Madrona Solutions
Revolutionizing
Reunion Management
Madrona Solutions
The Problem:
Complex reunion needs
require custom solutions.
Madrona Solutions
The Problem:
Custom solutions take
too much time and money
to build and maintain.
Madrona Solutions
Unique Solution
- custom system flexibility
- standardized service offering
- predictable cost of ownership
Madrona Solutions
ASP Event Management
- leverage the Internet
- save time
- automate tasks
- outsource maintenance
Madrona Solutions
Platform Validation
- AYA ’00 and ’01 reunions
- sales at business-oriented ASPs
Madrona Solutions
% Online Registrations By Class (2001)
70.0%
60.0%
% Online
50.0%
41% Average
40.0%
30.0%
20.0%
10.0%
0.0%
1930
1940
1950
1960
1970
Class Year
1980
1990
2000
Madrona Solutions
Madrona’s Competitive Advantage
- completely customizable
- advanced planning
- innovative solutions
Madrona Solutions
Incremental Reporting
- proprietary technology
- eliminates report redundancy
- improves communication
with outside providers
Madrona Solutions
Business Event Management
- standard events/meetings
- short planning timeframes
- no integration with other
affinity services
Madrona Solutions
Reunion Management
- intricate multi-day events
- unique reporting needs
- improved by integrating
other affinity services
Madrona Solutions
Publishing Concepts?
- developing an offering
- not a proven system
- very disruptive innovation
Madrona Solutions
Madrona’s System
- proven, 3rd generation
- advanced queries & reporting
- online registration is a
continuous innovation
Madrona Solutions
PCI’s System: A Bridge Too Far
- no gradual upgrade path
st
1
- version inadequate for
complete reunion management
Madrona Solutions
Madrona’s Upgrade Path
- online registration without
disruption
- one-click upgrade at any time
Madrona Solutions
Business Model
- annual subscription service
$495/month for Registration
$995/month for Resource Planning
- custom report programming
Madrona Solutions
Great Opportunity
- defensible niche
- multimillion $ annual market
- reoccurring revenue
- lever for other affinity services
Madrona Solutions
Small Window of Opportunity
- too late to build de novo
-‘02-‘03 will determine reunion
management market leader
- niche market leadership is critical
Madrona Solutions
Harris-Madrona Partnership
- established direct-sales force for
Madrona’s services
- lever for Harris’s existing online
services
Madrona Solutions
Harris-Madrona Partnership
- structured as an acquisition
- Eric would join Harris’s team
- Harris-branded version in Jan 02
Madrona Solutions
Estimated Client Growth
120
Clients
100
80
60
Resource
Planning
40
20
0
2002
Registration
2003
2004
Madrona Solutions
Core Values
Honesty
Tenacity
Loyalty
Rigor
Madrona Solutions
Great Opportunity
- defensible niche
- multimillion $ annual market
- reoccurring revenue
- lever for other affinity services
Madrona Solutions
Madrona’s System
- proven, 3rd generation
- advanced queries & reporting
- online registration is a
continuous innovation
Madrona Solutions
Unique Solution:
- custom system flexibility
- standardized service offering
- predictable cost of ownership
Madrona Solutions
Madrona’s Upgrade Path
- online registration without
disruption
- one-click upgrade at any time
Madrona Solutions
Revolutionizing
Reunion Management