Introduction to
People Counting
Reference: MKT-0099-CP-05
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Counting & Conversion
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Counting & Conversion
Counting
Conversion
• Doors or any entry point
• True Performers
• Entries & Exit & Pass Measurement
• Identify & Measure Real Opportunity
• Indoors or Outdoors
• Sales v Marketing Impact
• Standard, Wide
• Marketing Medium Effectiveness
• Oblique, High
• Early Warning
• Tamperproof
• Optimise Staff to Capitalise on Demand
• Highly Accurate
• Ensure Correct Task Scheduling
• Easy Integration (XML Data)
• Passing Traffic, Dwell & ‘Peel-off’
• No Privacy Issues
• Opening Hours
• Health & Safety
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…. And not only
conventional counting!
Wavestore VMS Software integrates the People Counting Intelligent Video Analytics (IVA)
providing a single interface to monitor the surveillance and analytics system.
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Surveillance Systems
Wrong-way traffic
Trip-wire
Self-Checkouts
Standard Checkouts
Loitering
Health & Safety
Door Opening
Emergency Alert
Systems Suppression
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Accurate Counting
Counting through tracking ensuring the highest most consistent accuracy
• Count Once
• Multiple Count Lines
• Mono and Bi-directional Count
• Adult v Children
• Shopping Groups
• Cart Filter
• Velocity Filter
• Environmental Tolerance (heat,
shadow, wind, etc.)
• Operationally Superior
• NO Manipulation (pure data)
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Intelligent Counting
• Multi-zone counting for multiple metric collection points
• Exclude lines remove a customer’s track from future consideration
• Pass lines count traffic regardless of direction
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Extendible Value
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Enhanced Investment
Increase
Sales
Improved
Profitability
Improve
Customer
Satisfaction
IMPROVE QUALITY
Increase
Loyalty
Improve
Employee
Satisfaction
IMPROVE PRODUCTIVITY
• Reduce Customer wait times
• Improve Resource allocation
• Respond to Demand
• Accelerate task times
• Reduce Abandonment
• More Confident decision making
• Improve Staff availability
• Improve Staff utilization
• Improve Product Placement
• Improve marketing spend return
• Improve Store Layout & Design
• Improve space utilization
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WorkForce Management (WFM)
Enhancement
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Demand NOT Transaction based
Account for Shopping Groups, Children, Carts, etc.
Schedule Effectiveness
Schedule Compliance
Skills Deployment
Closed Loop Feedback/Improvements
24/7 Unambiguous
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Effective/Efficient Staffing
Real Example
UNDERSTAFFED
OVERSTAFFED
Conversion Gap Grows
700
6
EXISTING STAFF PLAN
600
5
500
Labour
400
Arrivals
Trans
4
300
REDEPLOYMENT
200
3
100
0
2
09:00 10:00
11:00 12:00 13:00
14:00 15:00 16:00
17:00 18:00 19:00
20:00 21:00
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People Counting Device’s
Unique Features
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Stereoscopic Device
The 3D capability enables to detect individual’s height, exclude children or count them
separately, ignores shadows and effects of wind and heat.
This people counting solutions is ideal for indoor or outdoor applications.
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Unique ID for each count
Is there anybody behind that tall man? I cannot see from the CCTV system! Why are the
walking so closely? Have they both swiped their membership cards? The people counting
device allocates an unique ID to each track passing through the monitored area
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Filter zone and Count Once
How many times kids come and go through our stores’ door? Are they waiting, are they
bored? Will they buy? Will their parents buy? Where are their parents?
Filter zone and count once options dramatically reduce false counts.
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Advanced Height Filters
OK. Kids usually don’t buy but we still need to know if they like our stores.
The device’s height filter option uses height/mass information to remove kids and carts
counts. Kids can also be counted separately from adults.
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Identify Shopping Groups
Sometimes it is not so important to know how many people are visiting our stores,
rather to know how many items we can sell to them….
Shopping groups option accurately reduces counts for conversion.
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Accurate & Real Time Alarms
How many are they? Have you counted them? Not sure? Too many, too fast? Lost count?
Healthy and safety fines are high and accurate!
This people counting solution automates the count, removes errors and saves money.
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Digital I/O Port:
System Automation
Are you concerned about your heating bill? Your Carbon Footprint? The doors’ maintenance
contract? Open the doors only when customers approach your store and not to passers by.
Start to save money now and respect the environment!
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Privacy
Edge Overlay
Height Image Overlay
LIVE VIEW
4-Bit Gray Scale
Current:
Additional:
• Images in memory for only Milliseconds
• NO Video/Images stored when operational
• Low resolution images while retaining accurately
• Obscure the raw video with a Video Overlay option
(Edge Overlay, Height Image Overlay, 4-Bit Gray Scale)
• Once the Video Overlay option is enabled, requires a
Hardware reset to disable each device
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Simple & Intuitive Configuration
• Embedded web interface
• Auto Height & Colour Codes Calibration
• Continual monitors field of view
• Remote configuration & management
• Standard XML format
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4m
Oblique Coverage
The device can be mounted at an oblique angle to accurately detect and count a
specific area with minimal potential false counts.
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Key Benefits
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Accurate, Reliable & Consistent (The best data to make decisions)
Pure Data - NO Data manipulation – NO Assumptions!
Enhance other Operational systems (WFM, Security, Door Operation etc.)
NO Need to ‘Cut’ into EPOS/Till or Workforce Management Systems
NO additional hardware or space (device & Cat-5 – ‘Green’ & Cost effective)
NO Privacy issues (NO video capture – Picture inversion)
Mix & Match Metrics (Same data flow and back-end etc.)
