Together advancing small enterprise development
Who is Seda
 Established in 2004
 Government Agency – Falls under Department of Trade and
Industry (DTI)
 42 Branches Nationally
 17 Mobile units
 44 Info kiosks
 9 Enterprise information centers (EIC)
 61 Co-location points
 And about 34 incubation centers
Seda’s Target Market
20 %
5
Characteristics
Opportunity-driven/
Entrepreneurial
Medium
enterprises
•Less than 200 employees
•Developed technical & business skills
•Less than 50 employees
Small enterprises
Small enterprises
•Developed technical/limited business skills
•Less than 5 employees
MicroMicro
enterprises
enterprises
80 %
•Limited technical and business skills
Survivalist enterprises
Necessity-driven/
•Individual self employment
Survivalist enterprises
Survival
Potential entrepreneurs
•Very limited technical and business skills
Seda’s Target Market
Small enterprises defined by number of employees:
Medium
51- 200
Small
21 - 50
Very small
Micro
6 – 20
0-5
Build
Seda
Start
Seda
Talk
Seda
Seda
SEDA PHASES
Grow
1.SEDA TALK
Provides practical answers and guidance to
entrepreneurs
-Information dissemination
-Training (start up 1)
5. Seda TALK
Entrepreneur
Profile
Operations
Human
Resources
Business Idea
Access to
Markets
Business
Planning
Feasibility
Business
Registration
Finance
Legal &
Compliance
TRAINING
(14 WEEKS)
Seda TALK
NETWORKS
Start Up 1
Basic
Business
Skills
Co-operative
Training
(optional)
2. SEDA START
Provides instruments and techniques to plan your business
•Advice
•Information
•Small business start-up
•Coaching Sessions
3. SEDA BUILD
Provides you with services to help you build a business
-Advice
-Information
-Basic business skills training
-Coaching Sessions
4. SEDA GROW
Provides you with skills and knowledge to increase your
market share
-Advice
-Information
-Market access
-Product development
Seda & Coops and CPPP Unit Mission
Seda Vision
To be the centre of excellence for small
enterprise development in South Africa
Seda Mission
To develop, support an promote small
enterprises to ensure their growth and
sustainability
CPPP Mission
To promote the establishment of cooperatives and collectively
owned enterprises to ensure their growth and sustainability by
facilitating public and private partnership
Seda’s Expected Impact in the SA Economy
Purpose of the Unit
 Promote the establishment of collectively owned
enterprises;
 Establish linkages with other government initiatives
 Facilitate effective partnerships;
 Increase accessibility to information, finance and
markets;
 Facilitate the acquisition and transfer of business
skills;
 Foster a culture of cooperation among cooperative
beneficiaries.
Unit’s Business Support
National Programme
Description
Export readiness assessment and
training
Determines the technical
preparedness of enterprises to
service export markets
Training program on export (Export
Training Course)
Product development and quality
improvement
Assist with the implementation of
quality standard required by the
industry for product certification.
Productivity and promotion
support
Help enterprises improve production
processes and systems.
Trade Point Programme
Establishment of central and 8
satellite Trade Points to assist
enterprises access trade leads and
opportunities globally.
Product Development
Tools and Techniques
 Assessment of Company Operations (ACO)
 Critical Planning Exercise (CPE)
 Company Comparative Analysis (CCA)
 Export Audit
 Change Management
 Service Provider Evaluation
 Technology Assessment and Transfer
 Management Information Reporting System (MIRS)
 Self Assessment Tool
 Provincial SMME database
 Funding scale matrix
 Customer Satisfaction Survey
6
Seda Support Program
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Emerging sector
Diagnostic assessment of the idea and the entrepreneur(s);
Information, referral(s) and research;
Training the co-operatives concept, legislation and
compliance;
Facilitation of the registration process;
Feasibility studies, skills scoping and skills development;
Business plan development; and
Facilitation of access to finance.
Operational sector
Diagnostic assessment of operations (services and products);
Identification of challenges
Advice on improvement initiatives
Development of a strategic plan
Adoption of the plan by the cooperative
Implementation of strategic interventions
Possible Challenges of CFI’s
 Governance;
 Financial Management;
 Compliance and legislation;
 MIS ( Management Information Systems – Banking Solution IT System )
 Limited Product Offering;
 Lack of Marketing and Public Relations;
 Membership not increasing;
 Capital not increasing and making CFI’s unable to offer an array of
services/products; and
 Low Skills Levels and etc.
Key Products and Services
Types of interventions
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Training:
Process & production planning
Human resources management
Tender training
Marketing
Costing & financial management
Technical skills required for operations
Key Products and Services
Types of interventions
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Productivity improvement
Quality systems: implemented & certified
Marketing plan & strategy development
Marketing material development
Trade exhibitions
Integrated management systems
Facilitation of technology transfer
Export orientation
Promotion of cooperation amongst coops
Key Products and Services
 Facilitation of access to finance (grants and loans)
 Management system implementation
 Technology transfers
 Registration of new business entities
 Services facilitation of community based projects
 Co-operative facilitation
 Drafting business plans
 Facilitate access to finance
Processes and interventions
Scoping
Feasibility
Studies
Mobilisation
Business
Development
Services
Skills
Development
&
Training and
Education
Project
Planning
Cooperatives
Mentorship
Business
Opportunity
Support
Services
Enterprise
Development
Access to
Finance
THANK YOU
Tel.: 013 755 6046
Mobile: 082 324 4838
E-mail: dramncwana@seda.org.za