TRAINING AND
QUALIFICATIONS FOR
CLUSTER MANAGERS
Reza Zadeh,
European Foundation for
Clusters and Competitiveness
Rome, 7 November 2012
TRAINING AND QUALIFICATIONS
FOR CLUSTER MANAGERS
• New Challenges for Cluster Management
• The Concept of Cluster Excellence & ECEI
• The Cluster Excellence Training Materials
• The Foundation Clusters and Competitiveness
• Examples of current training programmes at
the Foundation
TRAINING AND QUALIFICATIONS
FOR CLUSTER MANAGERS
• New Challenges for Cluster Management
• The Concept of Cluster Excellence & ECEI
• The Cluster Excellence Training Materials
• The Foundation Clusters and Competitiveness
• Examples of current training programmes at
the Foundation
Local competitiveness?
Prosperity
Productivity
Innovative capacity
4Source:
Michael Porter
Local competitiveness?
Prosperity
Competitiveness
Innovative capacity
5Source:
Michael Porter
Local competitiveness?
Macroeconomic, Political, Legal and Social context
Microeconomic Competitiveness
Company operations
and strategy
Quality of business
environment
State of cluster
development
6Source:
Michael Porter
Local competitiveness?
Macroeconomic, Political, Legal and Social context
Microeconomic Competitiveness
Company operations
and strategy
Quality of business
environment
State of cluster
development
7Source:
Michael Porter
Cluster support in the past
Company B
Company C
Joint service
Company A
Company D
Companies reacted to increased global competition
with collaborative initiatives:
–sharing parts of value chains (research, logistics,…)
–developing common services (training,…)
Cluster support now
But now globalization is optimazing the value chains
at global level, leaving less room for collaborative
initiatives at regional and national levels
Cluster support now
XX
And we are starting to see the disappearance of all
kinds of activities (incl. R+D) of the value chain in
developed world that are being moved to lower cost
countries
Cluster support now
Leading
technology
Advanced
services
Developed economies have to respond strategically
redefining businesses models:
– Incorporating leading technology
– Adding advanced services
Redefining business strategies
Challenges for the future
Are the incumbent clusters the best to:
• Transform their products into advanced
services?
• Incorporate new breakthrough technologies? To
break the paradigm?
TRAINING AND QUALIFICATIONS
FOR CLUSTER MANAGERS
• New Challenges for Cluster Management
• The Concept of Cluster Excellence & ECEI
• The Cluster Excellence Training Materials
• The Foundation Clusters and Competitiveness
• Examples of current training programmes at
the Foundation
Addressing the European
innovation gap
• “Achieving an Innovative Europe requires a
combination of a market for innovative goods
and services, focussed resources, new financial
structures and mobility of people, money and
organisations. Together these constitute a
paradigm shift going well beyond the narrow
domain of R&D and innovation policy.”
(Aho Report 2006)
Impact of cluster management excellence on
competitiveness and innovation
• Contributing to the development of lead markets
– New lead markets of products and services
– Adding new Key Enabling Technologies
– Adding services and more creativity to industries
• Helping in refocusing R&D&I resources
– Signal new research needs
– Identify new players
• Improving the mobility of human, financial and
knowledge resources
– Internationalization by exports and investment
Why Cluster Excellence
• Cluster Observatory identifies clusters
– But having clusters is not enough
• We have 1000+ “clusters organizations”
– But having clusters organizations is not enough
• They need to promote excellence
– What is cluster management excellence?
