EMEA Channel Partner Program
February, 2012
• About Acer
A profitable and sustainable Channel Business
Model is instrumental to the company’s
continuing success, since its founding in 1976.
The Acer group employs around 8000 people
worldwide, and revenues for 2010 reached nearly
US$20 billion.
Acer spins off its OEM
manufacturing business
units.
2000
Multitech is started with
US$25,000 in capital
and 11 employees.
Acer Inc. launches its
IPO.
1976
1988
Acer announces it will become
an Olympic worldwide partner
for the Vancouver 2010 Olympic
Winter Games and London
2012 Olympic Games.
Acer acquires Gateway, Inc.
Acer ranks No. 2 for
total PCs worldwide.
2009
Acer’s dual-screen,
multi-touch ICONIA tablet wins
the “Last Gadget Standing”
competition at the Consumer
Electronics show in Las Vegas.
Acer launches a new logo that
complements its strategic
direction and better conveys our
brand philosophy.
2011
2007
1998
1987
The Acer name is
adopted.
Acer is selected as the official
IT sponsor of the 13th Asian
Games in Bangkok, introducing
the world’s first PC-based
management system for a major
international sporting event.
2008
2006
Acer becomes
Sponsor of
Scuderia Ferrari.
Acer completes the
acquisition of Packard Bell,
Inc. and E-ten InfoSystems
Co. Ltd.
Acer ranks No. 3 for total
PCs and No. 2 for
notebooks
worldwide.
2010
Acer launches clear.fi - a new experience that
allows real-time sharing and playing of multiformat content over multi-platform devices.
Acer launches its green Timeline notebook series
- free from PVC and BFR materials. Integrated
Founder Tech’s PC sales team and channels in
the China market.
This document is the intellectual property of Acer Inc, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Acer Professional European Channel Program
• Acer channel value proposition
•
World wide trusted brand.
•
100% indirect sales; clear focus on channel partners
•
Less competition in the channel, and more flexibility
•
Provide consistent support to our Channel Partners for increasing the business with their customers
–
Tools: new Partner Portal, and effective Tender tool
–
Training: we grant a complete training portfolio through webinars and face-to-face classroom on
our products (from clients up to servers, and HPC); no mandatory certifications required
•
Offer to leave the service to our Channel Partners (ASP program)
•
Support resellers in optimizing their offering with our products and solutions (Solution Competence Center)
This document is the intellectual property of Acer Inc, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Acer Professional: Value Proposition
• End customers:
•
World wide trusted brand
•
Product portfolio including Desktop, Notebook, Netbook, Tablet,
Projectors and Monitors
•
Service & support tailor made through Repair Centers and ASP
(Authorized Service Partner)
•
Territory presence through our channel partners
•
“Green” philosophy
•
We offer high-quality products that are energy and resource
efficient, low in pollutants and hazardous substances, and easy
to recycle.
•
By employing green purchasing and communications with our
suppliers we have been able to establish a green supply chain
that is thoroughly in line with international environmental
practice.
This document is the intellectual property of Acer Inc, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Acer Professional Channel Program
This document is the intellectual property of Acer Inc, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Acer Professional Partner Program
PLATINUM PARTNER
BENEFITS
Platinum is Acer’s highest level of partnership.
• Dedicated Account Manager
• Dealer Locator
• Partner Portal access
• Bid and tender support
• Acer Partner promo Professional NB / DT
• Acer Partner Promo Consumer NB / DT
• Webinars
• Technical & Sales Training programs
• Demo system
• Solution Competence Center Support
• Logo usage
• Qualify to apply for ASP Program (Authorized Service Provider)
• 2nd Level VIP Support
This document is the intellectual property of Acer Inc, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Acer Professional Partner Program
GOLD PARTNER
BENEFITS
Capable of offering all-round solutions complete with client, server, and storage.
• Dedicated Account Manager
• Dealer Locator
• Partner Portal access
• Bid and tender support
• Acer Partner promo Professional NB / DT
• Acer Partner Promo Consumer NB / DT
• Webinars
• Technical & Sales Training programs
• Demo System
• Solution Competence Center Support
• Logo usage
• Dealer Care - the tool to request post sales services
This document is the intellectual property of Acer Inc, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Acer Professional Partner Program
BENEFITS
SILVER PARTNER
• Dedicated Telesales Account Manager
• Partner Portal access
• Bid and tender support
• Webinars
• Technical & Sales Training programs
• Logo usage
This document is the intellectual property of Acer Inc, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Acer Professional Partner Program
POINT PARTNER
• Resellers that have at least one shop
• The Point partner can belong to any partnership level (Platinum, Gold, Silver).
• Provided with POS materials according to the partnership level.
EDUCATION CENTER
The Acer Education Center is a channel certification created in order to build a
network of dealers capable of satisfying the education market.
Acer Education Centers act as a link between the dealer and the world of
schools by helping them meet their technological needs. Certified partners
offer proven expertise throughout Europe and deliver in-depth knowledge.
This document is the intellectual property of Acer Inc, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Partner Program – Partner Portal
• Partner Portal
 New infrastructure > roll out planned for Q3 2012
 Contents:
• Performance
• Products
• Downloads
• Training
• News
• Projects (tender tool)
This document is the intellectual property of Acer Inc, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Acer Partner Program – Solution Competence Center
• Solution Competence Center
•
It is a multi-national team providing presales and post-sales support to Acer Platinum and Gold
Partners
•
The activities of the SCC (Solution Competence Centre) Lab include:
–
Hardware test & Verification
–
Solution building
–
Software Verification
and helps to create Technical Documentation including Technical Bulletins, FAQ Documents, White
papers, Solution Guides, “How To Guides”, and training material.
•
The live outputs from the SCC Lab include:
–
Create Demo Area for Partners/End Users (applications and solutions)
–
Training environments (e.g. “Train the trainer” Program)
–
Dealer Partners can touch and test Acer equipment on-site
–
Remote testing for Partners
This document is the intellectual property of Acer Inc, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Acer Partner Program – Training
• Training are managed by our Solution Competence Center (SCC)
•
E-academy professional
–
•
Client portfolio (Q3)
Face-to-face training
–
Sales (configurator, target market, etc.) – half day
–
Technicians1 day (client)
This document is the intellectual property of Acer Inc, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Acer Professional Partner Program – EMEA Service structure
Internal Contact Centers (6)
Outsourced Contact Centers (5)
Repair Centers (10)
Refurbishment Center (1)
Logistic Hub (1)
and ~ 500 External Repair partners
This document is the intellectual property of Acer Inc, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Acer Professional Partner Program – EMEA Service
• Acer Repair Centers:
•
Located in major countries
•
Specialized technician perform repairs with online tools, emails & SMS keeping customers
informed about repair status
•
All products repaired pass a quality test before being returned to customer.
•
Acer Authorized Service Provider (ASP) networks guarantee Next Business Day onsite & 4
hours intervention
• Acer Advantage Program
•
Acer Advantage is a Warranty Extension program that can be purchased for products such as
Notebooks, Aspire One, Desktops, All In One, LCD Monitors and Projectors.
This document is the intellectual property of Acer Inc, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Thank you