Mobile Governance
“Em-Power Kerala”
Harnessing the Potential of Mobile Technologies in
Governance and Development
M-Governance Initiative by Department of Information Technology-GoK
India - A Governance Challenge!
•
1.3 Billion People
•
28 States & 7 Union Territories
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16 Official State Languages
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300 million Below Poverty Line (BPL)
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> 50% unbanked
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~ 35% illiterate
Biggest Democracy in the
World
M-Governance Initiative by Department of Information Technology, GoK
M-Governance – A boost to E-Governance?
•
India missed the PC-Internet revolution & jumped directly into the mobile
revolution.
•
Probably more than 500 million Indian users will experience Internet for
the first time on a mobile device.
•
The most effective medium to reach citizens is the Mobile.
•
Voice, SMS & USSD based services on Mobile will get accepted by
masses.
M-Governance Initiative by Department of Information Technology, GoK
Scope of M-Governance Project
•
•
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Setting up M-Governance
Service Delivery Platform
(SDP)
Usage of Multiple Delivery
Channels - SMS, Voice and
Data
M-Governance Strategy
and Roadmap after pilots
in consultation with stake
holders.
S
D
P
• Citizens
• Departments
• Operators
M-Governance Initiative by Department of Information Technology, GoK
Components of M-Governance Service Delivery Platform
1)e-SMS: The official SMS gateway for all G2G & G2C Communications. It is an exclusive
SMS Gateway established for use by various Government departments for intra and inter
departmental communication.
2)Out Bound Dialers: A dedicated Out Bound Calling facility has been set up for MGovernance. It is also planned to provide the facility for recording of voice prompts,
transliteration from English to Malayalam and scheduling of Voice SMS as additional
services .
3)Bluetooth Kiosks: Bluetooth Kiosks would play an important role in information
dissemination. Bluetooth Kiosks would be deployed in places like bus-stations, railway
stations and airports. Citizens can turn on bluetooth in their handsets and receive
information regarding Government schemes, tourism etc on their phones.
4)Servers: Dedicated servers would be deployed for voice applications, MMS/SMS
services and USSD services.
M-Governance Initiative by Department of Information Technology
M-Governance Kerala- A Case Study
M-Governance Initiative by Department of Information Technology
SIZE AND SCALE – A SNAP SHOT
•
Population
: 3.1 Crores
•
Mobile Phones
: 2.1 Crore & Land Lines: 35 Lacs
•
Total Phones
: 2.45 Crore
•
Tele Density*
: 96.7% in Kerala V/S National Average 57%
•
Kerala – A State Projected to Breach 100% Teledensity in 2011!
Leading the race to touch 100% Literacy and 100% Teledensity
M-Governance Initiative by Department of Information Technology, Kerala
User Statistics Since Official Launch
SMS: Pull Services
•
•
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The project was launched officially on the 20th of December, 2010, by the honorable CM of
Kerala.
From the day of launch, close to 75,000 SMS hits have been registered in the unique number
537252 reserved for M-Gov services. This averages to close to 1500 SMSs per day.
Citizens can avail information servicesof close
505
to 20 Departments through the number 527252
No. of Hits 114
202
540
528
•
The pie-chart depicts the usage-pattern of SMS
services offered by various departments
98
191 151 117
847
53
22
MVD
1435
2391
Help
SBML
keam
11083
Mbook
KTDC
KSFE
KAU
56823
vanitha
PDK
GKE
KPB
M-Governance Initiative by Department of Information Technology, Kerala
138
SMS: Push Services
•
Close to 1009957 SMSs have
been consumed by various
Departments.
33381
260
12019
As many as 60 different user
accounts have been created for
various departments
1830
24174
340
592
4757
1003
129
adalath
cditkerala
1553
4730
1845
12
2818
22
crdkerala
datacenter
distcollector
DTEKerala
duatvpm
12360
edistrict
1085
•
16536
94055
electoraloffice
11796
entrance
1684
foodmin
5469
75
358748
forestmgov
gkexpress2010
•
•
Departments use bulk-SMS for
inter and intra-departmental
communication.
HarithaVidyalay
Health
higheredu
Hseboard
45708
1442
The pie-chart depicts the
consumption-pattern of SMS
services offered by various
departments.
gksfkerala
142781
hsekerala
8672
105000
418
1040
6828
21875
20007
13214
4694
495
137
10
775
136
ikmkerala
IMGkerala
itschool
keltron
keralamgov
21746
2609
9745
4964
kfcmgov
6121
kmsctvm
129
M-Governance Initiative by Department of Information Technology, Kerala
Areas of M-Governance
Citizens and officials interact with Government Departments through mobiles for and array
of requirements like:
•
•
•
•
•
•
•
•
•
•
•
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M-Payments: Bill-Payments and Payment-Due-Alerts through mobiles
File-Tracking using mobiles resulting in quicker turn-around.
Complaint Registration and tracking using Mobiles
Ticket-Reservation using mobiles
Exam Results on Mobiles
Information-services like alerts for farmers, fishermen etc
Crime and Incident reporting using mobiles: Citizens/Officials can send visual evidence to central
servers from mobiles.
Request Government Services through IVR systems, from mobiles
Official communication using SMS and data services using mobiles, thereby ‘Going Green’.
M-Voting: Opinion-polls from mobiles
Wap-Portals: Official Government-websites customized for accessing from Mobiles
Audio-Guides: How-To Information for citizens on IVR, accessible from Mobile-phones
M-Governance Initiative by Department of Information Technology, GoK
Kerala M-Governance Facts
• All the solutions deployed for Governance services are based on OpenSource.
