Chapter 5 B2B Strategies: From EDI to E-Commerce Purchasing, Logistics, and Support Activities • Electronic commerce possesses the potential for cost reduction and business process improvement in purchasing, logistics, and support activities. • An emerging characteristic of purchasing, logistics, and support activities is that they need to be flexible. • Such as e-Government … do you know any local services offered? 2 Exercise • What are the benefits of e-Government? • What are the disadvantages? 3 Example (1) • e-Government (http://www.gov.mt/egovernment.asp?p=116&l=2) – Usage of eCommerce by Government to improve efficiency of its support operations such as … • ÄŠertifikati.gov.mt Order certificates online • Servizz.gov.mt e-Customer Care System • MCAST Short Courses Online application/enrolment for these courses • Exams.gov.mt Examinations Applications • VAT online services • eHealth Portal 4 Example (2) • Ird.gov.mt – Corporate Taxes online services – Final Settlement System – FSS-Fringe Benefit Calculator • Social Security Contributions Calculator • Map Server • E-Libraries Service at the National and Public Libraries • Pulizija.gov.mt - Pulizija On-Line • Gpd.gov.mt - Pay Rent On-Line • Les.gov.mt - Local Enforcement System - Pay your local warden tickets online 5 Example (3) • Justice – – – – • Sentenzi Online Civil Cases Laws of Malta Online Hall Usage eServices – Elderly – Persons with Special Needs • - eLicences • Laws of Malta • Order of Fiscal Receipts Books 6 Example (4) • Children's Allowance Calculator • Disabled Child Allowance Calculator • Retirement Planner • Buses Route Finder • Job Vacancies at the Employment & Training Corporation (ETC) • Viewing CVs at the ETC • Renewal of Vehicle Licenses • Social Security contributions submissions for employees • Unique Notification of change in address • Online renewal of Passports • E-procurement for Government departments 7 E-Government • Employment, buying supplies, benefit payment distribution etc • Different levels – National Governments – State or Provincial – Local Governments 8 Purchasing Activities • Purchasing activities include: – – – – – Identifying vendors Evaluating vendors Selecting specific products Placing orders Resolving any issues that arise after receiving the ordered goods and services • late deliveries • incorrect quantities • incorrect or defective items 9 Purchasing Activities • Procurement includes all purchasing activities, plus the monitoring of all elements of purchase transactions. – supply chains – e-sourcing • By using a Web site to process orders, the vendors in this market can save the cost of printing and shipping catalogs, and the cost of handling telephone orders. 10 E-Procurement promises • Reduction of process costs • Less capital costs due to reduced inventory • Increased buying power and better purchase price through aggregation • Increased cost and process transparency • Better management of decentralized purchasing • More capacity for strategic procurement 11 Snapshot of SMEs using EProcurement • • • • 29 % of SMEs buy online 2 % interchange data with suppliers 9% buy more than 50% online 42 % buy less than 5 % online • Favorite Products: – – – – Books Office Supplies Travel Services Soft- & Hardware 12 E-Procurement benefits • e-Procurement, when properly implemented should provide: – – – – Savings: Easy access to contract pricing Convenience: Online ordering tool, access from anywhere Speed: Automated approvals Help: Guidance through the tool (make process easy to use) • Improving Service • Lowering Total Cost of Ownership 13 TCO • A comprehensive process to help enterprises understand all the costs, benefits and value associated with procuring, owning and using IT components over time. • Example: – How much do you think a networked Window 95 PC would cost an organisation per year? 14 TCO Example • Annual TCO of a networked Window 95 PC has been estimated at – $2,859 by Zona Research, – $2,680 by Forrester Research, Inc., – $9,784 by the Gartner Group • No matter how they calculate the costs the conclusion is that this part of cost is considerably higher than the capital outlay • Why so high? 15 Budgeted TCO • The cost of hardware and software. • The cost of management including network, system and storage administration labor. • The cost of training and support services. • The cost of system development including application and content development, testing and documentation, new development, customizations of system, and maintenance. • The cost of communication fees including lease lines and server access charges. 16 Most Significant Contributing Factors to TCO • Labor and end user operations. • Non-standard PC configurations. • Information and applications uniquely tied to specific workstations. • Deploying and maintaining hardware and software infrastructure. • Manageability is the largest single factor. 17 Hidden Costs • Miscellaneous cost – The cost of toner, paper, etc. – License fees/transaction costs – Energy costs needed to run the technology • The cost of lost productivity – The cost of system downtime – The cost occurred when end users are attempting to solve IS problems for themselves or their coworkers. 18 TCO Principles 1. The TCO $ number is meaningless without discussing service levels. 2. The more centralized the architecture, the lower the cost. 3. Standardization at the desktop controls costs. 4. Local optimization for a particular application is costly. 5. Attempt to quantify benefits of expenditures or savings when considering acquiring or disposing of technology. 