History
The types of PC
desktop
Pocket
PC
laptop
netbook
Tablet
PC
UltraMobile PC
Industry Analysis
Acer
Global expansion&Challenge
Market Share
Others,
41.65%
ASUS/Toshib
a (tied),
5.55%
Lenovo,
7.60%
Dell, 12.90%
Acer, 13%
HP, 19.30%
Global expansion
Major target
Markets
Multi-Brand strategy
Brands of Acer Inc:
Advantages from Implement the multibrand strategy worldwide
•with differentiated multi-brand products
to satisfy diverse customer and market
segments.
•Expand Acer Group’s global PC market
share.
•Maintain control and minimize
operating expenses.
Global expansion
Acer in America
• In 2007,Acer used $710 million to acquire
Gateway.
• Get experience from Gateway
• Enjoy the Gateway’s market share
Global expansion
Asia
• In china, Acer
ranks No.2 in
terms of sales
incoming.
• Acer via
sponsors series
of sports events
to improve brand
recognition
Europe
• In 2008, Acer
announced it had
acquire 75% stakes
of Packard Bell.
• At same year, Acer
has 38.9% growth
for sale, the 15.7%
of market share
growth
Challenge
• Highly competitive , many competitors
such as HP, Lenovo, TOSHIBA, Dell,
Apple
• Economic crisis & PC market shrink
• The period of computer industry update is
becoming shorter and shorter-----quickly
as computer obsolete and depreciation
• Keep innovation
SWOT Analysis
Strength
Weakness
Opportun
ity
Threat
• Economic recession
O2
• Mainland China market
Many competitors all over the world
T2
Substitute products
HP
R&D capabilities
Dell
Direct business model
Lenovo
Perfect and efficient service
Good performance in Chinese market
Short-term
Recommendation
Scale
economy
and
effective
shipping
Improving
its online
service
Long-term Recommendation
Develop
green
technology
Seek longterm
partnership
Achievement
Conclusion
Problems
Conclusion
Conclusion
Future trend
Future
outlook
Conclusion