Nutrition

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InnovAction, HTX-Viby, 28. september 2010
Fødevareoptimering; “Innobar – Hvabehar?”
Lars Høegh, Senior Scientist & Group Manager
Agenda
Introduktion
Megatrends
Dupont/Danisco
Fødevareoptimering – minimumskrav
• Good taste
• Safe
• Shelf stable
• Value for money
• Convenience/Sustainable
• Cereal Bars Concepts - Inspiration
2
Mega trends
By Mette Hansson, Danisco SAFI global marketing
Cost optimization
Sustainable solutions
Raw material optimasation
Naturalness
Health and nutrition
Better Nutrition …
Trends in food
Rising grain/Raw material prices
Population growth  The shortage of food
The ageing population
Obesity is a rising problem
Hectic modern lifestyles, growth in smaller households
Concern about the climate
Economic recession (the poor is getting poorer) 
Health concerns (in general) 
Main trends Danisco address:
Health
Cost cutting
Naturalness
Sustainability
(Convenience,
Sustainable)
Would you eat a “healthy” product with all
these E numbers?
Е 440, Е 460, Е 260, Е 334,
Е 620, Е 160а, Е 375,
Е 163, Е 330, Е 363, Е 920, Е 300, Е 101
I would! Because it is…
An apple!!!
Е 440 pectin
Е 460 cellulose
E 260 acetic acid
Е 334 tartaric acid
Е 620 glutamic acid
Е 160а B carotin
Е 375 nicotinic acid
Е 163 anthocyanin
Е 330 citric acid
Е 363 succinic acid
Е 920 cysteine
Е 300 ascorbic acid
Е 101 riboflavin
Convenience: Launch activity – convenience claims
# new products launched – convenience claim split
1000
900
800
700
600
500
400
300
200
100
0
2005
2006
2007
2008
2009
Microwaveable
Ease of Use
Time/Speed
Convenient Packaging
On-the-Go
Portionability
2010
Refill
Data range: Food & Drink, UK, Convenience claims
© 2011 Mintel International Group.
All rights reserved.
Confidential to Mintel.
DuPont…
Making a World of Difference
Ellen Kullman
Employee Town Hall Meeting
Denmark
August 23, 2011
The Foundation of DuPont
CORE VALUES
Safety and Health
Environmental Stewardship
Highest Ethical Behavior
Respect for People
10
The Vision of DuPont
WE ARE A
MARKET-DRIVEN
SCIENCE COMPANY
Our vision is to be the world’s
most dynamic science company,
creating sustainable solutions
essential
to a better, safer, healthier life
for people everywhere.
Aligning Strategies with Megatrends
As the world’s
population reaches
7 billion people this
year, the challenges
facing humanity are
great – food, energy
and protection.
These needs drive
our science.
12
67,000 DuPont employees in
more than 90 countries are
working to find solutions through
Science
DuPont Nutrition & Health
Our Business Vision
In five years:
• $5 Billion Sales
• $1 Billion EBITDA
• 10% Growth
Play to Win
Nutrition &
Health
Sustainability
Safety
Danisco - Key Facts
Business:
Leading supplier of ingredients and sustainable bio-based
solutions
Products:
Antioxidants, Emulsifiers, Stabilisers, Enzymes,
Cultures, Protectants, Sweeteners
Industries:
Food & Feed, Grain Processing, Cleaning & Textiles, Pharma,
Plastics etc
Revenue:
Revenue: ~DKK 13.4 billion (<2% in Denmark)
Employees:
approx. 6,800
Presence:
International presence operating from more than 100
locations in more than 40 countries
GRINDAMYL™
FloraFit™
Danisco A/S founded in 1989
Acquired by DuPont , May 2011
Chief Executive Officer: Ellen Kullman
15
Textural ingredients
Speciality sweeteners
Enzymes
Cultures
Bio-protectants
Global
position
Emulsifiers
Danisco's global position
1
2
1
2
2
1
Source: company’s own estimate
16
Danisco inside…
.. every 2nd cheese
.. every 2nd ice cream
.. every 3rd box of detergent
.. every 4th loaf of bread
17
Innovation
Innovation is the conversion of a new idea
into revenues and profits
----and it is the heart of what we do
in Danisco
18
Brabrand - A developing site
1963
2010
1990
2009
1980
2006
1974
1964
1971
2003
1971
1964
1964
1964
2005
1985
1971/88
1985
1964
2009
2001
2001
1997
1979
19