6. Take a long term perspective and use TCO best practice wherever possible. 19 TCO Best Practices 1. Maximum consolidation of datacenters, system images, and other resources. 2. Maximize processor and storage capacity. 3. Remove unnecessary portions of system. 4. Use integrated management tools. 5. Automation of system administration, storage, and operational tasks. 6. Streamline datacenter work processes. 7. Limit users ability to get themselves in trouble. 8. Maintain inventory of all hardware and software. 9. Train employees. 10. Replacement of legacy applications. 11. Keep the infrastructure reliable. 20 Direct Materials Purchasing • Direct Materials – materials that become part of the finished product • E.g. Iron Ore in Steel Manufacturing – Types • Replenishment Purchasing – Yearly contracts with particular suppliers • Spot Purchasing – For additional purchases during the year 21 Indirect Purchasing Activities • Products that companies buy on a recurring basis are called maintenance, repair, and operating (MRO) supplies. • One of the largest MRO suppliers in the world is W.W. Grainger. • McMaster-Carr is another major MRO supplier through WWW. • Office Depot and Staples are also examples in this area. 22 Logistic Activities • The classic objective of logistics is to provide the right goods in the right quantities in the right place at the right time. • Businesses have been increasing their use of information technology to achieve this objective. • FedEx and UPS have freight tracking Web page available to their customers. • Materials Tracking Technologies – Scanners, Bar Codes and RFIDs 23 Exercise • Consider a parcel delivery service. • Draw a flowchart which outlines all the steps which take place from when the client initially accesses the website to the time the parcel is delivered 24 FedEx 25 Support Activities • Includes – Finance and Administration – Human Resources – Technology Development • Online Benefits is a firm that duplicates its clients’ human resource functions on a secure Web site that is accessible to clients’ employees. 26 Knowledge Management • Knowledge management is the intentional collection, classification, and dissemination of information about a company, its products, and its processes. • BroadVision has installed K-Net, or Knowledge Network, that organizes all information sources that its employees use regularly in their jobs. 27 Working Definition Knowledge Management is the explicit and systematic management of vital knowledge - and its associated processes of creation, organisation, diffusion, use and exploitation. 28 Roots of Knowledge Management Learning Organization Business Transformation (BPR, TQM, culture) Innovation Knowledge Management Intellectual Assets/Capital Information Management Knowledge-based Systems 29 Knowledge is Different Intelligence / Wisdom Knowledge Information Data Human, judgemental Contextual, tacit Transfer needs learning Codifiable, explicit Easily transferable 30 Conversion processes Source: The knowledge creating company, I. Nonaka and H. Takeuchi Tacit Socialization Externalization Internalization Combination From Explicit Tacit To Explicit 31 What is ... in Practice • • • • • • • Knowledge Teams - multi-disciplinary, cross-functional Knowledge (Data)bases - experts, best practice Knowledge Centres - hubs of knowledge Learning Organization - personal/team/org development Communities of Practice - peers in execution of work Technology Infrastructure - Intranets, Domino, doc mgt Corporate Initiatives – Chief Knowledge Officers, etc 32 Seven Levers • • • • • • • Customer Knowledge - the most vital knowledge Knowledge in Products - ‘smarts’ add value Knowledge in People - but people ‘walk’ Knowledge in Processes - know-how when needed Organizational Memory - do we know what we know? Knowledge in Relationships - richness and depth Knowledge Assets - intellectual capital 33 KM Cycle Collect Identify Create Classify Knowledge Repository Use/Exploit Access Organize/ Store Share/ Disseminate 34 IT Infrastructure • • • • • • A key enabler Access anytime, anywhere, anyhow Lotus Notes, First Class, Intranets - groupware Point solutions e.g. data mining, mapping New generation of Knowledge Based systems Focus on the I (Information - about Knowledge) • Hybrid, virtual teams 35 Soft Infrastructure • A culture of sharing - vs. information fiefdoms • Directors of Knowledge (Intellectual Capital) • Facilitating knowledge processes – change teams, development workshops etc. • Developing personal skills – info management, ‘dialogue’, online techniques • New measures of human capital, capabilities 36 Critical Factors • • • • • • • Strong link to business imperative Compelling vision and architecture Knowledge leadership Knowledge creating and sharing culture Continuous Learning Well developed ICT infrastructure Systematic knowledge processes 37 Action Planning 1. Find out where you are! – do an assessment; look for existing practice 2. Identify the knowledge champions – and top level sponsors 3. Start the learning process – attend seminars, site visits, assemble resources 4. Understand the seven knowledge levers – find how knowledge adds value to your business 38 Action Planning (cont.) 5. Identify Related Initiatives – an opportunity for collaboration? 6. Initiate a Pilot Project – look for quick wins, within long-term framework 7. Assess Organizational Readiness – assessment plus enablers, levers, foundations 8. Develop a road map for knowledge – vision, goals, strategies, resources, networks.” 