Introduction to izmocars
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Innovative Internet business solutions provider to
the automotive industry
Industry leader in interactive automotive content
In business as an independent entity since 2001
and growing organically and through acquisitions
Employs more than 300 professionals worldwide,
100 in the USA
Experienced management team with years of
automotive retail experience
Financially solid with large investments in product
development and infrastructure
Committed and focused in automotive retail
solutions, helping dealers win in the marketplace
izmocars Solutions
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iCRM – iCRM is a web based enterprise class customer
relationship management solution for the automotive
industry which provides a common customer centric view
to the sales, finance and service departments within a
dealership.
izmoRainmaker – izmoRainmaker is an organic online
marketing solution that include creative services,
interactive marketing campaigns, organic search engine
optimization, brand marketing and data analytics and
delivers sustained marketing results.
izmoWeb – izmoWeb is your intelligently designed
interactive Internet dealership designed to differentiate
your unique brand from the competition and generate
more leads using unique rich media content.
iConsult – iConsult is a comprehensive, customer-centric
sales performance coaching program that delivers
personalized coaching to your sales staff, enabling them
to increase appointments and sales using proven sales
processes, interactive email templates, and phone scripts.
AddOnAuto – AOA is an online accessories store that
incorporates a high quality visual configurator with a
virtual inventory system that enables you to sell
accessories online.
Why CRM?
Recent Industry Surveys and Statistics show:
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9 out of 10 car shoppers walk-out of a dealership without buying.
NADA survey found that 90% of showroom walkouts are not followedup.
Over 85 percent of the revenue of a dealership is generated from
around 33 percent of their client base.
Franchised new car sales in the US are down:
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3 % from 2007 to 2006
18 % from 2007 to 2008
23 % from 2008 to 2009 (Estimated)
1 out of 5 Sales were Internet generated in 2008.
Customers are adapting technology.
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25 % of new car buyers used the Internet to conduct research in 1998
64 % of new car buyers used the Internet to conduct research in 2008
Bottom Line:
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Sales are showing signs of recovery for 2009 as dealers are adapting
to technology to retain and communicate with customers efficiently.
8 out of the top 10 brands have actually gained market share by
embracing technology to help their sales process.
Customers are using technology to assist them in their buying process
at a staggering rate, doesn’t it make sense to use technology when you
engage with them?
Benefits of CRM
CRM Benefits
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Improve management of ALL sales opportunities
Adapt to the customers’ preferred communication media
Increased sales through more efficient lead follow up
Identify cross sell opportunities by mining your data
Higher service department absorption rate
Centralized database of all customer interaction between
Internet, Showroom and Service for a full 360 degree view.
Create targeted marketing campaigns to get a greater
Marketing ROI
Creates “Customers for Life” by improved customer service &
retention
Ability to track and schedule customer appointments
Why iCRM?
• iCRM is a part of the izmocars automotive solution, and is
A Web-Based Enterprise-Class Customer Relationship
Management solution certified by most major OEM’s.
• iCRM will help boost vehicle sales and service by providing a
full 360 degree view of your retail and service operations by
offering the follow core features:
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Internet Department
Showroom / Sales Management
Desking
Campaign Management
Service Management
Business Development Center (BDC)
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• iCRM will enhance your customers’ experience at your
dealership throughout their buying cycle, and increase CSI.
• iCRM offers seamless integration with your DMS System.
• iCRM is intuitive and easy to use, and is designed for car
Dealers and incorporates best practices developed by us
over the last 14 years.
iCRM Features
iCRM’s functionality encompasses all facets of a dealership’s
Operations. While there are many functions we keep it simple:
Marketing
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iCRM offers content-rich email templates that will set you
apart from your competition.
iCRM uses powerful business analytics to mine your data
and provide customer lists for targeted campaigns in each
area of operations:
• Sales: Unsold showroom traffic, previously sold retail
customers, and inventory search customer database
• Service: Extended Warranty, Service Reminders,
Service Returns, Customer Recalls
• Finance: Lease Retention, Finance Specials, Lease
Renewals
Grow leads organically by adding iEquity to:
• Identify customers who have an equity position in
their vehicle.
• Reduce the buying cycle by sending targeted
campaigns to stimulate immediate interest.
• Increase your closing rates and grosses
iCRM Features
Sales
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Daily work plans for sales and BDC staff.
Manager’s Desk Log & Integrated Messaging
between managers and sales people.
Desking loan, lease and cash deal calculations.
Automatic Call Back and Follow-Up Reminders
across the system.
Call Tracking to ensure your message is being
communicated to your customers on a consistent basis.
Buyer's worksheets and customized primary sales
forms.
Appointment scheduling and task manager.
Internet Lead Management System provides:
• Automated lead routing and email responders
• Comprehensive reporting capabilities.
BDC Manager's Desk Log enables BDC managers to
plan and execute BDC operations
Direct Mail equips sales teams with the tools to easily
send out direct mail, email, audio, or voice messaging
to customers in the DMS
iCRM Features
Service
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Service Manager's Desk Log enables service managers
to monitor the traffic and activities in the service
department.
Desk Calendar provides service managers more control of
service traffic with work plans and tools to monitor shop
load
Appointment Scheduling balances appointments
throughout the week, and schedules appointments in 15minute intervals without overbooking.
Loaner Management Log enables dealerships to assign
and track loaners
Service Follow-up automatically prints reminder cards for
original sale customers or service-only customers.
Insight to retail transactions by utilizing one application for
all departments.
iCRM Certifications
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Certified by:
• Ford: Ford, Jaguar, Lincoln, Volvo, Land
Rover, Mercury
• GM: Buick, GMC, Pontiac, Cadillac,
Hummer, Saturn
• Honda: Honda, Acura
• Nissan: Nissan, Infiniti
• Mercedes Benz
• Chrysler
• Subaru
• Mazda
Two Way DMS Integration
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Reynolds RCI Certified
ADP
ACS
Summary
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izmocars is your full service provider for
Online Marketing, Websites, CRM, Sales
Performance Coaching, and Online
Accessories.
We create our own content that is unique
and of the highest quality in the industry.
We have a large engineering team
supporting you around the clock.
We invest heavily in technology so you will
have the best products available in the
market.
By selecting izmocars as your full service
provider you will:
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Reduce training costs.
Get more attractive pricing.
Reduce integration points.
Bring consistency to your store.
Eliminate data leakage.
Thank You!