Brabrand - The employees are our most important
ingredient
300 women
190 men
Average age 44 years
Distributed on professional groups
• 81 Application specialists:
• within the following industries: brewing,
meat and culinary, oils & fats, fruit,
confectionery, antioxidants, food
protectants, new application areas
• 61 Scientists
• 75 Laboratory and other technicians
• 38 Ph.D.s
• 24 language professionals
• 211 others
20
Danisco’s technology platforms – R&D
Biomass Extraction,
Conversion
& Separation
Biotechnology
Health &
Nutrition
Food
Science
175 employees
366 employees
32 employees
108 employees
21
Food science and application
State of the art ingredient knowledge
Industrial know-how on all food products
• Bakery
• Beverage
Worldwide network of regional food
innovation centres
• Confectionery
Pilot plant facilities for development of
robust food solutions
• Dairy
• Culinary
• Frozen desserts
• Fruit preparations
• Meat, poultry & seafood
• Oils & fats
• Dietary supplements
• Physical food science
• Sensory analysis
• Analytical chemistry
22
Danisco R&D and Application Centres
UK
Beaminster
USA
Kansas
Cedar Rapids
Madison
Vigo
Waukesha
Palo Alto
Finland
Kantvik
Denmark
 Brabrand
China
´
Shanghai
Grindsted
Germany
Niebüll
Mexico
Mexico City
The Netherlands
Leiden
Brazil
São Paulo
South Africa
Cape Town
Wuxi
France
 Dangé St. Romain
Melle
India
Delhi
Japan
Tokyo
Singapore
Singapore
Australia
Sydney
R&D Centres
Application Centres
 R&D & Application Centre
23
Food science and application
Outstanding
pilot plant facilities
allow thorough
application testing of
processes and
products
24
Fødevareoptimering - Minimumskrav
Good Taste
Safe
Shelf stable
Value for money
(Convenience,
Sustainable)
What’s in it for me?
Healthy snack bars for 2007
26
27
28
Amazon – What’s in it for her?
Female Strength and Energy Bar
“anytime” energy boost for her – a
well deserved delicious rewarding treat,
It’s a healthier exotic fruit & cereal, white
‘chocolate’ snack bar,.
It’s also a dietary supplement with added vitamins,
minerals, folic acid, omega 3-6-9 fatty acids, with
cocoa and pepper extracts
Amazon – What’s in it for her?
Contains Litesse® a proven soluble dietary fibre
Sugar (sucrose) provides readily available and
quickly released energy to get through and recover
from those hectic moments
Product description
Cereals (corn flakes, oats, crisped rice and bran
flakes) with seeds and fruit pieces held together by
a rich creamy strawberry flavoured white ‘chocolate’
Amazon – What’s in it for her?
Nutrition
Product delivers approximately in terms of calories:
50% from carbohydrate
6% from protein and
44% from fat
• Richer in fats for satiety and for feeling of
indulgence for psychological benefits
• Women and children require more of their calories
as fat in their diet compared to men
• In 100 kcal portions to help with calorie control, eat
later or share with friends
32
33
Hercules - What’s in it for him?
Male Might and Endurance
The Hercules bar is for him .... the guy on the
Move. Hercules bar is a convenient source of
nutrition to maintain optimal performance
at all times
Made with cocoa powder, whey and soya
protein concentrates.
With 12 vitamins and minerals
Hercules - What’s in it for him?
Contains Litesse® a proven soluble dietary fibre to
improve digestive health and wellbeing.
Fructofin® (fructose) and fruit sugars provide low
glycaemic
Product description
Cereal (oats), with nuts and real fruits all bound
together with a protein (soya and whey) dough that
contains
Nutrition
Product delivers approximately in terms of calories:
50% from carbohydrate
20% from protein and
20% from fat
• In 100 kcal portable and convenient serving
36
37
Focus - What’s in it for them?
Food For Thought
For staying focused on the job, in the field, in the
office, or during long meetings.
Focus bar is ideal for the active businessperson.
