TouchableCommerce February 2013
* Product images are courtesy of IGIGI
550 15th Street, Suite 21
San Francisco, CA 94103
866-579-2010
www.EngageUI.com
About EngageUI
We are a dedicated team of UI experts with a suite of enterprise
software solutions that make your site more user-friendly.
We are passionate about making it easier for customers to search,
browse, share and purchase products online.
For a fraction of the cost to build from scratch, our JavaScript user
interface layer helps you increase sales and social product sharing.
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A Partnership That Makes Sense…
eTailer
You work hard to know
your customers and get
them to your site.
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Paid Search
Ad Campaigns
Brand Appeal
Repeat Customers
Referral Program
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We make sure you
maximize the potential
of every website visit.
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Touch Optimized
State of the Art Search
Rich Product Presentation
Social Product Sharing
Optimized Checkout
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JavaScript User Interfaces
You focus on your products and customer acquisition...
We’ll obsess about your user experience.
TouchableCommerce™
PinChoose™
Compelling touch-first-design
user experience for Tablets and
modern browsers
Lets shoppers set aside,
compare and share
products.
QuickLooQ™
Express Checkout
Rich Product Presentation
for your site, blog, affiliates.
Optimized Checkout
with address autofill.
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Introducing…
The solution that lets you provide tablet shoppers the feel and
interactivity of a touch experience using your existing ecommerce
platform.
It’s a fully customizable User Interface layer that plugs into any
platform.
Shoppers do not need to download an app to use it.
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Built from the ground up for touch…
TouchableCommerce builds on familiar online shopping metaphors
but takes it to the next level with a compelling user experience that is
Fast, Fun and Social.
Takes advantage of the immersive and tactile nature of tablets
A more flowing UI, that is more conducive to a sit-back, leisurely
browsing experience
Uses swipes, pinches, flicks
Makes better use of limited screen real estate
Highly personalized rich and engaging shopping experience
Completely re-thought powerful search and filtering capabilities that
are sure to delight your shoppers.
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Patent-Pending ProductFlow™ Layout
Maximize emotional impact
of product imagery while
maintaining exposure to
lots of products.
Product images animate larger
as shoppers scroll through
product thumbnails.
Top row interaction controls
allow shoppers to swipe views,
change colors or pinch to open
full-screen zoom.
Shoppers can set items aside
(“pin”) for further consideration
with just one click
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Fast, User-Friendly Product Detail
Touch-optimized fast
exploration of products’
available size and color
combinations with realtime price/availability
integration
Higher-resolution images
are used on high-pixel
density (Retina) screens
so they look crisp on iPad
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Shopper can swipe the entire product page left/ right
Shoppers can swipe in a fast, smooth, flowing fashion allowing for a more leisurely catalog-like
browsing experience (but without sacrificing the readability of key content).
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Shopper can select type of product recommendations
TouchableCommerce integrates with your existing
product reviews and recommendation systems
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Visually-Enhanced, Touch-Optimized Site Navigation
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Portrait-layout Optimized Responsive Design
TouchableCommerce utilizes
responsive design to support
varying screen sizes, ensuring all
the UI elements are properly
resized and/or re-positioned to
accommodate portrait layout.
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Innovative Refinement/Facet Search
Unified, consistent experience between keyword search and refinement (filter)
navigation that allows changing (or viewing multiple) subcategories and altering
search keywords, all without losing refinement selections
Guides the shopper to narrow to Mens/Womens/Kids
Shoppers can save/share/subscribe to a particular category or search and get
notified of new items and price changes
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Shoppers Can Save Size Selections
Shoppers can search for items in sizes across multiple size groups in one
search (i.e. 3 in Women’s or 5 in Juniors) and then conveniently save and
name their custom sizes for future visits.
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Optimized Display of Refinement Values
Refinement (filter) values presentation is optimized for touch and enhanced
with imagery and visual indication of relative quantity of available products
for each value.
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Multi-Selection Category Hierarchy Facet
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Special Refinement Rendering - Brand
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Flick items into Shopping Cart
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Search by Example
Allows shoppers to intuitively
search by example by clicking on
attribute 'tags' (which are
constructed automatically from
free-form product
description) next to each product
with instant refresh and automatic
widening of search parameters
when there are no or too few
results
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Visual Similarity Search
Shoppers can intuitively
explore products
by color/shape similarity
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One-Click Set-Aside, Compare, Friends’ Comments
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Social Sharing
Social Merchandising
Integrated PinChoose™ Features
Persistent (between visits) display of recently viewed and favorite
(pinned) items
Real-time Social Feed shows your visitors who is buying what right
now and the most liked/pinned products among their friends,
neighbors or all shoppers. Shoppers can re-pin products for
themselves and share their actions on the Facebook Timeline.
Pinned items can be published to a Wishlist Timeline app on
Facebook, where friends and relatives can see them and buy them for
her as presents
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More TouchableCommerce Features
Seamlessly integrates into your current ecommerce platform with a unified
shopping cart, full leveraging of your platform’s dynamic merchandising
capabilities and your existing analytics.
Tactile 360-degree rotation of products
Maximum use of screen real estate for product imagery with controls
intelligently moving out of the way when not needed at the moment, but
easy to reach with tactile gestures.
Sizes of product images adjust automatically for optimal balance between
showing maximum number of products on screen versus clarity and visual
impact with category-specific intelligence (i.e. dresses need larger images
than shoes)
Shoppers can quickly switch between category and product detail views
without losing place
Paging is replaced with the touch-friendly 'pull for more' metaphor.
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Fully-customizable look and feel
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Fully-customizable product detail layout
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Customizable navigation content
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Future Advanced Search Features
Shoppers can conduct multiple searches /
refinements and easily switch back and forth
between each search's results
Multiple taxonomies/navigation paths, dynamic categories
(i.e. 'Top 10 Best Selling Black Dresses')
Auto-completes / spell-corrects words and phrases
Provides instant preview of search results as you type
Shows relevant suggested/popular searches
Can see prior search history
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Results Grouped Into Sub-categories
Both search and category navigation show products grouped into
subcategories and use animation to guide shoppers on how to
view multiple or
different
subcategories.
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Exciting Possibilities
Shoppers could select from retailer-curated set of music channels
(with pause/next song controls) to listen to brand-appropriate music
throughout their shopping experience (play is not interrupted when
navigating between products, categories and other pages)
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iPad Growth is Unprecedented
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Tablet Computers are ‘taking over’
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Keep Up With the eTailer Arms Race…
Shoppers expect more… Advanced Search, Tablet Optimized, Social
Sharing… Your internal IT and engineering cannot keep pace with the
competition. Even if they had the time the cost would be prohibitive.
Delight your shoppers with the engaging and time-saving experience
of our solutions and see more traffic, more returned visitors, more
items in the cart and more orders.
For More Information – Alex Hisen - VP Product - (866) 579-2010 – alex@EngageUI.com
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