39 KM Case Studies … • Glaxo Wellcome • Price Waterhouse KnowledgeView • Buckman Laboratories • Skandia Life 40 Glaxo Wellcome • A strategy led initiative - learning org. focus • Workshops to convert rhetoric to action plans • Using Intranets to share R&D, help approvals • Library, document management support • Reoreinted Technical Architecture • Challenge is creating ‘sharing culture’ Bottom Line - better RoIC 41 Glaxo Wellcome - Knowledge Net Learning History Team Skills Process Improvements - Quality etc. Communications Knowledge Network Architecture New science competencies People Marketing products - manager skills - ‘Yellow pages’ - expertise - customer dialogue Strategy 42 Price Waterhouse KnowledgeView • Knowledge is their business • Systematic processes - sharing ‘best practice’ • Knowledge centres - editors and advisers • Taxonomy - International Business Language • Common formats on information • Lotus Notes for multiple ‘views’ • Adding contextual/contact information Bottom Line: Better solutions in less time 43 Buckman Laboratories • • • • • • • “Solutions lie in minds, not databases” Corporate network (V1 - CIS) - up in 30 days Knowledge Transfer department CEO monitors and uses the network FAQs, virtual conferences, forums K’Netix (sm) - knowledge sharing Intranet Metrics - direct customer engagement Bottom line - open, unrestricted communication 44 Skandia Life • First to publish ‘intellectual’ balance sheet • Visible assets vs. invisible assets • Intellectual Capital = customer + human + structural • IT + IC + values = Intelligent organisation • Not just sums - will drive operating units – “visualise”, success factors, indicators, development Bottom line - ongoing growth and value 45 Network Model of Economic Organization • The trend in purchasing, logistics, and support activities is a shift away from hierarchical structures toward network structures. • The Web is enabling this shift from hierarchical forms of economic organization to network forms. • The roots of Web technology for B2B transactions lie in electronic data interchange (EDI). 46 Economic Forces of E-Commerce • Transaction costs were the main motivation for moving economic activity from markets to hierarchically structured firms • Transaction costs are the total of all costs that a buyer and a seller incur for business • Types of economic organization: – Market form – Hierarchically-structured form 47 Electronic Data Interchange (EDI) • EDI is a computer-to-computer transfer of business information between two businesses that uses a standard format. • Transaction data in B2B transactions includes the information on paper invoices, purchase orders, requests for quotations, bills of lading, and receiving reports. 48 Early Business Information Interchange Efforts • In the 1950s, information flows between businesses continued to be printed on paper. • By the 1960s, businesses had begun exchanging transaction information on punched cards or magnetic tape. • Benefits were outweighed by required computing infrastructure bearable only by large, high-volume companies • In 1968, a number of freight and shipping companies formed the Transportation Data Coordinating Committee (TDCC) to create the TDCC standard format. 49 Emergence of Broader Standards • The American National Standards Institute (ANSI) has been the coordinating body for standards in the U.S. since 1918. • In 1979, ANSI chartered a new committee to develop uniform EDI standards. This committee is called the Accredited Standards Committee X12 (ASC X12). • In 1987, the United Nations published its first standards under the title “EDI for Administration, Commerce, and Transport (EDIFACT, or UN/EDIFACT). 50 The Critics say… • Reliance on forms has made it difficult for businesses to integrate EDI data flow into their business process-oriented information systems • Switching to business processes instead of paper transaction forms would completely redesign 30 year old standards which are part and parcel of existing computing infrastructures 51 EDI Elements • 3 key elements – EDI network – Two EDI translator computers • Translator computers – Convert data from internal formats to standard EDI transaction sets 52 53 2 kinds of connections • EDI reduces paper flow and streamlines the interchange of information among departments within a company and between companies. • Trading partners can implement the EDI network and EDI translation processes in several ways use either direct connection or indirect connection. 54 Direct Connection between Trading Partners • Direction connection EDI requires each business in the network to operate its own onsite EDI translator computer. • These EDI translator computers are then connected directly to each other using modems and dial-up phone lines or dedicated leased lines. 55 Indirect Connection between Trading Partners • Instead of connecting directly to each of its trading partners, a company might decide to use the services of a value-added network. • A value-added network (VAN) is a company that provides communications equipment, software, and skills needed to receive, store, and forward electronic messages that contain EDI transaction sets. 56 VANs • Companies that provide VAN services include – Computer Associates, – Descartes VAN Services, – GPAS, – KleinSchmidt, – IBM Global Services, etc. 57 Advantages • Users need to support only one communication Protocol – the VANs’s • Transaction Audit logs to resolve disputes • Can provide translation between different transaction sets (e.g. ASC X12 and Un/EDIFACT) • Automatic compliance checking 58 Disadvantages • Cost is an issue to VAN: – an enrollment fee, – a monthly maintenance fee – a transaction fee based on • Volume and/or Length • Participating in more than one VAN to accommodate multiple clients could be very expensive • Inter-VAN communication not possible or not reliable • Value-Added Services (VASs) are a lower cost alternative to VANs. You pay for EDI as you use it rather than making the full investment to have EDI capability within your business. 