoiding high temperatures, bag damage etc.
15
FUTURE ACTVITIES: EDUCATION
Objectives
The Performance BIB “Educational Work Group” will:
1) Identify and prioritize target groups and geographical zones. These target
groups include scientists, journalists, retailers and end consumers.
2) Reach agreement on the core messages we will use for each target group.
3) Define and implement a relevant communications strategy (within our limited
means) using the assistance of communications professionals and the choice of
appropriate media.
Performance BIB should be THE group to turn to for all stakeholders in the wine
supply chain seeking answers to their BIB questions.
16
FUTURE ACTVITIES: EDUCATION
Target groups and geographical zones
We will communicate directly with:
Journalists
Retailers
Brand owners
Fillers
Consumers
Packaging suppliers
We will examine the core messages & facts required for each of these groups’
Geographical Zones
The priority groups and messages will be subtly different for each country, given the
different legislative environment and status of BIB in the market.
We will prepare generic material and ask for member feedback to prepare specific
versions for each market.
17
FUTURE ACTVITIES: EDUCATION
Core messages
Guidelines to be followed:
• Brief & to the point
BIB
Message
A
• Standard phrases recognising different target groups
• Simple
• Factual
• Not critical of other packaging types
Scope of messages:
• Environment (Carbon footprint, Sustainability etc.)
• Wine quality in the box (fresh for several weeks after opening, etc)
• Marketing opportunity (6 times the package surface area of a bottle label)
• Core elements of consumer messaging
• Results of Wine BIB Shelf life Work Group
18
FUTURE ACTVITIES: EDUCATION
Communications strategy
We will work with brand owners and retailers to educate consumers
Primary methods of communicating:
• Face to face (key influencers)
• email
• Web site (modern lifestyle, global appeal, etc.)
• Documents to be available, when possible, in multiple languages (French, English, etc.)
Rapid response team authorised to respond to misleading messages about BIB
Be aware of legislative changes and restrictive practices
Provide interim updates to Performance BIB membership
Attend (speak at) relevant wine industry events
Encourage members to:
• educate their own employees (we are all consumers)
• share their knowledge (where not commercially sensitive)
19
FUTURE ACTVITIES: EDUCATION
Communications professionals
The communications professionals selected should be well briefed and will hopefully
be able to:
• offer (or obtain) Market Research services (consumer and retailer based)
• develop recommendations for consumer focused messaging
• prepare presentations
• undertake communications activities
The firm and activities selected depends of course on the budget available !
Several member firms have already developed their own BIB communication
strategy (with dedicated consumer-level websites and the use of social media).
There is a place for both industry-level and individual firm level communications.
Whenever possible, we will create synergies and common messages that can benefit
20
the entire industry.
FUTURE ACTVITIES: EDUCATION
Next steps (1)
Sign off general recommended approach
Agree
• Education Work Group membership and key roles
• representation from all parts of the supply chain
• how group will work & frequency of meetings
• sign off process / standards for creation & circulation of material
• how we link with Wine BIB Shelf-life Work Group
• key target groups for direct (face to face) contact
Request recommendations for communication specialists
Brief communication specialists & obtain their proposals
21
FUTURE ACTVITIES: EDUCATION
Next steps (2)
Obtain resources for web site, recognising the needs of our target groups
• articles
• presentations
• recommended messaging
• consumer studies
• key facts
Implement the communications strategy
• by the appointed communications specialists
• by Performance BIB members who have agreed to actions relative to specific
targets identified in their respective countries
• with a view to summarizing the first efforts by October 2012
22
FUTURE ACTVITIES: EDUCATION
Internal website communications
The website www.b-i-b.com will continue to be maintained during the 2012-13 period
for internal communications to the members, offering a source of information
relative to our meetings and a library of technical reference documents. It is possible
to visit the archives for all past meeting presentations and documents. This website
is not meant to be aimed at the consumer or retailer level because of the technical
complexity of the information presented.
23
FUTURE ACTVITIES: EDUCATION
External website communications
The new proposed external communications website will be aimed primarily at
journalists and retailers with the hope of also receiving some visits from wine
consumers. An attempt will be made to simplify core messages (extended shelf life
after opening, light, low carbon footprint, convenience, etc.) while providing
references to support claims. The domain name, style, content and management
protocol must still be determined before its launch in 2012. The site image below is
intended to illustrate a concept (young & lively) rather than to suggest a actual site.
