Cubic Global Tracking Solutions
Greater Profits and Enhanced
Supply Chain Security
Randall Shepard, VP and Acting GM
November 17, 2010
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Presentation Overview
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Areas of Value
Service Options
Life-cycle cost
Way Ahead
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Greater Profits and Enhanced Security
• Can we achieve the enhanced logistics security
desired by the US Department of Homeland Security
(DHS) and international Customs agencies while also
increasing corporate profits?
• Can the Automated Identification Technology (AIT) used
for container security actually increase net profit rather
than be deemed to be an additional security tax?
• If the answer to these questions is “Yes”, then the whole
decision process changes from “why” to “how and when”.
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Greater Profits
Supply Chain Attributes that Contribute to Greater Profits
• Less Expensive
– Better utilization of shipping asset s
– Lower insurance premiums
• Faster
– Improved supply chain management
– In-transit route optimization
• Higher Quality
– Environmental monitoring
– Continuous visibility
• More Deterministic
– Fast Lane Processing
– Continuous Chain of Custody
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Much more effective than 100% scans
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Automated Identification Technology (AIT)
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Not including bar code or passive RFID. No real security benefit.
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Includes enhanced active RFID or mobile mesh RFID (mmRFID)
– Data rich
– Sensors including GPS
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Includes autonomous Global Tracking
– Tracking, monitoring, controlling, securing
– Highly reliable, secure global communications
– Platform architecture for sensors and applications
– Remote configuration and upgrade
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Assumes Reliable Low Latency alert notifiers
– SMS, email, XML
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Product and Technology Overview
Global Sentinel 4C
 Vehicle, refrigerated
container or special
container.
 GPS, GSM, Iridium
and wireless sensors
 Globally deployable.
 Status: Deployed
Global Sentinel 5B
 Dry container door
beam mount
 Designed for dry
containers
 GPS, GSM, and
Iridium
 Multiple sensors
 Status: Deployed
Global Sentinel 5L
 Dry, Reefer, Truck
and Permanent Install
 Designed for
multiple use
applications.
 GPS, GSM & Iridium
 Multiple sensors
 Status: Deploying
Mesh Products
 Yard management
 Pallets, containers,
trailers and vehicles
 Condition Based
Management
Status: Deploying
Device Management
Center
 Process data from
devices
 Waypoint: Position
and status messages
 Event:
Unauthorized entry &
sensor limit.
 Data analysis
 Status: Continued
enhancement
Satellite, Cellular or Wireless
(Least Cost Routing)
Tagged Asset
Secure Access
Real-time alerts
Satellite, Cellular or Wireless
(Least Cost Routing)
Global Comms
Network
Device Management
Center
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 3rd Party Back
Office
End Customers
System Overview
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Integrated and Modular Approach
Customer Back Office Applications
DMC
Authentication Server
Alerts
Secure
Web Access
Least Cost Routing
(Wireless, GSM, Satcom)
Reefer Container
Dry Container
Tracking and Monitoring
Supplier
Broker/
Agent
Terminal
Customs
Carrier
Terminal
Customs
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Importer
Customer
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Current Market Availability
Low cost mesh based tags
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Ultra-low power
Encrypted
True ad hoc networking
Variety of sensors including GPS
– DoD endorsement for next generation AIT
Intelligent, infrastructure-free asset management solutions
IA certified secure data to existing servers
Reliable, autonomous global tracking requiring no infrastructure
Low-latency event reporting and analysis
Dependable real-time monitoring of the location, status and security of
intermodal cargo & containers.
 Remote reconfiguration of reporting and sensors settings
 Rapid deployment and integration with any legacy systems
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Enhanced ITV Services
CONTAINER DEVICE
Mesh Network Interface
Internal Powered
a RFID Interface
GPS enabled
Sensor enabled
ITEM DEVICE
Mesh Network Interface
Internal Powered
Sensor enabled
VEHICLE DEVICE
GPS enabled (Via SatCom)
Sensor Enabled
SatCom Interface
Mesh Network Interface
External Powered
Internal Powered
Active RFID Interface
CONTAINER
ITEM
ISO Container
VEHICLE
Distribution Platform
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11
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Mobile Mesh RFID Applications
Cellular / Satellite
communication gateway
LAN or WAN gateway
WWW
WWW
Redundant Data
Communication
WWW
WWW
Mesh RFID with or
without sensors
JLOTS: Ship Board ITV
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Actionable Versus Store-and-Forward
• Information latency affects service value
• Stored data via a RFID or regional comms can provide history
– Security state
– Environmental history
– Route history
• Stored data may be sufficient for Fastlane
• Actionable data via continuous global communications (Iridium)
• Continuous reporting allows pro-active action in-transit
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Security breach
Route deviation
Mishandling and other out-of-tolerance states
Delays
• Flexible reporting interval provides efficiency
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Beacon Versus Report-by-Exception
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Actionable data can be determined on the server or on the device
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Server-based decision making requires frequent reporting
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Device-based decision making allows reporting by exception
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Using route deviation as an example
– Assume 15 minute maximum latency
– Beacon must report every 15 minutes to provide serve with data
– Smart device must only check position every 15 minutes
– Considerably affects life-cycle cost
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Assume battery powered global communications device
– Beacon must report 2,880 times per month
– Smart-device may report only routine status 30 times per month
– Almost 100 times difference in battery use and communications cost
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How Optimized Reporting Works
Up to 2,000 Geozones on a device
each with unique reporting attributes.
Easily changed via remote uplink.
Geoboundaries on server control
distribution of Alerts
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Success Through Collaboration
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Significant Commercial Value Available
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Effective Industry Solutions Available
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Lower costs
Better quality
Faster Shipping
Deterministic supply chain
aRFID and mmRFID
Autonomous reporting
Secure data
Global access
What is Needed
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Established security standards
802.15.4 interoperability
Fastlane commitment
Certification process
Certified Quality of Service Standards are Required
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