The SMS, Voice and Data servers that are being used for M-Governance are based
on Open Source technology and run on Linux. The technologies used are LinuxUbuntu, Asterisk and My SQL.
• One of the major objectives of project M-Governance is the standardization of
Open API syntaxes and paradigms. It is envisaged to tap the ‘wisdom of the crowd’
for this objective. The APIs being used currently would be made available to the
community of developers without compromising the security. The developers can
use these APIs to develop unique applications catering to niche uses. These
applications would be absorbed into the existing MGovernance repository after
thorough testing.
M-Governance Initiative by Department of Information Technology, GoK
Extra Slides
Details of M-Governance Services
M-Governance Initiative by Department of Information Technology-GoK
Motor Vehicles Department
•Vehicle Details over SMS
SMS Format: MVD<space>vehicle no
• Fancy Number/Insurance etc
SMS Format:
MVD<space>F<space>location code
Information & Public Relations
• SMS Polls for I&PRD
SMS Format: PRD<space>opinion
• News Alerts to Journalists via eSMS
Kerala Tourism Development Corporation
• Information for Tourists
SMS Format: KTDC<space> place name
.
M-Governance Initiative by Department of Information Technology, GoK
Educational Alerts
• Exam Results Over Mobiles: SSLC/HSC/VHSC/Entrance Results via
Shortcode
SMS Formats:
SSLC<space> Register Number
HSC<space> Register Number
VHSC<space> Register Number
KEAM<space> Register Number
• Status of Allotment Process , Scholarship Alerts to students
M-Governance Initiative by Department of Information Technology, GoK
Kerala Women’s Commission
 Women can report incidents related to harassment at work, public etc
SMS Format : VANITHA<SPACE>Complaint Message

Details of KWC Officials
SMS Format : VANITHA<SPACE>Commission

Status of Case registered
SMS Format : VANITHA<space>case no<space>year
M-Governance Initiative by Department of Information Technology, GoK
M-AGRICULTURE
• Agricultural Information Service initiated for
farmers of Kerala
• Facility for farmers to register via shortcode
537252
• Regular
Agri
updates
on
Weather/Pest/Seed/Price to over 25,000
farmers
• Service provided through SMS and Voice
Solutions
M-Governance Initiative by Department of Information Technology, GoK
Lottery Results
• Lottery Results on Mobile
SMS Format:
Lottery <space> ticket number
M-Governance Initiative by Department of Information Technology, GoK
Green Kerala Express
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Unique social reality show in Indian Television to find the best
Panchayat in Kerala
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Participation of more than 100 local bodies
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SMS Voting powered through “537252”-KERALA
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SMS Format : -GKE<space>Panchayat code<Marks
•
SMS polling created a democratic channel for selecting the
Best Panchayat
M-Governance Initiative by Department of
Technology,
GoK Technology, GoK
M-Governance InitiativeInformation
by Department
of Information
• Kerala State Electricity Board and Kerala Water
Authority
• Bills, Balance, Due - Date
• Payment Confirmation SMS Alerts
• M-Payments in Phase 2
M-Governance Initiative by Department of Information Technology, GoK
Bus Routes and Timing-Kerala State Road Transport Corporation
•Bus Timing / Bus Routes over SMS
SMS Format:
KSRTC<space>starting point<space>destination point
• Digital Signage at Bus Stops
• Location Intelligence Used
M-Governance Initiative by Department of Information Technology, GoK
• Citizens can send Complaint as SMS
• Auto rickshaw not plying
• Over Charging or Eve Teasing
• Online System for Monitoring
M-Governance Initiative by Department of Information Technology, GoK
• MMS Enabled Camera Phone
• Instant Reporting from Field
• Email / SMS Alerts
• Archive with Date/ Time/ Search options
•MMS Platform for Citizens Citizen
Journalism to report unlawful things..
M-Governance Initiative by Department of Information Technology, GoK
Services For Kerala Financial Corporation
•
Kerala Financial Corporation
 Loan details on mobile
SMS Format : KFC<space> loan<space> loan code
 Status of Loan Application via e-SMS Platform
M-Governance Initiative by Department of Information Technology, GoK
• Computerized Call Center
• Language Independent System
• Transcripts send via Email
• Unique Token and SMS updates
M-Governance Initiative by Department of Information Technology, GoK
File Tracking System for Pareeksha Bhavan
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File number sent to concerned students via e-SMS.
Students can query the status of the file by sending SMS to 537252
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SMS Format For Kerala Pareeksha Bhavan
SMS Format : KPB<space>FS<space>file number
M-Governance Initiative by Department of Information Technology, GoK
Electronic Public Distribution System for Department of Food & Civil Supplies
• Enterprise Digital Assitant with Bar-code
• Receipt Provided for citizens
• Automatic Inventory Tracking
• EOD Reports for Secretary
M-Governance Initiative by Department of Information Technology, GoK
• Land Tax Collection over IVR
• Return Journey of Postman
• One time Registration for user
• Receipt to be provided
M-Governance Initiative by Department of Information Technology, GoK
Mobile Governance
• Audio Guides at Hot Spots
• 3G Video Portal
• www.m.keralatourism.org
• Bluetooth Kiosk at Airports
M-Governance Initiative by Department of Information Technology, Kerala, India
Mobile Governance
iPhone & iPad Advertisement Campaigns
M-Governance Initiative by Department of Information Technology, Kerala, India
• Niche Mobile Operator for Fishermen
• Job Creation and Micro Income Generation
• Fishing Location Information on Mobile
• Higher Sales Opportunities
* Concept Video – 2 min 50 Sec
M-Governance Initiative by Department of Information Technology, GoK
M-Governance Initiative by Department of Information Technology, GoK