Remote management & support
Low Total Cost of Ownership
Very Low Bandwidth (100 bps)
Low Power Consumption (Only 4W)
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Flexible and Scalable Platform:
All this with only 1 device!
Counting:
Tracking:
Privacy & Data Encryption:
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• Mask images during configuration, AVI
Capture & On-going Management
Counting Only
One Zone
Straight Down Mount
Max 10 degrees tilt
2mm & 2.5mm devices only
Cross multi-device path-linking
Needs Tracking Manager Software
Pure tracks to Track Manager
2mm & 2.5mm devices only
• Can permanently disable AVI capture ability
• Encrypt outgoing XML data
• Enable SSL encryption
Queue:
Advanced:
Device Linking:
• One Queue Zone
• One Count Zone
• Max 10 degrees tilt
• 2mm & 2.5mm devices only
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• Master/Slave Communication
• Up to 3 devices
• One licence per deployment
Service:
High Mount:
Local Reporting:
• Up to 6 Service Zones
• Unlimited Tilt
• Up to 6 mixed zone types
• Unlimited Tilt
• Required for 3.8 & 6mm units
• Enables Real-Time Counting Dashboards
Up to 6 mixed zone types
Unlimited Tilt
Child/Adults
2mm & 2.5mm devices only
Available as an upgrade
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People Counting Devices
2300
1100
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2300 Device
Digital I/O Port
PSU Port
Network Port
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2300: operationally
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Accurate and Consistent (height, direction, speed, shape, unique intelligence)
High Environmental Tolerance (heat, air curtains, sunshine, reflections, shadows)
Indoor, Outdoor, Dark (2 Lumens)
Oblique and High Mounting (2.1 - 12.0 metres)
Multiple and Mixed Zones per View (count, queue, service, detection)
Wide Coverage = Low Device Count (@ 4mtrs = approx. 26 sq meters)
Stand Alone (no need to ‘tap’ into ‘Mission critical’ e.g. EPOS or WFM)
Focus on Individuals not just Averages
NO data manipulation – NO assumptions (trusted and usable)
100% Unambiguous
Velocity Filter option
Shopping Groups identified
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2300: technically
• Stereo-Vision
• Digital I/O port allows for interaction with other hardware devices (i.e. DVRs, EAS
pedestals, Door access systems) and supports 2x pulse outputs, 1x pulse input, and
1x RS-485 interface
• At-the-Edge Data Processing
• IP & PoE (802.3af)
• Upgradeable firmware (remote ‘future-proofing’)
• Direct XML Data Stream (No servers, easy integration)
• Secure Data Transfer/Management - HTTPS, FTPS, Proxy Server (PCI compliance)
• On-board Resilience (network & power outages)
• Master-Slave (entire queue tracking)
• Privacy assurances
• TUV, CE, EMC Standards, Low Voltage Equipment Directive and RoHS Compliant
accreditation
• Modular solution on single, common platform
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1100 Device
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1100 is a monocular device (no height data)
Provides counting metrics exclusively
Indoor counting only
Onboard digital I/O for interaction with other devices
With a few exceptions, very similar to the 2300 device
Identical data output formats for maximum cross-compatibility
Nearly identical web interface for maximum knowledge retention
Ideal for indoor low to medium volume counting
1100 Front View
1100 Rear View
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Devices Comparison
Product
Metrics *
Oblique
Mounting **
Outdoor
Counting
Height/Cart
Filtering
Shadows &
Sunlight
Heavy
Crowding
Digital I/O
1100
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Reduced
No
No
No
No
Yes
2300
C, Q, S, D
Yes
Yes
Yes
Yes
Yes
Yes
* Counting, Queuing, Service, Detection
** Reduced X Tilt; No Y Tilt
When to use the 2300?
• Difficult environments (crowds, shadows, reflections,
outdoors, high-mount, near heat curtain)
• For advanced metrics: Queuing, Service, Detection
• Accuracy is paramount
• Digital I/O interface is required
When to use the 1100?
• Counting only
• Standard interior entrances
(shopping malls)
• Where Price is a stronger factor
v accuracy
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The Video Surveillance
Solution
Designed and manufactured in the UK, Wavestore specialises in reliable, innovative and high
performance Video Management Systems (VMS) which concurrently support analogue, IP,
megapixel, HDcctv, and 360 degree/fisheye cameras from a large number of manufacturers.
When integrated with this People Counting technology, the
Wavestore solution provides an unique interface to
monitor both the CCTV and the IVA system.
Not only the alarms triggered by the People Counting
devices can be captured and managed by the Wavestore
VMS (i.e. sending an email alerting the management of too
many people in the queue, moving PTZ cameras to monitor
the area of interest, etc.), but this integration allows the
operator to verify in real time what has caused the alarm
and promptly respond to the event.
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The Extended Solution
The Wavestore design is able to fulfil applications from small standalone systems up to large
distributed server networks with thousands of cameras and devices.
The Wavestore VMS offers a scalable Integrated Surveillance System which includes:
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People Counting,
People Tracking,
Queue Management,
Facial Recognition,
Gender, Age and Origin Detection,
Wrong Direction Detection;
Crowd Analysis,
Integration with POS technologies,
Command and Control platforms and much more.
Contact us to discuss your requirements and discover the power of the Wavestore solution.
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WavestoreUSA
4430 W Tiffany Drive
West Palm Beach
FL 33407
T: 1-(877)-221-0426
E: info@wavestoreusa.com
W: www.wavestoreusa.com
FLEXIBLE | OPEN PLATFORM | POWERFUL | VIDEO SOLUTIONS
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