59 EDI on the Internet • Trading partners who had been using EDI began to view the Internet as a potential replacement for the expensive leased lines – an enabling technology • The major roadblocks to conducting EDI over the Internet were – Security – Inability to provide audit logs – 3rd party verification of message transmission and delivery • As the TCP/IP was enhanced and SHTTP protocol was developed, businesses worried less about security issues. 60 Open Architecture of the Internet • A number of new firms, such as Commerce One and IPNet, have begun providing EDI services on the Internet. • EDI on the Internet is also called “open EDI” because the Internet is an open architecture network. • New tools such as XML are helping trading partners be even more flexible in exchanging detailed information. 61 Financial EDI • The EDI transaction sets that provide instructions to a trading partner’s bank are called financial EDI (FEDI). • All banks have the ability to perform electronic funds transfers (EFTs). • Most EFTs between two banks are handled through the Automated Clearing House (ACH). • EDI-capable banks are those equipped to work with VANs • VABanks – offer VAN services for nonfinancial transactions (e.g. remittance advices, added benefits) 62 Supply Chain Management • The part of an industry value chain that precedes a particular strategic business unit is often called a supply chain. • The purchasing department has traditionally been charged with buying all of these components at the lowest price possible with the highest quality possible. 63 Value Creation in the Supply Chain • The process of taking an active role in working with suppliers to improve products and processes is called supply chain management (SCM). • SCM was originally developed as a way to reduce costs. 64 Value Creation in the Supply Chain • Today, SCM is used to add value in the form of benefits to the ultimate consumer at the end of the supply chain. • Supply chain members can reduce costs and increase the value of product or service to the ultimate customer. 65 Supply Alliances • Tier One Suppliers – Long-term relationships with small number of very capable suppliers • Tier Two Suppliers – Tier one establish long-term relationships with a larger number of suppliers providing components or raw materials • Tier Three Suppliers – Tier three establish long-term relationships with a larger number of suppliers providing components or raw materials 66 Flexible or Efficient? • An efficient producer cannot be a flexible producer and vice-versa • Members of a supply-chain must all be flexible or all be efficient • If one member changes, all other members suffer • Decisions should be made on the ultimate customer’s demands 67 Technology in the Supply Chain • Clear communications, and quick responses to those communications, are a key element of successful SCM. • Technologies of the Internet and the Web can be very effective communication enhancers – Past performance – Monitor current performance – Predict when and how much products to produce 68 Advantages • Share info about customer demand fluctuations • Receive rapid notification of product design changes and adjustments • Provide specifications and drawings more effectively • Increase transaction processing speeds • Reduce transaction-handling costs • Reduce transaction-data entering errors • Share info about defect rates and types • DISADVANTAGE: Cost !! 69 Technology in the Supply Chain • In 1997, production and scheduling errors shutdown two entire assembly operations costing Boeing over $1.5 billion – over 1 million parts per airplane. • Using EDI and Internet links, Boeing is working with suppliers so that they can provide the right part at the right time – down from 36 months to 10-12 months per plane. • To further benefit customers, Boeing launched a spare parts Web site, Boeing PART. 70 Technology in the Supply Chain • Dell Computer has also used technology-enabled SCM to give customers exactly what they want. • Who are the customers and what they are buying. • Dell has been able to dramatically reduce the amount of inventory it must hold. • Dell has also shared this information with members of its supply chain. 71 Creating an ultimate consumer orientation • One of the main goals of SCM – Help each company in the chain focus on meeting the needs of the end-consumer • Instead of… – Meeting the needs of the next member in the supply chain • Michelin provided BIB NET: an online website providing tyre specs to tyre-vendors answering their customers queries. 72 Trust in the Supply Chain • Continual Communication • Information Sharing • Staying in contact easily and cheaply via the web • Developing information exchange resources that can provide supplier performance summaries is one of the greatest challenges that B2B commerce faces. 73 Electronic Marketplaces and Portals • At the beginning of e-Commerce, many predicted Vortals would change e-Commerce • Vortals are Vertical Portals which offer specialised information • Also called Independent Industry marketplaces • This change did not happen! 74 Questions? 75