Cluster-Excellence.eu is…
TRAINING AND QUALIFICATIONS
FOR CLUSTER MANAGERS
• New Challenges for Cluster Management
• The Concept of Cluster Excellence & ECEI
• The Cluster Excellence Training Materials
• The Foundation Clusters and Competitiveness
• Examples of current training programmes at
the Foundation
Cluster-Excellence training materials (I)
Knowledge area
Concepts /tools
Cases studies and materials
CLUSTER
ECONOMICS
Location theory
Industrial Districts
Clusters
Innovation Systems
Finland and Nokia (HBS)
Singapore (HBS)
Japanese Fax Industry (HBS)
California Wine (HBS)
CLUSTER
INITIATIVES
SCREENINGS
Statistical cluster mapping
(econometric foundations,
statistical analysis)
Cluster initiative selection
Heyland (RegX)
Screening in Yorkshire (IESE)
Screening in (IESE)
BUSINESS
REDEFINITION
WITH KETS AND
SERVICES
Industry analysis (5 forces)
Strategic segmentation
Integration of KETS
New service propositions
Cirque du Soleil (INSEAD)
Montreal Circus Cluster (IESE)
Intel (HBS)
Environmental Ind inVastra
Gotaland (I)
LOCAL AND
GLOBAL VALUE
CHAIN ANALYSIS
Value chain
Local value system
Global value system
ZARA and Catalan Textile (HBS/IESE)
Antmobel (HBS/IESE)
INTERNATIONAL
BENCHMARKING
Advanced Buyer Purchase Criteria Seafood in Humber (IESE)
Key Success Factors
Ventilation in Boras (IESE)
Value Chain Activity benchmarking
Cluster-Excellence training materials
(II)
Knowledge area
Concepts /tools
Cases and materials
CHANGE
MANAGEMENT
Individual behavioral change
Group change
Communication strategies
Presentation skills
Estonia in Transition (HBS)
IT in Estonia (BIA)
Geothermal Cluster in Iceland (IESE)
The Catalan Leather Industry (HBS/IESE)
CLUSTER
ORGANIZATION
MANAGEMENT
Organizational structures
Non-profit organization
management
Pattern identification
NODE-Oill drilling in Soderlandet
(Innovation Norway)
PROJECT
MANAGEMENT
Project planning
Project monitoring
Project evaluation
Clusterland Upper Austria (IESE)
CONTINUOS
POLICY INPUT
Policy review
Diamond analysis
Nationals and supranational
competitiveness framework
Cluster Policy in Catalonia (GCAT)
Policy implications of ITC Cluster in
Aalborg (REGX)
CLUSTER POLICY
EVALUATION
Cluster management evaluation Cluster Policy Evaluation in Norway
Cluster policy monitoring
(Innovation Norway)
Impact analysis
ECEI: Cases Developed
KNOWLEDGE
AREA
CLUSTER INITIATIVES SCREENINGS
CASE NAME
Technical Note on Cluster
Identification: Exercise on Heyland
AUTHORS
Lotte Langkilde, Rikke Blæsbjerg
ECEI: Cases Developed
KNOWLEDGE
AREA
BUSINESS REDEFINITION WITH KETS
AND SERVICES
CASE NAME
Creating a cluster around a clown: The
Montreal circus cluster (A, B and C)
AUTHORS
María Luisa Blázquez, Pascual Berrone
ECEI: Cases Developed
KNOWLEDGE
AREA
LOCAL AND GLOBAL VALUE CHAIN
ANALYSIS
CASE NAME
The Catalan Textile Industry (A and B)
AUTHORS
María Luisa Blázquez, Emiliano Duch
ECEI: Cases Developed
KNOWLEDGE
AREA
INTERNATIONAL BENCHMARKING
CASE NAME
IKEA enters Spain (Antmobel C)
AUTHORS
María Luisa Blázquez, Pascual Berrone
ECEI: Cases Developed
KNOWLEDGE
AREA
CHANGE MANAGEMENT
CASE NAME
ICT Cluster in Estonia (A and B)
AUTHORS
Kadri Uus, Rene Tõnnison
ECEI: Cases Developed
KNOWLEDGE
AREA
CHANGE MANAGEMENT
CASE NAME
The Catalan Leather Industry (B): the long
process to specialization /The Catalan
Leather Industry (C): Struggling with
competition
AUTHOR
María Luisa Blázquez, Enrique De Diego
ECEI: Cases Developed
KNOWLEDGE
AREA
CLUSTER ORGANIZATION
MANAGEMENT
CASE NAME
Iceland Geothermal Cluster
AUTHOR
María Luisa Blázquez
ECEI: Cases Developed
KNOWLEDGE
AREA
CLUSTER ORGANIZATION
MANAGEMENT
CASE NAME
Developing NODE
AUTHOR
Amir Sasson, Karin Hoidahl
ECEI: Cases Developed
KNOWLEDGE
AREA
PROJECT MANAGEMENT
CASE NAME
Clusterland Upper Austria