Helping the consumer maintain concentration and
react with clear-headed responses and is a healthier
alternative to conventional snack bars
Made from a rich chocolate, soft nougat layer on top
of a layer containing fruits, nuts and cereals.
The Focus bar has added vitamins, omega 3-6-9 fatty
acids
Focus - What’s in it for them?
Contains Litesse® a proven soluble dietary fibre to
improve digestive health and wellbeing.
The second a cereal layer with Fructofin® (fructose)
and fruit sugars providing low glycaemic sugars
together with cereals providing slow release
carbohydrates.
This provides immediate energy and a longer term
supply of energy over several hours
for endurance
Focus – What’s in it for them?
Product description
a) Cereal base (corn flakes, oats, crisped rice and
corn flakes), with nuts and real fruits
b) A short textured nougat/mallow topping made with
sucrose, Litesse® and cocoa liquor
Nutrition
Product delivers approximately in terms of calories:
75% from carbohydrate
5% from protein and
20% from fat
• Presented in 100 kcal portions to make it easy to
maintain energy from stimulants and carbohydrates
41
42
Schools-out - What’s in it for them?
Nutritional Afternoon snack
Tailored for tweens, teens and young adults, our
Schools-out Bar is a healthier alternative snack
To help maintain mental alertness and physical stamina.
The Schools-out Bar is a lunch box treat you can pack
with good conscience
This granola and fruit formulation is comprised of a light
rice and coconut layer sandwiching a jam layer, made
with a fruit concentrate and a cereal, fruits and nut layer.
The bar is reduced in sugars and contains vitamins,
minerals and omega 3-6-9 fatty acids
Schools-out - What’s in it for them?
Contains Litesse® a proven soluble dietary fibre to
improve digestive health and wellbeing
Fructofin® (fructose) and fruit sugars provide low
glycaemic sugars together with slow release
carbohydrates form cereals for a steady supply of
energy through out the day
A tasty sweet snacking experience for young people
but with out the sugar rush
Schools-out - What’s in it for them?
Nutrition
Product delivers approximately in terms of calories:
76% from carbohydrate
6% from protein and
18% from fat.
High in vitamins and with real fruit
This bar supplies energy for active young people to get
through the hours between meals
Or just for having lots of fun!
With a large portion size for just 100 kcals.
Feel Good Cereal Bar
20% of fibre RDI With no Regrets
October 2010,
Anne-Karine Dedman, Sweeteners Division & Anne Hoest Stenbaek, EUROW Marketing
People in the industrialised world lack fibre…
Consumers in industrialised countries
typically eat less and less fibre as the
percentage of highly processed foods
in their diet increases.
Source: NHANES, Mintel 2010
47
Kellogg’s meets these needs
in a new cereal bar
5g total fibre per bar = 20% of the 25g RDI
48
But there is a flip side to the coin
Delicious bar. But they give you a lot
of GAS
Well, I tried these
for the first time
Wednesday. Boy
oh boy the pain
hurt!
New user: Increase your fibre intake gradually and ensure to drink plenty
of water. Gastrointestinal discomfort may occur until body adjusts
Don’t eat more than one
Kellogg’s Fibre Plus bar
Source: Various comments on website blogs
Tasty bar though..but what a
smell!
49
Feel Good Cereal Bar
20% of fibre RDI with no regrets!
Consumer insight
I am too busy for a lot of food
preparations during the day, but
I watch my diet and care about
being top performing all day long.
Product
Cereal bar with 20% of fibre RDI
Danisco
added value:
LITESSE® polydextrose
allows sufficient fibre
without tolerance
problems
Consumer benefits
• Convenient
• Healthily indulgent
• No discomfort
50
Litesse® - the better tolerated fibre
90
80
60
45
40
50
20
25
Single Dose
20
10
Fi
ul
in
In
e
rio
s
Nu
t
Li
te
ss
e
0
10
ly
ol
s
10
Po
20
be
rs
ol
20
30
20
Pr
om
ito
r
40
FO
S
Laxative Threshold (g)
100
Daily Dose
The excellent tolerance of Litesse® gives manufacturers the assurance that they will not have to warn
consumers to limit their consumption of the final product
Sweeteners and Sugar Alternatives in Food Technology, Ed. Mitchell H, Blackwell Publishing (2006) and Manufacturers literature
51
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