24
FUTURE ACTVITIES: 2012 GENERAL MEETING
Our next General Meeting will take place in Bristol, England on 24 and 25 October 2012 on
the theme of “Reaching the Wine Consumer”. The tentative schedule is as follows:
1) Evening of Tuesday 23 October 2012: Welcome cocktail and reception dinner at 7 PM
2) Wednesday 24 Oct. 2012: “Reaching the consumer with quality BIB wine”
Total Wine BIB Shelf-life study results
Wine BIB Shelf-life study results after opening package
SO2 Levels and issues
Recommended procedures for Wine BIB Shelf-life trials
Establishing a "best by" date for wine BIBs (shelf-life)
Measurement of CO2 loss during the storage of wine BIBs
Good filling practices with new technologies
Recommendations for the transport of BIB wine by maritime container and by road
3) Thursday 25 October 2012: “Reaching the consumer with education”
Wine BIB Legislative constraints
Wine BIB Consumer preferences
Summary of the first year implementation of the Performance BIB communications strategy
25
Followed by dinner the evening of 25 October (most participants will leave Bristol the morning of 26 October)
FUTURE ACTVITIES: 2012 GENERAL MEETING
Bristol’s contribution to wine packaging
Getting to Bristol
The Phoenicians gave us the first glass wine
amphora and the Romans invented glass blowing
but it was the clever Bristolians that gave us the
modern wine bottle shape. Wine bottles were
produced in Bristol since the 17th century but they
were typically blown in an onion shape. Early local
wine scientists observed (based on recovered
floating wine bottles from the Bristol harbour) that
shelf life could be extended if bottles were stored
on their side. This led to the invention of the
straight-sided “Bristol Bottle” (Source: James
Addlington).
Bristol was later the home of one of the early BIB
bag producing plants in Europe.
Bristol airport has direct air flights
between over 20 countries, serving 12
cities within France, 10 cities within
Spain, 7 cities within Italy, etc. (See
www.bristolairport.co.uk)
Onion shaped bottle made in Bristol in the 1660s (to the left) followed by a
later straight sided bottle and an even straighter sided wine package.
A typical air fare within Europe is under
€200 round trip if reserved far enough in
advance.
Bridge the BIB
knowlege gap
with us in Bristol!
26
FUTURE ACTVITIES: BUDGETS
The basic Performance BIB “active” membership fee is €1000 per year for the two year
2012-13 programme. The per year rate has not changed since our 2004 programme (€1000
total) and the 2006-2008 programme (€1000 per year x 3 years = €3000 total).
All members are treated equally but larger firms, with a sizeable interest in BIB packaging,
are permitted (and kindly requested) to contribute at the “benevolent” rate of €3000 per
year. A Group of companies wishing to contribute more could either choose to contribute at the
“benevolent” rate or else could pay for multiple sites to join Performance BIB at the “active”
member rate.
So why pay more than the basic “active” membership rate if the firm is not obliged to do so?
The answer is simple: the benefits of adhering to Performance BIB are enormous relative
to the modest costs and responsible firms will realize that by paying more money in,
they are helping their industry prosper in the coming years. Performance BIB is
managed as a non-profit legal entity and the unpaid officers do their best to manage all money
wisely.
We ask that the membership fees for 2012-13 be paid all at once and in advance (and as soon
as possible), so that we will know exactly how much money to commit to our research and
communication activities.
27
FUTURE ACTVITIES: BUDGETS
Estimated Expenditures during the 2012-13 programme (two year period):
Administration, accounting and internal communication: € 30 000
“Wine BIB Shelf-life” activities: €30 000
“Education” (external communications) activities: €40 000
Estimated Total Budget during the 2012-13 programme: €100 000
All expenditures are to be covered by membership fees. If the membership fees collected
are more or less than that forecasted, adjustments will be made primarily in the “Education”
activities, as stipulated during the Board of Directors meeting on 12 July 2011
The cost to members for their participation in the General Meetings (not included in the above
budgets) is to be set so as to at least break even, as was the case for our previous meetings in
Gruissan, The Barossa Valley, La Rochelle, Nîmes and La Grande Motte.
28
CONTACTS
Completed 2012-13 programme enrollment forms (available from www.b-i-b.com) and all
general enquiries should be sent to performance@b-i-b.com
Performance BIB officers
President: Jenny Bond (jenny@b-i-b.com)
Treasurer: Gijs Geerlings, Scholle (gijs@b-i-b.com)
Secretary: Elise de Nervaux , Rapak (elise@b-i-b.com)
Your other Performance BIB contacts
Administration: Christine Dardé (christine@b-i-b.com)
Accounts and invoicing: Danielle Lambert (danielle@b-i-b.com)
Shelf-life Work Group: Sophie Vialis, Inter Rhône (sophie@b-i-b.com)
Educational Work Group: Eddie Fellows, CRP Print and Packaging (eddie@b-i-b.com)
BIB Education Rapid Response Team: Tony Hoare, Rapak (tony@b-i-b.com)
Scientific Programme for the 2012 General Meeting: Patrick Shea, Vitop (patrick@b-i-b.com)
Join us
for the next
BIB adventure!
29
Source photo: Aran