AUTHOR
María Luisa Blázquez, Werner
Pamminguer
ECEI: Cases Developed
KNOWLEDGE
AREA
CONTINUOS POLICY INPUT
CASE NAME
Telecommunication cluster in Northern
Jutland (A and B)
AUTHOR
Jørgen Rosted, Casper Høgenhaven,
Lotte Langkilde
ECEI: Cases Developed
KNOWLEDGE
AREA
CONTINUOS POLICY INPUT
CASE NAME
Continuous Policy Input from clusters in
Catalonia
AUTHOR
Emma Vendrell, Alberto Pezzi
ECEI: Cases Developed
KNOWLEDGE
AREA
CLUSTER POLICY EVALUATION
CASE NAME
The Norway Cluster Programme
Evaluation
AUTHOR
Olav Bardalen, Karin Hoeidal
Field Project
6-8 months
Identification of
challenges
Guiding the strategy
1st Public Meeting
 Interviews with
cluster agents
 Documents and past
study analysis
Launching of actions
2ndPublic Meeting
 International
Benchmarking
 BPC
 Strategy groups
 Definition and
launching of
actions
3rd Public
Meeting
Entry requirements for Cluster
Management Instructors
• The Cluster Management Instructors should be
proposed by a regional development institution, and
fulfill the following requirements:
– MBA or PhD equivalent
– Minimum of five years of experience in clusters, strategy and
management with good knowledge of local environment
– Must have proven experience in teaching
– Advanced command of English
Cluster Management Instructors
Certificates
• Associate:
– After completion of Train the Trainers course by the FCC
• Instructor:
– After completion of first Cluster Managers Training
– Must be practiced or pass a Continuous Development
Programme every 3 years
TRAINING AND QUALIFICATIONS
FOR CLUSTER MANAGERS
• New Challenges for Cluster Management
• The Concept of Cluster Excellence & ECEI
• The Cluster Excellence Training Materials
• The Foundation Clusters and Competitiveness
• Examples of current training programmes at
the Foundation
The Foundation Clusters and
Competitiveness
The Foundation is an independent, not-forprofit organisation dedicated to improving the
European competitiveness by promoting and
improving cluster management as a discipline
and building international linkages and
alliances.
TRAINING AND QUALIFICATIONS
FOR CLUSTER MANAGERS
• New Challenges for Cluster Management
• The Concept of Cluster Excellence & ECEI
• The Cluster Excellence Training Materials
• The Foundation Clusters and Competitiveness
• Examples of current training programmes at the
Foundation
Current Training Programmes
1. Consortia participating in CIP programme
(2011) on Promoting excellence of cluster
management in the CIP participating
countries
2. Promoting excellence of cluster management
in the CIP participating countries
3. EUROMED – “Innovative Entrepreneurs for
Change”
EUROMED - The Starting Point
The Joint Communication by the EU External
Action Service and the European Commission
“A partnership for democracy and shared
prosperity with the Southern Mediterranean”
European Parliament made a budget available
for targeted activities that enhance the support
to innovative entrepreneurs in Morocco, Tunisia,
Egypt and Lebanon.
EUROMED - The Objectives
Working with local innovation support
practitioners and experts,
•provide them with training and capacity building
•include them into the European level activities,
•and support them in the design of future
activities that could become elements of EUMediterranean bilateral cooperation programs.
EUROMED - The Foundation’s Role
• Train the trainers in cluster management
excellence developed by ECEI
• Support practical field projects
• Facilitate Benchmarking and ECEI-EFQM
Quality Label for clusters
Thank you for your attention
Foundation Contact:
Reza Zadeh
reza.zadeh@clustercompetitiveness.org
+44 77 40 900 663
Foundation Contact:
Reza Zadeh
reza.zadeh@clustercompetitiveness.org
+44 77 40 900 663